Havas Publicara
Havas Publicara is a Martinique-based communication consulting agency, part of the Publidom/Havas network, serving automotive, banking, government, and enterprise clients across the French Antilles with institutional, commercial, and crisis communication services.
- Company typePrivate
- Founded-
- HeadquartersLe Lamentin, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Havas Publicara does
Havas Publicara is a communication consulting agency headquartered in Le Lamentin, Martinique, operating as part of the Publidom/Havas network. The firm self-describes as the oldest communication agency in the French Antilles and delivers three core service lines: institutional communication, private/commercial communication, and crisis management. It serves a diversified client roster spanning automotive manufacturers (Peugeot, Ford, Nissan, Opel, Hyundai, Mazda, Skoda), banking (BNP), energy (EDF), healthcare institutions (CHU, ARS), government bodies (Prefecture, CACEM), and regional commercial brands (Speedy, Royal Soda, Martinique Hub Caraïbe).
Havas Publicara firmographics
Firmographics- Name
- Havas Publicara
- Legal name
- Publicara
- Website
- https://havaspublicara.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Havas Publicara is a Martinique-based communication consulting agency, part of the Publidom/Havas network, serving automotive, banking, government, and enterprise clients across the French Antilles with institutional, commercial, and crisis communication services.
- Ownership category
- akta.pro rank
Havas Publicara industry classification
Industry- Product category
- Communication Consulting
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820)
- akta.pro primary industry
- Public Affairs & Government Relations (MPAAADAE)
Keywords
Where Havas Publicara is headquartered
LocationHeadquarters
- HQ city
- Le Lamentin
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Havas Publicara business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Communication Consulting Services: Professional communication consulting services including institutional communication, private/commercial sector communication, and crisis management. Revenue derived from client engagements and retainer contracts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Havas Publicara product offering
Product offeringCore offering
Havas Publicara is a communication consulting agency based in Le Lamentin, Martinique, providing institutional communication services, private/commercial sector communication, and crisis management support. Operating as part of the Publidom Network connected to the Havas group, it serves local businesses and public institutions across the French overseas territory.
Product overview
Publicara is a communication consulting agency offering three core service lines: institutional communication (for public institutions addressing societal issues), private and commercial domain services (connecting local businesses to global markets), and crisis management (proactive risk mitigation). The agency operates as part of the Publidom network and serves clients across Martinique.
Differentiator
Problem solved
Functional benefit
Products and services
- Institutional Communication
- Commercial Sector Communication
- Crisis Management Communication
Companies that use Havas Publicara
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles1 record
Havas Publicara technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Havas Publicara partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- PublidomcoreParent network organization connecting Publicara with other regional communication agencies across French overseas territories. Publidom serves as the umbrella brand for the network including Publicara, C'direct, Le Studio, Trait d'Union, Mediadom, Havas Outremer, and Média Relais.
- HavascoreGlobal communication group affiliation providing network resources, methodologies, and brand credibility. Publicara operates under the Havas network alongside other specialized agencies including Trait d'Union and Havas Outremer.
- C'directminorNetwork partner agency under the Publidom umbrella, operating as part of the integrated communication service offering.
- Le StudiominorNetwork partner agency under the Publidom umbrella, providing creative production capabilities as part of the integrated service offering.
- Trait d'UnionminorNetwork partner agency under the Havas/Publidom umbrella, operating as part of the integrated communication service offering in French overseas territories.
- MediadomminorNetwork partner agency under the Publidom umbrella, providing media services as part of the integrated communication network.
- Havas OutremerminorNetwork partner agency under the Havas umbrella focused on French overseas territories, operating as part of the regional service offering.
- Média RelaisminorNetwork partner agency under the Publidom umbrella, providing additional media capabilities within the integrated service offering.
- La Cellule DigitaleminorDigital agency partner credited with website development and digital execution for Publicara, providing digital transformation and web development services.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Havas Publicara competitors and assessment
Company assessmentDirect peers
- Média Relais: Network partner agency under the Publidom umbrella providing additional media capabilities. Operates within the same regional communication service stack and competes for adjacent portions of the same institutional and commercial briefs.
- Le Studio: Network partner agency under the Publidom umbrella providing creative production capabilities. Operates in the same regional communication ecosystem and can compete for or collaborate on integrated communication mandates alongside Publicara.
- Mediadom: Sister agency within the Publidom network providing media services across French overseas territories. Shares the same parent ecosystem and overlapping public/commercial client base, making it a direct functional peer.
- C'direct: Sister agency within the Publidom network offering complementary communication services in French overseas territories. Shares the same parent ecosystem and serves overlapping public and commercial client types as Publicara.
- Havas Trait d'Union: Network partner agency under the Publidom/Havas umbrella operating in French overseas territories. Provides comparable public-sector and commercial communication services, making it a close functional peer in the same regional market.
- Havas Outremer: Sister agency within the Publidom and Havas network specifically focused on French overseas territories. Operates as a regional communication agency with overlapping institutional and commercial clients in geographies adjacent to Publicara's Martinique base.
Broad incumbents
- FleishmanHillard: Global public relations and integrated communications agency with established public affairs capabilities. Competes for the same category of institutional and corporate communication mandates that Publicara serves, but at multinational scale.
- Havas Worldwide: Global communication group whose network Publicara belongs to. Operates as a broad incumbent across PR, advertising, and digital communications and provides the parent-level resources, methodologies, and brand credibility Publicara leverages.
- Edelman: Global public relations firm with strong public affairs and corporate reputation practices. Comparable to Publicara in servicing government, institutional, and corporate clients, but at significantly larger global scale and with broader service breadth.
- Havas Paris: Lead French agency within the parent Havas network. Provides the full-spectrum PR, advertising, and communication services that Publicara offers at a regional level, and acts as the metropolitan counterpart for cross-territory briefs.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Havas Publicara social profiles
Digital presenceHavas Publicara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Havas Publicara leadership team
Management profileNumber of profiles
Havas Publicara funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Havas Publicara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Havas Publicara
What does Havas Publicara do?
Havas Publicara is a communication consulting agency based in Le Lamentin, Martinique, providing institutional communication services, private/commercial sector communication, and crisis management support. Operating as part of the Publidom Network connected to the Havas group, it serves local businesses and public institutions across the French overseas territory.
Is Havas Publicara a public or private company?
Havas Publicara is a private company. It is classified as corporate owned and is currently operating.
When was Havas Publicara founded?
Havas Publicara was founded in -1. It employs 11 to 50 people.
Where is Havas Publicara based?
Havas Publicara is headquartered in Le Lamentin, France, in the Europe region.
How does Havas Publicara make money?
One revenue line is on record: communication Consulting Services.
Who are Havas Publicara's main competitors?
Direct peers on record are Média Relais, Le Studio, Mediadom, C'direct, Havas Trait d'Union and Havas Outremer. Broad incumbents are FleishmanHillard, Havas Worldwide, Edelman and Havas Paris.
Does Havas Publicara have an API?
No public API is recorded for Havas Publicara.
What industry is Havas Publicara in?
Havas Publicara's product category is Communication Consulting. Its primary akta.pro industry code is MPAAADAE, Public Affairs & Government Relations. Its NAICS code is 54182.