Health Improvement Commission

What Health Improvement Commission does

The Health Improvement Commission for Guernsey and Alderney LBG is a registered charity (Charity No: CH601) founded in 2019 and headquartered at the KGV community centre in Castel, Guernsey, with a nine-person team. Its mission is to empower, enable, and encourage healthy living across the two islands through five core workstreams: Eat Well, Be Active, Healthier Weight, Substance Use, and Bailiwick Social Prescribing. The Commission operates a whole-system, partnership-driven model covering schools, all 31 early years settings, nearly every GP practice in the Bailiwick, and community organisations, delivering evidence-based programmes such as School Streets, the Early Years Eat Well Policy, Eat Them To Defeat Them, REACT for older adults, and the CDAT substance-use service.

The organisation does not sell a software product; its technology footprint is limited to a website (healthimprovement.gg), a Moki fitness-tracker integration for school activity measurement, and standard email/social marketing channels. The business model is grant-funded and non-commercial: services are provided free of charge to island residents, with the Commission funded through a concentrated set of public and charitable sources including the Committee for Health & Social Care (£270,000 for BSP sustainable funding), Public Health Services, the Social Investment Fund, the Guernsey Community Foundation, and ad-hoc donors and event sponsors. BSP transitioned from a pilot to a sustainably funded scheme in March 2025, while 2024–2025 saw expansion into new workstreams (REACT), new partnerships (University of Cambridge for Nourishing Guernsey; Channel Islands Coop for Lunchbox Heroes), and a 5-year anniversary conference positioning the Commission as the convening body for preventive health in the Bailiwick.

Name

Health Improvement Commission

Legal name

The Health Improvement Commission for Guernsey and Alderney LBG

Website

https://healthimprovement.gg

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Health Improvement Commission is a Guernsey and Alderney charity founded in 2019 that delivers free, evidence-based health improvement programmes across five workstreams — Eat Well, Be Active, Healthier Weight, Substance Use, and Bailiwick Social Prescribing — to island residents through schools, GP practices, and community organisations, funded primarily by government grants and charitable foundations.

Ownership category

akta.pro rank

Product category

Public Health Services

NAICS

Voluntary Health Organizations (813212), Social Assistance (624), Administration of Public Health Programs (92312)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Health Promotion, Prevention & Community Health Programs (BPAIAJAC)

akta.pro secondary industries

Territorial/Island Health Departments (HLAJAAAE), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Public health programs
• Social prescribing services
• Community nutrition programs
• Substance use prevention
• Physical activity promotion

Headquarters

HQ city

Castel

HQ country

Guernsey

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Charitable Funding: The organization operates as a charity (LBG - Limited by Guarantee) funded primarily through government sources including the Committee for Health & Social Care, Public Health Services, and charitable foundations such as Guernsey Community Foundation and Social Investment Fund. The Bailiwick Social Prescribing scheme received £270,000 in continued funding following successful pilot evaluation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Health Improvement Commission designs, delivers, and commissions health improvement programmes across the Bailiwick of Guernsey, organised into five workstreams: Eat Well, Be Active, Healthier Weight, Substance Use, and Bailiwick Social Prescribing. Services are delivered free to residents through partnerships with schools, early years settings, GP practices, pharmacists, and community organisations, and include resources such as Moki, BRAINballs, REACT, and Count 14.

Product overview

The Health Improvement Commission is a health charity operating five core workstreams: Eat Well (nutrition programs across schools, early years, and community settings), Be Active (physical activity promotion including active travel, cycling, and nature-based programs), Healthier Weight (weight management services), Substance Use (harm reduction from alcohol, tobacco, and drugs), and Bailiwick Social Prescribing (non-medical health support linking people to community services). The organization does not offer a software product or platform; rather, it delivers community health improvement programs and services directly to island residents through schools, healthcare settings, community venues, and one-to-one support. Programs include school nutrition initiatives like Eat Them To Defeat Them and Lunchbox Lowdown, active travel schemes including School Streets and Active Travel audits, exercise programs such as REACT for older adults and Let's Ride Breeze for women, substance use services including CDAT and Count 14 campaign, and social prescribing that connects patients to community activities via Link Workers.

Differentiator

Problem solved

Functional benefit

Products and services

• Eat Well A workstream delivering nutrition programmes across the life-course for Bailiwick residents, including the Eat Well @ School framework, Early Years Eat Well, and other community nutrition initiatives. Delivered through schools, early years settings, and community settings.
• Be Active A workstream promoting physical activity across the Bailiwick, including adult physical activity programmes, Walking in Guernsey, Active Travel, and School Streets. Delivered with schools, community organisations, and active travel partners.
• Healthier Weight A workstream delivering weight management support across the Bailiwick, connecting clinical, community, and family-based interventions to help residents achieve and maintain a healthier weight.
• Substance Use A workstream delivering substance use prevention, treatment, and harm reduction services across the Bailiwick, including tobacco cessation, the CDAT partnership, and the Count 14 low-risk drinking campaign.
• Bailiwick Social Prescribing A free scheme linking Bailiwick residents to non-clinical community services and activities via a Social Prescribing Link Worker, benefiting physical and mental wellbeing. Individuals are referred by healthcare professionals including GPs or pharmacists.

Quantifiable outcome

• Active travel to primary schools increased from 37% to 51% since 2021
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered major, core and minor.

• Veg PowermajorStrategic or Co-development Partner · 4 July 2025UK partnership running national Eat Them To Defeat Them campaign. Provides TV adverts, resources, and support for vegetable consumption in children.
• Committee for Health & Social CarecoreStrategic or Co-development Partner · 4 March 2025Primary government funding partner providing sustainable funding for Bailiwick Social Prescribing scheme covering staffing and operational costs. Represents core government partnership for health improvement initiatives.
• Public Health ServicescoreStrategic or Co-development Partner · 10 October 2024Government partner supporting BSP pilot funding and integral to governance and strategy development across health improvement workstreams.
• BSP Partner OrganisationscoreStrategic or Co-development Partner · 10 October 2024Network of community groups, third sector organisations, and statutory services that BSP refers clients to. Made 991 referrals to partner organisations.
• MokimajorStrategic or Co-development Partner · 9 October 2024Partnership for physical activity monitoring using Moki fitness tracker bands in schools to measure activity levels and compare with UK data.
• Channel Islands CoopmajorStrategic or Co-development Partner · 9 September 2024Partnership for Lunchbox Heroes initiative providing in-store signage across all Coop shops in Guernsey to identify healthier lunchbox options for children. Includes shopping lists, recipes, and nutrition tips.
• Professor Kevin Fenton CBEminorOthers · 27 June 2024UK keynote speaker at 2024 conference. President of UK Faculty of Public Health, Regional Director of Public Health NHS London.
• Dr Kelly ParsonsminorOthers · 27 June 2024UK keynote speaker at 2024 conference. Research Associate at University of Cambridge specializing in food policy and systems.
• Visit GuernseyminorStrategic or Co-development Partner · 4 June 2024Partner supporting Guernsey Cliffline Project and tourism strategy alignment.
• Adventure CyclesminorStrategic or Co-development Partner · 3 June 2024Event sponsor for 2024 conference 'Prevention and Partnership for a Healthier Future'.
• Aspida GroupminorStrategic or Co-development Partner · 3 June 2024Event sponsor for 2024 conference.
• University of CambridgemajorStrategic or Co-development Partner · 7 March 2024Partnership with experts from University of Cambridge for Nourishing Guernsey project - first attempt to map local food system.
• States Early Years TeamcoreStrategic or Co-development Partner · 27 July 2023Core government partner co-developing Early Years Eat Well Policy and supporting implementation across all 31 early years settings.
• Co-op (Channel Islands)majorStrategic or Co-development Partner · 27 July 2023Donated 3,000 pieces of fruit for Island Games opening ceremony distribution to spectators, athletes, and volunteers.
• Liberation GroupminorStrategic or Co-development Partner · 27 July 2023Offered price promotions on no and low drinks during Island Games 2023.
• Aztech SoccerminorStrategic or Co-development Partner · 27 July 2023Offered price promotions on no and low drinks during Island Games 2023.
• RandallsminorStrategic or Co-development Partner · 27 July 2023Stocked range of no and low drink options during Island Games 2023.
• Vive La Vallette LBGmajorStrategic or Co-development Partner · 1 April 2022Early engagement in development of bathing pools café to ensure healthy food environment. Influenced menu decisions including not installing deep fat fryer and adding homemade soup options.
• States of GuernseycoreStrategic or Co-development Partner · 1 January 2021Government partner including Traffic and Highway Services for active travel infrastructure, Environment and Infrastructure for e-bike loans, and Education for school programs.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Others

• Locality: UK membership organization supporting community-led organizations, including those delivering health and wellbeing services. Adjacent comparator as a community-sector infrastructure and capacity-building partner.
• Healthwatch England: Statutory body representing patient and public voice in health and social care in England. Adjacent comparator as a health-system-aligned public-interest organization working with NHS and community partners.

Emerging players

• Living Well UK: UK social prescribing and community health navigation provider. Comparable to Bailiwick Social Prescribing in linking patients to non-medical community support via link workers.
• Veg Power: UK charity running the Eat Them To Defeat Them campaign that the Health Improvement Commission partners with to deliver locally. Comparable as a childhood nutrition intervention operator, though it operates at national scale as the Commission does locally.

Broad incumbents

• Royal Society for Public Health: UK-wide membership body for public health professionals, providing training, accreditation, and policy advocacy. Operates in the same community public health improvement space but at national scale with broader scope.
• The Health Foundation: Independent UK charity funding research and improvement programs to improve population health and care. Comparable to the Commission as a health-improvement grantmaker and program evaluator, but operates at national scale with much larger funds.
• UK Health Security Agency (UKHSA): UK government body responsible for public health protection and health improvement. Comparable as a public health authority, though much broader and national in scope versus the Commission's small territorial remit.

Direct peers

• Bromley by Bow Centre: Community health and wellbeing charity in East London combining social prescribing, healthy eating, and physical activity programs. Directly comparable as a place-based, multi-workstream health improvement charity linking primary care to community resources.
• Centre for Ageing Better: UK charity focused on improving later life through evidence-based programs on health, housing, and inclusion. Compares to the Commission's REACT and virtual cycling programs targeting older adults' mobility and independence.
• Wellbeing Enterprises UK: UK community health charity delivering social prescribing, healthy lifestyle, and wellbeing programs through local partnerships. Highly comparable to the Health Improvement Commission in offering a multi-workstream prevention model tied to primary care referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/healthimprovegg
• Facebookfacebook.com/healthimprovegg
• LinkedInlinkedin.com/company/health-improvement-commission

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Health Improvement Commission