Sogeric
- Company typePrivate
- Founded1962
- HeadquartersMarseille, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
Sogeric firmographics
Firmographics- Name
- Sogeric
- Legal name
- SOGERIC
- Website
- https://intermedsogeric.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sogeric industry classification
Industry- Product category
- Marine Coatings Distribution
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Marine MRO Parts & Consumables Distribution (TLAKAOAJ)
Keywords
Where Sogeric is headquartered
LocationHeadquarters
- HQ city
- Marseille
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Sogeric business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Marine Paint and Coating Distribution: Sogeric generates revenue by distributing marine paints, antifouling coatings, yacht finishes, industrial coatings, and professional application equipment to marine professionals and industrial clients in France.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Sogeric product offering
Product offeringCore offering
Sogeric is a B2B distributor of marine paints, antifouling coatings, primers, thinners, varnishes, yacht finishes, industrial coatings, and professional application equipment, serving boat owners, yacht yards, shipyards, and industrial clients from its 1,000 m² platform in Marseille, France. The company carries 14+ international brands (Awlgrip, International Yachtpaint, Alexseal, Cromadex, Marlin, Soloplast, Riwax, Saba Bostik, Nautic Clean, Drager, Mirka, Graco Kremlin Rexson, Tesa) and offers 24-hour delivery, project tracking, and professional training as supporting services.
Product overview
SOGERIC is a professional distributor of marine coatings and maintenance products based in Marseille, France, established in 1962. The company operates as a multi-brand distributor offering a complete portfolio of yacht and marine coatings through sub-brands including Awlgrip, International Yachtpaint, Alexseal, and International Marine Coating for premium finishing systems; Cromadex (AkzoNobel) for industrial coatings; and Nautic Clean, Marlin, and RIWAX for boat care products. The product range also includes Soloplast repair materials, Saba Bostik sealants, Drager safety equipment, Mirka abrasives, Graco Kremlin spray equipment, and Tesa masking products. A complementary line of application equipment including brushes, rollers, and mixing tools supports the coatings portfolio. SOGERIC serves both the yachting segment (pleasure boats, superyachts) and industrial/marine commercial sectors from its 1,000 m² platform with 24-hour delivery capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Awlgrip yacht coatings Premium yacht coating system offering primers, undercoats, finishes, varnishes, additives, and thinners for professional yacht painting applications. Distributed by Sogeric to shipyards, yacht yards, and marine professionals.
- International Yachtpaint Complete range of antifouling paints, primers, thinners, varnishes, finishing lacquers, additives, surface preparation products, osmosis treatment, undercoats, fillers, and yacht care line products, distributed to marine professionals in France.
- Alexseal yacht coatings Professional yacht coating system including protective primers, finish primers, fairing compounds, topcoat finishes, reducers, hardeners, cleaners, and additives, offered to professional yacht finishers and refit yards.
- International Marine Coating Marine coatings including single-component finishes, two-component acrylic/polysiloxane/epoxy finishes, antifoulings, tank and water tank coatings, fluoropolymer elastomers, anticorrosion products, and high-temperature paints, targeted at industrial marine and commercial vessel maintenance.
- Cromadex (AkzoNobel) industrial coatings Industrial coatings including single-component and two-component primers, water-dilutable finishes, thinners, catalysts, aerosols, single-component mastics, and virgin repair sticks for industrial applications.
- Nautic Clean boat cleaning and maintenance products Boat cleaning and maintenance products including cleaners, stain removers, brightening agents, shampoo-waxes, polishes, teak care, degreasers, and odor absorbers for boat owners and marine professionals.
- Marlin Yacht Paint Antifouling paints, primers, and thinners specifically formulated for yacht applications, supplied to boat owners and marine professionals.
- Soloplast (Vosschemie) polyester repair products Polyester mastics, gelcoat finishes, polyester resins, epoxy resins, repair kits, glass fiber mats and fabrics, and hardeners for boat repair and composite maintenance, supplied to shipyards and marine professionals.
- RIWAX boat care products Polish and wax products including cutting compounds, finishing waxes, cleaning products, application accessories, and polishing machines for boat care, supplied to marine professionals and boat owners.
- Saba Bostik marine sealants and bonding MS polymer mastics, application equipment including sausage guns and manual pistols, primers, and cleaning products for marine sealing and bonding applications, supplied to shipyards and marine professionals.
- Drager respiratory protection equipment Respiratory protection equipment including half-masks, full masks, and filters for safe handling of coatings and solvents, supplied to marine professional applicators and painters.
- Mirka abrasives and sanding solutions Abrasives including Abralon, Abranet ACE, Fiber Z, Q Silver discs, interface pads, and polishing machines for surface preparation, supplied to marine professional applicators and refinishers.
- Graco Kremlin Rexson spray application equipment Spray application equipment for professional coating distribution including pneumatic sausage guns, supplied to marine professional applicators and shipyard painters.
- Tesa masking products Masking tapes including PVC masking (red, orange), paper masking (cream), Kreep masking (yellow, blue), and Handmask rolls for professional painting applications, supplied to marine professional applicators.
- Application equipment and tools Comprehensive range of brushes, spalters, roller frames, sleeves, rollers, buckets, trays, scrapers, cutters, knives, spatulas, mixing cups, protective clothing, wipes, and steel mixers for paint application, supplied to marine professional applicators and painters.
Companies that use Sogeric
Customer profileSegments1 record
Ideal customer profiles1 record
Sogeric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sogeric partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- AwllgripcoreSogeric distributes Awlgrip yacht coatings including primers, undercoats, finishes, varnishes, additives, and diluants for professional yacht finishing.
- International YachtpaintcoreSogeric distributes International Yachtpaint products including antifoulings, primers, diluants, varnishes, finish coats, additives, surface preparation, osmosis treatment, undercoats, fillers, and yacht line products.
- International Marine CoatingscoreSogeric distributes International Marine Coatings products including mono-component and bi-component finishes, antifoulings, anticorrosion, high-temperature paints, fluoropolymer elastomers, tank and water tank coatings.
- AlexsealcoreSogeric distributes Alexseal Yacht Coatings professional system including protective primers, finishes, cleaners, hardeners, reducers, accelerators, and additives.
- Cromadex (Akzonobel)coreSogeric distributes Akzonobel Cromadex industrial coatings including single and bi-component primers, water-dilutable finishes, single-component finishes, diluants, catalysts, aerosols, single-component mastics, and blank sticks.
- Nautic CleanminorSogeric distributes Nautic Clean boat cleaning and maintenance products including cleaners, stain removers, yellowing treatments, shampoo-waxes, polishes, teak cleaners, degreasers, and odor absorbers.
- Marlin Yacht PaintminorSogeric distributes Marlin Yacht Paint antifoulings, primers, and diluants for boat maintenance.
- Soloplast (Vosschemie)minorSogeric distributes Soloplast-Vosschemie polyester products including polyester mastics, gelcoats, polyester and epoxy resins, repair kits, glass fiber mats and fabrics, and hardeners.
- Riwax/Riwax BoatminorSogeric distributes Riwax boat care products including cleaners, polishes, waxes, polishing machines, and application accessories.
- Saba BostikminorSogeric distributes Saba Bostik MS polymer mastics, application equipment, primers, and cleaning products.
- DragerminorSogeric is a distributor of Drager safety equipment including half-masks, masks, and filters for professional protection during paint applications.
- MirkaminorSogeric distributes Mirka abrasives and sanding solutions including Abralon, Abranet ACE, Fiber Z, Q Silver discs, interfaces, and polishing machines.
- Graco Kremlin RexsonminorSogeric distributes Graco Kremlin Rexson spray equipment including sausage pistols and manual guns for professional coating application.
- TesaminorSogeric distributes Tesa masking products including PVC masking tape, paper masking, Kreep tape, and Handmask rolls.
- HDS PeinturescoreSogeric is undergoing a merger with HDS Peintures by absorption. The merger project was signed on November 23, 2025, with HDS Peintures to be dissolved upon completion. Project filed at the Marseille Commercial Court on November 25, 2025.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sogeric competitors and assessment
Company assessmentBroad incumbents
- PPG Industries: Major global coatings manufacturer with industrial and marine segments (PPG Protective & Marine Coatings); broader portfolio and global scale but overlapping end customers and channel structure with Sogeric's distribution business.
- AkzoNobel: Parent company of International Paint and Cromadex brands which Sogeric distributes; broader paints and coatings portfolio across industrial, marine, and decorative segments, with global manufacturing and direct distribution capabilities that could either compete with or disintermediate Sogeric.
- Sherwin-Williams: Major coatings manufacturer and distributor with marine and industrial product lines; much broader portfolio and global reach but adjacent to Sogeric's product range through industrial coatings distribution and shared end markets.
Regional players
- Plastimo: French marine equipment and safety supplier based in France; comparable as a French-based marine distributor serving similar boat owners, yacht, and shipyard customers, though with broader safety and equipment focus rather than coatings specialization.
Direct peers
- Chugoku Marine Paints: Japanese marine coatings manufacturer with global distribution focused on antifouling, anti-corrosion, and yacht coatings; comparable marine-only focus and similar product portfolio to Sogeric's distributed range.
- Jotun: Norwegian marine and protective coatings leader with extensive global distribution and strong presence in yacht, ship newbuild, and maintenance segments; comparable target customer base and similar premium coating portfolio positioning to Sogeric.
- Boero Bartolomeo: Italian marine and yacht coatings specialist combining manufacturing and distribution; comparable in segment focus (yacht coatings, antifouling, marine maintenance) and Mediterranean geographic reach to Sogeric's French marine coatings business.
- Hempel A/S: Major marine coatings manufacturer with global distribution network combining marine paint manufacturing with multi-region distribution; directly comparable business model serving shipyards, yacht operators, and industrial marine customers that mirror Sogeric's client base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sogeric social profiles
Digital presenceSogeric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sogeric leadership team
Management profileNumber of profiles
Sogeric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sogeric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sogeric
What does Sogeric do?
Sogeric is a B2B distributor of marine paints, antifouling coatings, primers, thinners, varnishes, yacht finishes, industrial coatings, and professional application equipment, serving boat owners, yacht yards, shipyards, and industrial clients from its 1,000 m² platform in Marseille, France. The company carries 14+ international brands (Awlgrip, International Yachtpaint, Alexseal, Cromadex, Marlin, Soloplast, Riwax, Saba Bostik, Nautic Clean, Drager, Mirka, Graco Kremlin Rexson, Tesa) and offers 24-hour delivery, project tracking, and professional training as supporting services.
Is Sogeric a public or private company?
Sogeric is a private company. It is classified as unknown and is currently operating.
When was Sogeric founded?
Sogeric was founded in 1962. It employs 11 to 50 people.
Where is Sogeric based?
Sogeric is headquartered in Marseille, France, in the Europe region.
How does Sogeric make money?
One revenue line is on record: marine Paint and Coating Distribution.
Who are Sogeric's main competitors?
Broad incumbents on record are PPG Industries, AkzoNobel and Sherwin-Williams. Plastimo is listed as a regional player. Direct peers are Chugoku Marine Paints, Jotun, Boero Bartolomeo and Hempel A/S.
Does Sogeric have an API?
No public API is recorded for Sogeric.
What industry is Sogeric in?
Sogeric's product category is Marine Coatings Distribution. Its primary akta.pro industry code is TLAKAOAJ, Marine MRO Parts & Consumables Distribution. Its SIC code is 3470.