Heather's Pet Services Ltd

What Heather's Pet Services Ltd does

Heather's Pet Services Ltd is a founder-owned, UK-registered private limited company (Company No. 8742071) headquartered in Hinton Charterhouse, Bath, that has delivered professional pet care services since 2006. The company operates a portfolio of interconnected services targeted at dog, cat, and small-animal owners in Bath, Bristol, and Warminster: dog walking (group walks capped at 6 dogs per handler and solo walks), in-home pet visits and overnight sitting, dog training (group puppy and obedience classes plus one-to-one sessions with a Certified Clinical Animal Behaviourist), full dog grooming at an on-site salon, dog daycare/cr\u00e8che, a pet taxi service using a fleet of modified vans with climate control, GPS, and dash cameras, plus niche offerings such as Wedding Woofers, Dog Days Out, and Puppy Playschool. Distribution is direct-to-consumer via a proprietary client portal (petsoftware.net) integrated with the Fresha scheduling platform for grooming and training, supported by word-of-mouth, an active educational blog, and local SEO.

Revenue mechanics are diversified across multiple streams: recurring subscription-style weekly dog walking on monthly invoicing, one-time training course purchases (e.g., \u00a3149 for an 8-week puppy course), transaction-fee grooming and cr\u00e8che services priced by dog size and duration, usage-based pet taxi billing (\u00a323/hour plus \u00a33.60/mile), and one-time wedding packages (\u00a3300-\u00a3525). Customer segments span working pet owners, first-time puppy owners, owners of dogs with behavioural issues, elderly owners, dog-owning couples getting married, and dog-owning guests at partner hotels (Homewood Hotel in Bath, Bishopstrow in Warminster, The Bird in Bath). The company is fully bootstrapped with no disclosed external funding, is licensed under the Animal Activities Licence regime, and is insured through Cliverton with \u00a35M public liability coverage.

Name

Heather's Pet Services Ltd

Legal name

Heather's Pet Services Ltd

Website

https://heatherspetservices.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Heather's Pet Services Ltd, founded in 2006 and based in Bath, is a bootstrapped UK pet care company offering dog walking, training, grooming, daycare, pet taxi, and hotel sitting to pet owners across Bath, Bristol, and Warminster.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291)

SIC

Services-Help Supply Services (7363), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Scheduled Pick-Up/Drop-Off (Recurring Routes) (HSANAIAB)

akta.pro secondary industries

Local Pet Taxi (On-Demand Rides) (HSANAIAA), Veterinary Appointment Transport (HSANAIAD), Drop-In Visits (Feeding, Water, Litter, Potty Breaks) (HSANAEAA), Dog Walking Add-On (Scheduled Walks During Sits) (HSANAEAD)

Keywords

• Dog walking services
• Pet sitting services
• Dog training classes
• Dog grooming services
• Pet taxi transport

Headquarters

HQ city

bath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dog Walking Services: Recurring weekday dog walking services (group walks and solo walks) booked on a regular basis, with monthly invoicing. Group walks include up to 6 dogs per handler; solo walks for dogs requiring individual attention.
2. Pet Visits and Sitting: In-home pet visits for cats, small animals, and dogs, including 15-minute let-outs, 30-minute visits, and overnight/hotel sitting. Billed per visit or per booking.
3. Dog Training: One-to-one training sessions, puppy training packages, and group obedience classes (Mayhem to Manners), puppy classes (7-8 week course), and puppy playschool sessions. Payment collected at booking.
4. Dog Grooming: Full grooming, bath and blow-dry, blueberry facials, ultrasonic tooth cleaning, and nail clipping. Pricing varies by dog size and coat type. Invoiced at start of appointment week.
5. Dog Crèche and Hotel Sitting: Dog crèche sessions (half-day and full-day) and hourly dog sitting services at partner hotels (Homewood, Bishopstrow, The Bird) in Bath and Warminster. Billed per session or per hour.
6. Wedding Woofers: Wedding day dog inclusion packages with three tiers (collection, groom, photo/walk options) ranging from £300 to £525 per dog, plus optional extras. Paid at consultation/booking.
7. Pet Taxi: Transportation-only service covering Bath area, charged at £23.00 per hour plus £3.60 per mile, minimum 1-hour charge. Used for vet visits, appointments, and events.
8. Dog Days Out: Adventure walks to destinations such as beaches and forests, limited to 6 dogs per trip. Priced per dog per outing.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Heather's Pet Services is a Bath-based pet care provider delivering in-person dog walking, pet sitting, training, grooming, pet taxi, wedding day dog inclusion, dog crèche and adventure day-out services to pet owners across Bath, Bristol and surrounding areas. Services are delivered by a small qualified team using a custom-modified, tracked and climate-controlled van fleet, and are booked through a proprietary online client portal and the Fresha scheduling platform.

Product overview

Heather's Pet Services Ltd operates as a comprehensive pet care service provider offering a diverse portfolio of interconnected services. The core offerings include dog walking with a fleet of modified vans for transport, dog training classes (puppy and obedience), pet taxi services, and dog visits. Additional specialized services include dog grooming at their spa facility, Wedding Woofers for canine wedding attendance, Hotel Sitting Services with dog crèche and sitting at partner hotels, Puppy Playschool, and Dog Days Out adventure walks. The company also provides one-to-one training delivered by qualified trainers and behaviourists. All services can be booked through their online booking system and client portal.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Maximum 6 dogs per handler on group walks (1:6 ratio, often 1:4)
• +4 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Homewood HotelcoreStrategic or Co-development PartnerHomewood Hotel in Freshford Bath is the primary strategic partner for Heather's Pet Services. The hotel hosts an on-site dog daycare/crèche facility operated by Heather's Pet Services, open Monday–Friday 9am–5pm with up to 6 dogs per session. The company also delivers dog sitting, grooming, and training services for hotel guests. The partnership provides a dedicated on-site grooming room and secure outdoor agility paddock. This is a flagship partnership representing integrated hospitality-pet care co-location.
• Bishopstrow HotelcoreStrategic or Co-development PartnerBishopstrow Hotel in Warminster is partnered with Heather's Pet Services to offer dog-friendly hotel stays. The company provides dog sitting and dog walking services for guests staying at the hotel, allowing dog-owning guests to enjoy the hotel experience (spa, dining, events) while their pets receive professional care.
• The Bird HotelcoreStrategic or Co-development PartnerThe Bird Hotel in Bath is partnered with Heather's Pet Services to provide dog-friendly accommodation packages. Dog sitting and walking services are available to hotel guests, enabling pet owners to enjoy the Bath heritage experience with their dogs.
• Bath Vet Group Rosemary LodgeminorStrategic or Co-development PartnerBath Vet Group Rosemary Lodge in Bath hosts weekly puppy training classes and obedience classes for Heather's Pet Services on Wednesdays. The partnership enables the company to deliver training in a professional veterinary environment with access to facilities and parking.
• IMDT (International Dog Training)minorOthersHeather's Pet Services is a member of IMDT (International Marine/Dog Training organisation), a professional body for dog trainers. Team Manager Sophie is IMDT qualified. The company attends IMDT conferences and follows IMDT training standards and methodologies. Membership signals professional credibility and access to continuing professional development.
• Pet Industry Federation (PIF)minorOthersHeather's Pet Services is a member of the Pet Industry Federation, a trade body representing pet care businesses in the UK. Membership provides licensing support, industry standards guidance, and credibility signalling.
• Cliverton InsuranceminorOthersCliverton is a specialist pet business insurer providing Heather's Pet Services with £5M public liability, care custody and control, employed liability, and transport coverage. The company also holds commercial fleet insurance for its vans through Cliverton.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BorrowMyDoggy: UK dog-walking and borrowing community platform. Comparable in offering dog walking and pet-sitting services to UK pet owners, though operating as a marketplace rather than a directly employed walker base.
• We Love Pets: UK pet care franchise offering dog walking, pet sitting, and home boarding. Directly comparable in service mix and franchised regional pet care delivery model.
• Tailster: UK-based dog walking platform connecting pet owners with local insured walkers. Directly comparable as a regional dog walking service model operating across multiple UK cities with similar insured, vetted-walker proposition.
• Barking Mad: UK home dog boarding franchise. Comparable in providing insured, vetted pet care with a network of trained carers, often overlapping with Heather's premium home-from-home positioning.

Broad incumbents

• TrustedHousesitters: UK-founded house and pet sitting membership platform. Comparable in pet sitting proposition, particularly for cat and small animal visits, but operates globally as a subscription marketplace.
• Pets at Home: UK's largest pet specialist retailer with grooming salons and veterinary services (Vets4Pets). Broad incumbent offering grooming and adjacent pet care services at national scale.
• Rover: Global pet care marketplace operating in the UK. Overlaps on dog walking, pet sitting, and house sitting but operates at vastly greater scale via an app-based marketplace rather than employed staff.

Emerging players

• DogBuddy: European dog walking and pet sitting platform. Comparable in service mix (walking, sitting, daycare) but operates as a marketplace rather than employed-staff model.
• Wag!: US-based on-demand dog walking app with UK presence. Comparable in dog walking proposition though operates as an algorithmically dispatched gig marketplace.

Regional players

• Dog Walking Bath (independent local walkers): Numerous independent solo dog walkers operating in the Bath/Bristol area. Directly comparable service offering but without the fleet, licensing, and qualified behaviourist credentials that Heather's provides.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/heatherspetcare?lang=env
• Facebookfacebook.com/HeathersPetcare
• LinkedInlinkedin.com/company/heathers-pet-care

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heather's Pet Services Ltd