What Pro Tork does

Pro Tork is a Brazilian motorcycle parts and protective equipment manufacturer headquartered in Siqueira Campos, Paraná, that has operated for 38+ years and self-describes as the largest motorcycle parts factory in Latin America and the world leader in helmet production. Its core products span motorcycle helmets (full-face, modular/flip-front such as the Fusion with sub-visor technology, motocross, and sport models under the New Liberty 3, Stealth Concept, and Hero lines), motocross and off-road apparel (Insane In Black 2026 and Sertões collections), and racing accessories (Shot Race exhaust), supported by a catalog of 30,000+ SKUs. The company serves two primary customer sets: a B2B channel of motorcycle parts retailers, dealerships, and specialty stores reached through a regional representative network covering all Brazilian states and the exclusive Partner Center online ordering platform, and a direct-to-consumer channel via company e-commerce supplemented by Pro Tork TV video content and newsletter marketing. Revenue is generated almost entirely through hardware sales, with marketing driven by motorsport sponsorships (Sportbay naming rights for the 2026 Brazilian Rally Raid and Rally Baja championships, Salão das Motopeças trade show, Sportbay Ovelhama event) and event-driven brand activation in the racing community.

Name

Pro Tork

Legal name

Pro Tork Racing Development

Website

https://protork.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Pro Tork is a Brazilian motorcycle parts manufacturer, founded 38+ years ago, producing 30,000+ SKUs of helmets, motocross apparel, and riding accessories for B2B retailers across Brazil and direct-to-consumer via e-commerce.

Ownership category

akta.pro rank

Product category

Motorcycle Parts and Protective Equipment

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

akta.pro secondary industries

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Motorcycle helmets
• Motocross apparel
• Riding protective gear
• Motorcycle parts manufacturing
• Off-road riding equipment

Headquarters

HQ city

Siqueira Campos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Motorcycle Helmets Sales: Pro Tork generates primary revenue through manufacturing and selling motorcycle helmets, positioning itself as the world leader in helmet production. Products include full-face, retractable, motocross, and sport helmets under brands like New Liberty 3, Fusion, Stealth Concept, and Hero.
2. Motocross Apparel Sales: Revenue from riding gear including motocross pants, jerseys, and off-road collections. Products are sold through B2B partner channels and direct-to-consumer e-commerce.
3. B2B Partner Center Platform: Exclusive platform for retailers and store owners providing online ordering, inventory management, and special commercial terms, serving as a distribution channel with simplified management tools.
4. Racing Development Brand Extensions: Pro Tork Racing Development division extends brand into motorsport accessories and equipment for extreme sports, supporting racing teams and athletes.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pro Tork manufactures and distributes motorcycle helmets (full-face, retractable, motocross, sport), motocross apparel (pants, jerseys), and off-road riding equipment. The company sells its 30,000+ product catalog through a B2B representative network across all Brazilian states, an exclusive Partner Center platform for retailers, and direct-to-consumer e-commerce. It self-describes as the largest motorcycle parts factory in Latin America and the world leader in helmet production.

Product overview

Pro Tork is a diversified motorcycle parts and accessories manufacturer producing a comprehensive portfolio centered around helmets and riding apparel. Core products include the New Liberty 3 helmet family (Frequency and Coyote variants), Stealth Concept helmets, and the Fusion modular helmet with sub-visor technology. The riding apparel line features the Insane In Black 2026 collection (motocross pants and jersey), the Sertões New Collection for endurance riding, and the Hero 2026 complete off-road kit. The company operates the Partner Center B2B platform for dealer ordering and management. With over 38 years of market experience and 30,000+ products in its catalog, Pro Tork serves as both a consumer products manufacturer and an exclusive dealer platform, positioning itself as the largest motorcycle parts factory in Latin America and the world leader in helmet production.

Differentiator

Problem solved

Functional benefit

Products and services

• Capacete New Liberty 3 Frequency
• Capacete New Liberty 3 Coyote
• Capacete Stealth Concept
• Capacete Escamoteável Pro Tork Fusion
• Calça Motocross Insane In Black 2026
• Camisa Motocross Insane In Black 2026
• Calça Sertões New Collection
• Camisa Sertões New Collection
• Hero 2026 Off-Road Equipment Set
• Shot Race Sport Exhaust

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Salão das MotopeçascoreGTM or Marketing Partner · 1 March 2026Pro Tork confirmed participation in the XV Salão das Motopeças 2026, one of the most important industry trade shows in the motorcycle parts sector. The event will be held March 10-13, 2026 at Expo Center Norte in São Paulo, providing brand visibility and B2B networking opportunities.
• SportbaycoreGTM or Marketing Partner · 1 January 2026Sportbay acquired naming rights for the Brazilian Rally Raid and Rally Baja championships in 2026, with Pro Tork as an associated sponsor/partner. This partnership connects Pro Tork to major motorsport events and reinforces brand positioning in the racing community through visibility at national championship events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shoei: Premium Japanese motorcycle helmet manufacturer with strong racing pedigree and global brand recognition. Comparable as a helmet-first specialist, though positioned at the premium end of the same category where Pro Tork competes on volume.
• AGV Helmets: Italian motorcycle helmet brand with strong MotoGP ties through Valentino Rossi. Comparable as a helmet specialty manufacturer pursuing racing-led brand building, though positioned at premium pricing tiers versus Pro Tork's mass-market focus.
• HJC Helmets: Korean-headquartered motorcycle helmet manufacturer with one of the largest global helmet production capacities. Highly comparable on scale-driven helmet manufacturing, multi-segment product range (full-face, modular, off-road), and distribution through motorcycle parts retailers.
• Bell Helmets: Established American motorcycle helmet brand with deep motorsport heritage. Comparable on helmet-centric product focus and motorsport-driven marketing approach, overlapping with Pro Tork's brand-building strategy in racing segments.
• Arai Helmets: Japanese premium motorcycle helmet manufacturer with a safety-first brand reputation. Comparable on the helmet-core product focus, though Arai's premium positioning contrasts with Pro Tork's volume positioning within the same category.
• LS2 Helmets: Spanish-origin but now globally distributed helmet manufacturer focused on affordable motorcycle helmets with broad catalog coverage including off-road and modular designs. Directly comparable to Pro Tork on price-positioned helmet scale, broad SKU range, and emerging-market distribution strength.
• Fox Racing: American motocross and mountain bike apparel/gear brand with deep off-road heritage. Directly comparable to Pro Tork's Hero 2026 and Insane In Black motocross apparel collections, including the riding pants, jerseys, and complete off-road kit focus.

Emerging players

• RST (Race, Sport, Touring): UK-based motorcycle apparel and protection brand focused on riding gear at mid-market price points. Comparable to Pro Tork's motocross apparel and protective gear portfolio, though with stronger European distribution and less helmet exposure.

Broad incumbents

• Alpinestars: Italian manufacturer of motorcycle racing protective gear, apparel, and boots with broad global motorsport sponsorship. Comparable to Pro Tork's Hero 2026 off-road apparel and Pro Tork Racing Development divisions, with much wider global racing-tied distribution.
• Dainese: Italian manufacturer of motorcycle protective apparel, airbags, and riding gear with premium global brand recognition. Comparable to Pro Tork's riding apparel and protective gear lines, though positioned at premium price tiers and with broader international racing ties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProTork

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Tork