Health EDU

What Health EDU does

Health EDU is a Riyadh-based e-commerce distributor of medical and rescue training equipment, operating as the exclusive distributor in Saudi Arabia for Fireware, Ruth Lee, and Health Edco, and as a non-exclusive distributor for Prestan, Laerdal, and Apollo. Founded in 2003, the company sells a catalog of 100+ products organized into six categories: CPR (manikins, AED trainers, face shields), Prestan Manikins (CPR feedback-enabled adult, child, and infant models), Health Education (anatomical and disease-awareness displays), Fire Simulation (smoke generators, silk flames, explosion simulators, complete kits), Trauma & Evacuation (Ruth Lee rescue manikins for helicopter winch, man-overboard, confined space, offshore, and fire-house scenarios), and Talkido (special-needs educational tools). Products carry compliance against ERC/AHA/ARC CPR guidelines and ISO 14116:2008, ISO 12947-2, ISO 15025:2002, and USCG46 CFR standards where applicable.

The technology stack is conventional physical-simulation hardware rather than software: manikins use mechanical or LED-based feedback (Prestan CPR rate monitors with built-in clickers), AED trainers (e.g., XFT 120C+) simulate ten pre-programmed cardiac scenarios, and fire simulation equipment uses compressed-fluid smoke generators with remote-control operation. The storefront is built on the Salla hosted e-commerce platform with Arabic/English bilingual support, an add-to-cart shopping flow, customer reviews, and three payment rails — bank transfer, Tabby buy-now-pay-later installments, and cash on delivery. Enterprise customers access quotation-based bulk-order sales via WhatsApp, phone, email, and fax.

Commercially, Health EDU is a privately held Saudi sole-establishment (Commercial Register 1010320126, VAT account 300814355800003) with no disclosed investors, parent entity, subsidiaries, or funding rounds. Pricing per SKU ranges from approximately SAR 20 (BMI calculator) to SAR 15,475 (Bariatric Ruth Lee manikin); certain premium items require request-for-quotation. The customer base spans emergency medical services, fire and rescue departments, healthcare and educational institutions, and (via Talkido) special-needs education centers. With approximately 6 employees and no public revenue disclosure, the business operates as a lean branded-distribution storefront.

Name

Health EDU

Legal name

Health EDU

Website

https://healthedu.com.sa

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Health EDU is a Riyadh-based Saudi exclusive distributor of medical and rescue training equipment (CPR manikins, fire simulation systems, anatomical displays) sold direct-to-customer via e-commerce to EMS, fire departments, hospitals, and schools.

Ownership category

akta.pro rank

Headquarters

HQ city

Saudi Arabia

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Health EDU generates revenue through direct sales of medical training equipment, CPR manikins, fire simulation systems, health education displays, and rescue training equipment. Products are sold as one-time purchases with prices ranging from approximately SAR 20 to over SAR 15,000 per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Health EDU is the exclusive distributor in Saudi Arabia for Fireware, Ruth Lee, and Health Edco brands, selling medical and rescue training simulation equipment through its e-commerce platform. The portfolio spans CPR training manikins with feedback monitors, AED trainers, fire simulation systems, rescue/trauma evacuation manikins, health education displays, anatomical models, and the Talkido special-needs educational tool. Products are sold as one-time purchases ranging from SAR 20 to over SAR 15,000.

Product overview

Health EDU is a Saudi Arabian health education and training equipment company operating as an exclusive distributor in the region for brands including Fireware, Ruth Lee, and Health Edco. The company offers a comprehensive portfolio of health and safety training products organized into six main categories: CPR Products (manikins, AED trainers, face shields), Prestan Manikins (professional CPR training manikins with feedback), Health Education Products (anatomical models, displays for obesity, diabetes, smoking awareness), Fire Simulation Products (smoke generators, fire extinguishers trainers, complete simulation kits), Trauma & Evacuation Products (rescue manikins, evacuation equipment), and Talkido (specialized educational tool for children with autism and ADHD). The company also provides Fire Simulation Show services for immersive fire safety training scenarios.

Differentiator

Problem solved

Functional benefit

Brands

• HealthEDU: Primary brand name for the company's health and medical education training equipment products.

Products and services

• CPR Training Products CPR training equipment including manikins, AED trainers, face shields, and accessories for cardiopulmonary resuscitation training in EMS and healthcare education contexts.
• Prestan Manikins Professional CPR training manikins with feedback features, including adult, child, and infant models with LED CPR monitors providing real-time compression rate feedback and compliant with AHA, ERC, and ARC guidelines.
• Health Education Displays and Anatomical Models Anatomical models, displays, and educational materials covering topics such as obesity, diabetes, smoking, heart health, and various medical conditions for health awareness training in hospitals, schools, and public education campaigns.
• Fire Simulation Equipment Fire training simulation equipment including smoke generators (Stratus, Cirrus), smoke fluids, fire extinguisher trainers, silk flames, explosion simulators, and complete fire simulation kits for realistic firefighter training without actual fire risk.
• Trauma and Evacuation Rescue Manikins Rescue training manikins and evacuation equipment including Ruth Lee manikins for various rescue scenarios (Duty Range, Man Overboard, Pool Rescue, Helicopter Winch, Fire House, Confined Space), evacuation sheets, and trauma simulation equipment for fire and rescue training.
• Newborn Baby Mover (Evacuation Apron) Fire-resistant evacuation apron designed for emergency evacuation of up to three newborns simultaneously, with hands-free operation allowing up to 19KG total weight capacity. For use by hospital nurseries and emergency responders.
• Talkido Educational Tool Specialized educational learning tool designed to support children with autism, ADHD, and other learning difficulties through interactive and personalized learning experiences for special education centers and parents.
• XFT 120C+ AED Trainer (PLUS) Automatic External Defibrillator trainer with 10 pre-programmed training modes simulating various heart sudden cessation events, compatible with any type of manikin, and capable of analyzing whether the electrode truly connects on the patient's body. Bilingual Arabic/English voice feedback.
• Fire Simulation Show Service Professional fire simulation service that creates realistic fire environments including fire, smoke, casualties, smells, and sounds for comprehensive fire safety and evacuation training scenarios. Offered on a quotation basis for institutional clients.

Quantifiable outcome

• Products comply with latest ERC, AHA, and ARC guidelines for CPR training
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FirewarecoreTechnology or IntegrationFireware is a manufacturer of fire simulation equipment. Health EDU serves as the exclusive distributor for Fireware products in Saudi Arabia. Products include smoke generators (Stratus, Cumulus, Cirrus), fire extinguishers trainers (Vesta, Apollo LED), silk flames (Phoenix, Pandora's Box), and explosion simulators.
• Ruth LeecoreTechnology or IntegrationRuth Lee is a manufacturer of professional rescue and training manikins. Health EDU is the exclusive distributor for Ruth Lee products in Saudi Arabia. Products include Duty Range, Man Overboard, Pool Rescue, Helicopter Winch, Fire House, and Confined Space manikins.
• Health EdcocoreTechnology or IntegrationHealth Edco is a manufacturer of health education products and displays. Health EDU distributes Health Edco products in Saudi Arabia, including anatomical models, disease education displays, and interactive health learning tools.
• PrestancoreTechnology or IntegrationPrestan is a manufacturer of CPR training manikins known for their feedback monitors. Health EDU offers a wide range of Prestan products including adult, child, and infant manikins with CPR rate LED monitors, AED trainers, and face masks/lung bags.
• TabbyminorChannel Partner/ Reseller/ DistributorTabby is a buy-now-pay-later payment provider. Health EDU offers Tabby as a payment option, allowing customers to purchase products in installments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AED Superstore: US online retailer of AEDs, CPR training equipment, and emergency response supplies. Comparable as a single-country specialist e-commerce distributor in the same product category Health EDU serves.
• Bound Tree Medical: Large US distributor of medical supplies and emergency response equipment to EMS, fire, and hospital customers. Comparable distribution model, customer segments, and product breadth to Health EDU's portfolio.
• Simulaids: Manufacturer and supplier of medical, trauma, and rescue training manikins used by EMS, fire, and military training programs. Overlaps with Health EDU's Prestan and Ruth Lee manikin offerings.
• CPR Savers: US-based e-commerce retailer specializing in CPR and first-aid training equipment for EMS, healthcare, and workplace safety buyers. Closely comparable business model to Health EDU as a niche distributor of similar training products serving institutional customers.

Others

• ZOLL Medical: Manufacturer of AEDs and resuscitation equipment with associated training products. Comparable product overlap in the AED trainer category Health EDU carries, and a potential competing brand for Saudi EMS procurement.
• Prestan Products: US manufacturer of CPR training manikins with feedback monitors and a direct upstream supplier to Health EDU. Relevant peer because its products form a core part of Health EDU's Prestan Manikins category.

Broad incumbents

• Henry Schein: Large global healthcare distributor with a broad portfolio including training and emergency response products. Comparable B2B distribution model, though operating across all healthcare categories at massive scale.
• Nasco Healthcare: US manufacturer of medical simulation and life-savings training products including CPR and rescue manikins. Comparable product portfolio and target customers, though with proprietary manufacturing rather than distribution-only.
• 3B Scientific: Global manufacturer and distributor of medical education, anatomy, and simulation products. Directly comparable product categories (training manikins, anatomical models) to Health EDU's CPR and Health Education lines.
• Laerdal Medical: Global leader in CPR and medical simulation equipment and a key supplier to Health EDU. Comparable as a major incumbent with overlapping product categories, though operating at much greater scale and with proprietary manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/health-edu

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health EDU