Home Builders Association of Greater Chattanooga

What Home Builders Association of Greater Chattanooga does

The Home Builders Association of Greater Chattanooga (HBAGC) is a nonprofit trade association chartered in 1945 and headquartered in Chattanooga, Tennessee, serving the Greater Chattanooga area across the Tennessee, Georgia, and Alabama tri-state region. The organization operates within a three-tiered federation structure that automatically includes membership in the Home Builders Association of Tennessee (HBAT) and the National Association of Home Builders (NAHB) for every local member. Its membership base spans home builders, remodelers, developers, and associate members such as suppliers, lenders, mortgage brokers, real estate professionals, contractors, design firms, and accounting services, with the annual membership directory exposing these members to more than 1,300 industry professionals.

HBAGC's product portfolio is membership-centric rather than technology-centric. Core offerings include an online searchable member directory, a member referral program that captures consumer project requests (budget, timeframe, description) and routes them to qualified members, three tiers of publications (The Hammer local newsletter, Tennessee Builder state publication, Builder Magazine), and the HBAT Builder/Remodeler Rebate Program that delivered average annual savings of $1,650.24 in 2024 by giving members access to manufacturer rebates typically reserved for top-5 builders. It also runs NAHB-aligned professional development including 13 designations and a structured webinar series, the FBAT ChattPAC political action committee for housing advocacy, and Associates Council programming for suppliers. There is no proprietary software platform, no API, and no app product; delivery is anchored by events and the website (hbagc.net).

Revenue is generated from three streams: annual membership dues (recurring subscription), sponsorships and advertising including the $3,500+ Annual Partnership Program, and event revenue from the Fall Golf Tournament, Parade of Homes, and the Tri-State Home Show (200+ booths at the Chattanooga Convention Center). The organization is supported by a small professional staff of 7 and governed by an executive committee including a President (Gabe Thomas of RP Homes), Vice President (Hayden Croxall of Croxall Residential), Treasurer, and Associate Council President (Julie Booth of Baker Tilly), with Hannah Gunter currently serving as Interim Executive Director.

Name

Home Builders Association of Greater Chattanooga

Legal name

Home Builders Association of Greater Chattanooga

Website

https://hbagc.net

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Builders Association of Greater Chattanooga is a 1945-founded nonprofit trade association serving builders, remodelers, developers, and suppliers in the Greater Chattanooga tri-state area through membership, advocacy, education, events, and a consumer referral program.

Ownership category

akta.pro rank

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from builder, remodeler, developer, and associate members including suppliers, lenders, real estate professionals, and contractors. Membership provides access to networking, advocacy, education, and member discounts through the three-tiered federation (local, state, national).
2. Sponsorships and Advertising: Annual Partnership Program requiring $3,500+ in sponsorships and advertising to support association programs throughout the year. Event sponsorships at the Fall Golf Tournament, Parade of Homes, and Tri-State Home Show provide additional revenue.
3. Event Revenue: Revenue from events including Fall Golf Tournament registrations and sponsorships, Parade of Homes, Tri-State Home Show vendor booths and advertising. Tri-State Home Show features over 200 booths and is a major annual event.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

HBAGC is a nonprofit trade association providing membership services to home builders, remodelers, developers, and associate members (suppliers, lenders, contractors). Its core offering is annual membership that bundles local networking, advocacy through ChattPAC, professional development via NAHB Education, the HBAT Builder/Remodeler Rebate Program, the Member Referral Program connecting consumers with members, and access to industry publications. Revenue is supplemented by an Annual Partnership/Sponsorship Program ($3,500+) and event sponsorships tied to the Fall Golf Tournament, Parade of Homes, and Tri-State Home Show.

Product overview

The Home Builders Association of Greater Chattanooga (HBAGC) is a nonprofit trade organization that does not offer a unified software product or platform. Instead, HBAGC provides a portfolio of membership-based services including: a Membership Directory connecting over 1,300 industry professionals; the Member Referral Program matching consumers with qualified builders; publications (The Hammer, Tennessee Builder, Builder Magazine) for industry news; the HBAT Rebate Program offering manufacturer discounts; NAHB Education programs for professional development; events including the Fall Golf Tournament, Parade of Homes, and Tri-State Home Show; the ChattPAC advocacy committee; and the Associates Council for supplier networking. These services operate independently as membership benefits rather than as an integrated software platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Average annual savings of $1,650.24 through HBAT Builder/Remodeler Rebate Program in 2024

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• National Association of Home Builders (NAHB)coreStrategic or Co-development Partner · 1 January 1945HBAGC is part of the three-tiered federation of home builder associations, with membership automatically including NAHB membership. NAHB provides education programs with 13 professional designations, Builder Magazine, research, advocacy at the national level, and member discounts through nahb.org.
• Home Builders Association of Tennessee (HBAT)coreStrategic or Co-development Partner · 1 January 1945State-level federation partner providing HBAT Builder/Remodeler Rebate Program offering average annual savings of $1,650.24. HBAT provides state-level advocacy and additional member services.
• Better Business BureauminorStrategic or Co-development PartnerAlliance provides builder assistance by being a resource and educator for consumers with builder concerns, and assists in facilitating dispute resolution between builders and consumers.
• EPB Fiber OpticsminorGTM or Marketing PartnerSponsor of the Tri-State Home Show and 57th Annual Tri-State Home Show event.
• J103 RadiominorGTM or Marketing PartnerSponsor of the Tri-State Home Show and 57th Annual Tri-State Home Show event.
• Construction Career CenterminorStrategic or Co-development Partner2225 Roanoke Ave, Chattanooga, TN 37406 - Hosts HBAGC Associates Council monthly meetings and is a workforce development center for the home building industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• National Association of Home Builders: The national federation umbrella that HBAGC feeds into. Operates at a much broader scope—national advocacy, education designations, Builder Magazine, and research—but provides the federation infrastructure that HBAGC's local chapter membership automatically extends into.
• Associated Builders and Contractors: A national commercial-construction trade association that competes for the same builder/contractor member mindshare, particularly among associates and remodelers. Comparable trade-group model and federation structure but oriented toward commercial rather than residential construction.

Direct peers

• Huntsville Area Association of Home Builders: A northern Alabama local HBA serving the Huntsville metro within HBAGC's tri-state geography. Same local-chapter trade association structure, event-based engagement, and federation ties.
• Greater Atlanta Home Builders Association: An adjacent-metro Georgia HBA serving the Atlanta region. Comparable local trade association with federation ties, consumer referral directory, Parade of Homes event, and similar member-benefit programs.
• Birmingham Home Builders Association: An Alabama-based local HBA serving the Birmingham metro within the same Tri-State Home Show region as HBAGC. Directly comparable local trade association structure, member services, and federation model.
• Home Builders Association of Middle Tennessee: A larger Tennessee local HBA serving the Nashville metro area. Operates the same three-tiered federation model and offers similar membership, education, advocacy, and consumer-facing home show programming as HBAGC.
• Home Builders Association of Knoxville: A Tennessee-based local home builders trade association serving the Knoxville metro. Directly comparable to HBAGC in structure, mission, and revenue model (membership dues, events, federation with NAHB/HBAT), differing only in geography.

Emerging players

• National Association of the Remodeling Industry: A national trade association focused on the remodeling segment, overlapping with HBAGC's remodeler members. Comparable membership-association model but a narrower remodeling focus versus HBAGC's full home-building scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HBAofChatt
• Facebookfacebook.com/homebuildersassociationofgreaterchattanooga
• Instagraminstagram.com/hbaofgreaterchattanooga
• LinkedInlinkedin.com/company/home-builders-association-of-greater-chattanooga

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Builders Association of Greater Chattanooga