Havas Publicara

What Havas Publicara does

Havas Publicara is a communication consulting agency headquartered in Le Lamentin, Martinique, operating as part of the Publidom/Havas network. The firm self-describes as the oldest communication agency in the French Antilles and delivers three core service lines: institutional communication, private/commercial communication, and crisis management. It serves a diversified client roster spanning automotive manufacturers (Peugeot, Ford, Nissan, Opel, Hyundai, Mazda, Skoda), banking (BNP), energy (EDF), healthcare institutions (CHU, ARS), government bodies (Prefecture, CACEM), and regional commercial brands (Speedy, Royal Soda, Martinique Hub Caraïbe).

Name

Havas Publicara

Legal name

Publicara

Website

https://havaspublicara.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Havas Publicara is a Martinique-based communication consulting agency, part of the Publidom/Havas network, serving automotive, banking, government, and enterprise clients across the French Antilles with institutional, commercial, and crisis communication services.

Ownership category

akta.pro rank

Product category

Communication Consulting

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

akta.pro primary industry

Public Affairs & Government Relations (MPAAADAE)

Keywords

• Communication consulting
• Crisis management
• Institutional communication
• Corporate public relations
• Marketing communication

Headquarters

HQ city

Le Lamentin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Communication Consulting Services: Professional communication consulting services including institutional communication, private/commercial sector communication, and crisis management. Revenue derived from client engagements and retainer contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Havas Publicara is a communication consulting agency based in Le Lamentin, Martinique, providing institutional communication services, private/commercial sector communication, and crisis management support. Operating as part of the Publidom Network connected to the Havas group, it serves local businesses and public institutions across the French overseas territory.

Product overview

Publicara is a communication consulting agency offering three core service lines: institutional communication (for public institutions addressing societal issues), private and commercial domain services (connecting local businesses to global markets), and crisis management (proactive risk mitigation). The agency operates as part of the Publidom network and serves clients across Martinique.

Differentiator

Problem solved

Functional benefit

Products and services

• Institutional Communication
• Commercial Sector Communication
• Crisis Management Communication

Named customers16 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• PublidomcoreStrategic or Co-development PartnerParent network organization connecting Publicara with other regional communication agencies across French overseas territories. Publidom serves as the umbrella brand for the network including Publicara, C'direct, Le Studio, Trait d'Union, Mediadom, Havas Outremer, and Média Relais.
• HavascoreStrategic or Co-development PartnerGlobal communication group affiliation providing network resources, methodologies, and brand credibility. Publicara operates under the Havas network alongside other specialized agencies including Trait d'Union and Havas Outremer.
• C'directminorStrategic or Co-development PartnerNetwork partner agency under the Publidom umbrella, operating as part of the integrated communication service offering.
• Le StudiominorStrategic or Co-development PartnerNetwork partner agency under the Publidom umbrella, providing creative production capabilities as part of the integrated service offering.
• Trait d'UnionminorStrategic or Co-development PartnerNetwork partner agency under the Havas/Publidom umbrella, operating as part of the integrated communication service offering in French overseas territories.
• MediadomminorStrategic or Co-development PartnerNetwork partner agency under the Publidom umbrella, providing media services as part of the integrated communication network.
• Havas OutremerminorStrategic or Co-development PartnerNetwork partner agency under the Havas umbrella focused on French overseas territories, operating as part of the regional service offering.
• Média RelaisminorStrategic or Co-development PartnerNetwork partner agency under the Publidom umbrella, providing additional media capabilities within the integrated service offering.
• La Cellule DigitaleminorImplementation/ SI/ Consulting PartnerDigital agency partner credited with website development and digital execution for Publicara, providing digital transformation and web development services.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Média Relais: Network partner agency under the Publidom umbrella providing additional media capabilities. Operates within the same regional communication service stack and competes for adjacent portions of the same institutional and commercial briefs.
• Le Studio: Network partner agency under the Publidom umbrella providing creative production capabilities. Operates in the same regional communication ecosystem and can compete for or collaborate on integrated communication mandates alongside Publicara.
• Mediadom: Sister agency within the Publidom network providing media services across French overseas territories. Shares the same parent ecosystem and overlapping public/commercial client base, making it a direct functional peer.
• C'direct: Sister agency within the Publidom network offering complementary communication services in French overseas territories. Shares the same parent ecosystem and serves overlapping public and commercial client types as Publicara.
• Havas Trait d'Union: Network partner agency under the Publidom/Havas umbrella operating in French overseas territories. Provides comparable public-sector and commercial communication services, making it a close functional peer in the same regional market.
• Havas Outremer: Sister agency within the Publidom and Havas network specifically focused on French overseas territories. Operates as a regional communication agency with overlapping institutional and commercial clients in geographies adjacent to Publicara's Martinique base.

Broad incumbents

• FleishmanHillard: Global public relations and integrated communications agency with established public affairs capabilities. Competes for the same category of institutional and corporate communication mandates that Publicara serves, but at multinational scale.
• Havas Worldwide: Global communication group whose network Publicara belongs to. Operates as a broad incumbent across PR, advertising, and digital communications and provides the parent-level resources, methodologies, and brand credibility Publicara leverages.
• Edelman: Global public relations firm with strong public affairs and corporate reputation practices. Comparable to Publicara in servicing government, institutional, and corporate clients, but at significantly larger global scale and with broader service breadth.
• Havas Paris: Lead French agency within the parent Havas network. Provides the full-spectrum PR, advertising, and communication services that Publicara offers at a regional level, and acts as the metropolitan counterpart for cross-territory briefs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/havas-publicara

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Publicara