Harriet Ellis Training Solutions

What Harriet Ellis Training Solutions does

Harriet Ellis Training Solutions Limited is a privately held UK dental nursing training provider headquartered in Romford, Essex, and operating continuously for over 20 years. The company is a fully approved NEBDN accredited centre and delivers the NEBDN Level 3 Diploma in Dental Nursing (RQF) through classroom-based, e-learning, and blended delivery formats, alongside Level 3 Dental Nursing and Level 4 Dental Practice Management apprenticeships, postgraduate CPD qualifications in Dental Radiography and Oral Health Education, and Level 3 CAVA and AET assessor/teacher training qualifications. The company reports a consistent pass rate above 90% and achieved an Ofsted 'Good' rating in its January 2025 inspection. Its customer base spans self-funded individual learners across the UK and dental practice employers hosting apprentices through levy- and government-funded apprenticeship routes.

The technology foundation is a proprietary Moodle-based e-learning platform (elearning.harrietellis.com) providing 24/7 course access, online revision modules, portfolio of evidence tracking, and mock exam functionality, supplemented by GoToMeeting for synchronous apprenticeship teaching, MaxExam for theory examinations, Vimeo for embedded video content, and WooCommerce for enrolment and payment processing. Two AI-powered virtual assistants, 'Harriet' for apprenticeship students and 'Anna' for diploma students, deliver 24/7 text-based programme support, exam preparation, and portfolio guidance. The platform is complemented by a Student Hub resource library, a daily-updated Job Board for trainee dental nurse vacancies, and a Client Membership Rewards programme for employer practices.

The business operates a dual-channel revenue model. Self-funded students pay tuition fees ranging from £999 for CPD courses to £3,199 for the premium Gold Standard diploma, with flexible payment options including deposit-plus-direct-debit instalments or extended finance arranged through credit broker Omni Capital Retail Finance. Apprenticeship revenue is generated as a training provider funded via the apprenticeship levy and government co-funding, with a dedicated Delivery Management Team coordinating employer relationships across the UK dental practice network. The company is owner-managed by Hadley Silver (Managing Director) and David Martin (Operations Manager), has no disclosed external institutional investment, and operates across all four UK nations.

Name

Harriet Ellis Training Solutions

Legal name

Harriet Ellis Training Solutions Limited

Website

https://harrietellis.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Harriet Ellis Training Solutions is a privately held UK dental nursing training provider delivering NEBDN-accredited Level 3 Diploma programmes, apprenticeships, and postgraduate CPD courses to self-funded students and dental practice employers across the United Kingdom.

Ownership category

akta.pro rank

Product category

Vocational Dental Nursing Education

NAICS

Technical and Trade Schools (6115), Exam Preparation and Tutoring (611691), Apprenticeship Training (611513)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dental Assisting (EDAOAJAJ)

akta.pro secondary industries

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

Keywords

• Dental nursing training
• Vocational dental education
• Dental apprenticeship programmes
• Dental CPD courses
• Healthcare training provider

Headquarters

HQ city

Romford, Essex

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Course Tuition Fees - NEBDN Diploma in Dental Nursing: Primary revenue stream from tuition fees charged to self-funded students for the NEBDN Level 3 Diploma in Dental Nursing. Flexible payment options include full upfront payment with 5% discount, deposit plus 6-month direct debit instalments, or longer-term finance through Omni Capital Retail Finance. Course tuition is £3,199 for the Gold Standard package and £2,999 for the standard package.
2. Apprenticeship Programme Fees: Revenue from dental practice employers sponsoring apprentices through the Level 3 Dental Nursing Standard Apprenticeship and Level 4 Dental Practice Management Apprenticeship. Harriet Ellis acts as the training provider, receiving funding linked to apprenticeship standards for each enrolled apprentice.
3. Postgraduate Dental CPD Courses: Revenue from postgraduate-level continuing professional development courses including Dental Radiography (£999) and Oral Health Education (£999), both accredited by NEBDN and including examination fees in the course price.
4. Level 3 Assessor and Teacher Training Courses: Revenue from vocational training qualifications including Level 3 CAVA (Certificate in Assessing Vocational Achievement) and Level 3 AET (Award in Education & Training), offered as standalone courses or bundled packages targeting individuals seeking to become assessors or educators in vocational settings.
5. Finance Partner Arrangement: Harriet Ellis Training Solutions Limited acts as a credit broker offering finance products from Omni Capital Retail Finance Limited. While the company does not earn revenue directly from interest, the arrangement facilitates higher course enrolment values by enabling instalment payments, effectively expanding the accessible price point for self-funded students.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Harriet Ellis Training Solutions delivers NEBDN-accredited dental nursing qualifications and apprenticeship programmes across the UK through classroom-based, e-learning, and blended delivery. Core offerings include the NEBDN Level 3 Diploma in Dental Nursing (RQF), Level 3 Dental Nursing and Level 4 Dental Practice Management apprenticeships, postgraduate CPD in Dental Radiography and Oral Health Education, and Level 3 CAVA/AET vocational teaching qualifications. All programmes are supported by proprietary Moodle-based e-learning technology, two AI virtual assistants (Harriet and Anna), and an integrated Student Hub and Job Board.

Product overview

Harriet Ellis Training Solutions offers a portfolio of NEBDN-accredited dental nursing qualifications and apprenticeships across multiple delivery formats. The core offering consists of the NEBDN Level 3 Diploma in Dental Nursing (RQF) available as classroom-based, e-learning, or blended programmes, each also offered in a premium 'Gold Standard' tier with free examination re-sits. The company also provides Dental Nursing and Practice Management apprenticeships, postgraduate Dental Radiography and Oral Health Education courses, and Level 3 teaching/assessing qualifications (CAVA and AET). All programmes are supported by the company's AI-powered virtual assistants—Anna for diploma students and Harriet for apprenticeship students—which provide 24/7 text-based query resolution, exam preparation, and learning guidance. Additional services include the Student Hub resource library, a Job Board for placement opportunities, and client membership rewards. The company holds Ofsted 'Good' rating and Cyber Essentials certification.

Differentiator

Problem solved

Functional benefit

Products and services

• NEBDN Level 3 Diploma in Dental Nursing (RQF) - E-Learning Online self-paced NEBDN Level 3 Diploma in Dental Nursing course enabling students to qualify as Dental Nurses in 12-18 months. Students must find employment in a dental practice within 3 months to complete the Portfolio of Evidence. Delivered through the proprietary Moodle-based e-learning platform with 24/7 access to course content, online revision modules, portfolio tracking, and mock exam functionality. Standard price £2,999.
• NEBDN Level 3 Diploma in Dental Nursing (RQF) - Classroom Classroom-based version of the NEBDN Level 3 Diploma in Dental Nursing, offering face-to-face instruction alongside online theoretical components at UK classroom locations. Students must achieve minimum 80% attendance to be eligible for NEBDN examination entry. Standard price £2,999.
• Level 3 Dental Nursing Standard Apprenticeship Earn-while-you-learn apprenticeship programme enabling students to qualify as Dental Nurses through combined workplace training at a host dental practice and structured academic study. No tuition cost to the apprentice; programme is funded through the apprenticeship levy or government funding. Employers host apprentices and provide employment while Harriet Ellis delivers the training. Delivered via weekly remote teaching sessions through GoToMeeting.
• Level 4 Dental Practice Management Apprenticeship Advanced apprenticeship programme for qualified or trainee dental nurses seeking to progress into practice management roles within dental practices. Funded via apprenticeship levy or government funding with Harriet Ellis acting as the training provider.
• Dental Radiography Course Postgraduate NEBDN-accredited qualification requiring GDC registration and employer support. Students must be qualified dental nurses, therapists, or hygienists. Course fee is £999 including VAT and NEBDN exam fee, valid for 3 years. Extension to extend support period: £299. Re-sit exam fee: £175 plus £75 admin fee.
• Oral Health Education Course Postgraduate NEBDN-accredited qualification for dental professionals. Course fee is £999 including VAT and NEBDN exam fee. Admin fee of £75 for exam application processing. Candidates must submit exam fee 2-3 months prior to written exam.
• Level 3 CAVA Assessor Course Level 3 Certificate in Assessing Vocational Achievement (CAVA) qualification for individuals wishing to become assessors in vocational settings. AIM Awards approved centre status enables delivery of this vocational qualification.
• Level 3 Award in Education & Training Qualification Level 3 Award in Education & Training (AET) teaching qualification enabling students to deliver education and training programmes. AIM Awards approved centre status enables delivery of this vocational qualification.
• Level 3 CAVA and Level 3 AET Course Bundle Combined bundled package of Level 3 CAVA (Certificate in Assessing Vocational Achievement) and Level 3 AET (Award in Education & Training) courses offered at a bundled price for individuals seeking to become both assessors and educators in vocational settings.

Quantifiable outcome

• Over 90% consistent pass rate on Level 3 Dental Nursing Diploma and healthcare courses
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, core and secondary.

• NEBDN (National Examining Board for Dental Nurses)flagshipStrategic or Co-development PartnerNEBDN is the examining and awarding body for dental nursing qualifications in the UK. Harriet Ellis is a fully approved NEBDN training centre authorised to deliver NEBDN-accredited qualifications including the Level 3 Diploma in Dental Nursing (RQF), Dental Radiography, and Oral Health Education. The relationship involves curriculum alignment, examination entry administration, portfolio of evidence moderation, and quality assurance. Harriet Ellis is listed on the NEBDN website as an accredited centre.
• GDC (General Dental Council)flagshipStrategic or Co-development PartnerThe GDC is the regulatory body for dental professionals in the UK. Harriet Ellis aligns all its dental nursing programmes with GDC standards and fitness to practise requirements. All tutors hold a minimum GDC Registration number and PTLLS teaching qualification. The company implements the GDC Fitness to Practise policy, and students must demonstrate GDC-appropriate professional conduct throughout their training. Successful completion of NEBDN qualifications enables GDC registration as a Dental Nurse.
• Dental Practices across the UKcoreChannel Partner/ Reseller/ DistributorDental practices across the UK serve as host employers for Harriet Ellis apprentices and as placement providers for diploma students. Practices must provide a GDC-registered mentor to supervise trainees and validate workplace activities for the Portfolio of Evidence. Harriet Ellis supplies daily vacancy updates to enrolled students via its Job Portal, connecting students with dental practice opportunities. Practices benefit from access to a pipeline of prospective dental nursing staff.
• AIM AwardssecondaryStrategic or Co-development PartnerAIM Awards is a UK-recognised awarding organisation for vocational qualifications. Harriet Ellis is an approved AIM Awards centre enabling delivery of Level 3 CAVA (Certificate in Assessing Vocational Achievement) and Level 3 AET (Award in Education & Training) qualifications. These qualifications enable individuals to become qualified assessors and teachers in vocational education.
• Matrix (Quality Agency for Advice, Guidance and Assessment)secondaryStrategic or Co-development PartnerMatrix accreditation assesses the quality of advice and guidance provided to learners. Harriet Ellis holds Matrix accreditation, demonstrating that its information, advice, and guidance services meet nationally recognised quality standards for learner support throughout the training journey.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Paragon Skills: UK apprenticeship training provider with a strong healthcare and dental portfolio, operating under apprenticeship levy funding. Competes with Harriet Ellis for the same employer-hosted apprentice pipeline and Ofsted-regulated status.
• Remit Training: UK-based vocational training and apprenticeship provider delivering programmes across multiple sectors including health. Competes with Harriet Ellis on apprenticeship funding capture and employer partnership models.
• Lifetime Training: Major UK healthcare and apprenticeship training provider (now part of City & Guilds group) delivering dental, clinical, and care apprenticeships. Comparable to Harriet Ellis on apprenticeship delivery, employer-funded revenue model, and Ofsted-regulated training provision.
• Aspiration Training: UK apprenticeship training provider offering programmes across healthcare and related sectors, including dental pathways. Direct competitor for apprenticeship-funded learners and employer relationships.
• The Skills Network: UK vocational learning provider with apprenticeship and regulated qualification programmes. Comparable to Harriet Ellis on UK apprenticeship delivery and flexible online/distance learning for vocational qualifications.
• Tempdent: UK dental training and apprenticeship provider offering dental nursing qualifications with similar apprenticeship hosting models. Direct overlap with Harriet Ellis' Level 3 Dental Nursing apprenticeship and diploma offerings, including funding from UK apprenticeship sources.
• Babington: UK vocational training provider with apprenticeship and professional qualification programmes including healthcare tracks. Comparable to Harriet Ellis on apprenticeship delivery, employer relationships, and online/blended learning models.

Broad incumbents

• learndirect: Largest UK online vocational learning platform offering health and care pathways including dental-related tracks. Overlaps with Harriet Ellis' online diploma delivery and self-funded learner acquisition, though operating at much broader scale.
• ICS Learn: UK distance learning provider covering vocational and professional qualifications including health-related programmes. Provides an alternative route for self-funded learners considering dental nursing and adjacent qualifications.
• BPP Professional Education: Large UK professional education provider offering dental programmes alongside broader healthcare and vocational offerings. A broader incumbent capable of competing for both self-funded learners and apprenticeship contracts at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/harriet-ellis-training-solution

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harriet Ellis Training Solutions