Home Builders Association of Michigan

What Home Builders Association of Michigan does

The Home Builders Association of Michigan (HBAM) is a 501(c)-style nonprofit trade association founded in 1948 and headquartered in Lansing, Michigan, serving the residential construction industry across the state. It functions as the state-level affiliate of the National Association of Home Builders (NAHB) and is supported by a network of 15+ local county HBAs that onboard members geographically, automatically extending local, state, and national membership benefits through a single application. HBAM's primary members are home builders, contractors, subcontractors, building materials suppliers, and industry service providers operating in Michigan.

HBAM's core products and services are organized around five pillars: legislative and legal advocacy (including active litigation against municipal permit and tap-in fee overreach, with a landmark $575K victory against the City of Troy), member benefits (rebates, savings programs, and discounts), education and workforce development (notably the Skilled to Build Michigan Foundation, which connects students, veterans, and returning citizens with construction employers), events and publications (the annual Summer Convention, Leadership in Housing Advocacy Awards, Parade of Homes, and the quarterly Michigan Builder Magazine), and industry data (a Permit Dashboard tracking single-family construction activity statewide). Member communications are delivered through a Friday Finish weekly video series, email newsletters, and a members-only portal.

The association operates on a recurring membership-dues revenue model, supplemented by event sponsorships (Frankenmuth Insurance, MPGA as foundation partners), magazine advertising, and convention registration. Technology infrastructure is provided by GrowthZone, a third-party member management platform; HBAM does not develop proprietary technology products. Operational scale is modest at 17 employees, and the organization is governed by an elected board of directors with annual presidential rotation, currently led by CEO Bob Filka and 2026 President Karen J. Schroeder.

Name

Home Builders Association of Michigan

Legal name

Home Builders Association of Michigan

Website

https://hbaofmichigan.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Builders Association of Michigan (HBAM) is a nonprofit state trade association founded in 1948, serving residential builders, contractors, subcontractors, and suppliers across Michigan through advocacy, legal action, events, publications, and workforce development programs under the NAHB umbrella.

Ownership category

akta.pro rank

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The primary revenue stream is membership dues from home builders, contractors, subcontractors, and industry suppliers across Michigan. Members receive benefits including advocacy representation, educational programs, networking events, and member savings programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

A nonprofit trade association founded in 1948 providing membership-based services to Michigan's residential construction industry. Core deliverables include legislative and regulatory advocacy, legal action against government overreach, education and training programs, industry publications, networking events and conventions, and workforce development through the Skilled to Build Michigan Foundation.

Product overview

The Home Builders Association of Michigan (HBAM) is a state association offering membership-based services rather than a unified software product. The core offering is a 3-in-1 membership delivering local, state, and national HBA affiliation with member benefits. HBAM's portfolio includes advocacy services, education programs, events (Summer Convention, Awards, Parade of Homes), the Michigan Builder Magazine, a member directory, permit data dashboard, workforce development foundation, video content series, young professionals program, and legal action services. These offerings are interconnected through the membership structure, with advocacy and education supporting builders, events providing networking, publications disseminating information, and the foundation addressing workforce needs.

Differentiator

Problem solved

Functional benefit

Products and services

• HBAM Membership

Quantifiable outcome

• Successfully challenged City of Troy in a 15-year permit fee battle, with the city ordered to pay $575K
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Frankenmuth InsurancecoreGTM or Marketing PartnerFrankenmuth Insurance is a sponsor and partner of HBA of Michigan, supporting association events and initiatives. The partnership includes co-branding on the Michigan Housing Permit Report and sponsorship of association events.
• MPGA (Michigan Pork Producers Association)minorGTM or Marketing PartnerListed as a Foundation Partner, representing agricultural industry connection to the housing industry.
• GrowthZonecoreTechnology or IntegrationGrowthZone provides the member management software platform used by HBA of Michigan for event registration, membership directory, member communications, and website management.
• NAHB (National Association of Home Builders)coreStrategic or Co-development PartnerHBA of Michigan is the state-level affiliate of NAHB. This affiliation provides members with access to national events (International Builders Show), national advocacy, research, and education programs. HBAM leaders participate in NAHB leadership meetings and the association follows NAHB guidelines.
• Skilled to Build Michigan FoundationcoreStrategic or Co-development PartnerThe nonprofit arm of HBA of Michigan that works to address workforce shortage. The foundation connects members with students, veterans, and returning citizens for hiring purposes. Partners with schools, training centers, and trade schools to develop the construction workforce pipeline.
• Cherry Capitol AirportminorOthersListed as the closest airport for the 2026 HBAM Summer Convention in Traverse City, supporting event logistics.
• Park Place HotelminorOthersHeadquarters hotel for the 2026 HBAM Summer Convention in Traverse City at 300 East State Street, Traverse City, MI 49684.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• National Association of Home Builders (NAHB): The national umbrella trade association for the home building industry, of which HBAM is the Michigan state affiliate. Operates the same membership/advocacy model at the federal level and is the parent network providing members access to the International Builders Show and national advocacy.
• Pennsylvania Builders Association: State-level trade association for Pennsylvania home builders with parallel NAHB affiliation, advocacy program, and member services; a comparable statewide association model operating in a different regional market.
• Wisconsin Builders Association: State trade association for Wisconsin home builders, offering equivalent NAHB-affiliated membership benefits, advocacy, and workforce development programs to residential construction professionals in a neighboring Midwest state.
• Ohio Home Builders Association: Direct state-level peer for Ohio home builders, operating the same 3-in-1 local/state/national membership model and providing advocacy, education, and events for residential construction professionals in a neighboring Great Lakes state.
• Construction Association of Michigan: Michigan-based trade association serving the broader (commercial and residential) construction industry; a regional peer competing for overlapping members and providing similar advocacy, education, and event programming within the same geography.
• Indiana Home Builders Association: Indiana's state home builders association providing the same NAHB-affiliated three-tier membership, advocacy, and industry support structure; directly comparable in size, mission, and member profile to HBAM.
• Illinois Home Builders Association (HBAI): State-level trade association for Illinois home builders with comparable membership, advocacy, and event programming; serves a similar Midwest residential construction constituency to HBAM.

Broad incumbents

• National Association of REALTORS: The largest U.S. residential real estate trade association, operating at the national level. Comparable in its membership/advocacy model but addresses a different constituency (real estate agents vs. builders), making it an adjacent industry peer rather than direct competitor.
• American Institute of Architects (AIA): National professional association for architects with Michigan chapter affiliates. Operates a similar state-and-national federated membership and advocacy model for building-industry professionals, though focused on design rather than construction.

Regional players

• Michigan Realtors: Statewide trade association for real estate professionals in Michigan. Adjacent rather than directly competing with HBAM but serving the same housing ecosystem, with overlapping advocacy interests on housing affordability and regulatory policy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mihomebuilders
• YouTubeyoutube.com/@hbaofmichigan
• Facebookfacebook.com/homebuildersassociationofmichigan
• Instagraminstagram.com/hbaofmichigan
• LinkedInlinkedin.com/company/home-builders-association-of-michigan

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Builders Association of Michigan