Inauro
Inauro is an Australian Industrial AI company that builds Perspio, a data fusion and workflow automation platform monitoring 100,000+ assets for equipment rental, mining, construction, cold chain and logistics operators through 100+ system integrations.
- Company typePrivate
- Founded2020
- HeadquartersNeutral Bay, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Inauro does
Inauro is an Australian Industrial AI company founded in 2020 by Angus (Gus) Kennard and Craig Kesby, both former senior managers at Kennards Hire. The company develops and sells Perspio™, a data fusion and workflow automation platform that ingests telemetry from IoT devices and integrates it with enterprise systems such as ERPs, maintenance management, safety and accounting platforms. With a connector library spanning 100-115+ integrations, Perspio normalises data from heterogeneous mixed-fleet environments and applies anomaly detection, predictive analytics and rule-based automation to surface operational insights and ESG reporting.
Inauro monetises through three streams: a monthly subscription Data Service tied to Perspio (12-month initial term, automatic renewal), hardware sales of IoT devices installed on customer assets, and professional services for deployment and integration. Customers span equipment rental (Coates, Allcott Hire, Uphire, RAM), cold chain and logistics (Scully RSV), mining and resources, construction, agriculture, and named enterprise logos including Vestas, Hitachi, Kubota, Brinks and Darden. The company claims to monitor more than 100,000 assets 24/7 globally across hundreds of operations and sites.
The go-to-market is direct enterprise and mid-market field sales, with no apparent channel or reseller model. Inauro raised $3M from SafetyCulture in May 2022 and achieved ISO 27001 certification in 2024. Leadership comprises co-CEOs Kennard and Kesby, CCO Max Girault, CTO Mitch Hirsch, and Head of Americas Joshua Yeamans, signalling organisational scaling and intent to expand outside Australia.
Inauro firmographics
Firmographics- Name
- Inauro
- Legal name
- Inauro Pty Ltd
- Website
- https://inauro.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inauro is an Australian Industrial AI company that builds Perspio, a data fusion and workflow automation platform monitoring 100,000+ assets for equipment rental, mining, construction, cold chain and logistics operators through 100+ system integrations.
- Ownership category
- akta.pro rank
Where Inauro is headquartered
LocationHeadquarters
- HQ city
- Neutral Bay
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Inauro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Data Service (Subscription): Subscription-based service provided by Inauro relying on Perspio™. Invoiced monthly in advance from the first activation of an IoT Device or Integration in Perspio™. Initial Term of 12 months with automatic annual renewals (Renewal Period).
- IoT Devices (Hardware Sales): Sale of IoT devices fitted onto customer assets for collecting and transmitting data. Risk passes to customer on dispatch from Inauro's premises.
- Professional Services: Deployment, consulting and implementation services including device installation, configuration and integration support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed base platform pricing with scaled configurations |
| Subscription | Annual | Data Service subscription with 12-month initial term |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Inauro product offering
Product offeringCore offering
Inauro sells Perspio, a modular Industrial AI data fusion platform that connects to 100+ IoT, telemetry, ERP, maintenance, safety and accounting systems to ingest, integrate, and analyse operational data in real time. It then runs rule-based workflow automations across asset monitoring, temperature compliance, customer portals, plant maintenance, ESG reporting, contract management, and operational risk. Inauro also resells IoT devices and provides deployment, configuration, and integration professional services.
Product overview
Inauro's product portfolio is centred around Perspio, a single unified Industrial AI platform that serves as the core product. Perspio provides data integration, analytics, and workflow automation capabilities through its modular architecture. The platform connects to various telemetry systems, enterprise applications, and operational tools via a library of connectors (100+ integrations), enabling businesses to unify their operational data. Key operational solutions include Asset Monitoring, Temperature Compliance, Customer Portal, Plant Maintenance Management, Environmental Monitoring, Asset Tracking, Asset Safety and Compliance, ESG Reporting, Facilities Monitoring, Contract Management, and Operational Risk Management—all powered by the Perspio platform. These solutions serve multiple industries including Agriculture, Cold Chain, Construction, Logistics, Rental, and Mining.
Differentiator
Problem solved
Functional benefit
Brands
- Perspio: Industrial AI platform that integrates, processes and analyses data from operational systems and connected devices in real time, enabling businesses to enhance efficiency, productivity and decision-making.
Products and services
- Perspio™ Industrial AI Platform Modular data fusion and workflow automation platform that integrates, processes, and analyses data from IoT sensors, telemetry devices, ERPs, maintenance, safety and accounting systems in real time. Delivers asset monitoring, temperature compliance, customer portals, plant maintenance, environmental/ESG monitoring, contract management, and operational risk workflows for equipment-intensive industries including rental, mining, construction, cold chain logistics, and agriculture.
- IoT Devices Hardware IoT devices sold by Inauro that are fitted onto customer assets to collect and transmit telemetry data into the Perspio platform. Risk passes to customer on dispatch from Inauro's premises. Sold to enterprises that need to instrument physical assets for monitoring and workflow automation.
- Professional Services (Deployment, Integration & Implementation) Consulting and implementation services including IoT device installation, configuration, integration support, and deployment of the Perspio platform tailored to a customer's operational environment. Sold to enterprise and mid-market customers adopting the platform.
Quantifiable outcome
- Monitors 100,000+ assets 24/7 globally
- +2 more outcomes
Companies that use Inauro
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Inauro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature6 records
Inauro partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship/enterprise and core/enterprise.
- Coatesflagship/enterpriseCoates, Australia's leading equipment hire and solutions provider with 145+ branches and 1,800 employees, has contracted Inauro to provide connected fleet, operations and rental management automation across its national network. Perspio aggregates data from all existing telemetry solutions and integrates with ERP and maintenance software. Capability will be extended to Coates customers as part of Coates' digital customer experience program.
- Allcott Hirecore/enterpriseStrategic agreement announced March 2023 with Allcott Hire, one of Australia's largest privately owned equipment hire companies operating 25 locations across the Eastern seaboard. Perspio's out-of-the-box library of integrations brings various telemetry systems into a single platform, with Baseplan ERP integration providing context and automating operational workflows around servicing, customer dashboards, and contract management.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Inauro competitors and assessment
Company assessmentBroad incumbents
- Webfleet (Bridgestone): Established telematics and fleet management platform, comparable to Inauro's workflow automation and asset/fleet monitoring across EMEA and global operations.
- Samsara: Broad incumbent in industrial IoT and fleet telematics, providing connected operations across equipment, vehicles, and workers. Overlaps with Inauro in asset monitoring, telematics, and ESG-adjacent reporting at greater scale.
- Uptake: Industrial AI/analytics platform referenced as a competitor; overlaps with Inauro in predictive maintenance and operational analytics, though cited as an 'analytics-first' alternative to Inauro's data-foundation approach.
- Geotab: Large fleet telematics and management incumbent; comparable to Inauro in commercial-vehicle monitoring, routing, and utilisation reporting, with substantial market share outside Australia.
- Verizon Connect: Enterprise fleet and asset telematics incumbent owned by Verizon; comparable to Inauro in fleet tracking, utilisation reporting, and workflow automation for industrial operators.
Direct peers
- Tenna: Direct competitor in equipment-rental and construction fleet/asset management. Tenna is named in Inauro's competitive set with materially fewer integrations, making it the closest directly comparable peer.
- Fleetio: Fleet and equipment management SaaS targeting mid-market operators with maintenance, fuel, and asset tracking. Comparable to Inauro's mid-market rental and logistics use cases with a similar asset-centric workflow.
Regional players
- Smartrak: Australia/New Zealand fleet and asset management provider, comparable in geography and rental/fleet telemetry focus. Direct regional overlap with Inauro's core ANZ rental-vertical motion.
Emerging players
- Maven Machines: IoT platform focused on heavy equipment and commercial fleet telematics; comparable to Inauro's telematics-driven workflow automation and condition-monitoring use cases.
- Aspenta (Viasat): Connected fleet and industrial IoT provider offering telematics and asset monitoring; overlaps with Inauro's asset monitoring and workflow automation positioning for industrial operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Inauro social profiles
Digital presenceInauro compliance and trust
Trust signalCompliance1 record
Inauro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inauro leadership team
Management profileNumber of profiles
Profiles5 records
Inauro funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inauro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inauro
What does Inauro do?
Inauro sells Perspio, a modular Industrial AI data fusion platform that connects to 100+ IoT, telemetry, ERP, maintenance, safety and accounting systems to ingest, integrate, and analyse operational data in real time. It then runs rule-based workflow automations across asset monitoring, temperature compliance, customer portals, plant maintenance, ESG reporting, contract management, and operational risk. Inauro also resells IoT devices and provides deployment, configuration, and integration professional services.
Is Inauro a public or private company?
Inauro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inauro founded?
Inauro was founded in 2020. It employs 11 to 50 people.
Where is Inauro based?
Inauro is headquartered in Neutral Bay, Australia, in the Oceania region.
How does Inauro make money?
Three revenue lines are on record. Data Service (Subscription) is the primary driver. The others are ioT Devices (Hardware Sales) and professional Services.
Who are Inauro's main competitors?
Broad incumbents on record are Webfleet (Bridgestone), Samsara, Uptake, Geotab and Verizon Connect. Direct peers are Tenna and Fleetio. Smartrak is listed as a regional player. Emerging players are Maven Machines and Aspenta (Viasat).
Does Inauro have an API?
No public API is recorded for Inauro.