Hearts That Matter Inc

What Hearts That Matter Inc does

A Partner in Caring, operating under the legal entity Hearts That Matter Inc, is a family-owned, private home care agency founded in 2005 by Kim Geis and headquartered at 68 Coombs St. A-9, Napa, California. The agency provides 24/7 personalized in-home care services to seniors and disabled adults across Napa and Sonoma counties, including cities such as St. Helena, Yountville, Calistoga, Benicia, Vallejo, Fairfield, Santa Rosa, and Green Valley. Its service menu spans core companion and personal care (ADL support, cognitive engagement, companion care, light housekeeping, medication assistance, personal hygiene, meal planning, transportation, home safety assessment, respite care) alongside specialized programs for Alzheimer's and dementia, Parkinson's, diabetes, post-surgery recovery, palliative and hospice care, and disabled adults, all delivered by a roster of 80 registered caregivers matched to clients on personality and needs.

The business model is straightforward hourly service delivery at a transparent flat rate of $35/hour all-inclusive, with no hidden fees, generating revenue through pay-as-you-go billing to individual families. Go-to-market is direct-to-consumer: phone inquiries, website contact forms, free consultations, community referrals, Google Reviews (5.0 rating via Trustindex), and earned media including a Napa Valley Life Magazine feature. There is no proprietary technology platform, no app, no API, and no AI/ML capabilities disclosed; the offering is fundamentally human-capital-intensive. The company holds a BBB A+ accreditation and has served over 670 families across more than 20 years of operation. No institutional funding, acquisitions, subsidiaries, or executive hires beyond the founding family are evidenced in the available data.

Name

Hearts That Matter Inc

Legal name

A Partner in Caring

Website

https://heartsthatmatter.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

A Partner in Caring is a family-owned, private home care agency founded in 2005 and based in Napa, California, providing personalized 24/7 in-home personal and companion care to seniors and disabled adults across Napa and Sonoma counties via 80 caregivers at $35/hour flat.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF)

akta.pro secondary industries

Dementia Companion & Engagement Care (HSABAEAA), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)

Keywords

• Home care services
• Senior in-home care
• Personal care assistance
• Dementia care services
• Caregiver matching

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. In-Home Care Services: Hourly in-home care services providing personal support to seniors and disabled adults. Services include ADL support, companion care, medication assistance, transportation, and specialized care for conditions like Alzheimer's, Parkinson's, and diabetes. Revenue generated through hourly billing at $35 per hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hearts That Matter Inc (DBA A Partner in Caring) is a family-owned home care agency that delivers personalized in-home care to seniors and disabled adults across Napa and Sonoma, California. Services are performed by 80+ registered caregivers and include companion care, ADL support, medication assistance, meal planning, transportation, housekeeping, respite care, and specialized programs for Alzheimer's/dementia, Parkinson's, diabetes, post-surgery recovery, and palliative needs, all billed at a transparent flat rate of $35 per hour with no hidden fees.

Product overview

A Partner in Caring is a family-owned home care agency providing personalized, human-centered in-home care services for seniors and disabled adults in Napa and Sonoma, California. The company offers a comprehensive suite of core companion and personal care services (ADL Support, Cognitive Engagement, Companion Care, Light Housekeeping, Medication Assistance, Personal Hygiene, Meal Planning, Transportation, Home Safety Assessment, and Respite Care) complemented by specialized care programs for seniors, disabled adults, Alzheimer's & dementia, post-surgery recovery, palliative/hospice, Parkinson's, and diabetes. All services are delivered by matched caregivers using a transparent pricing model of $35/hr all-inclusive.

Differentiator

Problem solved

Functional benefit

Products and services

• ADL Support Assistance with activities of daily living including bathing, dressing, grooming, toileting, and mobility support, delivered in the client's home by a registered caregiver.
• Cognitive Engagement
• Companion Care
• Light Housekeeping
• Medication Assistance
• Personal Hygiene Care
• Meal Planning and Preparation
• Transportation Services
• Home Safety Assessment
• Respite Care
• Senior Care
• Disabled Adult Care
• Alzheimer's and Dementia Care
• Post-Surgery Care
• Palliative Care
• Parkinson's Care
• Diabetes Care

Quantifiable outcome

• 670+ happy families served
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Google (Trustindex Verified Reviews)minorGTM or Marketing PartnerIntegration with Google Reviews platform through Trustindex verification, displaying 6 verified Google reviews on their website with 5.0 rating.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Honor Technology: Technology-enabled home care network operating its own agencies plus acquired local brands (e.g., Homewatch CareGivers). Comparable in offering in-home personal care to seniors, but differentiated by proprietary software platform that pressures traditional agencies on efficiency.

Direct peers

• Comfort Keepers: Franchised in-home care provider offering personal care, companionship, and specialized dementia/post-surgery support. Comparable service breadth and target market to A Partner in Caring, with similar hourly private-pay model.
• Senior Helpers: National franchised senior home care provider with Alzheimer's/dementia, Parkinson's, and personal care programs. Directly comparable to A Partner in Caring in specialized senior care positioning and franchise-led local delivery.
• BrightStar Care: Franchised home health and personal care agency offering both skilled nursing and non-medical care. Comparable in combining companion/personal care with specialized condition support; differs by also offering medical services, but targets the same senior demographic.
• Home Instead: Largest franchised senior home care network in the U.S., offering personal care, companionship, and specialized Alzheimer's/dementia support. Directly comparable to A Partner in Caring in service mix, target customer (seniors and families), and non-medical in-home delivery model.
• Visiting Angels: National franchised home care agency providing companion care, personal care, and respite services to seniors. Comparable to A Partner in Caring in core in-home elder care offering, private-pay customer base, and franchise-driven local footprint.
• Right at Home: Franchised in-home care and assistance provider for seniors and adults with disabilities. Comparable service mix (ADL, companion, specialized care) and private-pay delivery model in a regional agency structure.

Others

• Care.com: Online marketplace connecting families with caregivers including senior care providers. Adjacent rather than directly competing, but lowers customer acquisition friction for caregivers and potentially disintermediates traditional agencies like A Partner in Caring.

Broad incumbents

• Help at Home: Large multi-state provider of personal care services to Medicaid and private-pay seniors and individuals with disabilities. Comparable core service (in-home ADL and companion care) at much larger scale and with payer mix exposure A Partner in Caring does not have.
• BAYADA Home Health Care: Large nonprofit home health services provider offering personal care, home health, and hospice across multiple states. Comparable in-home delivery to seniors, with broader clinical (skilled nursing, hospice) capabilities that A Partner in Caring does not currently provide.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hearts-that-matter-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearts That Matter Inc