The Guinea Grill

What The Guinea Grill does

The Guinea Grill is a single-location historic steakhouse and pub operating from 30 Bruton Place, Mayfair, London W1J 6NL. The site has hosted an inn since 1423 and the restaurant has been in continuous operation since 1952, marketing itself as "London's original steakhouse." It operates a traditional silver service restaurant specializing in dry-aged (up to 30 days), grass-fed British beef sourced from family-owned butcher Godfreys of Finsbury Park via a relationship spanning nearly 60 years. The offering comprises an à la carte menu of premium steaks (Sirloin £44.50–£51, Fillet £51, Côte de Boeuf £14.50/100g, Chateaubriand £21/100g), award-winning pies with suet lids (a tradition since the 1940s), traditional Sunday roasts, and a wine cellar of over 350 labels curated by in-house Sommelier Vladimir.

Revenue is generated across three streams: à la carte and set menu food and beverage sales, private dining bookings across three first-floor rooms (The Gallery for 10, The Wine Room for 14, and The Boardroom for 20 guests, each with minimum-spend requirements), and gift voucher sales distributed online through giftpro.co.uk and redeemable across the wider Young's estate. Pricing follows unit/per-cover pricing for food and beverage and minimum-spend-based contracts for private events. Customer segments span affluent individual diners (special occasions, romantic dinners), corporate groups (board dinners, client entertainment), Sunday roast enthusiasts, and pub walk-in trade.

The Guinea Grill is a subsidiary operating within Young & Co.'s Brewery, P.L.C. (LSE: YNGA), a publicly listed pub and brewery group, which provides corporate backing, group-wide marketing permissions, and cross-pub gift voucher redemption. The venue currently operates seven days a week (Monday–Saturday 11:00–23:00, Sunday 11:00–21:00; food service 12:00–21:00 weekdays, 12:00–19:00 Sundays), with smart casual dress code, a minimum age of 12 for children, and recognized accolades including a Sunday Times 3-star restaurant award and Good Pub Guide Top 50 listing.

Name

The Guinea Grill

Legal name

The Guinea Grill

Website

https://theguinea.co.uk

Company type

Public

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

The Guinea Grill is a historic Mayfair steakhouse in London, operating since 1952 under Young & Co.'s Brewery, P.L.C., serving dry-aged British beef, traditional pies, and Sunday roasts to affluent diners, corporate private event clients, and special-occasion guests.

Ownership category

akta.pro rank

Product category

Fine Dining Steakhouse and Pub

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pubs & Gastropubs (CRANACAB)

akta.pro secondary industries

Neighborhood Bars & Taverns (CRANACAA), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• British steakhouse
• Traditional pub dining
• Private dining rooms
• Dry-aged beef
• Silver service restaurant

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Food and beverage sales including steaks, pies, Sunday roasts, and drinks. Menu includes à la carte options, set Christmas menus, and sharing feast options.
2. Private Dining Bookings: Revenue from booking private dining rooms for events and celebrations. Three rooms available: The Gallery (10 guests), The Wine Room (14 guests), The Boardroom (20 guests).
3. Gift Voucher Sales: Sale of gift vouchers valid for 12 months, available through online portal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Guinea Grill is a historic Mayfair pub and restaurant serving traditional British silver service cuisine, specialising in dry-aged, grass-fed British beef cooked on an open grill, complemented by pies, Sunday roasts, and a sommelier-curated wine cellar. The business also operates three private dining rooms for group events and sells gift vouchers redeemable across the Young's estate.

Product overview

The Guinea Grill is a single-location historic pub and restaurant in Mayfair, London, operating since 1952 as London's original steakhouse. The offering consists of a traditional silver service restaurant (Main Dining) offering premium dry-aged British beef from an open grill, complemented by an A La Carte Menu and Sunday Lunch service. The business operates three private dining rooms (The Boardroom, The Gallery, and The Wine Room) for group events, plus seasonal Christmas dining packages. Additional revenue streams include gift vouchers. The restaurant sources meat from Godfreys of Finsbury Park and maintains an extensive wine cellar managed by Sommelier Vladimir.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Restaurant Dining Traditional silver service restaurant specialising in dry-aged, grass-fed British beef from an open grill, daily caught fish, and seasonal dishes, served to individual diners and couples in the main dining room.
• A La Carte Menu Full menu offering premium steaks (Chateaubriand, Côte de Boeuf, Porterhouse, Rib Steak, Sirloin, Fillet), pies, salads, starters, and sides prepared on the open grill and served silver service.
• Sunday Lunch Traditional Sunday roast featuring dry-aged beef with Yorkshire puddings, roast potatoes, pigs in blankets, cauliflower cheese, and seasonal vegetables, served from midday until 5pm.
• Private Dining - The Boardroom Largest private dining room at The Guinea Grill, seating up to 20 guests on one table, with its own private bar and dedicated waiting team for corporate events and celebrations.
• Private Dining - The Gallery Intimate private dining room seating up to 10 guests in one table, featuring a marble fireplace, suited for close family celebrations and client entertaining.
• Private Dining - The Wine Room Decadently decorated private dining room with a wine gallery and large skylight flooding the room with natural light, seating up to 14 guests in one table.
• Christmas Events and Private Dining Festive dining experiences including the Christmas Feast Menu, Festive Fayre Menu, Sharing Feast, Canapés, and Christmas Day celebrations held in private dining rooms.
• Gift Vouchers Online gift vouchers valid for 12 months, available for purchase through the giftpro.co.uk portal and redeemable at The Guinea Grill and across the Young's estate.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Godfreys of Finsbury ParkcoreOthersFamily-owned butchers supplying premium quality meat to the restaurant for nearly 60 years. Provides dry-aged, grass-fed British beef, lamb cutlets, sausages, and various offal delivered fresh every morning.
• Young & Co.'s Brewery, P.L.C.coreOthers

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hawksmoor: Hawksmoor operates premium London steakhouses known for dry-aged British beef and cocktails. It is the most direct modern competitor to The Guinea Grill's steakhouse proposition and targets overlapping affluent diners in central London.
• Wiltons: Wiltons is a heritage London restaurant in St James's specialising in oysters, game and steak, founded in 1742. Closely comparable to The Guinea Grill in terms of historic Mayfair/St James's positioning, traditional silver service, and British classic cuisine.
• Scott's Mayfair: Scott's is a longstanding Mount Street fish and seafood restaurant with steakhouse-style elements, serving an affluent Mayfair clientele. Directly comparable to The Guinea Grill on Mayfair address, traditional service, and premium occasion dining.
• Goodman Restaurant: Goodman runs a network of upscale London steakhouses serving dry-aged beef in Mayfair, City and Canary Wharf. It competes head-to-head for the same corporate entertaining and special-occasion steak occasions as The Guinea Grill.
• Gaucho: Gaucho operates a chain of upscale Argentine steak restaurants across London. Directly comparable to The Guinea Grill on steakhouse category, premium pricing tier, and special-occasion corporate entertaining occasion.
• Rules: Rules is London's oldest restaurant (est. 1798), known for traditional British fine dining in Covent Garden. Comparable to The Guinea Grill as a long-established London institution trading on heritage and classic British cooking.
• The Wolseley: The Wolseley is a grand European brasserie on Piccadilly operated by Corbin & King, serving all-day dining in a heritage setting. Comparable to The Guinea Grill in Mayfair positioning, traditional service, and appeal to corporate and special-occasion diners.

Emerging players

• Flat Iron: Flat Iron is a fast-growing London steakhouse chain offering a single-cut, value-positioned steak concept. Comparable to The Guinea Grill in product category but competes at a lower price point for casual steak occasions.
• Côte Brasserie: Côte is a UK-wide premium brasserie chain with strong central London presence. Comparable to The Guinea Grill in classic French/British brasserie format, though operating at lower price points and broader market segments.

Broad incumbents

• Brasserie Zédel: Brasserie Zédel is a Soho grand brasserie from Corbin & King serving traditional French fare in a heritage setting. Comparable to The Guinea Grill as a London institution serving classic cuisine to a broad premium and tourist audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-guinea-grill

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Guinea Grill