🌱ⓥ 💚 National Health Association

What 🌱ⓥ 💚 National Health Association does

The National Health Association (NHA) is a 501(c)(3) nonprofit organization founded in 1948 and headquartered in Youngstown, Ohio, that operates a health education, content, and community platform centered on Natural Hygiene and whole-food, plant-based living. Its core offerings include Health Science magazine (a quarterly print and digital publication), the annual NHA Conference (79th edition scheduled for June 2027), the NHA Plant-Based Travel program (an award-winning group travel initiative), a curated book and ebook catalog, and multi-tier membership programs ranging from $35/year electronic access to $2,500 lifetime membership. The organization distributes content through numerous channels including a podcast (NHA Today), newsletter, YouTube (NHA TV), social media, and an online member community forum, and it generates revenue across five streams: annual/recurring membership dues, conference ticket and replay sales, e-commerce product sales, travel program bookings (partnered with Windstar Cruises, Azamara, American Cruise Lines, Luna Lodge, and World Vegan Travel), and tax-deductible donations. NHA serves primarily health-conscious individuals pursuing whole-food plant-based lifestyles, with secondary segments including Natural Hygiene practitioners and healthcare professionals, and wellness-focused travelers.

NHA's business model is a diversified nonprofit membership model that combines subscription recurring revenue (membership dues, monthly Community Membership), one-time/transactional revenue (conference tickets, books, ebooks, conference replays, travel packages), and contributed revenue (donations, including a designated campaign to sustain print publication). Go-to-market is multi-channel and community-led: content marketing via the magazine, podcast, and newsletter drives top-of-funnel awareness; the annual conference and SMS-free travel experiences drive mid-funnel engagement and conversion; tiered membership and a discount partner network (Vitamix, Cold Brook Farm, WellBean, Main Street Vegan Academy, and others) drive retention. The 2024 Travel Weekly Magellan Gold Award for Innovation in Group Plant-Based Travel and a strategic partnership with TrueNorth Health Center for clinical fasting expertise are notable recent milestones that extend the platform's clinical credibility and travel-program reach.

Name

🌱ⓥ 💚 National Health Association

Legal name

National Health Association

Website

https://healthscience.org

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Health Association is a 501(c)(3) nonprofit founded in 1948 that educates health-conscious individuals on Natural Hygiene and whole-food, plant-based living through a quarterly magazine, annual conference, membership tiers, books, and an award-winning plant-based travel program.

Ownership category

akta.pro rank

Product category

Health Education Nonprofit (Plant-Based Nutrition Advocacy)

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAJAEAD

Health, Fitness & Wellness Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYEDAAAHAJ

Chronic Condition Lifestyle Education (Diabetes, Heart Health, Pain Management)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYTHAKAIAK

Wellness, Preventive & Executive Health Travel Facilitators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Medical Tourism Agencies & Facilitators

Keywords

• Plant-based nutrition education
• Natural hygiene advocacy
• Health education nonprofit
• Membership health association
• Whole food lifestyle

Headquarters

HQ city

Youngstown, OH

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain, Infrastructure

Revenue model

1. Membership Dues: Annual recurring membership fees ranging from $35/year (electronic) to $250/year (Century Club). Life Membership available as one-time $2,500 payment. Community Membership at $15/month or $150/year. All memberships include access to digital content, community forums, and member discounts.
2. Product Sales: Sale of books, ebooks, conference replays, and conference cookbooks through the NHA shop. Books include titles like Can Fasting Save Your Life? ($29.95), Bravo! ($21.95), and conference eCookbooks ($12.00). Conference replays priced at $67.00.
3. Conference Revenue: Annual conference tickets (79th Annual in 2027) priced at $795.00 for pre-sale. Includes access to sessions, SOS-free meals, and networking. Conference replays and cookbooks available post-event.
4. Travel Programs: Plant-based travel experiences including cruises and land adventures. Partners with Windstar Cruises, Azamara, and American Cruise Lines. Premium pricing ranging from cabin categories to all-inclusive safari packages (Rwanda trip at $22,495/person).
5. Donations: As a 501(c)(3) nonprofit organization (Federal ID 36-2692857), NHA accepts tax-deductible donations. Recurring gift options available by phone. Includes specific 'Keep Health Science a Print Publication' campaign.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

The National Health Association is a 501(c)(3) nonprofit educational membership organization that publishes the quarterly Health Science magazine, hosts an annual health conference, and curates a plant-based travel program all centered on whole-food, plant-based living and the SOS-Free (salt-, oil-, sugar-free) dietary standard. It sells books, ebooks, conference replays, and cookbooks through its online shop and operates a tiered membership program (Community, U.S., International, Century Club, and Life) with prices ranging from $35 to $2,500.

Product overview

The National Health Association operates a membership-based health education organization focused on whole-food, plant-based living and natural hygiene principles. The core offerings include: Health Science Magazine (a quarterly print and digital publication), annual NHA Conferences featuring health experts, and NHA Plant-Based Travel (award-winning group travel programs). The organization sells books and publications including classic Natural Hygiene works, conference replays, and cookbooks. Membership tiers include Community, U.S., International, Century Club, and Life Membership, with prices ranging from $49/year (U.S. Membership) to $2,500 (Life Membership). Additional offerings include SOS-free recipe resources, beach retreats, a YouTube channel (NHA TV), and a free newsletter. The product portfolio is primarily content-driven, centered on health education through publications, events, and travel experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Science Magazine

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

31 partnerships are on record, tiered core, major and minor.

• VitamixcoreGTM or Marketing Partner · 1 January 2026Platinum & Major Sponsor of NHA conferences. Offers NHA members 15% discount plus free shipping on orders of $200+. Vitamix provides swag bag contributions and silent auction items.
• Cold Brook FarmmajorGTM or Marketing Partner · 1 January 2026Gold Sponsor and raffle basket contributor for NHA conferences. Offers NHA members 10% off first order of $50 or more. Provides products for silent auctions.
• TrueNorthcoreStrategic or Co-development Partner · 1 January 2026Strategic partnership providing clinical fasting expertise. TrueNorth brings decades of clinical expertise in lifestyle medicine and water-only fasting. Their physicians have helped thousands reclaim their health with safe, evidence-based guidance. Joint membership offerings combine NHA's education with TrueNorth's clinical expertise.
• AzamaramajorStrategic or Co-development Partner · 1 January 2026Cruise partner providing Destination Immersion experiences with Extended Destination Days. NHA groups travel on Azamara Journey and Azamara Pursuit with whole food plant-based SOS-free meals.
• Dandy BlendminorGTM or Marketing Partner · 1 January 2026Silver Sponsor for NHA conferences. Provides products for silent auctions and raffle baskets.
• Allianz PartnersminorGTM or Marketing Partner · 1 January 2026Silver Sponsor for NHA conferences and swag bag contributor. Provides travel insurance services for NHA travel programs.
• Ohio Bone Imaging SolutionsminorGTM or Marketing Partner · 1 January 2026Silver Sponsor and swag bag contributor for NHA conferences.
• Mavy WellnessminorGTM or Marketing Partner · 1 January 2026Bronze Sponsor for NHA conferences.
• WellBeanminorGTM or Marketing Partner · 1 January 2026Bronze Sponsor for NHA conferences. Offers NHA members $5 off a variety pack. Provides WellBean Bars for swag bags.
• HealthForce SuperFoodsminorGTM or Marketing Partner · 1 January 2026Bronze Sponsor for NHA conferences. Provides products for swag bags.
• Chef AJminorGTM or Marketing Partner · 1 January 2026Raffle basket contributor for NHA conferences.
• Dr. Neal Barnard & PCRMminorGTM or Marketing Partner · 1 January 2026Raffle basket contributor for NHA conferences.
• Food for Life / Ezekiel ProductsminorGTM or Marketing Partner · 1 January 2026Raffle basket contributor for NHA conferences.
• Dr. Joel FuhrmanminorGTM or Marketing Partner · 1 January 2026Raffle basket contributor for NHA conferences. Provides Dr. Fuhrman GBomb Bars for swag bags.
• Dr. Alan GoldhamerminorGTM or Marketing Partner · 1 January 2026Raffle basket contributor for NHA conferences. Director of TrueNorth Health Center.
• Farm SanctuaryminorGTM or Marketing Partner · 1 January 2026Silent auction contributor for NHA conferences.
• Stanford Inn by the SeaminorGTM or Marketing Partner · 1 January 2026Silent auction contributor for NHA conferences.
• T. Colin Campbell Center for Nutrition StudiesminorGTM or Marketing Partner · 1 January 2026Silent auction contributor for NHA conferences.
• Chef James NutritionminorGTM or Marketing Partner · 1 January 2026Offers NHA members 10% discount on soups, stews, entrees, salad dressings, desserts, and breakfast items.
• Windstar CruisescoreStrategic or Co-development Partner · 1 January 2024Strategic cruise partner that creates NHA-compliant (salt, oil, sugar-free) meals for group travel. Windstar has partnered to prepare whole food plant exclusive meals without added salt, oil, or sugar for NHA group cruises including Japan, Southeast Asia, and other destinations.
• Lisa McCarlcoreOthersNHA's dedicated travel agent who created the plant-based travel program. Earned the 2024 Travel Weekly Magellan Gold Award with NHA for Innovation in Group Plant-Based Travel.
• TrueNorth Health CentercoreStrategic or Co-development PartnerSanta Rosa, California-based health center that developed Bravo! recipe collection. More than 7,000 people have recovered from chronic diseases following their program. Chef Ramses Bravo's recipes are featured in NHA shop.
• American Cruise LinesmajorStrategic or Co-development PartnerCruise partner for Pacific Northwest itineraries (Puget Sound & San Juan Islands). Provided 100% WFPB meals prepared without added salt, oil, or sugar on Columbia and Snake Rivers Cruise.
• First Seed FoodsminorGTM or Marketing PartnerOffers NHA members $20 off their first purchase.
• Nutri-GardensminorGTM or Marketing PartnerOffers NHA members 20% off and free shipping.
• Main Street Vegan AcademyminorGTM or Marketing PartnerPremier training and certification program for vegan coaches, educators, and entrepreneurs since 2012. Offers NHA members 20% off tuition.
• Doc's DaughtersminorGTM or Marketing PartnerOffers NHA members 10% off and free shipping on orders over $75.
• Luna Lodge, Costa RicamajorStrategic or Co-development PartnerEco-lodge on Costa Rica's Osa Peninsula hosting NHA group trips. Named 'the most biologically intense place on Earth' by National Geographic. Provides whole-food plant-based SOS-free meals for NHA travelers.
• World Vegan TravelmajorChannel Partner/ Reseller/ DistributorTravel partner handling logistics for NHA Botswana Safari and other international trips. Schedules 15-minute consultations for trip inquiries. Manages booking for premium experiences like Rwanda Gorilla Experience.
• EthosmajorStrategic or Co-development PartnerCo-host of Luna Lodge trips on Costa Rica's Osa Peninsula with NHA.
• Chef John NowakowskiminorOthersNHA board member and former chef at Regency Health Spa. Hosts intimate beach retreats at Sea Downs Resort and Bougainvillea Motel in Hollywood Beach, FL.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MindBodyGreen: A broad wellness media and membership platform offering articles, courses, events, and community experiences. It competes for health-conscious members and educational attention, although its subject matter extends well beyond NHA's plant-based and Natural Hygiene focus.
• Experience Life: A health and wellness media brand with a magazine, articles, coaching, and community-oriented content. Its publishing and audience model closely compare with Health Science magazine, NHA newsletters, podcasts, and membership benefits.
• American College of Lifestyle Medicine: A professional membership organization that educates clinicians in lifestyle medicine and provides conferences, certification, and clinical resources. It overlaps with NHA's practitioner engagement, education, and annual events but is broader and more clinically focused.

Emerging players

• TrueNorth Health Center: A health center specializing in medically supervised water-only fasting and whole-food plant-based lifestyle medicine. It is an adjacent clinical counterpart to NHA's fasting education, physician directory, and member community, with a substantially overlapping audience.

Direct peers

• Physicians Committee for Responsible Medicine: A nonprofit promoting plant-based nutrition through physician education, clinical research, consumer resources, publications, and events. It is closely comparable to NHA's health education, practitioner engagement, magazine, newsletter, and conference programming.
• The Vegan Society: A membership-based vegan organization offering education, campaigns, publications, events, and community programs. It directly overlaps with NHA's membership model, plant-based education, publishing, and event-driven engagement.
• Forks Over Knives: A commercial plant-based media and education brand offering articles, recipes, courses, coaching, and films. It competes with NHA for health-conscious consumers through overlapping digital content, educational programs, recipes, and lifestyle guidance.
• T. Colin Campbell Center for Nutrition Studies: Provides plant-based nutrition education, certificates, and community resources. It overlaps with NHA's evidence-based nutrition education, content library, membership community, and professional-development activities.
• The Plantrician Project: Supports healthcare professionals and consumers through plant-based nutrition education, conferences, and educational resources. It shares NHA's practitioner orientation, annual events, and whole-food plant-based community.
• World Vegan Travel: A group travel company focused on vegan cruises, tours, retreats, and international experiences. It directly overlaps with NHA's plant-based cruises, land adventures, retreats, and dietary-standard travel offering.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NHA_Health_Sci
• YouTubeyoutube.com/channel/UCqfCrIZ1CmrMFniqwBa_BuA
• Facebookfacebook.com/NationalHealthAssociation
• LinkedInlinkedin.com/company/national-health-association
• Instagraminstagram.com/national_health_association

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 🌱ⓥ 💚 National Health Association