De Heerlickheijd van Ermelo

What De Heerlickheijd van Ermelo does

De Heerlickheijd van Ermelo is a privately-owned Dutch 4-star hotel, wellness center, and congress facility located on the edge of the Veluwe National Park in Ermelo, Gelderland. Established on October 15, 1999, by the van den Tweel group and currently owned by private operators Wim Snellaars and Janette Sybrandy (with original founder Gerard van den Tweel retained as advisor), the property operates 127 hotel rooms and suites ranging from 20 m2 Comfort rooms to 47 m2 Executive and Bridal Suites, 25 meeting and event rooms accommodating 50-650 guests, the Brasserie de Gouverneur restaurant with a 4-season covered terrace, and recreational facilities including an indoor heated swimming pool (195 m2), Turkish steam bath, Finnish saunas, whirlpool, a 4-lane bowling alley, bicycle and e-bike rental, and a Loungeclub open May to October. The Wellness & Fitness Club, renovated and reopened on July 4, 2020, with Italian Panatta/Pininfarina equipment and COVID-19 proof ventilation, and the renovated Beauty & Health Center (Anbos-affiliated, using BABOR and OOLABOO products) round out the on-site amenities, alongside 350 parking spaces and 12 EV charging stations.

The business serves four primary customer segments: leisure and wellness travelers seeking weekend getaways and mini-vacations in the Veluwe; corporate and congress clients hosting meetings, seminars, and conferences up to 650 attendees; wedding parties (the property is the official civil wedding location of the Ermelo municipality, with packages from €5,900); and professional football clubs from the Premier League, Bundesliga, and La Liga hosted for training camps using the meeting rooms, fitness center, spa, bowling, and adjacent football pitches. Revenue is generated across nine streams — hotel room rentals, wellness/spa access packages (€9.95-€24.95 per person), meeting and event space rentals (from €31.50 pp for congress arrangements and €34.95 pp for meetings), bowling and entertainment (€25/lane/hour), restaurant and catering, wedding packages, football training camp packages, parking and EV charging (€7.50/day), and fitness/wellness club memberships — distributed through the company's own direct-booking website (with a €10 best-rate guarantee), the Enjoyhotels platform, a corporate sales team with personal event managers, and an online booking app for beauty treatments.

The underlying technology stack is conventional hospitality IT — a standard property management system with integrated booking, meeting room scheduling, and fitness scheduling via VirtuaGym — augmented by Italian fitness hardware with pre-recorded virtual training content, 12 EV charging stations (CHAdeMO/CCS, 11-22 kW), and Google Analytics for web tracking. There is no documented AI/ML capability or developer-facing API; the company operates as an integrated hospitality real-estate and services business rather than a technology platform. The 25th anniversary was celebrated on October 15, 2024.

Name

De Heerlickheijd van Ermelo

Legal name

Hotel de Heerlickheijd van Ermelo

Website

https://heerlickheijdvanermelo.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

De Heerlickheijd van Ermelo is a privately-owned Dutch 4-star hotel, wellness center, and congress venue in Veluwe National Park, offering 127 rooms, 25 meeting rooms, and full-service amenities serving leisure travelers, corporate clients, wedding parties, and professional football clubs.

Ownership category

akta.pro rank

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Destination Spa Resorts (THAGAMAA)

Keywords

• Luxury hotel services
• Wellness spa facilities
• Conference meeting venues
• Wedding event hosting
• Hospitality accommodation

Headquarters

HQ city

Ermelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Rentals: 127 hotel rooms and suites available for nightly rental with various room categories from Comfort (20m2) to Executive Suite (47m2). Revenue generated through direct bookings with best rate guarantee and via Enjoyhotels platform. Single occupancy surcharge of €40 per person per night applies.
2. Wellness & Spa Services: SPA Heerlickheijd offers various access packages: Vitality Stay (€9.95/2hrs), Relax Stay (€14.95/day portion), Complete Stay (€19.95/full day), and Unlimited Stay (€24.95 unlimited). Beauty & Health Center provides treatments via Anbos-certified therapists. Swimming pool and fitness included in room rate.
3. Meeting & Event Spaces: 25 meeting rooms and event halls generating revenue through room rental and catering packages. Congress arrangements from €31.50 p.p., meeting arrangements from €34.95 p.p. Venues accommodate 50-650 guests including The Marquis (150 persons), Van den Tweel (650 persons), and various smaller halls.
4. Bowling & Entertainment: Four bowling lanes available for rental at €25 per lane per hour. Bar Down Under also offers billiards (€7.50/hour) and pool (€12.50/hour). Combined meeting and bowling packages for team building events.
5. Food & Beverage: Restaurant (Brasserie de Gouverneur), terrace dining, loungeclub, and catering services. Lunch from 12:00-15:00, dinner service until 21:30. Lunch packages at €13.50 per person. 2 and 3-course dinner packages included in hotel arrangements.
6. Wedding Services: Official wedding location of Ermelo municipality. Wedding packages starting from €5,900 including ceremony, catering, and event coordination. Multiple venue options including garden arbor, banquet halls up to 650 guests, and bridal suites with jacuzzi.
7. Football Training Camp Packages: Specialized sports team accommodation and training packages including meeting facilities, fitness center, wellness access, bowling, and coordination services. 27+ years of experience hosting national and international football clubs from Premier League, Bundesliga, and La Liga.
8. Parking & Transportation: Secure parking at €7.50/day (max €36/auto per stay) with 350 parking spaces and 12 EV charging stations. Bicycle rental at €15/day and E-bike rental at €27.50/day.
9. Fitness & Wellness Memberships: Wellness & Fitness club membership available for hotel guests and local residents. Group fitness classes, personal training, and corporate fitness programs through Bedrijfsfitness Nederland partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

De Heerlickheijd van Ermelo operates a luxury 4-star hotel with 127 rooms and suites, a comprehensive wellness center (indoor pool, Finnish saunas, Turkish steam bath, whirlpool, fitness), 25 meeting and event rooms hosting 50-650 guests, a restaurant, bowling lanes, beauty & health center, and bicycle rental. The property is marketed as a hotel, wellness location, and congress center on the Veluwe, serving leisure travelers, corporate event clients, wedding parties, professional sports teams, and local fitness members.

Product overview

De Heerlickheijd van Ermelo is a luxurious 4-star Hotel, Wellness & Conference Center located on the Veluwe, featuring 127 hotel rooms and suites as its core accommodation product. The property operates multiple integrated service lines: dining through Brasserie de Gouverneur restaurant; wellness via its indoor pool, Turkish steam bath, Finnish saunas, and newly opened fitness center (2020); conference services with 25 meeting rooms and 8 distinct event halls (De Marquis, The Library, Markgraaf, Van den Tweel, Landgraaf, Burggraaf, Bar Down Under, De Orangerie) accommodating 50-650 guests; recreational activities including bowling, cycling, football training camps, and a seasonal loungeclub; and event services for weddings, parties, and congresses. The portfolio includes ancillary offerings like beauty treatments, bicycle rental, and various package deals (5-day vacation, Veluwe exploration, seasonal holiday packages). The property is known as the 'Versailles of the Veluwe' and celebrated its 25th anniversary in October 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Brasserie de Gouverneur: The hotel's restaurant serving lunch and dinner with French-oriented cuisine and seasonal dishes.

Quantifiable outcome

• 25 years of successful hotel operations with 25th anniversary celebrated in 2024
• +3 more outcomes

Named customers5 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• AnbosminorStrategic or Co-development PartnerBeauty & Health Center is affiliated with Anbos, the Dutch beauty industry association. Membership ensures professional standards and certification for beauty treatments.
• Bedrijfsfitness NederlandminorChannel Partner/ Reseller/ DistributorCorporate fitness partnership allowing employees of partner companies to access hotel fitness facilities at discounted rates through Bedrijfsfitness Nederland program.
• EnjoyhotelscoreChannel Partner/ Reseller/ DistributorDistribution partnership with Enjoyhotels platform offering all-inclusive vacation packages. Platform provides access to 1000+ hotel rooms with no booking fees or single room surcharges. Promotes 5-day all-inclusive packages and special arrangements.
• Kadoshop (Heerlick)minorChannel Partner/ Reseller/ DistributorOnline gift shop (heerlick.nl) for hotel merchandise including the 'Het kabouterbos' children's book, gift vouchers, and other hotel-related products.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Fletcher Hotels: Dutch hotel chain with properties in natural and regional locations, offering meeting facilities, restaurants, and wellness amenities. Comparable regional-resort positioning with multi-segment revenue similar to De Heerlickheijd.
• Postillion Hotels: Dutch hotel chain specializing in conference and meeting venues with accommodation, F&B, and event spaces. Direct competitor for corporate meeting and congress business in the Netherlands.
• Van der Valk Hotels & Restaurants: One of the largest Dutch hotel chains with full-service properties, extensive meeting and conference facilities, restaurants, and leisure amenities. Direct competitor for both corporate meetings and leisure travelers across the Netherlands.
• Landal GreenParks: Dutch operator of holiday parks in natural settings with wellness, sports, and family activities. Comparable destination-resort positioning targeting leisure travelers in Veluwe and other Dutch natural regions.
• Bilderberg Hotels: Dutch collection of full-service hotels with strong conference and event capabilities, often featuring wellness amenities and located in natural or central Dutch settings. Direct competitor for corporate meetings and leisure stays in the Netherlands.
• Center Parcs: Dutch resort operator offering accommodation in natural settings with extensive wellness, swimming, sports, and F&B amenities. Comparable wellness-resort positioning targeting leisure travelers and families in the Netherlands.
• Grand Hotel Huis ter Duin: Luxury Dutch hotel with conference facilities, wellness, and event venues. Comparable full-service luxury positioning with strong corporate event and leisure business mix.

Broad incumbents

• NH Hotels: Major international hotel chain with multiple Dutch properties offering meeting facilities and standard wellness amenities. Broader incumbent competitor for corporate accounts and leisure travelers seeking recognized brands.
• Marriott Hotels: Global luxury hotel brand with Dutch properties offering extensive meeting, event, and wellness facilities. Broader incumbent competing for international corporate clients and upscale leisure travelers in the Netherlands.

Regional players

• Hotel & Wellness Zuiderduin: Dutch hotel specializing in wellness, meetings, and group bookings with strong sports team hosting tradition. Comparable regional-resort positioning with multi-segment revenue across wellness, leisure, and sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heerlickheijd-van-ermelo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Heerlickheijd van Ermelo