Headwaters Livestock Auction

What Headwaters Livestock Auction does

Headwaters Livestock Auction is a single-location livestock auction house operating from a barn at 25 Wheatland Road in Three Forks, Montana, just off Interstate 90. The company conducts weekly Monday "All Class Cattle" auctions year-round, supplemented by Wednesday Special Feeder Sales during the fall season, Sheep & Goat Special Sales in spring and fall, and periodic high-profile events such as the Fall Feeder Bonanza and Bred Cow Specials. Its core service is live auction-based price discovery for cattle, sheep, and goats, with early consignment registration that enables pre-sale promotion, buyer pre-contacting, and coordinated trucking. Remote buyers participate via a live video streaming integration with CattleUSA.com, extending the auction's reach beyond physical attendance at the Three Forks facility.

The company's primary revenue stream is transaction-fee commissions on livestock sold through its auctions; a secondary revenue stream comes from renting the auction facility for private events including parties, concerts, meetings, and fundraisers. Distribution is direct and relationship-driven: consignors register by phone (406-285-0502), text, or email, while marketing runs across the company website, social media, email, and SMS channels. Customer segments split between livestock producers/sellers (ranching families) and livestock buyers participating in person or via the CattleUSA.com video platform, with event space renters as a non-core third segment.

Ownership of the underlying entity, Valley View LLC (dba Headwaters Livestock Auction), transferred in August 2026 from the estate of Brandon Blackstock (who acquired the business in 2023 and passed away in late 2025) to Wheatland Livestock LLC, formed by Cassidy Brunner, Daryn Cederberg, and Jon Kamps. Brittney Jones remains Managing Director. The company operates with a four-person core team and is privately held with no disclosed external funding or institutional shareholders.

Name

Headwaters Livestock Auction

Legal name

Valley View LLC

Website

https://headwaterslivestock.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Headwaters Livestock Auction is a single-location livestock auction house in Three Forks, Montana, conducting weekly cattle, sheep, and goat auctions, consignment services, and event space rentals for regional ranching families and buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Bozeman, Montana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Livestock Auction Commissions: Revenue generated through commission fees on livestock sold at live auction. Sellers consign livestock and pay fees upon sale completion.
2. Event Space Rental: Rental of auction facility space for private events including parties, concerts, meetings, and fundraisers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Headwaters Livestock Auction conducts weekly and special live livestock auctions in Three Forks, Montana, selling cattle, sheep, and goats through a traditional auction method for true price discovery. The auction house supports sellers with consignment services and early promotion, and supplements income by renting its facility for private events. Live video streaming through a CattleUSA.com partnership extends buyer reach beyond in-person attendees.

Product overview

Headwaters Livestock Auction operates as a single-location livestock auction house offering a unified service portfolio centered on live auction sales. The core offering is the weekly and special livestock auction (featuring cattle, sheep, and goats), supported by consignment services for early promotion, market reports for pricing intelligence, and event space rental for community gatherings. The company uses live video streaming via CattleUSA.com to extend auction access to remote buyers. All services are delivered through the physical auction facility in Three Forks, Montana.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Livestock Auction Services

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• CattleUSA.comcoreTechnology or IntegrationCattleUSA.com provides live video auction streaming services for Headwaters Livestock Auction, enabling remote buyers to participate in live sales. The partnership extends the reach of auctions beyond physical attendees at the Three Forks, Montana location.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CattleUSA.com: Live video livestock auction platform that is both a partner and a competing channel for Headwaters; it hosts live streaming and online bidding for multiple auction barns, so it competes for remote buyer attention and consignor relationships in the same video-auction space.
• Western Video Market: Video/satellite livestock auction serving Western US producers, directly comparable in business model (video auction of cattle with private-treaty and auction formats) and customer base (ranchers selling feeder and breeding stock).

Broad incumbents

• Superior Livestock Auction: Largest US satellite/video livestock auction, offering nationwide reach for feeder and breeding cattle; competes with Headwaters for video-bid buyers and consignors seeking national price discovery rather than regional barn sales.
• Oklahoma National Stockyards: Historic large-scale cattle auction in Oklahoma with weekly Monday sales; comparable live-barn auction model serving a much larger volume and broader geographic draw, representing a scale benchmark rather than direct local competition.

Regional players

• Joplin Regional Stockyards: Long-running regional livestock auction in the Midwest running weekly cattle sales; comparable in live-barn auction operations and commission-based revenue, though larger and serving a different geographic region than Headwaters' Montana base.
• Turlock Livestock Auction Yard: Regional weekly cattle auction in California's Central Valley; runs a similar live-barn, consignment-driven auction model to Headwaters, though serving a different regional livestock economy.

Emerging players

• Northern Livestock Video Auction: Video livestock auction focused on Northern Rockies and surrounding states, geographically close to Headwaters' Montana territory; competes for video-bid consignors and buyers in a partially overlapping catchment area.

Others

• Livestock Marketing Association: National trade association representing livestock auction markets; relevant as the industry body that sets standards, lobbying interests, and provides shared services that influence the operating environment for auction barns like Headwaters.
• DVAuction: Technology provider that powers live video and online bidding for many US livestock auctions; comparable to Headwaters' use of CattleUSA.com in that it represents an alternative third-party streaming platform that competing barns can adopt.
• Superior Livestock Production Credit: Adjacent financial services tied to large US livestock auctions that provide credit, financing, and risk tools to producers; relevant ecosystem player because credit availability affects consignor willingness to use auctions like Headwaters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/headwaters-livestock-auction

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headwaters Livestock Auction