HDS Peinture

What HDS Peinture does

HDS Peinture is a France-based B2B specialty paint and coatings supplier headquartered at 16 Rue Raoul Dufy, Montivilliers (Normandie). The company serves three defined professional verticals — Yachting (luxury vessel coatings), Industrie (industrial coatings and surface treatments), and Marine (commercial maritime coatings) — supplying paints, resins, and related supplies to professional buyers with technical specifications. Its product portfolio is organized by end-market vertical rather than as an integrated platform, and the company emphasizes premium/"leader" brand positioning, custom color matching (Teintes à la demande), personalized technical consultation, and rapid delivery as core service attributes.

The company's go-to-market is a direct sales-led motion executed through phone (02.35.26.80.50) and email ([email protected]), supported by a company website with a digital catalog hosted on Calameo. Pricing is quote-based and tailored to customer requirements; no public pricing or subscription model is disclosed. With a headcount of 9 employees and operations confined to the French domestic market (Normandy footprint), HDS Peinture functions as a small, regionally focused specialty distributor/formulator.

On November 23, 2025, HDS Peinture entered into a merger-by-absorption agreement with SOGERIC (filed at the Tribunal de commerce du Havre on November 24, 2025 and at Marseille on November 25, 2025). Upon completion of the fusion, HDS Peinture will be dissolved without liquidation, transferring its activities into SOGERIC. The company's revenue is not publicly disclosed, no funding rounds have been recorded, and no ownership or management team information is available in the source material.

Name

HDS Peinture

Legal name

HDS PEINTURES

Website

https://hds-peinture.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HDS Peinture is a French B2B specialty paint and coatings supplier based in Montivilliers, Normandie, serving professional customers in the yachting, industrial, and marine sectors with premium-brand products, custom color matching, and consultative direct sales.

Ownership category

akta.pro rank

Product category

Industrial and Marine Coatings

NAICS

Ship Building and Repairing (336611)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Luxury Yacht Interior Joinery & Fit-Out Manufacturing (IMAJAMAH)

Keywords

• Industrial paint coatings
• Marine coatings
• Yacht coatings
• Custom color matching
• Professional painting supplies

Headquarters

HQ city

Montivilliers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Industrial Paint and Coating Sales: HDS Peinture generates revenue through the sale of paints, resins, and painting supplies to professional customers in yachting, marine, and industrial sectors. The company positions itself as a provider of leader (premium) products with personalized consultation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

HDS Peinture distributes industrial paints, resins, and painting supplies to professional customers across three verticals — Yachting (luxury vessels), Industrie (manufacturing and equipment), and Marine (commercial vessels and maritime infrastructure). It complements its product resale with a "Teintes à la demande" custom color matching service, personalized technical consultation, and fast local delivery from its Montivilliers site.

Product overview

HDS Peinture is a paint and coating solutions company offering products across three distinct sectors: Yachting (luxury boat applications), Industrie (industrial manufacturing), and Marine (maritime vessels). The company provides personalized consulting services, access to leading paint brands, custom color matching on demand, and rapid delivery. The portfolio is organized by end-market sectors rather than a unified platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Yachting sector coatings
• Industrie sector coatings
• Marine sector coatings
• Teintes à la demande (Custom Color Matching)
• Personalized technical consultation

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SOGERICmajorStrategic or Co-development Partner · 23 November 2025HDS Peinture and SOGERIC have entered into a merger project announced on November 23, 2025. Under the terms of the agreement, HDS Peinture will be absorbed by SOGERIC through a fusion by absorption. Upon completion, HDS Peinture will be dissolved without liquidation. The merger project was deposited at the Tribunal de Commerce du Havre on November 24, 2025 for HDS Peinture and November 25, 2025 for SOGERIC at the Tribunal de Commerce de Marseille.

Scale indicators1 record

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Hempel: Danish-founded marine coatings leader with a yacht- and shipyard-focused product line. Comparable to HDS Peinture in providing specialized coatings for vessels and maritime infrastructure.
• International Paint (AkzoNobel Marine & Protective Coatings): Global leader in marine and yacht coatings under AkzoNobel. Comparable as a major supplier of premium marine paint systems to shipyards and yacht builders, serving the same end markets as HDS Peinture's marine and yachting segments.
• Jotun: Norwegian global coatings major with strong marine and protective coatings franchise. Comparable to HDS Peinture in serving commercial marine and offshore customers with high-performance marine-grade paint products.
• Kansai Paint: Japanese global coatings manufacturer with marine, industrial, and decorative lines. Comparable to HDS Peinture in serving industrial and marine coating end markets with formulated specialty products.
• Rust-Oleum: Industrial and protective coatings supplier with broad distribution into maintenance and industrial segments. Comparable to HDS Peinture's industrial segment via overlapping end-use cases for protective coatings.
• Axalta Coating Systems: Global coatings company focused on refinish, industrial, and marine applications. Comparable to HDS Peinture in serving industrial and marine customers with specialized coating systems.
• PPG Industries: Global paints and coatings major with marine, protective, and industrial segments. Comparable to HDS Peinture in offering industrial coating solutions alongside marine and specialty finishes.
• Sherwin-Williams: Largest global paint manufacturer with industrial and marine exposure. Comparable to HDS Peinture as a broad-line coatings supplier serving industrial and professional specialty markets.

Direct peers

• SOGERIC: French industrial coatings company executing the absorption of HDS Peinture (filed November 2025). Direct peer as a similarly positioned French B2B coatings supplier serving industrial and specialty segments.

Regional players

• Nautix: French marine coatings manufacturer based in France serving yacht, boatbuilding, and marine maintenance markets. Comparable to HDS Peinture as a regional specialist in marine-grade paint systems for French maritime customers.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hds-peinture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HDS Peinture