HDW Polska Sp. z o.o.

What HDW Polska Sp. z o.o. does

HDW Polska Sp. z o.o. is the Polish operating entity of the privately held HDW International group, which specializes in the sales, service, and distribution of aerial work platforms, telehandlers, and rough terrain forklift trucks. Founded in 1995 when the group became an authorized Genie dealer, HDW has operated for over 25 years and built a multi-brand authorized dealership representing Genie, Ruthmann, Manitou, Versalift, Safelift, and Bluelift. The product portfolio spans telescopic and articulated boom lifts, scissor lifts, tracked boom lifts, spider lifts, vertical mast and material lifts, truck-mounted platforms (3.5T, 5T, and >7.5T), telehandlers, and rough terrain forklifts, supported by used equipment sales, more than 5,000 spare part SKUs, repair and maintenance via 10 mechanics and 5 service vans, rental-ready customization, training, and lease/financing services.

HDW Polska operates a Warsaw depot as part of a group-level network that includes the headquarters in Heinenoord (Netherlands) and a Tienen (Belgium) depot, supplemented by sister company Statech across 12 Eastern European countries and a Genie partnership that extends distribution to the Middle East, Asia, and South America — covering 16 dealership countries in total. Revenue is generated through five streams: one-time new equipment sales, one-time used equipment sales, transactional spare parts, professional service and maintenance, and professional customization/rental-ready services, with all pricing conducted on a quote basis rather than published rates.

The business is asset-light in terms of proprietary technology — HDW is a distributor and aftermarket service provider rather than a manufacturer — but asset-heavy in working capital, carrying 350+ machines in stock for rapid delivery. The company is privately held with no disclosed external investment, no public listing, and approximately 100 group employees moving around 4,000 machines per year. Primary customers are construction and industrial companies, equipment rental fleets, and warehouse/logistics operators; secondary segments include export buyers reached through the Genie channel.

Name

HDW Polska Sp. z o.o.

Legal name

HDW Polska Sp. z o.o.

Website

https://hdw-polska.pl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

HDW Polska Sp. z o.o. is the Polish entity of HDW International, a privately held authorized multi-brand dealer (Genie, Ruthmann, Manitou, Versalift, Safelift, Bluelift) of aerial work platforms, telehandlers, and rough terrain forklifts, serving construction, industrial, rental, and logistics customers across 16 countries with new/used equipment sales, spare parts, service, and customization.

Ownership category

akta.pro rank

Product category

Aerial Work Platforms & Material Handling Equipment Distribution

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers) (TLAKAHAD)

akta.pro secondary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Aerial work platforms
• Telehandler equipment
• Rough terrain forklifts
• Boom lift distribution
• Lifting equipment dealer

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new aerial work platforms, telehandlers, and rough terrain forklift trucks from brands including Genie, Ruthmann, Manitou, Versalift, Safelift, and Bluelift
2. Used Equipment Sales: Sales of pre-owned machines that are well maintained and in good condition for immediate use
3. Spare Parts: Sales of over 5,000 different spare parts in stock including original factory parts from Genie, Versalift, Teupen, and Manitou
4. Service and Maintenance: Repair and maintenance services performed by 10 experienced mechanics with workshop and five service vans
5. Customization and Rental Ready Services: Custom modifications including company stickers, fleet numbers, generators, converters, lighting, and custom painting to deliver machines rental ready

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

HDW Polska Sp. z o.o. is the Polish operating entity of the HDW group, acting as an authorized multi-brand dealer and importer of aerial work platforms, telehandlers, and rough terrain forklift trucks (Genie, Ruthmann, Manitou, Versalift, Safelift, Bluelift). The company sells new and used machines, supplies more than 5,000 spare parts from stock, and delivers repair, maintenance, training, rental-ready customization, and lease/financing services to construction, industrial, rental, and logistics customers.

Product overview

HDW is a specialized supplier and authorized dealer of aerial work platforms, telehandlers, and rough terrain forklift trucks. The company operates as a multi-brand dealership portfolio offering products from Genie, Ruthmann, Manitou, Versalift, Safelift, and Bluelift. The product range includes telescopic boom lifts, articulated boom lifts, scissor lifts, tracked boom lifts, spider lifts, vertical mast lifts, material lifts, one person lifts, truck-mounted lifts (3.5T, 5T, and >7.5T categories), telehandlers, and rough terrain forklift trucks. HDW supports its product sales with complementary services including used equipment sales, spare parts supply (5,000+ parts), service and maintenance, training, and lease/financing options. The company also offers rental-ready customization services to prepare machines for specific customer requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Statech: Sister company that sells HDW products across 12 Eastern European countries including Czech Republic, Hungary, Romania, Slovakia, Croatia, Bosnia and Herzegovina, Serbia, Albania, Montenegro, Bulgaria, Moldova, and North Macedonia.

Products and services

• Telescopic Boom Lifts Aerial work platforms with extendable booms for lifting personnel and materials to elevated work positions, sold by HDW as authorized dealer of brands such as Genie, Ruthmann, Manitou, Versalift, Safelift, and Bluelift.
• Articulated Boom Lifts Aerial work platforms with jointed/articulated booms providing enhanced reach and positioning flexibility for elevated work, distributed by HDW as an authorized multi-brand dealer.
• Scissor Lifts Vertical-rise aerial work platforms using a scissor mechanism for personnel elevation, distributed by HDW as an authorized multi-brand dealer.
• Tracked Boom Lifts Crawler-mounted aerial work platforms designed for rough terrain and soft ground conditions, distributed by HDW as an authorized multi-brand dealer.
• Rough Terrain Forklift Trucks Heavy-duty forklifts designed for outdoor use on uneven surfaces and rough terrain, distributed by HDW as an authorized dealer of brands including Manitou.
• Telehandlers Versatile machines combining forklift, crane, and work platform capabilities with extendable booms, distributed by HDW as an authorized Manitou dealer.
• Spider Lifts Compact aerial work platforms with spider-like outriggers for use in confined spaces, distributed by HDW as an authorized Bluelift dealer.
• Vertical Mast Lifts Low-level aerial work platforms with vertical mast design for indoor use, distributed by HDW as an authorized multi-brand dealer.
• Material Lifts Lifting equipment designed specifically for moving materials and heavy loads, distributed by HDW as an authorized multi-brand dealer.
• One Person Lifts Compact, portable aerial work platforms for single-operator elevated access, distributed by HDW as an authorized multi-brand dealer.
• Truck-Mounted Aerial Platforms (3.5T / 5T / >7.5T) Truck-mounted aerial work platforms in 3.5-tonne, 5-tonne, and >7.5-tonne capacity configurations, distributed by HDW as an authorized dealer of Ruthmann, Versalift, and other brands.
• Used Equipment Pre-owned aerial work platforms and lifting equipment that are well maintained, in good condition, and available for immediate use.
• Spare Parts Spare parts supply with over 5,000 different parts in stock including original factory parts from Genie, Versalift, Teupen, and Manitou to minimize machine downtime.
• Service & Maintenance Repair and maintenance services delivered by 10 experienced mechanics, supported by a well-equipped workshop and five service vans.
• Training Training services for safe equipment operation of aerial work platforms and lifting equipment.
• Lease/Financing Financial services including equipment leasing and financing options to support customer acquisition of aerial work platforms and related equipment.
• Rental Ready Customization Custom modification services — including company-logo stickers, fleet numbers, generator/converter installation, lighting additions, and custom paint — to deliver machines rental ready for direct deployment from the HDW depot to a job site.

Quantifiable outcome

• Rapid machine delivery from stock of 350+ machines
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• GeniecoreChannel Partner/ Reseller/ Distributor · 1 January 1995Authorized Genie dealer since 1995, representing one of the longest-standing dealer partnerships in the aerial work platform industry. HDW distributes Genie products across their dealership territories including Netherlands, Belgium, Luxembourg, Poland, and through partnerships to Middle East, Asia, and South America.
• RuthmanncoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer of Ruthmann brand products including truck-mounted and stationary boom lifts.
• ManitoucoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer of Manitou telehandlers and rough terrain equipment.
• VersaliftcoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer of Versalift brand products including truck-mounted aerial platforms.
• SafeliftminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Safelift products including logo-mounted units.
• BlueliftminorChannel Partner/ Reseller/ DistributorAuthorized dealer of Bluelift products including spider lifts and related equipment.
• StatechcoreChannel Partner/ Reseller/ DistributorSister company that distributes HDW products in 12 Eastern European countries: Czech Republic, Hungary, Romania, Slovakia, Croatia, Bosnia and Herzegovina, Serbia, Albania, Montenegro, Bulgaria, Moldova, and North Macedonia. This partnership extends HDW's geographic reach significantly.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Niftylift: UK-based manufacturer of aerial work platforms with a global dealer network. Comparable as a specialist aerial platform company operating across OEM manufacturing and dealer/sales channels.
• Mateco: Leading European aerial work platform rental specialist with operations across multiple countries. Materially comparable as a specialist aerial platform dealer/rental company serving construction and industrial customers.
• Loxam: Major European equipment rental leader with significant aerial platform business across multiple countries. Materially comparable in product range, customer base, and geographic coverage.
• Haulotte: French manufacturer of aerial work platforms with global dealer network. Comparable as a specialist aerial platform company with OEM-and-distribution model that overlaps with HDW's value chain.
• Boels Rental: Leading European equipment rental company headquartered in the Netherlands, offering aerial platforms, telehandlers, and material handling equipment. Comparable as a multi-country aerial platform provider with significant inventory and service footprint.
• Kiloutou: Major European equipment rental company headquartered in France with strong aerial platform presence. Comparable as a multi-country dealer of aerial platforms, telehandlers, and lifting equipment to similar end customers.
• Riwal: Largest independent aerial work platform rental and sales specialist in Europe, headquartered in the Netherlands. Directly comparable as a multi-country aerial platform dealer with similar OEM partnerships, cross-border operations, and dedicated service capability.

Broad incumbents

• Genie (Terex AWP): Major global OEM of aerial work platforms, part of Terex Corporation. HDW's primary brand partner since 1995, but also a competitor in direct sales markets and an industry incumbent whose strategy shapes HDW's access to product.
• JLG Industries: Major global OEM of aerial work platforms, owned by Oshkosh Corporation. Comparable as a leading player in the same product category, though primarily a manufacturer with its own direct sales channels that can compete with independent dealers like HDW.
• Manitou: Major OEM of telehandlers, rough terrain forklifts, and aerial platforms. HDW's brand partner, but also a larger established player in the same product categories with its own distribution and direct sales capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hdw-polska

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HDW Polska Sp. z o.o.