Heavenly Tea Leaves

Specialty Organic Teaheavenlytealeaves.com

Heavenly Tea Leaves is a privately held, family-owned DTC e-commerce retailer founded in 2006 that sources, imports, and blends 100% certified organic loose leaf teas, herbal tisanes, and matcha for individual consumers worldwide, with additional wholesale, private label, and corporate gifting services.

Company typePrivate
Founded2006
HeadquartersNot specified, United States
Headcount1–10
GTM typeB2B and B2C
OfferingHardware or Manufacturing

What Heavenly Tea Leaves does

Heavenly Tea Leaves is a privately held, family-owned specialty tea company founded in 2006 by Noushin Ebrani (Mother & Founder) and currently operated with her son Matthew Ebrani as Chief Operating Officer. The business sources, imports, and blends 100% certified organic loose leaf teas, herbal tisanes, matcha and powdered teas, and complementary botanicals from farms globally, selling them primarily through a direct-to-consumer Shopify e-commerce storefront. Its product line spans green, black, white, oolong, pu'erh, chai, herbal, artisan, cold-brew, and wellness-positioned blends, packaged in eco-friendly PLA-lined kraft pouches, with supporting categories including compostable pyramid tea bags, curated sampler gift sets, teaware (Forlife, Bodum, Hario, Kinto), and digital gift cards.

The company monetizes through multiple revenue streams: retail DTC e-commerce across unit sizes from $3 sample pouches to $200 16oz bulk pouches, subscription management for recurring orders, wholesale bulk accounts for resellers, private label and co-packaging services for businesses seeking branded tea products, and corporate gifting programs. Pricing is tiered by size and tea rarity, with free carbon-offset shipping on orders over $50 as a customer incentive. Distribution extends globally to more than 40 countries across North America, Europe, Asia Pacific, the Middle East, Latin America, the Caribbean, and Africa.

Marketing is conducted through content-led channels including an educational blog, email newsletter, and active social media presence on Instagram, TikTok, YouTube, Facebook, and X. The business is operated by a team of approximately 6 employees with no institutional funding, no parent company, no disclosed acquisitions or major strategic transactions, and no AI/ML or proprietary technology capabilities beyond standard e-commerce tooling.

Heavenly Tea Leaves firmographics

Firmographics

Name: Heavenly Tea Leaves
Legal name: Heavenly Tea Leaves
Website: https://heavenlytealeaves.com
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 1–10 employees
Short description: Heavenly Tea Leaves is a privately held, family-owned DTC e-commerce retailer founded in 2006 that sources, imports, and blends 100% certified organic loose leaf teas, herbal tisanes, and matcha for individual consumers worldwide, with additional wholesale, private label, and corporate gifting services.
Ownership category
akta.pro rank

Heavenly Tea Leaves industry classification

Industry

Product category: Specialty Organic Tea
NAICS: Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
SIC: Wholesale-Miscellaneous Nondurable Goods (5190)
akta.pro primary industry: Tea Blending & Flavoring (AFAFADAG)
akta.pro secondary industries: Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

Keywords

Organic loose leaf tea
Herbal tisanes
Matcha green tea
Tea wholesale
Corporate tea gifts

Where Heavenly Tea Leaves is headquartered

Location

Headquarters

HQ city: Not specified
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Heavenly Tea Leaves business model

Business model

GTM type: B2B and B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

Direct E-commerce Sales: Retail sales of loose leaf teas, herbal tisanes, matcha, and teaware through their e-commerce website to individual consumers. Products available in multiple sizes from sample pouches to bulk 16oz options.
Wholesale & Bulk: Wholesale accounts for businesses purchasing organic loose leaf teas in bulk quantities for resale.
Private Label & Co-Packaging: Custom private label tea products and co-packaging services for businesses wanting branded tea products.
Corporate Gifting: Corporate tea gift programs for business gifting needs, including custom gift sets and bulk orders.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Sample Pouch - Entry level trial size
Unit Pricing	Pay-as-you-go	2oz Pouch - Standard size
Unit Pricing	Pay-as-you-go	4oz Pouch - Larger size option
Unit Pricing	Pay-as-you-go	16oz Bulk Pouch - Maximum value size
Unit Pricing	Pay-as-you-go	Pyramid Tea Bags - 50 count
Unit Pricing	Pay-as-you-go	Gift Sets & Samplers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Heavenly Tea Leaves product offering

Product offering

Core offering

Heavenly Tea Leaves sources, blends, and sells certified organic loose leaf teas, herbal tisanes, matcha, and complementary teaware through its direct-to-consumer e-commerce store. The company also offers wholesale bulk tea, private label and co-packaging services for businesses wanting branded tea products, and corporate gifting programs with custom gift sets.

Product overview

Heavenly Tea Leaves is a premium organic loose leaf tea e-commerce company offering a diverse portfolio of products centered around certified organic whole leaf teas and herbal tisanes. The core product line includes Organic Loose Leaf Tea in multiple varieties (Green, Black, White, Oolong, Pu'erh, Chai, Herbal), complemented by Matcha & Powdered Teas (ceremonial grade matcha, hojicha powder), Tea Samplers & Gift Sets, Bulk Tea options, and Pyramid Tea Bags. The company also offers Teaware accessories and Gift Cards, with wholesale services including Private Label & Co-Packaging and Corporate Gifting. Signature products include Organic Sleep Tea, Organic Earl Grey, and Organic Ceremonial Grade Matcha. The company emphasizes 100% organic certification, eco-friendly packaging (PLA-lined compostable kraft paper), and carbon-neutral shipping.

Differentiator

Problem solved

Functional benefit

Products and services

Organic Loose Leaf Tea Premium certified organic whole leaf teas sourced and imported from around the globe, available in Green, Black, White, Oolong, Pu'erh, Chai, and Artisan varieties in sizes from sample pouches to 16oz bulk pouches.
Herbal Tea / Tisanes Caffeine-free herbal teas made from herbs, flowers, botanicals, roots, and spices such as chamomile, ginger, peppermint, turmeric, mint, and rooibos, formulated for wellness purposes including sleep, digestion, detox, and cold/sinus relief.
Matcha & Powdered Tea Japanese green tea powders including ceremonial grade matcha and hojicha powder, available in sample pouches and bulk 453g bags for lattes and creative beverage preparation.
Tea Samplers & Gift Sets Curated multi-flavor sampler collections including Organic Herbal 9 Loose Leaf Tea Sampler, Organic 9 Flavor Variety Pack, and Organic Wellness 9 Loose Leaf Tea Sampler designed for gift-giving and product trial.
Bulk Tea Large quantity 16oz resealable pouches of loose leaf tea across multiple varieties for value-conscious retail and wholesale bulk purchasing.
Pyramid Tea Bags Plastic-free compostable pyramid tea bags containing premium organic loose leaf tea in 50-count packs for varieties such as Earl Grey and Lemon Ginger.
Cold Brew Tea Loose leaf teas selected for cold brewing methods, formulated for preparing iced, on-the-go beverages.
Teaware Tea brewing accessories including FORLIFE Brew-in-Mug Infuser, Bodum Tea Press, Hario Matcha Whisk, Hario Kyusu Tea Pot, Kinto tea pots, and Kinto cold brew carafes.

Companies that use Heavenly Tea Leaves

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Heavenly Tea Leaves technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Heavenly Tea Leaves partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Heavenly Tea Leaves competitors and assessment

Company assessment

Broad incumbents

Bigelow Tea: Major US tea CPG with broad distribution. Comparable on packaged tea products but operates at CPG scale and lacks Heavenly Tea Leaves' loose-leaf specialty focus.
T2 Tea: Global specialty tea brand with retail stores and e-commerce. Comparable on premium loose-leaf assortment and lifestyle positioning, but operates at much larger scale.
Stash Tea: Established US specialty tea brand with bagged and loose-leaf SKUs. Comparable on assortment breadth but broader CPG distribution focus.

Direct peers

DAVIDsTEA: Specialty tea retailer offering loose-leaf and bagged teas plus accessories. Comparable DTC assortment and pricing tier.
Harney & Sons: Established specialty tea brand with broad loose-leaf assortment, wholesale, and gift business. Comparable on premium tea positioning and multi-channel distribution.
Adagio Teas: Direct DTC and wholesale competitor specializing in loose-leaf teas, custom blending, and tea discovery tools. Highly comparable on product, customer, and business model.
Teatime Bookshop: Specialty loose-leaf tea e-commerce retailer with similar product breadth and direct-to-consumer model in the premium organic segment.
The Republic of Tea: Specialty loose-leaf tea brand with strong wellness/caffeine-free positioning and B2B wholesale/gifting. Direct overlap on premium organic herbal and functional teas.
Art of Tea: Specialty tea company with wholesale accounts, private label, and craft blends. Comparable on B2B private-label/loose-leaf positioning.

Emerging players

Jade Leaf Matcha: DTC matcha-focused brand with comparable ceremonial grade offerings and bulk pricing. Partial overlap on the powdered tea category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Heavenly Tea Leaves compliance and trust

Trust signal

Compliance4 records

Heavenly Tea Leaves financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Heavenly Tea Leaves leadership team

Management profile

Number of profiles

Profiles2 records

Heavenly Tea Leaves funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Heavenly Tea Leaves M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heavenly Tea Leaves

What does Heavenly Tea Leaves do?

Is Heavenly Tea Leaves a public or private company?

Heavenly Tea Leaves is a private company. It is classified as family owned and is currently operating.

When was Heavenly Tea Leaves founded?

Heavenly Tea Leaves was founded in 2006. It employs 1 to 10 people.

Where is Heavenly Tea Leaves based?

Heavenly Tea Leaves is headquartered in Not specified, United States, in the North America region.

How does Heavenly Tea Leaves make money?

Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale & Bulk, private Label & Co-Packaging and corporate Gifting.

Who are Heavenly Tea Leaves's main competitors?

Broad incumbents on record are Bigelow Tea, T2 Tea and Stash Tea. Direct peers are DAVIDsTEA, Harney & Sons, Adagio Teas, Teatime Bookshop, The Republic of Tea and Art of Tea. Jade Leaf Matcha is listed as an emerging player.

Does Heavenly Tea Leaves have an API?

No public API is recorded for Heavenly Tea Leaves.

What industry is Heavenly Tea Leaves in?

Heavenly Tea Leaves's product category is Specialty Organic Tea. Its primary akta.pro industry code is AFAFADAG, Tea Blending & Flavoring, with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 311920 and its SIC code is 5190.