The Harwood Arms
The Harwood Arms is a privately held, single-location Michelin-starred pub restaurant in Fulham, London, serving a fixed-price British menu focused on game and wild food. It is directed by chef Brett Graham (The Ledbury) and Mike Robinson, and operates dine-in service six days a week with online gift voucher sales.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Harwood Arms does
The Harwood Arms is a privately held, single-location fine-dining pub located on Walham Grove in Fulham, London SW6 1QP. It operates as a destination restaurant offering a prix-fixe British menu with a defined focus on game and wild food, currently the only Michelin-starred pub in London. Service is dine-in only — lunch Friday and Saturday, dinner Monday through Saturday, and Sunday roasts all day — with reservations managed online up to 90 days in advance and credit/debit card details required to secure bookings. Pricing is fixed at £79 for three courses or £64 for two courses; corkage is £40 per 75cl bottle (waived on Friday lunch). Online gift vouchers are sold through the company's own website, valid for 12 months.
The business is directed by chef Brett Graham (Director since 2009, also chef/owner of 3 Michelin-star The Ledbury and founder of Capability Graham, a farming company supplying specialist venison, Jersey beef, Iberian pork, charcuterie, and rapeseed oil) and Mike Robinson (who owns The Elder in Bath and The Woodsman in Stratford-upon-Avon and runs Deer Box, a wild venison supplier with 60,000 acres under deer management). Head Chef Josh Cutress leads the kitchen, having previously worked at The Square and The Ledbury. The restaurant's supply chain is structurally integrated with its directors' separate businesses, providing differentiated access to wild and farmed British game.
Revenue derives entirely from on-premises dining (food and beverage) and gift voucher sales, with no delivery, takeaway, or third-party distribution channels. There are no disclosed financial figures, funding rounds, headcount, or ownership structure details beyond the two named directors. Marketing is concentrated on the company's own website (menus, food galleries, provenance-driven editorial, reservation functionality) and organic social media. The operation is fundamentally a single-asset hospitality business whose value is anchored in its Michelin-star status, the reputation of its principals, and tightly curated supplier relationships rather than in any scalable platform or technology layer.
The Harwood Arms firmographics
Firmographics- Name
- The Harwood Arms
- Legal name
- The Harwood Arms
- Website
- https://harwoodarms.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Harwood Arms is a privately held, single-location Michelin-starred pub restaurant in Fulham, London, serving a fixed-price British menu focused on game and wild food. It is directed by chef Brett Graham (The Ledbury) and Mike Robinson, and operates dine-in service six days a week with online gift voucher sales.
- Ownership category
- akta.pro rank
The Harwood Arms industry classification
Industry- Product category
- Fine Dining Pub Restaurant
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
- akta.pro secondary industry
- Wine Bars (CRANACAE)
Keywords
Where The Harwood Arms is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Harwood Arms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Dining: Revenue from food service with set menu pricing (2-course and 3-course options). Customers pay per meal for dining experience.
- Beverage Sales: Wine and beverage sales including corkage fees for customer-supplied wine. Wine list available for purchase.
- Gift Vouchers: Online gift voucher sales valid for 12 months from purchase date. Vouchers can be purchased in any amount and are redeemable for meals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Three-course tasting menu |
| Unit Pricing | Pay-as-you-go | Two-course menu option |
| Unit Pricing | Pay-as-you-go | Corkage fee for customer-supplied wine |
| Unit Pricing | Pay-as-you-go | Sunday Roast |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Harwood Arms product offering
Product offeringCore offering
The Harwood Arms is a single-location Michelin-starred pub restaurant in Fulham, London, serving a seasonal British fine-dining menu focused on game and wild food. Set menus are priced at £64 for two courses and £79 for three courses, served at lunch (Friday-Saturday) and dinner (Monday-Saturday), with all-day Sunday roasts, a curated wine list with £40 per-bottle corkage, and online gift vouchers valid for 12 months. The restaurant is the only Michelin-starred pub in London and operates on a direct reservation-only dine-in model with credit-card-secured bookings.
Product overview
The Harwood Arms is a single-location Michelin-starred pub restaurant offering a unified dining experience centered on British game and wild food. The core offering consists of a seasonal dining menu (available as 2 or 3 course prix fixe options), a curated wine list, Sunday roasts served all day, and gift vouchers. The restaurant operates as one cohesive hospitality service rather than a modular product platform.
Differentiator
Problem solved
Functional benefit
Companies that use The Harwood Arms
Customer profileSegments2 records
Ideal customer profiles3 records
The Harwood Arms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Harwood Arms partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Capability GrahamcoreFarming and food company founded by Brett Graham (Director of Harwood Arms), providing exceptional ingredients whilst influencing positive change in the food industry. They supply specialist venison, Jersey beef, Iberian pork, charcuterie, and cold pressed rapeseed oil to the Harwood Arms.
- Deer BoxcoreCompany founded by Mike Robinson (Director of Harwood Arms), providing wild venison to restaurants and offering home delivery. Also oversees 60,000 acres of land dedicated to deer management and produces wild game TV shows for Outdoor Channel.
- Best British SuppliersminorLong-term supplier relationships developed to ensure consistency of quality. Proudly serving British food with a game focus, striving to use as much wild food as possible.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
The Harwood Arms competitors and assessment
Company assessmentDirect peers
- The Elder: Bath restaurant owned by Mike Robinson, Director of The Harwood Arms. Same operator, similar wild-game and British-produce philosophy, and overlapping culinary team — directly comparable operating model in a different city.
- St John: Long-standing London restaurant known for British nose-to-tail and seasonal cooking. Comparable in its celebration of British produce, offal/game repertoire, and casual fine-dining format.
- Lyle's: Shoreditch, London Michelin-starred restaurant with a daily-changing British menu and producer-led sourcing. Directly comparable in philosophy (seasonal British, supplier-driven) and price tier to The Harwood Arms.
- Quality Chop House: Farringdon, London restaurant focused on traditional British cooking and seasonal produce. Directly comparable British-cuisine, relaxed fine-dining proposition in a heritage London venue.
- The Guinea Grill: Mayfair, London traditional grill room and pub with a long-standing reputation for British food and game. Highly comparable as a London pub-style venue specializing in British and game-driven cooking.
- The Ledbury: 3 Michelin-starred Notting Hill restaurant owned and led by Brett Graham, who is also Director of The Harwood Arms. Operates in the same London fine-dining tier with shared chef ownership, supplier relationships, and customer overlap, making it the closest comparable venue.
- The Palomar: Soho, London restaurant serving modern, ingredient-led cuisine in a relaxed setting. Comparable in casual fine-dining positioning and contemporary London hospitality scene overlap with The Harwood Arms.
- Brat: Shoreditch, London restaurant focused on live-fire cooking and seasonal British produce. Comparable London destination-dining venue with similar ingredient-led, seasonal-cooking ethos and price positioning.
- The Woodsman: Stratford-Upon-Avon restaurant owned by Mike Robinson (Director of The Harwood Arms). Shares the same wild-game, British-produce focus and operator, offering a directly comparable restaurant model in the Midlands.
Broad incumbents
- The Wolseley: Iconic grand café in Piccadilly, London, part of a wider hospitality group. Overlaps with The Harwood Arms in destination dining and British/European menu positioning, but operates at larger scale and as part of a broader portfolio rather than as a specialist single venue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Harwood Arms social profiles
Digital presenceThe Harwood Arms compliance and trust
Trust signalCompliance1 record
The Harwood Arms financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Harwood Arms leadership team
Management profileNumber of profiles
Profiles3 records
The Harwood Arms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Harwood Arms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Harwood Arms
What does The Harwood Arms do?
The Harwood Arms is a single-location Michelin-starred pub restaurant in Fulham, London, serving a seasonal British fine-dining menu focused on game and wild food. Set menus are priced at £64 for two courses and £79 for three courses, served at lunch (Friday-Saturday) and dinner (Monday-Saturday), with all-day Sunday roasts, a curated wine list with £40 per-bottle corkage, and online gift vouchers valid for 12 months. The restaurant is the only Michelin-starred pub in London and operates on a direct reservation-only dine-in model with credit-card-secured bookings.
Is The Harwood Arms a public or private company?
The Harwood Arms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Harwood Arms founded?
The Harwood Arms was founded in -1. It employs 11 to 50 people.
Where is The Harwood Arms based?
The Harwood Arms is headquartered in London, United Kingdom, in the Europe region.
How does The Harwood Arms make money?
Three revenue lines are on record. Restaurant Dining is the primary driver. The others are beverage Sales and gift Vouchers.
Who are The Harwood Arms's main competitors?
Direct peers on record are The Elder, St John, Lyle's, Quality Chop House, The Guinea Grill, The Ledbury, The Palomar, Brat and The Woodsman. The Wolseley is listed as a broad incumbent.
Does The Harwood Arms have an API?
No public API is recorded for The Harwood Arms.
What industry is The Harwood Arms in?
The Harwood Arms's product category is Fine Dining Pub Restaurant. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of CRANACAE, Wine Bars. Its NAICS code is 722410 and its SIC code is 5812.