What Hotel Contract Georgia does

Hotel Contract Georgia (HCG) is a Tbilisi-headquartered, privately-held product consulting and procurement services firm founded in 2015 that sources interior and exterior materials for hospitality, healthcare, and premium commercial projects in the Caucasus. The company operates without a proprietary software platform; its offering is service-led and modular, comprising five integrated modules: Product Consulting, Budget Optimization, Procurement Planning, Procurement execution, and Fit Out Management. HCG aggregates a curated catalogue of more than 15 international material suppliers across Europe and Israel (wallcoverings from BN and Muraspec, carpets from Balsan and Radici, vinyl flooring from Graboplast, ceramics from Saime, lighting from Ikizler, bathroom fixtures and accessories from Stern and Sonia, curtain fabrics from FR-One, Greenland Wallcovering and Indes Fuggerhaus), and makes these available for client consultation at its Tbilisi showroom on M. Aleksidze Street 1.

The go-to-market is direct enterprise B2B field sales targeting hotel owners, developers, and property managers. Pricing is project-specific and quote-based; revenue is captured through professional-services fees (consulting, planning, fit-out management) and transaction/ procurement fees on material purchases. Named reference clients include international hotel brands (Marriott, Hilton, Sheraton, Crowne Plaza, Best Western, Marriott Moxy) and a long tail of boutique, residential-estate and healthcare projects (e.g., Courtyard by Marriott Batumi, Hilton Garden Inn Tbilisi Chavchavadze, Sheraton Grand Tbilisi Metekhi Palace, Best Western Congress Hotel in Yerevan, Todua Clinic, Vazisubani Estate). The firm is small (~6 employees), with operations spanning Georgia and Armenia and a multilingual digital presence (Georgian, English, Russian) supported by a project-portfolio website (hcg.ge).

Name

Hotel Contract Georgia

Legal name

Hotel Contract Georgia

Website

https://hcg.ge

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Contract Georgia is a Tbilisi-based product consulting and procurement firm that sources interior and exterior materials from 15+ international suppliers for hospitality, healthcare, and premium commercial projects across Georgia and Armenia.

Ownership category

akta.pro rank

Product category

Hospitality Procurement & Interior Material Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Vendor Sourcing & Contract Management (HSACAAAE)

akta.pro secondary industries

Supplier Sourcing, Negotiation & Contract Management (THAKAMAG), Hotel Chain & Brand Contracting (Global/Regional Agreements) (THACAGAE)

Keywords

• Hospitality procurement services
• Interior material sourcing
• Hotel FF&E procurement
• Product consulting services
• Fit-out project management

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Consulting Services: Consulting fees for product selection, specification, and material advisory services for interior and exterior projects.
2. Procurement Services: Procurement execution services including sourcing, purchasing, and logistics coordination for confirmed products. Revenue derived from procurement fees on material purchases.
3. Fit-Out Management: Project management fees for coordinating procurement timelines with overall fit-out work schedules.
4. Budget Optimization: Advisory services focused on optimizing material procurement budgets for projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hotel Contract Georgia provides product consulting and procurement services for interior and exterior materials, primarily serving hotel and hospitality construction/renovation projects. The company delivers an integrated five-module service: Product Consulting, Budget Optimization, Procurement Planning, Procurement Execution, and Fit-Out Management, sourcing materials (wallcoverings, carpets, vinyl flooring, ceramic tiles, lighting, bathroom fixtures, curtain fabrics) from international suppliers in the Netherlands, UK, France, Italy, Hungary, Turkey, Israel, Spain, and Germany.

Product overview

Hotel Contract Georgia is a product consulting and procurement services company for interior and exterior materials in the hospitality and commercial sectors. The company operates as a unified service offering rather than a software platform, providing five integrated service modules: Product Consulting, Budget Optimization, Procurement Planning, Procurement, and Fit Out Management. These services are delivered alongside a portfolio of material products including wallpapers (BN, Muraspec), curtain fabrics (FR-One Textile), carpets and carpet tiles (Balsan, Radici), vinyl flooring (Graboplast), ceramic tiles (Saime), plumbing fixtures and touch-free mixers (Stern), bathroom accessories (Sonia), and lighting systems (Ikizler) for indoor, outdoor, and acoustic applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Consulting Advisory service for interior and exterior material selection, providing product recommendations and specification guidance for hospitality and commercial projects. Targeted at hotel owners, developers, and property managers planning fit-outs.
• Budget Optimization Service to optimize procurement budgets for interior and exterior material purchases, helping clients maximize value while maintaining quality standards. Targeted at hotel developers and project owners.
• Procurement Planning Process of determining production and logistics timelines for selected products, including recommendations for procurement scheduling and calendar planning. Targeted at hospitality and commercial fit-out project managers.
• Procurement Execution of the procurement process for selected and confirmed products from international manufacturers and suppliers, including sourcing, purchasing, and logistics coordination. Targeted at hotel owners, developers, and property managers.
• Fit Out Management Project management service that integrates materials procurement planning into a common work plan, ensuring parallel works are carried out according to schedule without interruption. Targeted at hospitality fit-out project managers and general contractors.

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• European Business AssociationminorOthersBusiness association partnership providing networking and business development opportunities in the European-Georgian business community.
• BN (Netherlands) - WallcoveringscoreOthersDutch wallcovering manufacturer supplying products for hotel projects. Multiple collections including Van Gogh, Delhi, Sao Paulo, Madras, Trellis, Infinity, Ravi, Quartz, and others.
• Muraspec (UK) - WallcoveringscoreOthersUK-based wallcovering supplier featuring collections such as Accord, Akiko, Ama, Amazonia, Anafi, Arianne, Artemis, Avignon, and others.
• Balsan (France) - Carpets & Carpet TilescoreOthersFrench carpet manufacturer providing carpet and carpet tile products including Alinéa and Alizé collections.
• Radici (Italy) - Carpet TilescoreOthersItalian carpet tile manufacturer. Abetone collection features 100% wool material with B-s1 fire resistance rating.
• Graboplast (Hungary) - Vinyl FlooringcoreOthersHungarian vinyl flooring manufacturer. PIMA collection with 4.5mm thickness, 2m width, 20m roll length.
• Saime (Italy) - Ceramic TilescoreOthersItalian ceramic tile manufacturer. Collections include Alpi (120x30x10mm, R11 surface) and Eternity (30x60, 45x45, 30x30 formats).
• Ikizler (Turkey) - LightingcoreOthersTurkish lighting manufacturer providing indoor, outdoor, and acoustic lighting solutions. Products include U-Line, Nest Duo-R, Luna-T, Focus, Rest-R, and Scope fixtures.
• Stern (Israel) - Touch-Free MixerscoreOthersIsraeli manufacturer of touch-free mixer fixtures for bathroom applications in hospitality projects.
• Sonia (Spain) - Bathroom AccessoriescoreOthersSpanish bathroom accessories manufacturer. Puzzle collection manufactured in Spain.
• FR-One - Curtain FabricscoreOthersFR-One textile supplier for flame-retardant curtain fabrics. Genova collection available.
• Greenland WallcoveringcoreOthersWallcovering supplier with newest collections featuring rich colors and hand-woven textures for individualistic design.
• Indes Fuggerhaus (Germany) - Curtain FabricscoreOthersGerman curtain fabric manufacturer supplying premium textile products for hotel projects.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Capitol HPS: Hospitality procurement systems partner already named as an HCG alliance partner ('Capitol HPS'); adjacent technology-enabled player in the same procurement value chain rather than a direct competitor.

Direct peers

• Design City Georgia: Tbilisi-based firm offering interior design, design adaptation, and procurement/import of interior and exterior products — a near-twin operator headquartered steps from HCG on M. Aleksidze Street, competing for the same Caucasus fit-out procurement work.
• SuiteStarter: Hospitality-focused FF&E/OS&E procurement and project management firm serving boutique and lifestyle hotel brands; comparable function in sourcing furnishings and managing fit-out delivery for hotel openings.
• Project Interiors: Hospitality-focused FF&E procurement firm providing product specification, vendor sourcing, and procurement management for hotel renovations and new builds — a direct functional peer.
• Benjamin West: US-based hospitality FF&E/OS&E procurement specialist serving major hotel brands; the most analogous mid-sized procurement firm to HCG, operating on a similar sourcing-and-supplier-relationship model for hotel fit-outs.

Regional players

• Buro Four: UK-based interior design and procurement consultancy serving hospitality and commercial projects; functionally similar to HCG but operating in Western Europe rather than the Caucasus.

Broad incumbents

• ForrestPerkins: International hospitality interior design and procurement firm serving luxury and lifestyle hotel brands; comparable breadth of services and client profile to HCG, though with global scale.
• Stonehill & Taylor: US-based interior design firm with a strong hotel practice and FF&E procurement capabilities; competes for hospitality design-and-procurement engagements at a similar scope to HCG but at meaningfully larger scale.
• HBA (Hirsch Bedner Associates): Global hospitality interior design and procurement firm serving luxury hotel brands; broader portfolio but overlapping procurement capability for materials specification and supplier coordination in hotel projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HcgHotel
• YouTubeyoutube.com/channel/UC_uDv0f4YbE795CM5E9xDLg?view_as=subscriber
• Facebookfacebook.com/HotelContractGeorgia
• LinkedInlinkedin.com/company/hcg-hotel-contract-georgia
• Instagraminstagram.com/hcg_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Contract Georgia