Fit Studio by Heaven on Earth

What Fit Studio by Heaven on Earth does

Heaven on Earth Salon & Day Spa, operating as Fit Studio by Heaven on Earth, is a privately held day spa and salon founded in 1992 by President Lora Nakai. The company operates two Honolulu locations: a full-service spa and salon at 1050 Alakea Street in downtown Honolulu and a second location inside the Hale Koa Hotel at 2055 Kalia Road in Waikiki. Service offerings span massage therapy (Swedish, Deep Tissue, Fusion, Lomi Lomi, Hot Stone, Prenatal), facial treatments (HydraFacial variants, Eminence Organic, dermaplaning, microdermabrasion), nail care (manicures, pedicures, Gel-X extensions, specialty pedicures), hair salon services (cuts, color, K18, Saphira, Brazilian Blowout), body treatments (Bioslimming, Eminence body wraps, hydrotherapy), waxing, lash and brow services, and Jane Iredale cosmetics.

The business is direct-to-consumer with no enterprise or B2B revenue model. Revenue is generated through one-time service transactions, with pricing ranging from $15 for a polish change to $391 for the premium Island Indulgence package, supplemented by curated spa packages ($195-$391), massage/facial series (e.g., 6-session massage packages), retail product sales (Eminence Organics, SkinCeuticals, Kerastase, Kevin Murphy, Jane Iredale, Aveda, Lollia, Sonoma), and gift cards accepted at both locations. The Hale Koa Hotel location offers a distinctive cabana poolside outdoor massage experience targeting hotel guests and tourists, while the Alakea location serves downtown professionals via Happy Hour promotions (3 services for $120, Thursday and Friday afternoons).

The company operates with approximately 13 employees, has no external institutional investors or parent company, and runs no proprietary technology systems beyond third-party Meevo booking and eGift infrastructure and a Facebook social media presence. Distribution is concentrated in Honolulu, with no disclosed third-party spa partnerships beyond SpaFinder gift card acceptance at the Alakea location. The brand has been recognized with the Hawaii National Bank Entrepreneur of the Year award and claims over 4,000 five-star customer experiences across both locations.

Name

Fit Studio by Heaven on Earth

Legal name

Heaven on Earth Salon & Day Spa

Website

https://heavenonearthhawaii.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Heaven on Earth Salon & Day Spa is a privately held Honolulu day spa and salon operating two physical locations (Alakea St. downtown and Hale Koa Hotel in Waikiki) since 1992, serving individual consumers with massage, facial, nail, hair, body, and cosmetic services through direct-to-consumer bookings and gift cards.

Ownership category

akta.pro rank

Product category

Day Spa and Salon Services

NAICS

Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Spa Packages & Ritual Experiences (HSALAFAN), Couples Spa Treatment Services (HSALAFAK), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Day spa services
• Massage therapy
• Facial treatments
• Nail care services
• Hair salon services

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Spa and Salon Services: Revenue generated from providing spa and salon services including massages, facials, nail care, hair services, waxing, body treatments, and cosmetic services. Services are sold individually at varying price points and as bundled packages.
2. Gift Cards: Digital and physical gift cards sold for dollar amounts or value of specific services. Gift card dollar value honored if service preference changes.
3. Product Sales: Retail products sold including Eminence Organics, Skin Ceuticals, Kerastase, Kevin Murphy, Jane Iredale, Aveda, Lollia, and Sonoma products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Heaven on Earth Salon & Day Spa operates a full-service spa and salon offering body wraps, massages, aromatherapy, facials, waxing, manicures, pedicures, cosmetics, and hair salon services across two Honolulu locations. Services are sold individually or bundled into curated spa packages, supplemented by retail product sales of premium brands such as Eminence Organics, Skin Ceuticals, Kerastase, Kevin Murphy, Jane Iredale, Aveda, Lollia, and Sonoma.

Product overview

Heaven on Earth Salon & Day Spa is a traditional spa and salon offering a comprehensive portfolio of services across two Honolulu locations (Alakea St. downtown and Hale Koa Hotel in Waikiki). The core offering spans six service categories: massage therapy (including Swedish, Deep Tissue, Fusion, Lomi Lomi, Hot Stone, and Prenatal), facial treatments (HydraFacial variants, Eminence Organic, Enzyme, Deep Cleansing, Anti-Aging, Dermaplaning, and Microdermabrasion), nail care (manicures, pedicures, Gel-X extensions, and specialty pedicures), hair salon services (cuts, color, highlights, and treatments including Saphira, K18, and Brazilian Blowout), body treatments (Bioslimming, Eminence Body Wraps, and hydrotherapy), and cosmetic services using Jane Iredale products. The spa packages these services into curated experiences (Couple's Retreat, Island Indulgence, Reaching Nirvana, Heavenly Day) at various price points from $195 to $391. Additional offerings include Happy Hour express services, waxing and tinting, lash/brow treatments, online booking via Meevo, and gift cards. The spa emphasizes organic Eminence products and accepts SpaFinder gift cards at the Alakea location.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Therapy Services Full body, deep tissue, fusion, Lomi Lomi, hot stone, and prenatal Swedish-style massages offered at 25, 50, and 80 minute durations, with series-of-6 discount pricing available. Cabana poolside outdoor massage offered exclusively at the Hale Koa Hotel location.
• Facial Treatments HydraFacial variants (Signature, Deluxe, Age Refinement, Radiance, Restorative, Clarifying, Platinum), Eminence Organic Facials, Heavenly Deluxe Facial, Eminence Enzyme Facials, Dermaplaning Facial, and Microdermabrasion for skincare, anti-aging, brightening, and acne-prone skin.
• Nail Care Services Express, gel, and structure manicures, Gel-X nail extensions using Aprés Nails system, polish changes, and signature pedicures (Ultimate Spa Pedicure and Paradise Pedicure) using aromatic foot baths, sugar scrubs, and detailed foot and leg massage.
• Hair Salon Services Kerastase Signature Cut and conditioning treatments, Saphira Smoothing Treatment with Dead Sea minerals, K18 biomimetic peptide repair treatment, Brazilian Blowout smoothing treatment, and full-service cut, color, and styling services.
• Body Wraps and Hydrotherapy Bioslimming Body Wrap with essential oils and caffeine for fat burning and lymphatic stimulation, Eminence Organic Body Wrap with sugar exfoliation and hydrotherapy Vichy shower, Eminence Cellulite Body Wrap, Aroma Bliss Body Wrap with Mini Facial, and Gemstone Facial add-on.
• Waxing and Tinting Services Professional waxing for brows, chin, lip, face, arms, bikini, Brazilian, manzillian, and legs; brow tint, brow lamination, lash tint, lash lift and tint, and the Ultimate Eye Enhancement Package combining wax, tint, lash lift and tint.
• Cosmetic Services Professional makeup application, cosmetic lessons, and bridal makeup using the Jane Iredale skincare makeup line. Complimentary touch-up included after 50 or 80 minute facial services.
• Spa Packages Curated multi-service bundles including Couple's Retreat, Reaching Nirvana, Bliss Rejuvenation, Heavenly Day at the Spa, Heavenly Duet, Mommy to Be, Fit for a King or Queen, and Re-New You packages at the Alakea location, and Island Indulgence, Waikiki Wind-Down, Spa-cation Mini Escape, Mama's Me Time, Pampered in Paradise, and Hawaiian Honeymooners packages at the Hale Koa location.
• Happy Hour Services

Quantifiable outcome

• 98% of women saw dramatic improvement of orange peel skin with reduction of cellulitis in just two weeks using Bioslimming Body Wrap
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• SpaFinderminorGTM or Marketing PartnerHeaven on Earth accepts SpaFinder gift cards at the Alakea location only. SpaFinder gift cards may be applied towards any service but are not accepted for products, gratuity, or Heaven on Earth gift card purchases. One SpaFinder gift card per guest per visit.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Burke Williams Spa: Burke Williams operates urban, full-service day spas offering massages, facials, body treatments, and spa packages in a comparable price tier. It competes for the same premium urban professional customer with similar amenity-rich, multi-service positioning.
• Massage Envy: Massage Envy is the largest U.S. day spa franchise with a comparable membership-based model offering massages, facials, and stretch services. It is a direct competitor for the same wellness and beauty consumer base, with similar unit economics around massage and skincare services.
• Hand & Stone Massage and Facial Spa: Hand & Stone is a national day spa franchise offering massage, facial, and hair removal services with a comparable menu of facials (including HydraFacial), massages, and waxing. It directly competes for the same mid-to-upper-tier spa customer and uses a similar membership/subscription model.
• Woodhouse Spas: Woodhouse Spas is an upscale day spa chain offering full-service spa packages, massages, facials, body treatments, and nail services. Its premium pricing and bundled package model closely mirror Heaven on Earth's Reaching Nirvana and Couple's Retreat offerings.
• SpaFinder (Spafinder Wellness 365): SpaFinder is a spa discovery and gift card network where Heaven on Earth already accepts SpaFinder gift cards. It is both a distribution partner and a marketplace that aggregates competing day spas, making it a channel-level peer for customer acquisition.

Others

• HydraFacial Company: HydraFacial is the device manufacturer whose hydradermabrasion system powers Heaven on Earth's Platinum, Deluxe, and Signature HydraFacial services. As a technology supplier, it represents a key vendor and category-defining partner for the spa's premium facial menu.
• Eminence Organic Skin Care: Eminence Organics is the Hungarian organic skincare brand that Heaven on Earth features as a core retail and treatment product line. It is a key supplier and brand partner whose treatments anchor Heaven on Earth's facial and body wrap offerings.

Regional players

• The Spa at Halekulani: The Spa at Halekulani is a luxury hotel spa in Waikiki offering premium massages, facials, and body treatments. It directly competes with Heaven on Earth's Hale Koa location for the same luxury hotel-guest and tourist wellness spend in Waikiki.
• Moana Lani Spa (Moana Surfrider): Moana Lani Spa is a luxury beachfront spa inside the Moana Surfrider resort on Waikiki Beach, offering comparable premium massages, facials, and body treatments. It is a direct Waikiki competitor for hotel-guest and tourist spa customers.

Broad incumbents

• Aveda: Aveda is a global botanical hair care and spa brand with its own network of Aveda Experience Centers and concept spas. It is both a retail product partner for Heaven on Earth and a broad incumbent whose brand-driven salons partially overlap with Heaven on Earth's salon service menu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/heavenonearthhawaii
• LinkedInlinkedin.com/company/fit-studio-by-heaven-on-earth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit Studio by Heaven on Earth