HEART AND SOLE PERFORMING ARTS LLC

What HEART AND SOLE PERFORMING ARTS LLC does

Heart and Sole Performing Arts LLC is a privately held, single-location dance studio operating from 16630 W Greenway Road, Suite 317, Surprise, Arizona, serving the West Valley of the Phoenix metropolitan area across eight communities (Avondale, Goodyear, Litchfield Park, Surprise, Waddell, El Mirage, Peoria, and Buckeye). The studio employs approximately 10 people and operates three dance studio spaces outfitted with sprung bamboo floors, mirrors, and premium sound systems, plus a lobby with live-feed monitors. It also maintains a second online parent portal entry for Avondale, suggesting either a co-branded or second location.

The business offers structured dance instruction across more than a dozen class types spanning ballet, tap, jazz, hip hop, contemporary, lyrical, acro, pointe, turns and leaps, and stretch and conditioning, organized by age cohort from 6-month-old Sweetheart Babies through school-age children and teens. The studio maintains industry-association memberships (National Dance Education Organization, Dance Educators of America, Arizona Dance Masters) and faculty certifications (Acrobatic Arts, Applied Stretching Theory and Practice), and operates an in-studio boutique for dancewear and supplies. Classes are supported by StudioDirector management software for the parent portal and online enrollment and Class Wallet for processing Arizona Empowerment Scholarship Accounts (ESA).

Revenue is generated through a subscription-based tuition model (monthly billing of $55-$170 depending on age and class count), plus ancillary annual fees: a $25 registration fee, a $55 recital show fee, a $75 costume fee per class, and in-studio dancewear sales. The direct-to-consumer go-to-market relies on organic social media (Facebook, Instagram, TikTok), a free introductory week, and an uncapped $25 referral credit program. The product is fundamentally a human-delivered service; the studio offers no proprietary technology, AI/ML capabilities, or APIs.

Name

HEART AND SOLE PERFORMING ARTS LLC

Legal name

Heart and Sole Performing Arts LLC

Website

https://heartandsoleperformingarts.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Heart and Sole Performing Arts LLC is a privately held dance studio in Surprise, Arizona, serving families across eight West Valley Phoenix communities with subscription-based classes for ages 6 months through adult, plus recitals and a competition team.

Ownership category

akta.pro rank

Product category

Dance Instruction

NAICS

Fine Arts Schools (61161)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Youth/Student & Community Dance Recitals (MPAGADAI), Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

Keywords

• Dance instruction
• Ballet classes
• Performing arts education
• Children dance studio
• Recreational dance programs

Headquarters

HQ city

Surprise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Tuition Payments: Monthly tuition payments based on the number and type of classes enrolled. Tuition is calculated annually and broken into monthly payments. Additional revenue from annual registration fees, recital show fees, and costume fees.
2. Registration Fees: Annual registration fee of $25 per student to hold a spot in class and cover insurance/bookkeeping costs.
3. Performance Fees: Recital show fee of $55 per student for venue rental and technical production. Costume fees of $75 per class for performance costumes.
4. Dancewear Sales: In-studio boutique offering dancewear, shoes, and supplies with fitting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Heart and Sole Performing Arts is a dance studio providing in-person group dance classes for students from 6 months through adult across ballet, tap, jazz, hip hop, contemporary, lyrical, acro, pointe, turns and leaps, and stretch/conditioning, structured by age and skill level. The studio also runs annual recital performances and a competition team, and operates an in-studio boutique selling fitted dancewear, shoes, and supplies.

Product overview

Heart and Sole Performing Arts is a dance studio offering a comprehensive curriculum of dance instruction across multiple styles for all ages from 18 months to adults. The core offering consists of structured dance classes including Ballet, Tap, Jazz, Hip Hop, Contemporary, Lyrical, and Acro, with specialized programs for young children (Sweetheart Babies, Sweetheart and Me, Sweetheart Combo Classes). Advanced training includes Pointe and Turns and Leaps classes, complemented by Stretch and Conditioning for physical development. The studio provides additional services including recital performances, competition team opportunities, and an in-studio dancewear boutique. Classes are structured by age group from toddlers through adult dancers, with multiple skill levels from beginner through advanced, including instructor-approved pointe work.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Class Program (Ballet, Tap, Jazz, Hip Hop, Contemporary, Lyrical, Acro, Pointe, Turns and Leaps, Stretch and Conditioning) Group dance classes across multiple styles and age groups (6 months to adult), structured by skill level, with multi-class weekly subscription pricing.
• Sweetheart Babies / Sweetheart and Me / Sweetheart Combo Classes Early-childhood dance classes for ages 6 months to 5 years, including parent-participatory classes (Sweetheart Babies 6-18 months, Sweetheart and Me 18 months-3 years) and Sweetheart Combo Classes (ages 3-5) introducing ballet and tap basics.
• Recital Performances Formal recital events where students perform choreographed routines, accompanied by a $55 show fee per student and $75 costume fee per class.
• Competition Team

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered minor.

• National Dance Education OrganizationminorOthersIndustry association membership providing credibility and connection to national dance education standards and best practices.
• Dance Educators of AmericaminorOthersIndustry association membership supporting dance education standards and professional development.
• Arizona Dance MastersminorOthersRegional industry association membership for Arizona-based dance education professionals.
• ASCAP Music LicensingminorOthersMusic licensing to legally use music during classes and performances.
• BMI Music LicensingminorOthersMusic licensing to legally use music during classes and performances.
• SESAC Music LicensingminorOthersMusic licensing to legally use music during classes and performances.

Scale indicators2 records

Recent moves5 records

Expansion highlights8 records

Emerging players

• CLI Studios: Online platform partnering with professional dancers to deliver live and on-demand dance classes. Emerging player that competes for the same 'learn dance at home' demand that might otherwise feed into in-person studios like Heart and Sole.
• Steezy: Leading online dance education platform offering on-demand classes across hip hop, contemporary, ballet, and more. Not a direct local competitor today, but represents the digital alternative that could erode entry-level demand for in-person studios in the West Valley catchment.

Direct peers

• Fred Astaire Dance Studios: Largest U.S. dance studio franchise offering group and private lessons across multiple styles for all ages. Directly comparable franchise-based dance education model with similar subscription/lesson revenue mechanics, though a national brand rather than a single local operator.
• Arthur Murray Dance Studios: Iconic national dance studio franchise teaching ballroom, swing, and social dance to adults and youth. Highly comparable subscription-based dance instruction model with multi-tier pricing and recurring revenue, though more adult-leaning than Heart and Sole.
• Misty's Dance Unlimited: Iowa-based dance studio nationally recognized for its competition program and multi-genre curriculum serving youth through adults. Comparable product mix (ballet, tap, jazz, hip hop, lyrical, acro, competition team) and similar multi-revenue per-student model.
• Just For Kix: National youth dance studio chain operating in suburban markets similar to Heart and Sole's West Valley footprint. Closest comparable in age focus (youth/kids), multi-genre curriculum, competitive team offering, and small-city/suburban unit economics.

Broad incumbents

• Broadway Dance Center: Large, established NYC-based dance studio offering drop-in and recurring classes across dozens of styles. Comparable multi-genre class catalog and credentialed instructor model, though at significantly larger scale and serving a different (more urban/professional) customer base.

Others

• Capezio: Historic dancewear and footwear manufacturer/retailer. Not a competitor but a supplier to the dance studio ecosystem; Heart and Sole runs an in-studio boutique that sources comparable products, making Capezio an adjacent ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/heartandsoleperformingarts
• Instagraminstagram.com/heartandsole_surprise
• TikToktiktok.com/@heartandsoleaz
• LinkedInlinkedin.com/company/heart-and-sole-performing-arts-llc

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEART AND SOLE PERFORMING ARTS LLC