HART VETERINARY LIMITED

What HART VETERINARY LIMITED does

Hart Veterinary Limited (operating as Hart Vets / Hart Veterinary Centre) is a UK small animal veterinary practice founded in 1993, operated through Inspiring Vet Care Limited (Company No. 07746795, registered in England and Wales) as part of the IVC Evidensia network. The practice runs two integrated sites: an RCVS-accredited Small Animal Hospital at Browning Drive, Bicester, Oxfordshire, providing round-the-clock care with dedicated night nursing, and a branch surgery at Frederick Street, Waddesdon (Aylesbury), Buckinghamshire, opened in 2010. It is staffed by 46+ personnel, including 11 veterinary surgeons, 19+ veterinary nurses, 2 animal nursing assistants, and 14+ administrative and reception staff across the two locations. The practice serves individual pet owners—primarily dog, cat, rabbit and exotic pet households—in the Bicester-Aylesbury corridor, with service offerings spanning consultations (£75 standard), vaccinations, neutering, dentistry, soft tissue surgery, in-house diagnostics (digital X-ray, ultrasound, ECG, digital endoscopy, dental X-ray, heart scans), chemotherapy, acupuncture, wellness screening, microchipping, repeat prescriptions, home visits, and 24/7 emergency cover at the Bicester hospital.

The business operates a multi-stream revenue model. Transactional revenue comes from one-off consultations, surgical procedures (e.g., dog spay £510-£620, cat neutering £134-£204), vaccinations, dental work and diagnostics, with tiered member discounts of 10-20%. Recurring revenue is generated through the Pet Health Club subscription, offered in Essential and Plus tiers at £19.99-£24.99 per month on 12-month auto-renewal, providing preventative care (vaccinations, six-monthly healthy pet checks, flea/worm treatments) and consultation or product discounts. Additional streams include retail through an online pet shop powered by My Family Vets, wellness screening (£95), written prescription fees (£34/item) and interest-free credit administration via Care Free Credit. The practice also acts as an Introducer Appointed Representative for Animal Friends Insurance, offering PHC members a 20% discount on pet insurance.

Hart Vets' market positioning is built around hospital-standard facilities that enable more than 95% of clinical work to be performed in-house, reducing reliance on external specialist referrals, combined with 24/7 dedicated night nursing at the Bicester site since 2004—a service the practice explicitly positions as uncommon among UK small animal practices. Strategic assets include RCVS Small Animal Hospital accreditation, ISFM Cat Friendly Clinic Silver accreditation (separate cat and dog wards, Feliway diffusers, cat-only appointment times), and FCA authorisation for credit-related regulated activities. Operational partnerships span Vetstoria (online booking), Animal Friends Insurance (exclusive insurance partner), MWI Animal Health (main supplier, with a sustainability-driven reduction in delivery frequency since 2021), Care Free Credit (interest-free instalments), PetAir UK (pet travel) and My Family Vets (online shop). Marketing is primarily local: own website with pet health content, two Facebook pages (Bicester and Waddesdon), local SEO, promotional bundles such as the £99 Puppy & Kitten Starter Pack, and partner referrals. Geographic operations remain regional to Oxfordshire and Buckinghamshire, with no national advertising or site roll-out evident.

Name

HART VETERINARY LIMITED

Legal name

Inspiring Vet Care Limited

Website

https://hartvet.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Hart Veterinary Limited (trading as Hart Vets) is a UK small animal practice operating two sites in Bicester and Waddesdon under the IVC Evidensia network, providing 24/7 hospital-standard veterinary care, preventative subscriptions, and emergency services to pet owners in Oxfordshire and Buckinghamshire.

Ownership category

akta.pro rank

Product category

Veterinary Practice Services

NAICS

Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industry

Low-Cost & Community Veterinary Clinics (HLAMAAAE)

Keywords

• Veterinary practice services
• Small animal healthcare
• Pet preventative care
• Veterinary diagnostics surgery
• Pet health subscription plans

Headquarters

HQ city

Bicester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Veterinary Consultations and Treatments: One-time fees for consultations (£75 standard), surgical procedures (spay/neuter £374-£620 for dogs, £134-£220 for cats), vaccinations, dental procedures, diagnostics, and other veterinary services. Fees vary by pet type, size, and procedure complexity.
2. Pet Health Club Subscription: Monthly subscription plans (£19.99-£24.99/month) covering preventative healthcare including vaccinations, flea/worm treatments, health checks, and discounts on treatments. Auto-renews annually.
3. Pet Food and Products Sales: Sale of veterinary diets, supplements, medications, and pet accessories both in-practice and through online shop (powered by My Family Vets/Pet Health Club shop).
4. Wellness Screening Services: Comprehensive health screening packages (£95 standard) for mature/older pets including urine tests, blood tests, physical examination, and health consultations.
5. Interest-Free Credit Administration: Partnership with Care Free Credit providing interest-free credit for veterinary services, with administration fees for processing claims.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Hart Vets is a UK small-animal veterinary practice providing general consultations, vaccinations, surgery, dentistry, diagnostics (X-ray, ultrasound, endoscopy, ECG, in-house lab), and 24/7 in-house emergency cover from its RCVS-accredited Small Animal Hospital in Bicester, with a second surgery in Waddesdon. The practice supplements fee-for-service care with Pet Health Club monthly subscription plans covering preventative healthcare, plus an online pet food and supplies shop.

Product overview

Hart Vets operates as a veterinary practice with two surgery locations in Bicester and Waddesdon, offering comprehensive animal healthcare services. The core offering includes general veterinary consultations, vaccinations, dentistry, and surgeries performed in-house at their hospital-standard facilities. The practice supplements clinical services with Pet Health Club subscription plans (Essential and Plus tiers) that provide preventative care coverage and discounts. Additional offerings include wellness screening for senior pets, pet nutrition consultations with therapeutic diet recommendations, online pet supplies shop, and the Puppy & Kitten Starter Pack promotional bundle. The practice emphasises its 24/7 emergency care capability at their Bicester hospital with dedicated night nursing staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Health Club Essential

Quantifiable outcome

• 24/7 nursing care ensures continuous monitoring and treatment of hospitalized patients
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Animal Friends InsurancecoreGTM or Marketing PartnerExclusive pet insurance partnership offering 20% discount for Pet Health Club members. Insurance designed with vets for pets, including dental accident and illness cover, complementary treatments, and 24/7 online vet access. Inspiring Vet Care Limited acts as Introducer Appointed Representative of Animal Friends Insurance.
• PetAir UKminorGTM or Marketing PartnerPet travel services partnership offering registered IVC Evidensia clients 10% off trusted pet relocation services including paperwork, flights, travel crate training. PetAir provides vet-led travel services with 5-star reputation.
• VetstoriacoreTechnology or IntegrationOnline appointment booking system managed on behalf of Hart Vets. Provides digital booking infrastructure for customer appointment scheduling.
• MWI (Animal Health)coreChannel Partner/ Reseller/ DistributorMain supplier partnership for medications and supplies. Since 2021, deliveries reduced from every weekday to twice weekly, contributing to MWI cutting 1 million miles of driving and saving 319 tonnes of carbon across their UK veterinary network.
• My Family Vets / The Pet Health ClubcoreChannel Partner/ Reseller/ DistributorOnline shop platform powered by My Family Vets for pet food and supplies. Free delivery for orders over £39, up to 10% off for Pet Health Club members.
• IVC EvidensiacoreStrategic or Co-development PartnerParent company network. Hart Vets operates as part of IVC Evidensia, described as a world-leading veterinary care network with practices, hospitals, and referral centres. Offers clinical independence, support, mentorship, and development opportunities.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Goddard Veterinary Group: Long-established London and Home Counties small animal veterinary group with RCVS hospital accreditation, offering general practice plus referral services; comparable to Hart Vets in scale and RCVS-accredited hospital offering.
• Medivet: Large UK veterinary network offering small animal general practice, surgery and emergency care across hundreds of sites; directly comparable multi-site companion animal clinic model serving pet owners.
• Village Vet: London-area multi-site primary care and referral small animal veterinary group with hospital-standard facilities; comparable in service breadth, RCVS accreditation and direct-to-consumer companion animal focus.
• Animal Trust: UK not-for-profit veterinary group operating low-cost primary care clinics for pet owners; competes on price accessibility with comparable small animal consultation, surgery and preventative care services.
• Pennard Vets: Kent-based multi-branch companion animal practice group with hospital accreditation and 24-hour care; comparable in offering primary care, surgery, preventative health plans and RCVS hospital status.
• Vets4Pets (Companion Care): UK-wide network of small animal vet practices located within Pets at Home stores, offering consultations, surgery and Pet Health Club-style wellness plans; closely comparable first-opinion companion animal practice model.

Broad incumbents

• CVS Group: One of the largest UK listed veterinary groups, operating small animal practices, hospitals, laboratories and referral centres; broader portfolio than Hart Vets but directly competes for the same companion animal primary care market.
• VetPartners: Large UK and European veterinary group encompassing small animal practices, equine and farm practices, and referral hospitals; competes with Hart Vets via its network of acquired local clinics in similar regions.

Emerging players

• Blue Cross Veterinary Services: UK animal charity providing veterinary care including clinics and hospitals for pets of owners in need; partial overlap as a companion animal clinical provider, particularly on the affordable-care end of the market.

Others

• My Family Vets / The Pet Health Club: Network and subscription platform powering Pet Health Club-style wellness plans and online shop infrastructure used by Hart Vets and other UK practices; ecosystem partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hartvets
• LinkedInlinkedin.com/company/hart-veterinary-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HART VETERINARY LIMITED