HARDT
- Company typePrivate
- Founded2014
- HeadquartersJaraguá do Sul, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
HARDT firmographics
Firmographics- Name
- HARDT
- Legal name
- Hardt Way
- Website
- https://hardt-way.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
HARDT industry classification
Industry- Product category
- Motorcycle Parts and Accessories
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
Keywords
Where HARDT is headquartered
LocationHeadquarters
- HQ city
- Jaraguá do Sul
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
HARDT business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Motorcycle Transmission Kits: Hardt Way generates revenue through the sale of complete transmission kits (kit de transmissão) for motorcycles, which include chains, sprockets, and pinions. These are sold as one-time replacement parts through a network of distributors and representatives across Brazil. The company also sells individual components (chains, connectors) and rubber boots.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
HARDT product offering
Product offeringCore offering
Hardt Way (Hardt Duas Rodas) manufactures and distributes motorcycle transmission kits and related drive components (chains, sprockets, pinions, and chain connectors) engineered for Honda, Yamaha, Suzuki, and Triumph motorcycles, alongside a line of medium-cane rubber boots. The company sells primarily through a nationwide network of regional sales representatives covering all 27 Brazilian states, servicing motorcycle parts distributors, retailers, and repair shops.
Product overview
HARDT is a Brazilian manufacturer of motorcycle transmission components with two main product lines: transmission kits (Kit de Transmissão) and rubber boots (Botas de Borracha). The transmission product line includes three sub-categories: complete transmission kits (combining chain, sprocket, and pinion), standalone chains (Corrente), and chain connectors/links (Emenda). Products are specifically engineered for motorcycle brands including Honda, Yamaha, Suzuki, and Triumph, covering models from entry-level 125cc bikes to larger displacement motorcycles. The company positions itself on quality, durability, and cost-per-kilometer performance, with over 12 years of market presence in Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Kit de Transmissão (Motorcycle Transmission Kit) Complete motorcycle transmission kits combining chain, sprocket, and pinion in a single package, model-specific for Honda, Yamaha, Suzuki, and Triumph motorcycles, available in multiple configurations (428H, 428VO, 520H, 520VO, 525SX2, 520SX2, 520UX) with or without O-ring seals. Sold to motorcycle parts distributors, retailers, and repair shops.
- Corrente (Motorcycle Drive Chain) Standalone replacement drive chains for motorcycle transmission systems, available in pitch specifications 428H, 428VO, 520H, 520VO, and 525SX2, compatible with various motorcycle brands and displacement classes.
- Emenda de Corrente (Chain Master Link / Connector) Chain master links/connectors for joining chain ends, sold in bulk packaging of 10, 15, 25, or 50 units per pot for replacement use. Compatible with Honda, Yamaha, and Suzuki motorcycles.
- Botas de Borracha (Medium-Cane Rubber Boots)
Companies that use HARDT
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
HARDT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HARDT partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- JR Representações Moto PeçascoreAuthorized sales representative for Hardt covering the states of Goiás and Distrito Federal. The partnership has been active for 7 years, representing the Hardt brand to distributors and retailers in the region. JR Representações reports 100% customer satisfaction with Hardt transmission kits.
- Preto MotoscoreLong-standing customer and partner in Araranguá, Santa Catarina, representing Hardt products for 10 years. Provides motorcycle repair services using Hardt transmission kits and advocates for the brand quality.
- BRAVO RepresentaçõesminorSales representative covering Norte/Serra/Oeste regions of Santa Catarina state.
- J A Nascimento RepresentaçõesminorSales representative covering Oeste region of Santa Catarina state.
- VILAMIL RepresentaçõesminorSales representative covering Santa Catarina state.
- COMTELAR - Comercial Teles Assessoria e RepresentaçãominorSales representative covering Rio de Janeiro state.
- FRAGOSO RJ RepresentaçõesminorSales representative covering Rio de Janeiro state.
- LIMA RepresentaçõesminorSales representative covering Rio Grande do Norte state.
- ALBECI RepresentaçõesminorSales representative covering Maranhão state.
- STAFF Representação ComercialminorSales representative covering Ceará state.
- MT Pereira RepresentaçõesminorSales representative covering Sul do Pará and Amapá states.
- N de Castro AndrademinorSales representative covering Pará and Amapá states.
- Fernando Assumpção MonteirominorSales representative covering Extremo sul do Rio Grande do Sul state.
- L A dos Santos GonçalvesminorIndependent representative covering Amazonas state.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
HARDT competitors and assessment
Company assessmentDirect peers
- Pro Tork: Major Brazilian motorcycle parts and accessories brand with national distribution. Direct peer in the Brazilian moto aftermarket, with broader product range (helmets, exhausts, plastics) but overlapping target customers and channels.
- Texx: Brazilian motorcycle parts and accessories manufacturer with strong domestic retail presence. Comparable business model, target customer (motorcycle owners and oficinas), and channel structure to Hardt.
Broad incumbents
- Renthal: UK-based manufacturer of motorcycle chains, sprockets, handlebars and grips with strong motorsport DNA. Overlaps directly with Hardt on chain + sprocket kits sold into the Brazilian and broader Latin American aftermarket.
- Regina Chain: Italian drive-chain manufacturer with broad motorcycle OEM relationships. Competes with Hardt in Brazilian aftermarket channels on chain quality, brand recognition, and complete-kit fitments.
- AFAM: Belgian sprocket and chain kit specialist serving the European and Latin American motorcycle aftermarket. Directly comparable product category (sprocket + chain kits) to Hardt's core offering.
- DID Chain (Daido): Global leader in motorcycle drive chains, widely specified as OEM by Honda, Yamaha, Suzuki and Triumph — the same brands Hardt targets with its kit offering. Directly comparable category and product overlap, but at significantly larger global scale.
- EK Chain: Japanese motorcycle chain manufacturer with strong sealed-chain technology and motorsport credibility. Competes head-on with Hardt's transmission kits in the premium and OEM-adjacent segments of the Brazilian aftermarket.
Others
- ScorpionEXo: Brazilian-distributed helmet and motorcycle accessories brand. Not a direct competitor on transmission kits, but a relevant adjacency for understanding Brazilian motorcycle parts retail distribution and channel dynamics.
Regional players
- Motopoint Brasil: Brazilian motorcycle parts distributor and brand serving the same Brazilian aftermarket via similar distributor and oficina channels. Comparable go-to-market motion and customer base to Hardt.
- Ispider Brasil: Brazilian supplier of motorcycle chains, sprockets and accessories with national distribution. Comparable product mix (chains/sprockets) and Brazilian channel coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
HARDT social profiles
Digital presenceHARDT financial estimates
Financial estimateRevenue estimate
Valuation estimate
HARDT leadership team
Management profileNumber of profiles
HARDT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HARDT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HARDT
What does HARDT do?
Hardt Way (Hardt Duas Rodas) manufactures and distributes motorcycle transmission kits and related drive components (chains, sprockets, pinions, and chain connectors) engineered for Honda, Yamaha, Suzuki, and Triumph motorcycles, alongside a line of medium-cane rubber boots. The company sells primarily through a nationwide network of regional sales representatives covering all 27 Brazilian states, servicing motorcycle parts distributors, retailers, and repair shops.
Is HARDT a public or private company?
HARDT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HARDT founded?
HARDT was founded in 2014. It employs 1 to 10 people.
Where is HARDT based?
HARDT is headquartered in Jaraguá do Sul, Brazil, in the Latin America region.
How does HARDT make money?
One revenue line is on record: motorcycle Transmission Kits.
Who are HARDT's main competitors?
Direct peers on record are Pro Tork and Texx. Broad incumbents are Renthal, Regina Chain, AFAM, DID Chain (Daido) and EK Chain. ScorpionEXo is listed as an others. Regional players are Motopoint Brasil and Ispider Brasil.
Does HARDT have an API?
No public API is recorded for HARDT.
What industry is HARDT in?
HARDT's product category is Motorcycle Parts and Accessories. Its primary akta.pro industry code is CRAOANAK, Motorcycle, powersports & ATV parts and accessories distribution. Its NAICS code is 336991 and its SIC code is 3751.