Healthier Texas

What Healthier Texas does

Healthier Texas is a Texas-based 501(c)(3) nonprofit (Charity ID 43-2051509) founded in 2013 as It's Time Texas and rebranded in October 2024, operating from Austin with field delivery concentrated in Tarrant County (Fort Worth). The organization works to reduce preventable disease by delivering free preventive-health programs — fitness classes, health coaching, nutrition services, community challenges, and an annual summit — to Texans, with explicit focus on underserved communities in zip codes 76104, 76105, and 76119 that have the state's lowest life expectancy. Programs include the Health + Healing Hubs (in-person services delivered through partner churches and clinics), the Community Challenge Series (year-round wellness competition tracked through the third-party Wellnify.ai mobile app), Stronger Texas free fitness classes (English and Spanish), free statewide Telehealth Coaching with certified coaches, Nutrition Navigation connecting Texans to Registered Dietitians, and the annual Healthier Texas Summit.

The technology stack integrates a digital health platform combining the Wellnify.ai community-tracking app with telehealth coaching delivered by phone, AI-assisted nutrition navigation, and in-person community programming. Bilingual delivery (English/Spanish), 14 years of program history, 422 participating communities, and a network of 5,649 Health Champions form the operational backbone. Funding is a diversified mix of corporate and foundation grants — H-E-B ($100,000 renewal in February 2026, prior $50,000 in November 2023), META Data Center ($25,000 in March 2026), Texas Health Resources Community Impact grants, Blue Cross and Blue Shield of Texas Healthy Kids Healthy Families grants, and SNAP-Ed — supplemented by individual donations. Leadership transitioned to Interim CEO Lonnicia Maxwell in April 2026; the board is chaired by Jessica A. Jolly, with founder Baker Harrell, PhD serving as Immediate Past Chair.

Revenue mechanics are non-commercial: all programs and services are provided free of charge to participants, with the organization funded entirely through philanthropic contributions. Distribution is hybrid — direct-to-consumer digital channels (website, mobile app, email, social media across Facebook/X/Instagram/LinkedIn/TikTok) coupled with community-led in-person delivery at faith-based partner sites and an annual event-driven summit. Customer segmentation spans individual Texans (primary), schools and school districts, faith-based organizations, employers, and community organizations, with Health Champions functioning as grassroots volunteer multipliers for the mission.

Name

Healthier Texas

Legal name

Healthier Texas

Website

https://healthiertexas.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthier Texas is a Texas-based 501(c)(3) nonprofit delivering free preventive-health programs — community wellness hubs, telehealth coaching, fitness classes, nutrition navigation, and statewide challenges — to underserved Texans, funded by grants and donations.

Ownership category

akta.pro rank

Product category

Community Health & Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Diet and Weight Reducing Centers (812191)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Health Coaching (HSADAGAA)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)

Keywords

• Community health programs
• Preventive wellness services
• Telehealth health coaching
• Nonprofit fitness classes
• Nutrition counseling services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations: Individual and corporate donations from supporters who want to empower Texans to live healthier lives. Donation tiers range from $5 to $100+ for various program impacts.
2. Grant Funding: Foundational and corporate grants supporting specific programs: $25,000 META Data Center Community Action Grant for Bell County AI-powered health support; $100,000 H-E-B renewal for statewide health coaching; Texas Health Resources Community Impact grant for Health + Healing Hubs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Healthier Texas is a 501(c)(3) nonprofit that delivers free, community-based preventive health and wellness programs to Texans statewide. Its core offerings include the Health + Healing Hubs (community wellness sites in Tarrant County), the year-round Community Challenge Series (app-based habit tracking), free fitness classes through Stronger Texas, telehealth health coaching with certified coaches, and AI-enabled Nutrition Navigation connecting Texans with Registered Dietitians. All programs and services are provided at no cost to participants and are funded through grants and charitable donations.

Product overview

Healthier Texas is a nonprofit offering a multi-component community health platform centered on prevention and wellness. The core portfolio includes Health + Healing Hubs (community-based wellness sites), the year-round Community Challenge Series (app-based habit tracking), Free Fitness Classes (in-person and virtual), Telehealth/Health Coaching (1:1 virtual support), Nutrition Navigation (Registered Dietitian services), and the annual Healthier Texas Summit. These programs work together to address preventive health through connection, education, and action—meeting Texans where they live, work, and worship. Formerly known as It's Time Texas, the organization rebranded in October 2024 to reflect its expanded mission.

Differentiator

Problem solved

Functional benefit

Brands

• Stronger Texas: Free fitness classes offered statewide including Zumba, yoga, MixxedFit and more in English and Spanish.
• Health + Healing Hubs
• Healthier Texas Summit
• Community Challenge Series

Products and services

• Health + Healing Hubs

Quantifiable outcome

• 22,991 registered participants in 2023 Community Challenge
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• It's Time Texas (Former Brand)minorOthers · 9 October 2024Healthier Texas was formerly known as It's Time Texas. The rebrand to Healthier Texas was announced to lead the next era of health and wellness for all Texans.
• Texas Health ResourcescoreStrategic or Co-development PartnerTexas Health Resources is a key partner in the Health + Healing Hubs program, providing funding through Texas Health Community Impact grants and collaborative support for bringing health services to underserved Tarrant County communities including zip codes 76104, 76105, and 76119.
• University of North Texas Health Science Center at Fort WorthcoreStrategic or Co-development PartnerAcademic partner collaborating with Healthier Texas on the Health + Healing Hubs project to make health resources accessible, personalized, and culturally supportive in Tarrant County communities.
• Rising Star Baptist ChurchcoreChannel Partner/ Reseller/ DistributorFaith-based community partner hosting Health + Healing Hubs services including health coaching, fitness classes, and community resource navigation at their Fort Worth location (4216 Avenue M).
• Higher Praise Family ChurchcoreChannel Partner/ Reseller/ DistributorFaith-based community partner hosting Health + Healing Hubs services including health coaching, fitness classes, and community resource navigation at their Forest Hill location (2909 Horton Rd).
• Mercy CliniccoreChannel Partner/ Reseller/ DistributorHealthcare partner hosting bilingual health coaching services and health education classes (Preventing Chronic Conditions) at their Fort Worth location (3032 Hemphill St).

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Others

• H-E-B: Texas grocery chain that is a key Healthier Texas grant funder and operates its own nutrition-education initiatives. Comparable as a mission-aligned corporate partner investing in Texas community health and nutrition programs similar to those Healthier Texas runs.
• Texas Health Resources: Major Healthier Texas partner funding the Health + Healing Hubs via Community Impact grants. Comparable as a nonprofit health system with its own community-wellness initiatives that reaches into the same Tarrant County geographies and underserved populations.

Direct peers

• Alliance for a Healthier Generation: National nonprofit focused on childhood and adolescent obesity prevention through schools and communities. Directly comparable because it delivers free, community-based healthy-lifestyle programming and partners with schools, employers, and healthcare systems — overlapping with Healthier Texas's Challenge Series and schools segment.
• Cooking Matters (Share Our Strength): Program of Share Our Strength that teaches low-income families how to prepare healthy meals on a budget. Comparable because it delivers free, community- and school-based nutrition and cooking education that addresses the same barriers Healthier Texas targets in its Nutrition Navigation and Challenge programs.
• National Wellness Institute: Nonprofit promoting whole-person wellness through education, certification, and community programs. Comparable because it advances free/low-cost wellness programming and lifestyle coaching at the community level — a structural match to Healthier Texas's coaching and Challenge offerings.
• Partnership for a Healthier America: Nonprofit that works with private-sector partners to advance healthier lifestyles and reduce childhood obesity. Comparable because it pursues community-level prevention through partnerships with corporations and institutions, mirroring Healthier Texas's employer and community challenge engagement.
• Common Threads: National nonprofit delivering free nutrition and cooking education programs to underserved communities and schools. Comparable because it provides community-based, free nutrition education targeting health disparities — overlapping directly with Healthier Texas's Nutrition Navigation and school-engagement mission.

Broad incumbents

• American Heart Association: National nonprofit funding community-based prevention, CPR training, nutrition, and lifestyle-change programs. Comparable as a large-scale nonprofit addressing preventable chronic disease through community education and coaching — the same preventive-health lens Healthier Texas applies.
• YMCA of the USA: Large national nonprofit operating community fitness facilities, group exercise classes, and chronic-disease prevention programs (e.g., YMCA Diabetes Prevention Program). Directly comparable because it delivers free/low-cost community fitness, nutrition, and health-coaching programming through a distributed local-club model, the same category Healthier Texas occupies in Texas.
• Blue Cross and Blue Shield of Texas: A Healthier Texas funder via the Healthy Kids, Healthy Families grant program; BCBS TX also runs its own community-health initiatives. Comparable because it combines commercial insurance scale with a community-prevention grantmaking arm that mirrors Healthier Texas's programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HealthierTX
• Facebookfacebook.com/HealthierTX
• LinkedInlinkedin.com/company/healthiertx
• Instagraminstagram.com/HealthierTX
• TikToktiktok.com/@itstimetx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthier Texas