Healing Touch Chiropractic

What Healing Touch Chiropractic does

Healing Touch Chiropractic is a single-location, founder-owned chiropractic practice based in Frederick, Maryland, established in 2015 by Dr. Jeremy Cayer following his graduation from New York Chiropractic College. The practice delivers manual spinal and extremity adjustments using primarily the Diversified technique with some Flexion Distraction, and segments its services into four offerings: general chiropractic care, pregnancy chiropractic (using specialized tables/pillows and pelvic-focused manipulation), pediatric chiropractic (gentle adjustments for conditions such as colic, torticollis, and ear infections), and comprehensive spinal care adjustments that begin with neurological/orthopedic testing and X-ray imaging. Dr. Cayer brands his intake process as the 'Open Book Exam,' in which he explains each neurological and orthopedic test to the patient in real time, and applies a 'Seven Vertebrae Vectors' framework to personalize adjustments. He holds dual licensure as a chiropractor and physical therapist in Maryland, with advanced certifications in neuromuscular reeducation and sports science/human performance.

The business operates as a classic direct-to-consumer local service: new patients are acquired through the practice website, phone-in scheduling, organic Facebook and Instagram presence, monthly email newsletters, Yelp, and community word-of-mouth. Revenue is generated entirely on a fee-for-service, pay-at-time-of-service basis across a transparent published price list — $40 basic exam, $80 extensive exam, $30 per region X-ray, $50 spinal adjustment, $29 extremity adjustment, and $33 manual therapy, with Time-of-Service discounts applied. A free 15-20 minute consultation serves as the top-of-funnel conversion mechanism into paid examinations and ongoing care plans. The practice accepts major credit cards, HSA plans, and CareCredit.

Operationally, Healing Touch is anchored at 1003 W 7th St #1001 in Frederick's Fairview Center, with a single practitioner at the clinical core and front-desk/auxiliary support staff. The practice joined the Frederick County Chamber of Commerce in 2025 to deepen referral ties within the local business community. There is no disclosed revenue, no external funding, no M&A activity, and no multi-location footprint; the firm is treated here as a lifestyle-scale independent practice with all operational and revenue concentration sitting with one provider in one geography.

Name

Healing Touch Chiropractic

Legal name

Healing Touch Chiropractic

Website

https://healtouchchiro.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Healing Touch Chiropractic is a sole-practitioner, direct-to-consumer chiropractic clinic in Frederick, MD, founded in 2015 by Dr. Jeremy Cayer, offering general, pregnancy, pediatric, and spinal-adjustment care on a fee-for-service basis to local patients.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pediatric & Family Chiropractic (HSADALAC), Prenatal & Postpartum Chiropractic (HSADALAD), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

Keywords

• Chiropractic care services
• Spinal adjustment therapy
• Pregnancy chiropractic care
• Pediatric chiropractic services
• Manual therapy treatment

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Chiropractic Examination Services: Initial consultations, basic and extensive examinations, and X-ray imaging services provided on a per-visit basis.
2. Chiropractic Adjustments: Spinal adjustments and extremity adjustments provided as individual billable services, with time-of-service discounts applied.
3. Manual Therapy: Additional therapeutic service billed separately from adjustments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Healing Touch Chiropractic provides manual chiropractic care to individual patients in Frederick, Maryland. The practice delivers spinal examinations, X-ray imaging, spinal and extremity adjustments, manual therapy, and condition-specific care for pregnancy, pediatric, and athletic patients, with a free initial consultation used to convert prospects into paid care plans.

Product overview

Healing Touch Chiropractic is a single-location chiropractic practice in Frederick, MD, founded by Dr. Jeremy Cayer in 2015. The practice offers four core service offerings: (1) General Chiropractic Care using Diversified and Flexion Distraction techniques, (2) Pregnancy Chiropractic with specialized support tables for expectant mothers, (3) Pediatric Chiropractic for children using gentle adjustments, and (4) Spinal Care Adjustments with detailed evaluation including palpation and X-rays. The practice also provides complimentary consultations and online new patient forms. Services are provided via a traditional chiropractic care model rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care General chiropractic care using manual manipulation techniques (primarily Diversified method with some Flexion Distraction) to address spinal misalignments, restore movement, and relieve nerve compression. Treats sciatica, lower back pain, disc herniation, neck/shoulder/hip pain, headaches, migraines, plantar fasciitis, and carpal tunnel syndrome for adult patients in Frederick, MD.
• Pregnancy Chiropractic Specialized chiropractic care for pregnant women using manual manipulation on the bony ligament systems and muscular structures of the pelvis. Includes special tables and pillows for support, performed without touching the baby, and aims to reduce pain before and during delivery, support digestive processes, reduce morning sickness, and potentially reduce labor time.
• Pediatric Chiropractic Gentle chiropractic adjustments for children using soft pushes to open nerve pathways and support proper nervous system development. Addresses colic, digestive issues, torticollis, sleep issues, asthma/allergies, chronic ear infections, scoliosis, and bed-wetting for infants through adolescents.
• Spinal Care Adjustments Comprehensive spinal care starting with detailed evaluation including palpation and X-rays, followed by gentle manual adjustments using quick, gentle movements. Dr. Jeremy uses a specific adjustment approach considering seven different vertebrae vectors, and may also include extremity adjustments for ankles, knees, hips, shoulders, elbows, and wrists.
• Chiropractic Examination and X-ray Imaging Paid initial and follow-up examinations (basic exam at $40, extensive exam at $80) and on-site X-ray imaging at $30 per region (e.g., neck, midback, low back) used to support diagnosis and customized care plans.

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Frederick County Chamber of CommerceminorOthersHealing Touch Chiropractic joined the Frederick County Chamber of Commerce to engage with the local business community. This membership helps the practice gain a better understanding of what patients are going through in their professional lives, enabling more personalized care tailored to individual needs.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• Palmercare Chiropractic: Emerging multi-clinic chiropractic group focused on neurologically-based chiropractic care. Direct methodological overlap with Healing Touch's functional neurology-influenced approach, though at greater scale and brand recognition.

Others

• ChiroHealthUSA: Provider of chiropractic practice membership plans and discounted fee networks. Not a competitor but an enabling service that many independent practices like Healing Touch could use to manage patient pricing and insurance dynamics.
• Activator Methods International: Provider of a specific chiropractic adjustment technique and training certification. Adjacent to Healing Touch's clinical methodology focus and represents a similar emphasis on technique-based differentiation within the profession.

Direct peers

• The Joint Chiropractic: Largest chiropractic franchise in the U.S. with walk-in, no-appointment adjustments at standardized pricing. Highly comparable consumer-facing chiropractic model, though scaled nationally and positioned as a lower-cost, higher-volume alternative to personalized practices like Healing Touch.
• Chiro One Wellness Centers: Midwest-based chiropractic group with 50+ clinics offering family chiropractic care, pediatric services, and wellness plans. Comparable multi-service chiropractic model with a focus on patient education and long-term care plans.
• HealthSource Chiropractic: Franchised chiropractic network offering personalized corrective care, rehabilitation, and wellness services. Comparable to Healing Touch's emphasis on custom care plans and outcome-driven treatment rather than one-off adjustments.
• 100% Chiropractic: Multi-location chiropractic franchise providing family, pediatric, and pregnancy care with a wellness-oriented brand. Highly comparable service mix to Healing Touch's pregnancy and pediatric offerings and family-focused positioning.

Broad incumbents

• LifeClinic Chiropractic: Operates chiropractic services inside Life Time Fitness locations, blending wellness and fitness with spinal care. Comparable in its integrated wellness positioning though anchored in a much larger fitness real-estate footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HealTouchChiro
• Instagraminstagram.com/healtouchchiro
• LinkedInlinkedin.com/company/healtouchchiro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healing Touch Chiropractic