TradeMutt
TradeMutt is an Australian social impact workwear brand founded in 2018 that designs and sells bold-print work shirts, polos, scrubs, and accessories, embedding QR codes that link to co-founded TIACS mental health counselling and donating 50% of profits to the service.
- Company typePrivate
- Founded2018
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What TradeMutt does
TradeMutt is a Brisbane, Australia-based social impact workwear brand founded in 2018 by Dan and Ed Ross, two tradies who built the company to address mental health stigma in blue-collar industries. The company designs, sources, and sells bold-print work shirts, polos, Hi-Vis garments, medical scrubs, hard hats, drink coolers, and related accessories through a Shopify-hosted direct-to-consumer e-commerce storefront, complemented by a wholesale network across Australia, a B2B bulk order channel (minimum 10 units, custom designs at 300+ units), and a dedicated wholesale portal. The core technical differentiator is a QR code embedded in every product that scans directly to TIACS (This Is A Conversation Starter), a free phone and text counselling service for blue-collar workers co-founded by TradeMutt's founders in 2020; the company commits 50% of profits to TIACS, and has reportedly funded over 10,913 counselling sessions and recorded 31,848 QR scans to date.
The business operates across three primary revenue streams: D2C product sales (unit pricing $20-$110, free shipping over AUD 149), B2B bulk and custom workwear orders, and wholesale distribution to authorized stockists. Product architecture combines a stable Core Range (Snazzy, Bonza, Pearler prints) with rotating limited edition drops (Off The Hook, Site Gremlins, Servo Nation Army, Dodgy Deals) that drive repeat traffic and social content. TradeMutt's customer base spans individual tradies, truckies, farmers, apprentices, and healthcare workers on the D2C side, and a growing enterprise list including BHP, Rio Tinto, Multiplex, Cleanaway, Queensland Rail, Brisbane City Council, and Coates Hire on the B2B side.
The company is structured as an accredited social enterprise and social trader, with approximately 16 employees, a warehouse in Darra, QLD, and a community-led marketing approach anchored by The Mutt Hutt Facebook group, the TradeMutt Radio podcast, and the founder's TEDxBrisbane talk (December 2022) reaching 38 million TED subscribers. No external funding rounds or institutional investment have been disclosed, and the founders retain full ownership and operational leadership.
TradeMutt firmographics
Firmographics- Name
- TradeMutt
- Legal name
- TradeMutt
- Website
- https://trademutt.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TradeMutt is an Australian social impact workwear brand founded in 2018 that designs and sells bold-print work shirts, polos, scrubs, and accessories, embedding QR codes that link to co-founded TIACS mental health counselling and donating 50% of profits to the service.
- Ownership category
- akta.pro rank
TradeMutt industry classification
Industry- Product category
- Social Impact Workwear Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Industrial Workwear (General) (CRAAALAA)
- akta.pro secondary industries
- Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC), Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)
Keywords
Where TradeMutt is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
TradeMutt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: E-commerce sales of work shirts, polos, scrubs, accessories, and drinkware directly to consumers. Products priced $20-$110 with free shipping on orders over $149. Donates 50% of profits to TIACS mental health support service.
- B2B Bulk & Custom Orders: Corporate bulk orders starting at 10+ units with volume discounts. Custom design orders at 300+ units per style with bespoke patterns using company colors and industry references. Embroidery services available. Contact [email protected] or 0447 432 070.
- Wholesale Distribution: Wholesale accounts for retail stores to stock TradeMutt products. Contact [email protected] for wholesale inquiries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Work Shirts - $69-$79 |
| Unit Pricing | Pay-as-you-go | Drink Coolers - $20 |
| Unit Pricing | Pay-as-you-go | Hard Hats - $110 |
| Unit Pricing | Pay-as-you-go | Scrubs - $99 |
| Unit Pricing | Pay-as-you-go | Gift Cards - From $25 |
| Unit Pricing | Multi-year contract | Bulk Orders - Volume Discounts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
TradeMutt product offering
Product offeringCore offering
TradeMutt designs, manufactures and sells bold-print workwear including men's and women's work shirts, hi-vis shirts, polos, scrubs, hard hats and accessories built from 100% cotton drill. Each product carries a 'This Is A Conversation Starter' embroidery and an embedded QR code linking to the TIACS free mental health counselling service, with 50% of profits donated to TIACS to fund blue-collar mental health support.
Product overview
TradeMutt is a social impact workwear brand offering a portfolio of bold-print work shirts, hi-vis garments, polos, scrubs, and accessories designed to start conversations about mental health. The core product line includes Men's and Women's work shirts in full button, half button, and short sleeve styles, all featuring 100% cotton drill construction, reinforced stitching, and QR codes linking to TIACS free mental health counselling. The range extends to Hi-Vis work shirts meeting safety standards, polo shirts, medical scrubs, and accessories including drink coolers, hard hats, headwear, and printed socks. TradeMutt releases limited edition print collections (Off The Hook, Site Gremlins, Servo Nation Army) alongside a stable Core Range (Snazzy, Bonza, Pearler). The company also offers custom workwear and embroidery services for bulk orders of 300+ units, and sells gift cards. Every purchase donates 50% of profits to TIACS, the co-founded mental health support service.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Work Shirts Long-sleeve and short-sleeve men's work shirts in full button, half button and Hi-Vis styles, made from 100% 150gsm cotton drill with reinforced twin stitching. Features bold conversation-starting prints, 'This Is A Conversation Starter' embroidery on the back, and a QR code on the inner chest pocket flap linking to TIACS free mental health counselling.
- Women's Work Shirts Women's work shirts in full button and half button styles with relaxed fit, built from 100% cotton drill for all-day comfort. Features bold prints and QR codes linking to TIACS support, designed for female tradies and blue-collar workers.
- Hi-Vis Work Shirts High-visibility work shirts including Day/Night Hi-Vis options meeting AUS/NZS safety standards, with reflective tape and bold TradeMutt prints and QR codes. Designed for trade workers requiring compliant hi-vis garments on site.
- Polo Shirts Unisex cotton short-sleeve polo shirts available in various TradeMutt prints, offering a more casual workwear option for tradies and blue-collar workers, with QR codes linking to TIACS.
- Scrubs Medical scrubs including scrub sets, tops, pants and caps available in various TradeMutt prints for nurses, healthcare assistants and other medical staff, with embedded QR codes linking to TIACS support.
- Drink Coolers 100% neoprene stubby/drink coolers that keep drinks cold, featuring conversation-starting TradeMutt prints. Sold at $20 per unit.
- Hard Hats Safety hard hats compliant to AS/NZS 1801 standards with hydro-dipped TradeMutt prints applied in Australia, six-point dial ratchet harness, and visibility of cracks or defects. Sold at $110 per unit.
- Headwear Trucker caps and other headwear featuring bold TradeMutt conversation-starting prints and designs.
- Printed Socks Printed socks featuring TradeMutt conversation-starting designs to extend the brand's mental health mission into footwear accessories.
- Gift Cards Digital gift cards available in denominations from $25 for gifting TradeMutt products.
- Kids Workwear Children's-sized work shirts and products featuring the same conversation-starting prints as adult sizes, extending the TradeMutt mental health mission to younger audiences.
- Custom Workwear Service Bespoke print design service for businesses and organisations, creating custom TradeMutt patterns using company colours and industry references, with a 300+ unit minimum per style.
- Embroidery Service Professional embroidery service for TradeMutt products, allowing businesses to add logos or branding to workwear, with setup fees and customisation options for bulk orders.
Quantifiable outcome
- 10913+ counselling sessions funded through TIACS service
- +2 more outcomes
Companies that use TradeMutt
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles2 records
TradeMutt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TradeMutt partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Genex PowerminorGenex Power invited TradeMutt founders to their Kidston renewable energy project (pumped storage hydro) to speak to staff and contractors about TradeMutt and TIACS. Kidston is located 380kms west of Townsville in a remote mining area with FIFO workers.
- Elders Albury/WodongaminorLed a charity cattle auction in Albury, NSW alongside Paull & Scollard Nutrien Ag Solutions and Northern Victoria Livestock Cattle Exchange, raising $59,052 for TIACS providing over 600 hours of free counselling to rural and farm workers.
- Paull & Scollard Nutrien Ag SolutionsminorCo-organized charity cattle auction with Elders Albury/Wodonga and Northern Victoria Livestock Cattle Exchange, raising funds for TIACS mental health support services.
- Northern Victoria Livestock Cattle ExchangeminorFacilitated charity cattle auction for TIACS fundraising. Auction plus three-day AuctionsPlus sale generated $59,052.40 for TIACS.
- TIACS (This Is A Conversation Starter)coreTIACS is a free phone and text counselling service for Australia's blue-collar community co-founded by TradeMutt founders Dan and Ed. TradeMutt donates 50% of all profits to TIACS to fund free mental health support. TIACS operates Mon-Fri 8am-10pm AEST via 0488 846 988. TIACS was founded in 2020 to remove physical and financial barriers to accessing professional mental health support. TradeMutt's QR codes on every product link directly to TIACS services.
- Scully RSVminorProvided refrigerated truck for TradeMutt's Gympie Muster appearance to transport merchandise safely.
- UpparelminorUpparel x TradeMutt collaboration for sustainable product options. Upparel upcycles TradeMutt's excess stock into new products like scrunchies and boot skadoots.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
TradeMutt competitors and assessment
Company assessmentBroad incumbents
- Patagonia: Mission-driven outdoor apparel company, B-Corp, and donor-owned. Comparable to TradeMutt on social-enterprise structure, mission-led brand narrative, and DTC storytelling, though vastly larger and in outdoor rather than tradie workwear.
- Dickies: Iconic workwear brand owned by VF Corporation. Sells work shirts, pants, and Hi-Vis globally, including to Australian trade and industrial buyers via distributors. Comparable on core product and buyer, broader in portfolio and scale.
- Allbirds: Mission-driven DTC apparel and footwear brand with sustainability and B-Corp credentials. Comparable on DTC-first community-driven growth, mission narrative, and accredited social-enterprise positioning, though in sustainable footwear/casual rather than tradie workwear.
- TOMS: One-for-one mission-driven apparel and footwear brand. Comparable to TradeMutt on the 'product purchase funds social impact' model and DTC-led growth, though in footwear/casual rather than workwear.
- Carhartt: US-headquartered workwear and lifestyle brand with global retail. Sells rugged workwear to construction, trades, and outdoor workers; comparable on product category and use cases, though much larger, globally distributed, and not mission-led in TradeMutt's sense.
Direct peers
- Hard Yakka: Iconic Australian workwear brand owned by Workwear Group. Sells work shirts, Hi-Vis, and trade apparel to the same Australian tradie, construction, and mining segments as TradeMutt, with established retail and B2B channels.
- Bisley Workwear: Australia and New Zealand workwear manufacturer selling shirts, Hi-Vis, safety apparel, and workpants to trade and industrial buyers. Competes head-to-head with TradeMutt on workwear specification, safety standards, and B2B procurement.
- Syzmik Workwear: Australian-owned workwear brand selling Hi-Vis, work shirts, and safety apparel to tradies and industrial buyers. Comparable on product mix, target customer, and emphasis on technical workwear features.
- KingGee: Australian workwear brand under Workwear Group, focused on trade, construction, and industrial workers. Direct competitor in work shirts and Hi-Vis, with deeper retail penetration into the same tradie customer that TradeMutt targets.
- Stubbies: Australian heritage workwear brand owned by Workwear Group, positioned toward tradies and rural workers. Overlaps with TradeMutt on demographic and product, though with broader distribution and longer brand history.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TradeMutt social profiles
Digital presenceTradeMutt compliance and trust
Trust signalCompliance1 record
TradeMutt financial estimates
Financial estimateRevenue estimate
Valuation estimate
TradeMutt leadership team
Management profileNumber of profiles
Profiles3 records
TradeMutt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TradeMutt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TradeMutt
What does TradeMutt do?
TradeMutt designs, manufactures and sells bold-print workwear including men's and women's work shirts, hi-vis shirts, polos, scrubs, hard hats and accessories built from 100% cotton drill. Each product carries a 'This Is A Conversation Starter' embroidery and an embedded QR code linking to the TIACS free mental health counselling service, with 50% of profits donated to TIACS to fund blue-collar mental health support.
Is TradeMutt a public or private company?
TradeMutt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TradeMutt founded?
TradeMutt was founded in 2018. It employs 11 to 50 people.
Where is TradeMutt based?
TradeMutt is headquartered in Brisbane, Australia, in the Oceania region.
How does TradeMutt make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are B2B Bulk & Custom Orders and wholesale Distribution.
Who are TradeMutt's main competitors?
Broad incumbents on record are Patagonia, Dickies, Allbirds, TOMS and Carhartt. Direct peers are Hard Yakka, Bisley Workwear, Syzmik Workwear, KingGee and Stubbies.
Does TradeMutt have an API?
No public API is recorded for TradeMutt.
What industry is TradeMutt in?
TradeMutt's product category is Social Impact Workwear Apparel. Its primary akta.pro industry code is CRAAALAA, Industrial Workwear (General), with a secondary code of IMAOAEAC, Workwear, Uniforms & Safety Apparel Cut & Sew. Its NAICS code is 315 and its SIC code is 2300.