BMW Haus Motors

Name

BMW Haus Motors

Legal name

GNC IMPORT COMERCIO DE VEICULOS LTDA.

Website

https://hausmotors.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Salvador, Bahia

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sale of new BMW, MINI, and BMW Motorrad motorcycles through authorized dealership. Revenue generated from retail transactions, including financing and leasing arrangements facilitated through financial institutions.
2. Pre-owned / Certified Vehicle Sales: Sale of pre-owned premium vehicles (Seminovos Premium) including BMW, MINI, and other luxury brands (Mercedes-Benz, Audi, Porsche, Volvo, Jaguar, Jeep, etc.). Vehicles include various fuel types: diesel, electric, flex, gasoline, and hybrid.
3. After-sales Service & Maintenance: Workshop services for vehicle maintenance and repairs using BMW-approved parts, equipment, and technicians. Includes scheduled maintenance, recalls, and general repairs.
4. Parts & Accessories: Sale of genuine BMW, MINI, and Motorrad parts and accessories.
5. Corporate Fleet Sales (Vendas Corporativas): Dedicated B2B sales channel offering corporate clients exclusive conditions, differentiated delivery timelines, executive test drives, and special financing for fleet purchases.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

BMW Haus Motors is an authorized dealership group selling new BMW, MINI, and BMW Motorrad vehicles, certified pre-owned premium vehicles (Seminovos Premium), and genuine parts and accessories across five cities in northeastern Brazil. The company also provides factory-approved after-sales service, maintenance, and repairs, and operates a dedicated Corporate Sales (Vendas Corporativas) channel offering exclusive fleet pricing, differentiated delivery, and special financing conditions for business clients.

Product overview

BMW Haus Motors is a premium automotive dealership network operating as part of the Grupo NewChase, representing BMW, MINI, and BMW Motorrad brands across northeastern Brazil. The company offers a comprehensive portfolio consisting of new BMW passenger vehicles (including electric i-series, plug-in hybrids, and performance M models), MINI vehicles (electric and combustion variants), and BMW Motorrad motorcycles (adventure, touring, sport, and urban segments). The business model combines vehicle sales with integrated services including certified pre-owned vehicles, after-sales maintenance, original parts and accessories, corporate fleet sales programs, and virtual showroom experiences. The dealership network spans five cities in northeastern Brazil (Salvador, Fortaleza, Maceió, Palmas, and Aracaju), providing regional coverage for sales, service, and parts operations.

Differentiator

Problem solved

Functional benefit

Products and services

• New BMW Vehicles New BMW-brand passenger vehicles including electric models (i4, iX1, iX2, i7, iX3), plug-in hybrid models (Série 3, Série 5, X5), and gasoline models (X1, X2, X3, X4, X5, X6, X7, Série 3, Série 4, Série 5, M3, M4, M2). Sold to individual consumers and corporate clients through five physical showrooms in northeastern Brazil.
• New MINI Vehicles

Quantifiable outcome

• Recognized as Best BMW Group in Latin America (2022)
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• BMW Group / BMW do BrasilcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Haus Motors operates as an authorized BMW, MINI, and BMW Motorrad dealership, representing one of the world's leading premium automotive brands. This is the core business relationship — Haus Motors is the exclusive authorized sales and service representative for BMW Group brands in its operating territories of northeastern Brazil.
• Grupo NewChasecoreStrategic or Co-development PartnerHaus Motors is a subsidiary of Grupo NewChase (GNC IMPORT COMERCIO DE VEICULOS LTDA.), one of the largest automotive dealership groups in Brazil. The parent company, operating since 1991, provides corporate governance, brand partnerships with Toyota, Audi, Hyundai, and GM, and shared operational infrastructure across its dealership network.
• Insurance CompaniessupportingStrategic or Co-development PartnerHaus Motors works with insurance companies in situations involving vehicle damage claims and insurance-related transactions, particularly in after-sales service scenarios. The company also offers insurance products through partner Corretora Codismancorretora.com.br.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Penske Automotive Group: Global premium and luxury automotive retailer. Directly comparable business model to Haus Motors as a multi-brand premium franchised dealer, with strong corporate fleet and pre-owned operations and a heavy concentration on luxury OEMs.
• Inchcape plc: Global premium automotive distributor and retailer across multiple emerging and developed markets. Comparable to Haus Motors in distributing premium OEM brands (including BMW in select markets) with integrated retail and after-sales operations.
• Grupo Carbel: Brazilian automotive dealership group operating multiple brands. Comparable as a multi-state Brazilian dealer group with similar OEM franchise model, after-sales service operations, and corporate fleet sales channel.
• Grupo Caoa: Brazilian automotive dealership group operating multiple OEM brands (Hyundai, Chery, Ford, Subaru). Directly comparable to Haus Motors as a multi-brand Brazilian dealer group with national reach, similar after-sales and parts operations, and similar reliance on OEM franchise relationships.
• Asbury Automotive Group: US-based franchised automotive retailer operating premium and luxury brands. Comparable to Haus Motors in running multi-location premium dealerships with after-sales service and parts revenue.
• Grupo Servopa: One of Brazil's largest automotive dealership groups with multi-brand representation. Comparable to Haus Motors as a multi-state Brazilian dealer group relying on OEM franchises for both passenger and commercial vehicle sales.
• Group 1 Automotive: US-based franchised automotive retailer with a premium brand portfolio including BMW. Comparable as a multi-region premium dealer group with integrated F&I, parts, and service operations.
• Eurobike: Authorized BMW and BMW Motorrad dealer group based in southern Brazil. Direct competitor within the same BMW franchise system, operating similar BMW/MINI/Motorrad sales and service operations but in a different Brazilian region (South).
• Sonic Automotive: US-based franchised automotive retailer with a strong premium and luxury brand mix. Comparable to Haus Motors in operating premium OEM franchises (including BMW) with integrated finance, parts, and service operations.

Broad incumbents

• Lithia Motors: One of the largest US automotive dealership groups. Comparable as a multi-brand franchised dealer at scale with omnichannel retail and a growing presence in premium segments, though broader in brand mix than Haus Motors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bmw-haus-motors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMW Haus Motors