Healthy Bones Australia

What Healthy Bones Australia does

Healthy Bones Australia is a registered Australian health non-profit (ABN 45 098 570 515, ACNC-registered charity) headquartered in Ultimo, NSW, operating under CEO Greg Lyubomirsky since 2015. Founded in 2001 (formerly Osteoporosis Australia), it serves as Australia's leading consumer body on bone health, focusing on awareness, education, prevention, and research advocacy targeting the more than 4.7 million Australians aged 50 and over affected by osteoporosis or osteopenia, plus younger populations at risk. Its stakeholders span patients, healthcare professionals, researchers, and policymakers.

Name

Healthy Bones Australia

Legal name

Osteoporosis Australia

Website

https://healthybonesaustralia.org.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Healthy Bones Australia is a registered Australian non-profit founded in 2001 that promotes bone health awareness, education, and osteoporosis prevention through its Know Your Bones self-assessment tool, healthcare professional partnerships, and public health advocacy.

Ownership category

akta.pro rank

Product category

Public Health Education Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Bone health education
• Osteoporosis awareness
• Consumer health resources
• Clinical guidelines
• Health charity services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations: Tax-deductible donations from individuals supporting bone health awareness and programs. Donations can be made online (one-off or regular giving) or via EFT transfer.
2. Fundraising Events: Fundraising through sporting events (fun runs, road races, cycling, walks), workplace events, and community fundraisers. Tax-deductible donations supporting national education programs, prevention initiatives, and bone research.
3. Corporate Giving: Corporate support through workplace giving programs, company fundraising events, and pro bono professional services. Employers may dollar match contributions.
4. Corporate Partnerships: Partnerships with pharmaceutical companies (Amgen, Theramex) and other organizations to improve bone health outcomes and BMD testing in Australia.
5. Government Grants: Grant funding from the Federal Department of Health in support of national programs related to the National Strategic Action Plan for osteoporosis.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Healthy Bones Australia is a national non-profit that provides free bone health education and consumer-facing resources to Australians at risk of or living with osteoporosis and low bone density. Its core offering includes the Know Your Bones online self-assessment tool (developed with the Garvan Institute of Medical Research), downloadable fact sheets, consumer guides translated into eight languages, a bone density testing service locator, clinical guidelines for healthcare professionals, and a telephone helpline. The organization also operates community fundraising, research grant programs, and public awareness campaigns aimed at reducing the more than 193,000 broken bones per year attributed to poor bone health.

Product overview

Healthy Bones Australia (HBA), formerly Osteoporosis Australia, operates as a national non-profit organization providing consumer health education and bone health resources. The organization offers a unified platform of educational products and services centered around its Know Your Bones Tool (an online self-assessment developed in partnership with the Garvan Institute), comprehensive fact sheets, the Resource Hub containing various sub-products like the Youth Hub and Translated Resources, bone density testing locator services, healthcare professional education programs, and publications/reports including Community Risk Reports. These offerings work together to fulfill HBA's mission of reducing broken bones and improving bone health awareness across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Know Your Bones Tool Online self-assessment tool co-developed with the Garvan Institute of Medical Research that allows individuals to review their personal risk factors for poor bone health and receive a personalized report that can be discussed with their doctor.
• Fact Sheets Downloadable fact sheets covering calcium, vitamin D, exercise, protein, treatment, and medical conditions affecting bone health including osteoporosis, osteopenia, diabetes, coeliac disease, breast and prostate cancer, and thyroid conditions.
• Youth Hub Educational resource section for young adults covering peak bone mass, risk factors, and condition-specific information including pregnancy-associated osteoporosis and medication-related bone effects.
• Translated Resources Bone health consumer guides and fact sheets translated into eight languages including Arabic, Chinese (Simplified and Traditional), Greek, Italian, Punjabi, Spanish, Vietnamese, and Korean.
• Resource Hub Central knowledge base providing access to fact sheets, the Know Your Bones assessment tool, Youth Hub, helpful links, and translated resources for bone health education.
• Bone Density Testing Locator Interactive map-based service enabling users to search for Bone Density Testing sites and Hospital-based Fracture Liaison Services across Australia.
• Online Education for Healthcare Professionals Accredited and evidence-based online education programs designed for GPs, specialists, physiotherapists, and other healthcare professionals to improve knowledge of bone health and osteoporosis management.
• RACGP Clinical Guidelines Clinical guidelines for osteoporosis management and fracture prevention in postmenopausal women and men over 50, developed in partnership with the Royal Australian College of General Practitioners.
• Publications and Reports Strategic and burden of disease reports including the Community Risk Report, National Burden of Disease analyses, and the National Strategic Action Plan for Osteoporosis.
• Donation and Support Services Funding mechanisms including online donations, workplace giving, fundraising events, memorial giving, and bequest programs to support bone health programs and research.
• Consumer Webinars Educational webinar series featuring medical experts such as A/Prof Chiang and Dr Chen, providing consumers with information on osteoporosis management and bone health.
• Helpline Service Phone-based community support service on 1800 242 141 providing information and guidance about bone health and osteoporosis.

Quantifiable outcome

• 126,500+ Know Your Bones online self-assessments completed, providing population-level data on bone health risk factors
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• International Osteoporosis Foundation (IOF)coreStrategic or Co-development PartnerGlobal alliance with the world's leading osteoporosis organization, contributing to international bone health initiatives and knowledge sharing.
• Australian and New Zealand Bone and Mineral Society (ANZBMS)coreStrategic or Co-development PartnerPartnership supporting bone research with the ANZBMS Research Fund, including joint clinical grant programs and young investigator travel awards.
• Garvan Institute of Medical ResearchcoreStrategic or Co-development PartnerJoint development of the Know Your Bones online self-assessment tool, based on evidence from Garvan's long-standing study of osteoporosis in Australia.
• Research AustraliaminorStrategic or Co-development PartnerAlliance member supporting health and medical research advocacy in Australia.
• Jean Hailes for Women's HealthminorStrategic or Co-development PartnerAlliance partner providing easy-to-understand health information for women through every life stage.
• Pain AustraliaminorStrategic or Co-development PartnerAlliance partner working to improve pain management and outcomes for Australians.
• SOS Fracture AlliancecoreStrategic or Co-development PartnerPartnership focused on secondary fracture prevention and launching National Clinical Standards for fracture liaison services.
• AmgencoreGTM or Marketing PartnerCorporate partner supporting the HBA-ANZBMS Clinical Grant Program and improving bone health outcomes in Australia.
• TheramexminorGTM or Marketing PartnerCorporate partner supporting bone health initiatives in Australia.
• BonebusminorGTM or Marketing PartnerCorporate partner supporting bone health awareness campaigns.
• Federal Department of HealthcoreOthersPartnership to improve Bone Mineral Density testing in Australia. Healthy Bones Australia acknowledges grant funding received from the Federal Department of Health in support of national programs related to the National Strategic Action Plan.
• King & Wood MallesonsminorOthersIn-kind supporter providing pro bono professional services.
• RACGP (Royal Australian College of General Practitioners)coreStrategic or Co-development PartnerPartnership to develop clinical guidelines for osteoporosis management and fracture prevention in postmenopausal women and men over 50 years of age. 3rd edition released March 2024.
• Australian Dental AssociationminorStrategic or Co-development PartnerPartner in developing consensus statement on medication-related ONJ (MRONJ) for GPs and dentists, released March 2026.
• Endocrine Society of AustraliaminorStrategic or Co-development PartnerPartner in developing MRONJ consensus statement and supporting bone health guidelines.
• Australian Rheumatology AssociationminorStrategic or Co-development PartnerPartner in MRONJ consensus statement development and grant assessment.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Others

• Cancer Council Australia: Larger Australian health non-profit operating helpline, donations, research grants, and clinical guidelines. Useful scale benchmark for what a mature Australian disease-focused non-profit can achieve.
• Heart Foundation Australia: Major Australian non-profit delivering consumer education, HCP resources, government partnerships, and fundraising at national scale. Comparable operating model and funding mix to HBA but at materially larger scale.

Regional players

• Jean Hailes for Women's Health: Australian women's health non-profit and HBA alliance partner offering consumer education, translated resources, and clinical engagement across life stages. Comparable scale, GTM, and Australian footprint.
• National Osteoporosis Foundation of South Africa: South Africa's national osteoporosis non-profit providing education, screening guidance, and consumer awareness. Same disease focus and non-profit structure as HBA, but serves a different geography.
• Arthritis Australia: Australian national non-profit focused on musculoskeletal conditions, providing consumer education, HCP resources, and research funding. Closely adjacent disease area (musculoskeletal) with the same non-profit, awareness-driven operating model.

Direct peers

• Osteoporosis Canada: Canada's national bone health non-profit, providing risk assessment tools, patient education, and clinical guidelines (including the well-known FRAX-aligned resources). Comparable mission, GTM, and product mix to HBA.
• Royal Osteoporosis Society: UK national charity dedicated to bone health and osteoporosis, offering consumer information, helpline services, and clinical resources. Closest functional analog to HBA in another geography, with a similar mix of awareness campaigns, HCP education, and research grants.
• American Bone Health: US-based non-profit promoting bone health through education, risk assessment, and community programs for both consumers and clinicians. Directly comparable as a peer-disease awareness and self-assessment organization.
• Bone Health and Osteoporosis Foundation: US national non-profit focused on osteoporosis awareness, education, and policy advocacy. Operates a similar model of clinical guidelines, consumer resources, professional education, and a helpline that mirrors HBA's service stack.

Broad incumbents

• International Osteoporosis Foundation: Global umbrella organization of which HBA is an IOF member; sets World Osteoporosis Day programming and coordinates international policy. Broader global mandate than HBA but operates the same awareness-and-policy playbook.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/healthybones_au
• Facebookfacebook.com/HealthyBonesAustralia
• LinkedInlinkedin.com/company/healthy-bones-australia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Bones Australia