What Heads Up Checkup does

Heads Up Checkup, Inc. is a private, founder-owned U.S. corporation headquartered in Anaheim Hills, California, that develops and sells a cloud-based digital mental health and behavioral risk screening platform. The system is delivered to any internet-connected device (iOS, Android, Mac, PC) and uses a proprietary Smart Rules Engine with adaptive questioning to screen for over 20 mental health disorders (including depression, anxiety, OCD, PTSD, ADHD) and behavioral risks (self-harm, suicide, substance abuse, bullying, weapons-related behavior). Screening results are generated in roughly ten minutes and accompanied by ICD-10-coded clinical reports and immediate priority notifications for crisis cases; the platform is delivered in HIPAA-, FERPA-, and COPPA-compliant form.

The company runs three product variants on the shared engine: a School Screening Tool for K-12 districts, a Healthcare Screening Tool for pediatric practices and HMOs, and an Employee Screening Tool for employers. Age-tailored versions cover Pre-K through adult, with English and Spanish support. Validated performance includes 77% sensitivity, 82% specificity, internal reliability of a=.77, and a Fleiss kappa of .93 between the proprietary HPI score and clinician ratings for identifying individuals in crisis. As of 2024, more than 75,000 cumulative screenings have been completed across schools, rescue missions, police departments, and pediatric practices.

Heads Up Checkup monetizes via quote-based SaaS subscriptions billed annually to organizational accounts; pricing is not publicly disclosed and customers request accounts through the company website with a stated 24-hour onboarding window. Go-to-market is sales-led, with direct outreach to school districts and boards, healthcare providers, and employer benefits decision-makers, supported by segment-specific landing pages and a Request Demo funnel. The company has 1-10 employees, no disclosed institutional funding, no public revenue, and no disclosed partnerships, acquisitions, or third-party integrations.

Name

Heads Up Checkup

Legal name

Heads Up Checkup, Inc.

Website

https://headsupcheckup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Heads Up Checkup is a privately held, founder-owned SaaS company that sells a cloud-based adaptive mental health and behavioral risk screening platform to U.S. schools, pediatric healthcare providers, and employers, serving over 75,000 cumulative screenings since 2015.

Ownership category

akta.pro rank

Product category

Mental Health Screening Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Symptom Checker & Self-Triage Platforms (HLALAJAB)

akta.pro secondary industries

Student Online Safety Monitoring & Self-Harm/Risk Detection (EDAFALAF), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC), Assessment, Screening & Progress Monitoring Tools (0–5) (EDACANAI)

Keywords

• Mental health screening
• Behavioral risk assessment
• Adaptive screening platform
• Clinical screening tools
• School health screening

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Screening Platform Licensing: SaaS-based screening platform licensing to educational institutions, healthcare providers, and businesses. Organizations request accounts and pay for access to the screening system with professional-level results reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

Heads Up Checkup operates a cloud-based digital mental health and behavioral risk screening platform that delivers self-scoring results in 10 minutes or less. The platform uses proprietary adaptive questioning technology to screen for over 20 mental health disorders and behavioral risks, with specialized versions for schools, healthcare providers, and employers. Available in age-tailored formats from pre-school through adult and in English and Spanish, with HIPAA, FERPA, and COPPA compliance.

Product overview

Heads Up Checkup is a unified mental health and behavioral risk screening platform delivered digitally via a cloud-based system. The core product is the Heads Up Checkup Core Screening System, which has specialized versions for three market segments: School Screening Tool (for educational institutions), Employee Screening Tool (for businesses/workplaces), and Healthcare Screening Tool (for healthcare providers). All versions leverage the same adaptive questioning technology and proprietary Smart Rules Engine to screen for over 20 mental health disorders and behavioral risk factors, with age-appropriate versions ranging from ages 0-5 through adult. Results are delivered immediately with priority notifications for crisis situations.

Differentiator

Problem solved

Functional benefit

Products and services

• Heads Up Checkup Core Screening System A cloud-based digital mental health and behavioral risk screening platform delivering self-scoring results in 10 minutes or less using adaptive questioning. Screens for 20+ mental health disorders including depression, anxiety, OCD, PTSD, ADHD, and behavioral risks such as substance abuse, self-harm, suicide, bullying, and harm to others. Available in age-appropriate versions from pre-school through adult, in English and Spanish.
• School Screening Tool A specialized version of the Heads Up Checkup screening system designed for educational institutions to identify students at risk of self-harm, harm to others, substance abuse, bullying, and weapons-related dangerous behavior, plus possible mental health issues including depression, anxiety, ADHD, and learning disorders. Available in parent/guardian observation and self-report formats for ages 0-5 (Pre-School/Kindergarten), 6-11 (Elementary School), 12-17 (Middle/High School), and 18-22 (College/Young Adult), with results in English and Spanish.
• Healthcare Screening Tool A behavioral health evaluation tool for healthcare providers enabling patient screening anytime, anywhere. Includes QR code access for patients, immediate email notifications with priority codes, professional-level results reports, and HIPAA-compliant patient portal access to layperson-friendly results.
• Employee Screening Tool A workplace-focused mental health and behavioral risk screening tool designed to improve company safety and employee success by identifying employees in crisis and accelerating access to treatment.

Quantifiable outcome

• 11-year average delay between symptom onset and treatment reduced through early identification
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Panorama Education: Panorama Education provides student survey and social-emotional learning (SEL) screening tools used by K-12 districts to measure student wellbeing, engagement, and mental health risk. It is the most directly comparable competitor to Heads Up Checkup in the school-based universal mental health and behavioral risk screening category, addressing the same K-12 buyers (superintendents, principals) with similar universal-screening use cases.
• Navigate360: Navigate360 offers a K-12 school safety and student wellbeing platform that includes behavior threat assessment, social-emotional screening, and student risk identification modules. It competes head-to-head with Heads Up Checkup's School Screening Tool for district-wide mental health and behavioral risk screening contracts.
• Riverside Clinical Assessments (Hogrefe): Riverside Clinical Assessments, part of Hogrefe, publishes standardized clinical and behavioral screening instruments used in schools, pediatric practices, and behavioral health settings. While not a SaaS platform, it competes for the same screening tool budget in schools and pediatric practices that Heads Up Checkup targets.

Broad incumbents

• Modern Health: Modern Health is an employer-funded mental health platform offering self-assessments, digital content, coaching, and therapy in 100+ languages. It competes with Heads Up Checkup in the employer mental health screening space and serves as a comparable for buyer profiles and pricing benchmarks.
• Spring Health: Spring Health provides employer and health plan mental health benefits, including digital self-assessments, teletherapy, and care navigation. It competes with Heads Up Checkup's employer offering by bundling screening into a full-stack mental health benefit for enterprises.
• Lyra Health: Lyra Health is a well-funded employer-sponsored mental health benefits platform that combines provider networks, digital self-screening, teletherapy, and coaching. Its employer channel overlaps directly with Heads Up Checkup's Employee Screening Tool, where buyers (HR leaders, benefits managers) increasingly want integrated screening plus treatment pathways.
• Headspace Health (Ginger): Headspace Health, formed from the merger of Headspace and Ginger, offers employer and health plan mental health services that include self-assessments, coaching, and teletherapy. It is comparable to Heads Up Checkup's enterprise mental health screening proposition and represents a well-capitalized incumbent in the same buyer category.

Emerging players

• Videra Health: Videra Health is an AI-driven digital mental health screening and patient intake platform used by healthcare providers and behavioral health systems. It is comparable as an emerging digital screening competitor in the same provider-channel category as Heads Up Checkup's healthcare offering.
• Calm Business: Calm Business sells employer-facing subscriptions to the Calm meditation, sleep, and mental wellness app. It competes with Heads Up Checkup's Employee Screening Tool for employer mental wellbeing budgets, although its offering is wellness-focused rather than clinical risk screening.
• Brightside Health: Brightside Health provides telehealth psychiatry and therapy with proprietary clinical measurement and screening for depression and anxiety. It overlaps with Heads Up Checkup's Healthcare Screening Tool by combining digital screening with treatment delivery, particularly for pediatric and adolescent populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heads Up Checkup