Healthy Heads in Trucks & Sheds

What Healthy Heads in Trucks & Sheds does

Healthy Heads in Trucks & Sheds is an Australian not-for-profit foundation established in 2020-2021 and headquartered in Sydney, NSW, dedicated to improving mental health and physical wellbeing across the country's road transport, warehousing and logistics industries. The organization serves a vertical-specific workforce of truck drivers, warehouse and distribution centre staff, supervisors and executives, addressing pain points such as long hours, isolation, psychosocial hazards, fatigue and limited access to mental health support. Its program portfolio is anchored by the National Mental Health and Wellbeing Roadmap and includes the free Healthy Heads mobile app (iOS and Android), the Roadmap Planner for WHS-compliant Workplace Wellbeing Plans, the in-pilot TM Thrive psychosocial risk management platform, free accredited mental health training courses, Toolbox Talks, the How Ya Travellin? podcast hosted by ambassador Shane Jacobson, the R U OK? in Trucks & Sheds annual campaign, Recovery After Trauma and Nutrition resources, and the mobile Road Show outreach program.

The foundation operates a hybrid digital-plus-field go-to-market: community-led engagement through the Kenny road show truck at industry events, corporate partnerships, app store distribution, and government-funded free training delivery. Technology is delivered through a mobile app, web-based planning tools, and the TM Thrive platform built with ISO/IEC 27001-aligned security in collaboration with AP Psychology & Consulting Services and Gallagher Bassett. Multilingual content (9+ languages) and integration with crisis lines (Lifeline, Beyond Blue, TIACS) extend accessibility.

The business model is fundamentally a non-profit funding model rather than a commercial revenue model. Healthy Heads does not generate disclosed revenue and has no funding rounds or outside investors. Income is sourced from corporate partnership contributions (bp, Charter Hall, GT Insurance, PACCAR and others), NHVR Heavy Vehicle Safety Initiative and Australian Government grants, merchandise sales (caps, water bottles, hi-vis shirts, beanies), and donations. Mental health training, the mobile app, and most resources are delivered free of charge. The only commercial pricing path in development is an annual subscription for the TM Thrive platform, which is currently free during a ten-organization pilot phase.

Name

Healthy Heads in Trucks & Sheds

Legal name

Healthy Heads in Trucks & Sheds

Website

https://healthyheads.org.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Australia (National)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Partnerships: Healthy Heads generates support through corporate partnership programs where organizations contribute to advance the mission of improving mental health and wellbeing in the transport, warehousing and logistics industries. Partners receive recognition and engagement opportunities.
2. Merchandise Sales: Sale of branded merchandise including caps, water bottles, hi-vis shirts, and beanies. The organization is a not-for-profit Foundation and merchandise proceeds support the work of Healthy Heads.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Healthy Heads in Trucks & Sheds is an Australian not-for-profit foundation that delivers mental health and physical wellbeing programs, training, digital tools, and outreach for the road transport, warehousing and logistics industries. Its portfolio includes a free mobile app, the Roadmap Planner workplace wellbeing planning tool, the TM Thrive psychosocial risk management platform, mental health training courses, toolbox talks, the How Ya Travellin? podcast, trauma recovery resources, nutrition programs, and a national Road Show outreach program.

Product overview

Healthy Heads in Trucks & Sheds offers a comprehensive suite of mental health and wellbeing resources for the Australian transport, warehousing and logistics industries. The core portfolio centers on the Healthy Heads App (mobile application with wellbeing check-ins, fitness content, breathing exercises and bp meal discounts), the Roadmap Planner (WHS compliance tool for Workplace Wellbeing Plans), and TM Thrive (psychosocial risk management platform). Supporting these are mental health training courses (Mind Your Mates, Accidental Counsellor, Mental Health First Aid), Toolbox Talks (bite-sized team resources), the How Ya Travellin'? podcast, R U OK? in Trucks & Sheds initiative, Nutrition Resources (including bp Healthier Choices menu at 32 sites), Recovery After Trauma resources, the Thriving Workplace Index survey, and the Road Show mobile outreach program. The National Mental Health and Wellbeing Roadmap underpins all offerings, with additional handbooks, guides and event planning tools completing the ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Healthy Heads App: Mobile app providing on-the-go mental health and wellbeing support for transport, warehousing, and logistics workers.
• How Ya Travellin'? Podcast
• R U OK? in Trucks & Sheds
• TM Thrive

Products and services

• Healthy Heads App A free mobile application providing on-the-go mental health and physical wellbeing support for transport, warehousing and logistics workers, featuring wellbeing check-ins, fitness content, breathing exercises, crisis support links, and bp meal discounts.
• Roadmap Planner A web-based planning tool to help businesses establish a Workplace Wellbeing Plan and meet their WHS duty of care regarding psychosocial hazards, built on the Seven Workplace Strategies in the National Mental Health & Wellbeing Roadmap.
• TM Thrive A digitally enabled, end-to-end psychosocial risk management platform that helps organisations identify, assess and act on workplace mental health risks, combining workforce risk assessments, real-time insights, action planning and targeted learning, built with enterprise-grade security aligned to ISO/IEC 27001.
• Mental Health Training Courses Industry-specific mental health training programs including Mind Your Mates, Accidental Counsellor, Mental Health First Aid, and sector-specific eLearning courses delivered in partnership with Lifeline Australia, Black Dog Institute and Steering Healthy Minds for transport, warehousing and logistics workers.
• Toolbox Talks Bite-sized information and fact sheets designed to be delivered directly to teams in the transport, warehousing and logistics industries, covering mental health awareness, seeking help, supporting one another, taking action and R U OK? conversations.
• R U OK? in Trucks & Sheds An annual national Day of Action initiative in partnership with R U OK? encouraging meaningful conversations about mental health in the transport, warehousing and logistics industries, supported by free resources, guides, videos and a workplace champion registration program.
• How Ya Travellin? Podcast Podcast series hosted by Shane Jacobson featuring real stories from transport, warehousing and logistics workers about mental health and wellbeing, distributed on Spotify and Apple Podcasts.
• Recovery After Trauma Resources A suite of trauma recovery resources developed in collaboration with Phoenix Australia, including a detailed Recovery After Trauma booklet, Glovebox Guide and fact sheets for self-help, supporting others and workplace support, tailored for transport, warehousing and logistics workers.
• Nutrition Resources Nutrition information packages, the bp Healthier Choices menu available at 32 truck stop sites, the Nutrition in Sheds pilot program, and the Be Fit Food trial supporting healthier eating habits for transport, warehousing and logistics workers.
• Healthy Heads Road Show A mobile outreach program featuring Kenny the prime mover (provided by PACCAR) that travels to truck shows, convoys, workplaces, service centres and industry events nationwide to promote mental and physical health awareness in the transport, warehousing and logistics sectors.
• Fuel Crisis Support Free confidential support, practical tools and resources to help transport workers manage financial and emotional strain during fuel cost increases, including TIACS counselling and Beyond Blue's NASBO program.

Quantifiable outcome

• 602 people trained across 37 free mental health courses delivered nationwide
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• R U OK?coreStrategic or Co-development PartnerAnnual R U OK? in Trucks & Sheds Day of Action partnership encouraging meaningful conversations about mental health across the transport, warehousing and logistics industries. Provides free resources, guides and promotional materials for workplace events.
• Lifeline AustraliacoreStrategic or Co-development PartnerCollaborated to develop tailored mental health training courses including Mind Your Mates, Accidental Counsellor, and industry-specific eLearning for transport, warehousing and logistics workers.
• Black Dog InstitutecoreStrategic or Co-development PartnerPartnership for mental health training programs including Your Mental Health at Work and Managing for Team Wellbeing workshops delivered by clinical psychologists.
• Phoenix Australia - Centre for Posttraumatic Mental HealthcoreStrategic or Co-development PartnerCollaboration to develop Recovery After Trauma resources specifically for transport, warehousing and logistics workers who may be exposed to potentially traumatic events.
• AP Psychology & Consulting ServicescoreStrategic or Co-development PartnerDevelopment partner for the Healthy Heads Thrive Pilot, delivering a digitally enabled psychosocial risk management system (TM Thrive) for the transport and logistics industry.
• Gallagher BassettcoreStrategic or Co-development PartnerGlobal claims and risk partner collaborating on the Healthy Heads Thrive Pilot program, providing expertise in psychosocial risk management.
• bp (Beyond Petroleum)coreStrategic or Co-development PartnerPartnership providing Healthier Choices Menu at 32 bp truck stop sites with discounted meals for Healthy Heads App users. Also provides free Christmas Day meals and promotional support.
• Charter HallcoreStrategic or Co-development PartnerPremier Corporate Partner supporting the Nutrition in Sheds pilot program, implementing workplace micro-market solutions via Morsl to improve access to healthier food options in warehouses.
• National Nutrition FoundationcoreStrategic or Co-development PartnerProvides expert nutrition advice for developing programs and resources to encourage nutritious food and healthier choices across the transport, warehousing and logistics sector.
• St Kilda Football ClubminorStrategic or Co-development PartnerPartnership to develop physical health resources including exercise posters and videos highlighting benefits of regular exercise, mindfulness and sleep.
• SuperFriendcoreStrategic or Co-development PartnerThree-year industry-wide research initiative to provide critical data insights into mental health and wellbeing, with the Thriving Workplace Index survey.
• Australian Logistics Council (ALC)coreStrategic or Co-development PartnerFormal partnership to progress joint programs and campaigns benefiting the sector, including the ALC Supply Chain Summit Awards Wellbeing Award.
• TradeMuttminorGTM or Marketing PartnerSocial impact workwear brand partnership raising awareness about mental health support through eye-catching workwear and TIACS counselling service promotion.
• TIACS (The Home of Blue Collar Counselling)minorGTM or Marketing PartnerFree professional counselling service partnership promoting mental health support for truckies and blue-collar workers via phone or text.
• Steering Healthy Minds (SHM)minorStrategic or Co-development PartnerPartnership to promote Mental Health First Aid training, currently offered for free in Western Australia with expansion planned across other states.
• Be Fit FoodminorStrategic or Co-development PartnerTrial partnership offering evidence-based dietitian-led meal program to help truck drivers and warehousing team members meet health goals.
• PACCARminorGTM or Marketing PartnerProvided Kenworth T410SAR truck for the Road Show program, serving as an eye-catching mobile presence at truck shows and industry events nationwide.
• Transport Women Australia Limited (TWAL)minorGTM or Marketing PartnerPartnership at the Living the Dream Conference providing free training sessions and mental health support promotion to women in transport.
• MorslminorImplementation/ SI/ Consulting PartnerWorkplace micro-market solution implementing the Nutrition in Sheds pilot program in Charter Hall warehouses.
• ASCLA (Australasian Supply Chain & Logistics Association)coreStrategic or Co-development PartnerFormalized partnership to strengthen mental health and wellbeing outcomes across Australia's supply chain and logistics workforce.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Beyond Blue: Major Australian mental health organization providing depression, anxiety and suicide prevention support across the population, including the Heads Up workplace mental health initiative. Comparable workplace wellbeing programs but broader scope and larger established footprint than Healthy Heads.
• R U OK?: Leading Australian suicide prevention charity with a national awareness mission and the annual R U OK?Day. Strategic content partner of Healthy Heads via the R U OK? in Trucks & Sheds campaign; operates at broader population scale rather than transport-vertical focus.
• Heads Up: Beyond Blue's workplace mental health initiative providing resources and tools for creating mentally healthy workplaces. Overlapping scope in workplace mental health, but not industry-vertical focused; potential competitive encroachment on Healthy Heads' corporate wellbeing pitch.

Direct peers

• SuperFriend: Industry-funded mental health initiative established for Australia's superannuation and insurance industry. Closely comparable operating model: industry-funded foundation providing mental health resources, training, and research (including a Thriving Workplace Index-style survey) to a specific sector workforce.
• TradeMutt: Australian social impact workwear brand raising mental health awareness among blue-collar workers. Highly comparable mission: mental health support for tradies with an awareness-driven merchandise model and TIACS counselling partnership — same target demographic and adjacent go-to-market.
• MATES in Construction: Australian not-for-profit providing mental health awareness, suicide prevention and support programs specifically for the construction industry. Closely comparable vertical-specific charity model with industry-funded structure and similar training, awareness, and peer-support delivery.
• TIACS: Free professional counselling service for Australian blue-collar workers accessed via phone or text. Directly comparable service offering focused on the same target demographic as Healthy Heads, and an existing promotional partner of the foundation.

Others

• Black Dog Institute: Australian medical research institute focused on mental health. Training partner of Healthy Heads delivering clinical-psychologist-led programs (Your Mental Health at Work, Managing for Team Wellbeing); complementary role but research and clinical orientation rather than frontline service delivery.
• Lifeline Australia: National crisis support and suicide prevention service in Australia. Strategic content/training partner of Healthy Heads (Mind Your Mates, Accidental Counsellor courses) with overlapping mental health mission but distinct crisis-line primary activity rather than sector-specific service delivery.
• Phoenix Australia: Centre for Posttraumatic Mental Health, developer of trauma recovery resources. Content partner of Healthy Heads for the Recovery After Trauma suite (booklet, glovebox guide, fact sheets); thematic overlap in trauma-informed mental health support for high-exposure workforces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/healthyheadsorgau
• LinkedInlinkedin.com/company/healthy-heads-in-trucks-and-sheds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Heads in Trucks & Sheds