Construction Association of Michigan

What Construction Association of Michigan does

Construction Association of Michigan (CAM) is a non-profit trade association founded in 1885 and headquartered in Bloomfield Hills, Michigan. Described as the oldest and largest regional construction association in the United States, it serves approximately 1,700 member companies spanning general contractors, subcontractors, suppliers, and service providers across the Michigan construction industry. The organization operates with roughly 41 employees under President Kevin Koehler and 2025 Board Chairman Kelvin B. Squires.

CAM's core product portfolio combines a member-services backbone with several revenue-generating commercial offerings. These include the Virtual Planroom Network (structured as a three-tier subscription service for accessing construction project documents), CAMTEC (workforce training and certification), CAM Magazine (an advertising-supported trade publication), safety services, a member Buyer's Guide, a podcast, and an annual EXPO event with sponsorship revenue. The Virtual Planroom functions as the association's primary technology platform, aggregating project documents across the membership base.

The business model is multi-streamed across at least seven revenue sources: membership dues, Virtual Planroom subscriptions, CAMTEC training fees, CAM Magazine advertising, EXPO sponsorships and exhibitor fees, CAMComp workers' compensation insurance commissions, and CAMPRO group health insurance activity. CAM also operates the Construction Federal Credit Union (CFCU) and the CAM Foundation as affiliated entities. Recent strategic activity includes a partnership with the Home Builders Association of Southeast Michigan and integration of the third-party AI contract-review tool Document Crunch as a member benefit, indicating ongoing product and partnership expansion within the existing Michigan footprint.

Name

Construction Association of Michigan

Legal name

Construction Association of Michigan

Website

https://buildwithcam.com

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded in 1885, Construction Association of Michigan is a non-profit trade association serving roughly 1,700 member companies across the Michigan construction industry via training, insurance, a Virtual Planroom Network, trade publication, and an annual EXPO event.

Ownership category

akta.pro rank

Headquarters

HQ city

Bloomfield Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Membership Dues: Annual membership fees for construction companies including general contractors, specialty/subcontractors, equipment and material suppliers, and service firms. Membership provides access to all benefits including training, networking, and member-only services.
2. Virtual Planroom Subscriptions: Tiered subscription services for accessing construction project bidding information including Virtual Leads, Virtual Plan Room, and Virtual News. Three levels of service with varying access to project documents and information.
3. Training & Education (CAMTEC): Professional development and safety training programs including CAMTEC Classes, OSHA training, and specialized courses. Members receive tuition discounts.
4. CAM Magazine Advertising: Award-winning monthly magazine with advertising opportunities for member and non-member companies targeting Michigan construction industry professionals.
5. EXPO and Event Sponsorships: Major annual tradeshow (Great Lakes Design and Construction EXPO) and various events generate sponsorship revenue. Attended by over 1,000 industry professionals.
6. Workers' Compensation Insurance (CAMComp): Group self-funded workers' compensation insurance program designed for and operated by the construction industry.
7. Health Insurance (CAMPRO): Level-funded healthcare plans providing comprehensive coverage options for member companies through partnerships with industry vendors.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

No source-backed data available in the provided input to describe the company's core offerings.

Product overview

The Construction Association of Michigan operates as a membership-based organization offering a portfolio of interconnected products and services. The core offering centers on the Virtual Planroom Network (VPN) system, which includes three tiers: Virtual Leads (early-stage project tracking), Virtual Planroom (full bidding access with plans and specifications), and Virtual News (basic bid information). Supporting these are professional development services through CAMTEC (training and education), CAM Safety Services (safety training and consulting), and CAM Labor Relations. The organization also provides member benefit programs including CAMPRO health insurance, CAM Workers' Compensation insurance, and the Construction Federal Credit Union. Additional offerings include CAM Magazine (monthly industry publication), the Construction Buyers Guide directory, the annual Great Lakes Design and Construction EXPO tradeshow, and the Building Michigan Podcast. These products work together to support Michigan's construction industry through project tracking, workforce development, financial benefits, and industry information.

Differentiator

Problem solved

Functional benefit

Brands

• CAMPRO: Level-funded healthcare plan program for CAM members
• CAMTEC
• CAMComp
• CAM Foundation
• Construction Buyers Guide

Quantifiable outcome

• Over $77,000 in savings for CAM members through SFP Payment & Automation Solutions program since 2022
• +4 more outcomes

Named customers9 records

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Home Builders Association of Southeastern MichigancoreStrategic or Co-development PartnerCAM partners with HBA of SE Michigan for joint events including the annual Great Lakes Design and Construction EXPO and Mid-Year Economic Forecast. This partnership brings together commercial and residential construction sectors for mutual industry benefit.
• D.A. Alexander & Company Inc.minorOthersPlatinum sponsor for 2026 Mid-Year Economic Forecast event.
• Guy Hurley LLCminorOthersPlatinum sponsor for 2026 Mid-Year Economic Forecast event.
• HouseMax FundingminorOthersPlatinum sponsor for 2026 Mid-Year Economic Forecast event.
• Lake Michigan Credit UnionminorOthersPlatinum sponsor for 2026 Mid-Year Economic Forecast event and major EXPO sponsor.
• Local IQminorOthersPlatinum sponsor for 2026 Mid-Year Economic Forecast event.
• Progressive Plumbing SupplyminorOthersPlatinum sponsor for 2026 Mid-Year Economic Forecast event.
• Staples AdvantageminorGTM or Marketing PartnerPreferred partner offering CAM members discounted office products, safety products, facility equipment, breakroom products, furniture, technology, and printing/promotional products through group buying power.
• UPS ShippingminorGTM or Marketing PartnerPreferred shipping partner offering CAM members flat rate pricing with 65% savings on Domestic Next Day/Deferred and 42% on Ground Commercial/Residential. LTL services up to 75% off.
• SFP Payment & Automation SolutionsminorGTM or Marketing PartnerPayment processing and automation solutions for construction businesses. CAM members have saved over $77,000 since 2022 through this program.
• Pro Leasing ServicesminorGTM or Marketing PartnerFleet and executive vehicle leasing with flexible terms (12-60 months). Free fleet analysis for CAM members on all makes and models.
• CTC SolutionsminorGTM or Marketing PartnerTalent provider focused on construction industry for C-Suite, Directors, Managers in sales, operations, field supervision, engineering, and back-office. CAM members save 10%.
• VariprocoreImplementation/ SI/ Consulting PartnerAdministrator for CAMPRO level-funded healthcare plans. Contact Varipro at 1-866-370-8277 for CAMPRO plan offerings across fully insured and self-funded markets.
• National Association of Home Builders (NAHB)minorStrategic or Co-development PartnerEric Lynch, Certified Business Economist from NAHB, presents annual economic forecast at CAM/HBA events. Provides housing and construction industry economic data and analysis.
• Henry Ford HealthminorOthersJerry Darby, VP of Campus Planning, Development, and Design for Henry Ford Hospital, presented keynote at CAM's 139th Annual Meeting on 'The Power of Partnership' featuring $3 billion in Michigan construction projects.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ConstructConnect: Construction bidding and project data platform providing preconstruction project information, bid management, and plan distribution. Direct competitor to CAM's Virtual Planroom Network with broader geographic coverage and modern digital tools.
• Blue Book Network: Construction industry directory and prequalification platform used by general contractors to find subcontractors and suppliers. Directly comparable to CAM's Construction Buyers Guide product with broader commercial reach and digital-first positioning.
• American Subcontractors Association (ASA): National trade association specifically representing subcontractors in the construction industry. Overlaps with CAM's specialty/subcontractor member segment with similar advocacy, networking, and educational offerings at the national level.
• Dodge Construction Network: National construction project data and bidding information provider offering planroom, project leads, and market analytics. Dodge competes most directly with CAM's Virtual Planroom product but at national scale, representing the primary commercial alternative for project tracking subscriptions.
• Home Builders Association of Southeastern Michigan: CAM's joint EXPO partner, this is a regional residential construction trade association serving overlapping Michigan construction members. The two organizations co-host the Great Lakes Design and Construction EXPO and Mid-Year Economic Forecast, serving both commercial and residential segments.

Emerging players

• BuildingConnected (Autodesk): Autodesk-owned bidding management platform for general contractors and subcontractors. Represents the modern, well-capitalized technology incumbent competing for the same bidding workflow that CAM's Virtual Planroom supports, with deeper integrations into BIM and project management tools.

Broad incumbents

• Associated General Contractors of America (AGC): National construction trade association offering similar services (training, advocacy, networking, planroom) at national scale. AGC is the dominant national counterpart to regional associations like CAM and competes for the same general contractor and subcontractor mindshare, albeit with a broader geographic footprint.
• National Association of Home Builders (NAHB): National trade association for residential construction. NAHB's economist provides economic forecasts at CAM events, and the organizations operate at different levels of the same industry association ecosystem with overlapping member companies.
• Associated Builders and Contractors (ABC): National construction trade association representing merit shop contractors with similar training, safety, advocacy, and member benefits offerings. ABC's chapter network (including Michigan chapters) directly competes with CAM for construction industry members in overlapping geographies.

Regional players

• AIA Michigan: Michigan chapter of the American Institute of Architects serving design professionals in the same Michigan construction ecosystem. Overlaps with CAM's architect and engineer member segment and operates adjacent to CAM in the Michigan AEC community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CAMOnlineTV
• Facebookfacebook.com/constructionassociationofmichigan
• LinkedInlinkedin.com/company/construction-association-of-michigan
• Instagraminstagram.com/constructionassocmi1885

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Construction Association of Michigan