HaramaQ

What HaramaQ does

HaramaQ Indústria e Comércio de Máquinas Agrícolas Ltda is a privately held Brazilian agricultural-machinery manufacturer founded in 2001 by Leandro and headquartered in Sertão, Rio Grande do Sul. The company designs and builds equipment centered on livestock feed preparation and distribution, with mixer wagons (vagões misturadores) as its core offering across both vertical-rotor (PROHMIX line, in size tiers from 1.6 to 27.0 m³, including the road-going PROHMIX Rodoviário) and horizontal-rotor (SUPERMIX) configurations. Supporting products include the Daily forage harvester with a 32-knife rotor, STIR compost-barn bed revolvers, TIPPER tipping-rotor mixers for feedlot operations, and HME 560 manure homogenizers — together covering silage extraction, mixing, distribution, bedding management, and manure handling.

Technical differentiation rests on full stainless-steel load compartments, programmable electronic weighing systems with USB/Wi-Fi data extraction (the ST-456 scale), Bluetooth app and wireless remote-control actuation, magnetic plates for metallic-contaminant capture, and a management software program that logs load/unload operations and reports feeding-cost deviations. The portfolio targets small, medium, and large dairy and beef cattle producers requiring precision ration mixing and labor-saving mechanization.

HaramaQ monetizes exclusively through hardware sales via a network of more than 500 authorized dealers across Brazil and international markets, supplemented by direct factory sales via telephone and social media. Pricing is quote-based and not publicly disclosed. Marketing is driven by a multi-channel mix — a content-rich Portuguese/Spanish blog (50+ articles), active Instagram, Facebook, YouTube, and LinkedIn profiles, customer video testimonials, downloadable product catalogs, and participation in agricultural exhibitions such as Tecnoshow Comigo 2022. The firm operates as a Limitada (Ltda) with approximately 20 employees and a single modern industrial manufacturing facility; it has no subsidiaries, no disclosed external investors, and no public listing.

Name

HaramaQ

Legal name

HaramaQ Indústria e Comércio de Máquinas Agrícolas Ltda

Website

https://haramaq.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

HaramaQ is a privately held Brazilian manufacturer of agricultural machinery for livestock operations, specializing in vertical and horizontal rotor mixer wagons, forage harvesters, and related feeding and manure-handling equipment, sold through 500+ dealers across Brazil and international markets.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Livestock & Dairy Equipment (IMAHACAG)

akta.pro secondary industries

Harvesting & Forage Equipment (IMAHACAD), On-Farm Milling, Grinding & Feed Processing Equipment (Hammer Mills, Rollers) (AFAAAJAD)

Keywords

• Agricultural machinery
• Mixer wagons
• Livestock feeding equipment
• Forage harvesters
• Cattle feeding systems

Headquarters

HQ city

Sertão

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Equipment Sales: HaramaQ generates revenue primarily through the manufacture and sale of agricultural machinery for livestock operations, including mixer wagons, forage harvesters, silage equipment, compost barn systems, and manure management equipment. Products are sold through a network of 500+ authorized dealers across Brazil and internationally, with direct factory sales available via phone and social media.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

HaramaQ manufactures and sells agricultural machinery for livestock and poultry operations, specializing in mixer wagons for feed preparation and distribution (vertical rotor PROHMIX line and horizontal rotor SUPERMIX line). The portfolio also includes forage harvesters (DAILY/1.200), compost barn bed revolvers (STIR 2.000/3.000), manure homogenizers (HME 560), and tipping rotor mixers (TIPPER 10.0/14.0), sold through 500+ authorized dealers across Brazil and internationally as well as directly from the factory.

Product overview

HaramaQ is a Brazilian agricultural machinery company specializing in equipment for livestock and cattle farming. The product portfolio centers on mixer wagons (vagões misturadores) for feed preparation and distribution, available in vertical rotor (PROHMIX line) and horizontal rotor (SUPERMIX line) configurations. Supporting products include forage harvesters (DAILY), Compost Barn bed revolvers (STIR), manure homogenizers (HME), and tipping rotor mixers (TIPPER). The company operates with a network of over 500 authorized dealers across Brazil and internationally, serving both dairy and beef cattle operations.

Differentiator

Problem solved

Functional benefit

Products and services

• PROHMIX 1.6 Self-loading mixer wagon with vertical rotor designed for small and medium dairy and beef producers, featuring stainless steel load compartment and PVC belt discharge.
• PROHMIX 1.9 Self-loading mixer wagon with vertical rotor for small and medium producers, equipped with programmable electronic scale featuring USB and Wi-Fi data extraction capabilities.
• PROHMIX 3.5/6.0/9.0 Medium to large capacity mixer wagon with vertical rotor featuring electric activation with wireless remote control, Bluetooth app, flexible cable joystick, and three discharge options.
• PROHMIX 13.0/18.0/27.0 Large capacity mixer wagon with vertical rotor, tandem wheels, double chassis, hydraulic opening discharge, and programmable weighing system tracking 1,200 load movements via USB and Excel XML.
• PROHMIX RODOVIÁRIO Highway version mixer wagon with vertical rotor featuring adjustable rotation control, stainless steel compartment, programmable weighing system, and eight mixing speed options.
• SUPERMIX 2.0/4.2/7.0 Mixer wagon with horizontal rotor featuring two helical screws for mixing ingredients of various densities, stainless steel load compartment, and PVC belt discharge system.
• STIR 2.000/3.000 Compost Barn bed revolver designed for bedding management, mixing and aerating bedding to decrease humidity and increase temperature for improved composting.
• TIPPER 10.0/14.0 Mixer wagon with tipping rotor (TRM) for beef cattle feedlot operations, featuring stainless steel mixing compartment, overload relief system with springs, and programmable weighing system.
• HME 560 Manure homogenizer with hydraulic articulation and hydraulic-driven propeller for faster and more homogeneous ingredient mixing, increasing operational efficiency.
• DAILY/1.200 Forage harvester specifically designed for long fiber inclusion in animal diets, featuring 32-blade rotor system, double counter-blade, and pre-secous cone for hay and pre-secous production.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Faresin Industries: Italian manufacturer of TMR mixer wagons, telehandlers and livestock equipment with active export business; comparable to HaramaQ in product type and international distribution approach.
• Trioliet: Dutch specialist manufacturer of mixer wagons and feed-handling technology for dairy and beef cattle; directly overlaps with HaramaQ's PROHMIX vertical- and SUPERMIX horizontal-rotor mixer wagons and serves overlapping customer profiles globally.
• SILOKING Mayer Maschinenbau: German manufacturer of vertical- and horizontal-axis TMR mixer wagons and feeding technology; closest direct comparables to HaramaQ's PROHMIX vertical and SUPERMIX horizontal mixer wagons.
• Bernard van Lengerich (BvL): German manufacturer of mixer wagons and feed-handling technology with strong European footprint; product overlap with HaramaQ's PROHMIX and SUPERMIX lines for dairy and beef producers.
• Pöttinger: Austrian family-owned agricultural machinery maker with strong loader wagons, forage harvesters and tedders/rakes; competes with HaramaQ's DAILY forage harvester and HQ silage cutters in European and South American markets.
• Storti SpA: Italian specialist in TMR mixer wagons and self-propelled feed mixers for dairy and beef cattle; directly comparable to HaramaQ's mixer wagon portfolio and competes in international export markets.
• Tatoma: Spanish manufacturer of TMR mixer wagons and unifeed equipment focused on livestock nutrition; comparable peer in size, family-owned profile and product breadth to HaramaQ.
• Kuhn Group: French-headquartered global leader in agricultural machinery with a large portfolio of TMR mixer wagons, bedding equipment and forage harvesters that compete head-to-head with HaramaQ's PROHMIX, SUPERMIX, STIR and DAILY lines across dairy and beef operations.

Regional players

• Stara: Major Brazilian agricultural machinery maker with a broad portfolio including sprayers, planters and implements; serves overlapping Brazilian livestock and crop customers and is a relevant in-country reference peer for channel and pricing dynamics.

Emerging players

• Jaylor: Canadian manufacturer of TMR mixers focused on North American beef and dairy operations; comparable niche specialist position to HaramaQ with emphasis on mixer-wagon technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCm4M1ejaYFeODfPPprcSQVw
• Facebookfacebook.com/haramaqoficial
• LinkedInlinkedin.com/company/haramaq1
• Instagraminstagram.com/accounts/login/?next=%2Fharamaqoficial%2F&source=omni_redirect

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HaramaQ