Havas Outremer

What Havas Outremer does

Havas Outremer (legal entity: SARL Media Hub Outremer) is a Paris-based media agency specializing exclusively in advertising campaigns for French overseas territories (DROM-COM), including Martinique, Guadeloupe, Guyane, Réunion, Mayotte, Nouvelle-Calédonie, Polynésie française, Saint-Martin, and Saint-Barthélemy. Affiliated with Havas Group, the agency acts as a single point of contact for national advertisers who want visibility in overseas markets that are typically under-served by mainstream French media buys, addressing issues such as time-zone decay of prime-time TV spots and lack of overseas inclusion in national display, radio, and cinema offers.

The service stack is built around three modules: Stratégie média (media strategy incorporating local cultural, economic, and social specificities), Médiaplanning (channel selection, scheduling, format, and price optimization across TV, radio, web, cinema, press, and display), and Opérationnel (end-to-end campaign administration including contracting, booking, transmission, monitoring, reporting, and billing). Underlying these modules is Médiamétrie-powered media planning and audience measurement software, supplemented by Médiamétrie TV, radio, and digital audience studies (1-3 TV studies and 1-2 radio studies per territory per year, plus annual digital studies for Antilles-Guyane and Réunion).

Revenue is generated via commissions and fees on media purchases (transaction-fee model), with enhanced negotiating power derived from consolidated purchasing volume across territories and long-standing relationships with local and extra-local média régies. Pricing is quote-based and not publicly disclosed; an indicative reference is approximately €15,000 for a 30-second TV campaign achieving 800 GRP in either Antilles-Guyane or Réunion. The customer base consists of enterprise national advertisers across diversified verticals — telecom (SFR), food/dairy (Lactalis), consumer goods (Reckitt), energy (EDF), media/publishing (Gaul), beverages (Eckes granini), gaming/betting (PMU), and banking (Crédit Mutuel).

Name

Havas Outremer

Legal name

SARL Media Hub Outremer

Website

https://havasoutremer.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Advertising Media Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Media agency services
• Advertising campaign management
• Media planning buying
• Overseas market advertising
• TV radio digital media

Headquarters

HQ city

Puteaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media buying commissions and fees: Havas Outreach acts as a media agency purchasing advertising space across all available media (TV, radio, web, cinema, press, display) in overseas territories on behalf of advertisers. Revenue is generated through commissions and fees on media purchases, with enhanced negotiating power through long-standing relationships with local and extra-local media régies and high purchasing volumes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Havas Outremer is a specialized media agency that centralizes advertising campaign requests from national advertisers seeking to communicate in French overseas territories (DROM-COM). It develops media strategy, executes media planning, and manages operational campaign delivery across TV, radio, web, cinema, press, and display channels, providing advertisers with a single point of contact covering all overseas territories.

Product overview

Havas Outremer is a specialized media agency providing advertising campaign services for French overseas territories (DROM-COM: Martinique, Guadeloupe, Guyane, Réunion, Mayotte, Nouvelle-Calédonie, Polynésie française, Saint-Martin, Saint-Barthélemy). The company offers a unified service combining strategy, media planning, and campaign operations across all available media channels (TV, radio, display, press, cinema, digital/social media). The core offering includes: Stratégie média for developing comprehensive media strategies; Médiaplanning for channel selection and campaign orchestration; Opérationnel for administrative campaign management; and Audience Measurement Studies with Media Planning Software powered by Médiamétrie for data-driven planning. Clients receive a single point of contact for campaigns spanning multiple overseas territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Havas Outremer Media Agency Services Specialized media agency service providing advertising campaign management for national advertisers wanting to communicate in French overseas territories (DROM-COM: Martinique, Guadeloupe, Guyane, Réunion, Mayotte, Nouvelle-Calédonie, Polynésie française, Saint-Martin, Saint-Barthélemy). Delivers strategy, media planning, and operational campaign management across TV, radio, web, cinema, press, and display channels, acting as a single point of contact across all overseas territories.

Quantifiable outcome

• Campaigns can reach 2.7 million+ consumers in overseas territories
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Havas GroupcoreStrategic or Co-development PartnerHavas Outreach is affiliated with Havas Group, which provides brand credibility, access to group media knowledge and dynamics, and updated understanding of media evolution at the national level. This affiliation enables the agency to maintain current knowledge of media solutions adaptable to specific overseas markets.
• Comité Métridom (Médiamétrie)coreStrategic or Co-development PartnerHavas Outreach represents overseas media agencies in the Comité Métridom, where Médiamétrie semi-annually brings together representatives of overseas TV and radio markets including media agencies, advertisers, and régies. This positions Havas Outreach at the center of overseas media developments, market trends, and media evolution.
• MédiamétriecoreTechnology or IntegrationMédiamétrie provides audience measurement studies for TV (1-3 studies per year per territory), radio (1-2 studies per year per territory), and digital (annual studies on Antilles-Guyane and Réunion covering usage, equipment, site audiences, and social networks). Havas Outreach uses Médiamétrie data and software for media planning and audience measurement.
• Local and extra-local media régiescoreChannel Partner/ Reseller/ DistributorLong-standing relationships with local and extra-local media régies across overseas territories provide Havas Outreach with enhanced negotiating power and preferential pricing due to high purchasing volumes. These régies control advertising inventory for local TV, radio, press, display, and digital media.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Others

• Médiamétrie: Médiamétrie is the audience measurement provider whose data powers Havas Outremer's planning. Comparable as a critical infrastructure/enabler for media agencies targeting French overseas markets, and a strategic partner rather than competitor.

Broad incumbents

• Publicis Media France: Publicis Media is one of the global "big four" media agency networks with a major French presence. It competes for the same national advertiser budgets and offers overseas-territory execution as part of its global network, although not as a dedicated overseas specialist.
• Omnicom Media Group France: Omnicom's media holding in France (OMD, PHD, Hearts & Science) provides full-service media planning and buying for national clients with overseas reach. Comparable business model and enterprise client base, broader rather than specialized.
• Dentsu Media France: Dentsu's French media operations (Carat, iProspect) compete for the same national advertisers and have global reach into overseas markets. Not a dedicated overseas specialist, but a comparable enterprise media buying and planning offering.
• GroupM France (WPP): GroupM is WPP's media investment arm and operates major French media agency brands (Mindshare, MediaCom, Wavemaker). Comparable as a full-service media agency network covering French overseas territories through its parent network rather than as a niche specialist.

Regional players

• France Télévisions Publicité: France Télévisions Publicité sells advertising on France Télévisions' overseas channels (Outre-Mer 1ère). Comparable as a media owner/inventory source that competes for the same advertiser TV budgets in DROM-COM markets.
• Média Tropiques: Média Tropiques is a media sales house (régie) operating across French overseas territories in the Caribbean and Indian Ocean. Comparable as a regional media inventory aggregator for overseas markets, though structurally a régie rather than an advertiser-side agency.

Direct peers

• Havas Media France: Havas Media France is the metropolitan flagship of the same Havas Group network. Directly comparable as a full-service media planning and buying agency operating under the Havas brand in France, and the most likely internal source of overflow overseas mandates.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/havas-outremer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Outremer