Heiman Fire Equipment
Heiman Fire Equipment is a family-owned, second-generation fire service provider founded in 1947, manufacturing and distributing fire apparatus, PPE, suppression systems, and wildland equipment across seven Midwest states, with a 39,094 sq ft Sioux Falls shop, approximately 150 employees, and 13 territory-based sales reps.
- Company typePrivate
- Founded1947
- HeadquartersSioux Falls, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Heiman Fire Equipment does
Heiman Fire Equipment (legal entity Heiman Fire Inc.) is a privately held, second-generation family-owned fire service solutions provider founded in 1947 by Jack Heiman in Ashton, Iowa and now headquartered in Sioux Falls, South Dakota. The company operates across six interconnected divisions under the Heiman umbrella: Apparatus (custom pumpers, tankers, brush trucks, slide-ins plus Rosenbauer Midwest dealership and on-site refurbishment), Equipment Distribution (WATERAX, Fire-Dex, Bullard, Genesis, Coltri, Circul-Air, TTi), Industrial (Ansul/Amerex certified extinguisher service and kitchen/paint booth/food truck suppression), PPE Care as an Intertek-verified Independent Service Provider for NFPA 1851 cleaning and inspection, Wildland gear (WATERAX pumps and line essentials), and the G3 Fire Plastics sister company producing MAGNITUDE polypropylene tanks and custom fabrication. Approximately 150 employees support a 39,094 sq ft main shop and a territory covering seven Midwest states (Iowa, Minnesota, South Dakota, North Dakota, Nebraska, Missouri, Wyoming implied), served by 13 territory-based sales reps and 3 industrial division reps who provide in-person demos, fitting, delivery, training, and inspection services.
The company earns revenue through a mix of one-time hardware sales (custom apparatus deals, distributed PPE and equipment, TTi slip-on skids, FCL-X lithium suppression products), recurring professional services (NFPA 10/33/96 inspections, hydrostatic testing, NFPA 1851 PPE care, breathing air certification, extinguisher recharge), and authorized factory service for premium brands. Pricing is predominantly quote-based for custom and complex equipment, with select standardized catalog items published online. Authorized dealer relationships with Rosenbauer, WATERAX (30+ years), Bullard, Fire-Dex, Genesis Rescue Systems, Coltri (exclusive regional), Circul-Air, Ansul, Amerex, TTi, and FCL-X underpin the equipment catalog; factory-authorized service and parts stocking in Sioux Falls create stickiness. Customer segments split between municipal and volunteer fire departments (primary), industrial and commercial facilities (primary), and wildland/forestry crews (secondary). The business is family-owned with no private equity, venture capital, or public-market exposure.
Heiman Fire Equipment firmographics
Firmographics- Name
- Heiman Fire Equipment
- Legal name
- Heiman Fire Inc.
- Website
- https://heimanfire.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heiman Fire Equipment is a family-owned, second-generation fire service provider founded in 1947, manufacturing and distributing fire apparatus, PPE, suppression systems, and wildland equipment across seven Midwest states, with a 39,094 sq ft Sioux Falls shop, approximately 150 employees, and 13 territory-based sales reps.
- Ownership category
- akta.pro rank
Heiman Fire Equipment industry classification
Industry- Product category
- Fire Protection Equipment
- SIC
- Construction Machinery & Equip (3531)
- akta.pro primary industry
- Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)
- akta.pro secondary industries
- Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood) (BPABAHAD), Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE)
Keywords
Where Heiman Fire Equipment is headquartered
LocationHeadquarters
- HQ city
- Sioux Falls
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Heiman Fire Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Apparatus Sales: Heiman-built pumpers, tankers, brush trucks, and slide-ins. Rosenbauer dealer for Midwest. Apparatus division with in-house manufacturing and refurbishment capabilities.
- Distributed Equipment Sales: Distribution of branded equipment lines including PPE, wildland pumps, extrication tools, breathing air compressors, thermal imagers, helmets, and fire extinguishers. Both exclusive and authorized dealer arrangements.
- Service and Inspection: NFPA-compliant inspection and service for fire extinguishers, kitchen hood suppression, paint booth systems, and industrial suppression. Factory-authorized service for Ansul, Amerex, and other brands.
- Lithium Battery Fire Products: FCL-X Full Circle Lithium fire suppression products for residential, commercial, and industrial lithium battery fire risk. Authorized dealer covering tri-state region.
- PPE Care and ISP Services: Verified ISP services including advanced turnout cleaning, inspection, and repair per NFPA 1851. Hood and shell hydrostatic testing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | TTi Slip-On Skid - Standard Build |
| Unit Pricing | Pay-as-you-go | FCL-X Lithium Fire Extinguishers |
| Other | Pay-as-you-go | Fire Extinguisher Inspection/Service |
| Other | Pay-as-you-go | Paint Booth Suppression Service |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Heiman Fire Equipment product offering
Product offeringCore offering
Heiman Fire Equipment manufactures, distributes, services, and refurbishes fire service equipment for municipal and volunteer fire departments, industrial facilities, and wildland crews across seven Midwest states. The company builds custom fire apparatus (pumpers, tankers, brush trucks, slide-ins) as a Rosenbauer dealer, distributes premium firefighting brands (WATERAX, Fire-Dex, Bullard, Coltri, Genesis, CirculAir, TTi, FCL-X), provides NFPA-compliant inspection and service for extinguishers, kitchen hood, and paint booth suppression systems, and operates a verified ISP for turnout gear cleaning.
Product overview
Heiman Fire Equipment is a family-owned fire service solutions provider operating as a multi-division portfolio rather than a single unified product. The company offers six interconnected divisions: (1) Apparatus Division manufacturing custom fire trucks and performing refurbishments through Rosenbauer partnership; (2) Equipment Division distributing wildland pumps (WATERAX), PPE (Fire-Dex turnouts, Bullard helmets/TICs), breathing air systems (Coltri), rescue tools (Genesis extrication), PPE care equipment (CirculAir), and TTi water tanks; (3) Industrial Division providing extinguisher service, kitchen/paint booth/food truck suppression, and FCL-X lithium battery suppression products; (4) PPE Care ISP services for advanced cleaning and inspection; (5) Wildland Division for specialized wildland gear; and (6) G3 Fire Plastics for custom tank fabrication. This structure enables departments to source apparatus, equipment, service, and fabrication from a single vendor across seven Midwest states.
Differentiator
Problem solved
Functional benefit
Brands
- Heiman Fire Trucks: Fire apparatus manufacturing, Rosenbauer dealer for Midwest, Heiman-built pumpers, tankers, brush trucks, and slide-ins with on-site refurb shop
- Heiman Fire Equipment
- Heiman Industrial
- Heiman Fire ISP
- Heiman Wildland
- G3 Fire Plastics
Products and services
- Heiman Fire Apparatus (Custom Fire Trucks)
Quantifiable outcome
- NFPA 1850-compliant PPE care validated by 18+ Independent Service Providers
- +2 more outcomes
Companies that use Heiman Fire Equipment
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Heiman Fire Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Heiman Fire Equipment partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, standard and minor.
- RosenbauercoreRosenbauer dealer for the Midwest. Heiman distributes and services Rosenbauer fire apparatus and is authorized for certified repairs.
- WATERAXcoreAuthorized dealer and service tier for WATERAX wildland pumps including BB-4, MARK-3, and Versax. Factory-trained certified repair with parts stocked in Sioux Falls. 30+ years relationship.
- BullardcoreAuthorized stocking dealer for Bullard thermal imaging cameras (NXT Pro, QXT Pro, DXT, TXS) and fire helmets. Stock on shelf in Sioux Falls for demos and same-day replacement.
- Fire-DexcoreAuthorized dealer for full Fire-Dex PPE lineup including turnouts, helmets, hoods, gloves, boots. Dedicated specialist (Brent Hughes) for quoting, fitting, delivery, and warranty.
- Genesis Rescue SystemscoreAuthorized dealer for Genesis eFORCE SLi extrication tools including cutters, spreaders, rams, and Hose Decon System. In-house service tech trained on SLi platform. Direct line to Dayton, Ohio facility.
- Aerotecnica ColtricoreExclusive dealer for Coltri breathing air compressors including Silent, Force Four, Open, and Ergo lines. Factory-authorized installation, commissioning, and service with Hyperfilter cartridges stocked.
- Circul-AircoreAuthorized dealer for Circul-Air PPE care equipment including extractors, drying cabinets, and storage systems. NFPA 1850-compliant validated by 18+ ISPs.
- TTi TanksstandardDistributed TTi water tanks for wildland and forestry applications. UV-stabilized polyethylene tanks with 25-year warranty.
- AnsulcoreAnsul certified dealer and service provider for R-102 kitchen hood systems and industrial suppression. Factory-authorized installation and service.
- AmerexcoreAmerex certified dealer for fire extinguishers, paint booth suppression systems, and KP mobile kitchen systems. Authorized service and recharge.
- FCL-X (Full Circle Lithium)coreAuthorized FCL-X dealer for lithium battery fire suppression products. Stocking dealer for tri-state region. PFAS-free, NTA 8133 certified products ranging from 20oz to 100L.
- G3 Fire PlasticscoreSister company for custom polypropylene tank fabrication. MAGNITUDE line of tanks built in-house. One PO can include both apparatus and fabrication.
- Ward Burton Wildlife FoundationminorThree-way collaboration with Ward Burton Wildlife Foundation and WATERAX for prescribed burn and habitat management equipment. Same pumps on conservation rigs as wildland department apparatus.
- FAMA (Fire Apparatus Manufacturers Association)standardMember of Fire Apparatus Manufacturers Association.
- NFPA (National Fire Protection Association)standardMember of National Fire Protection Association.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Heiman Fire Equipment competitors and assessment
Company assessmentBroad incumbents
- Rosenbauer International: Rosenbauer is a global fire apparatus and firefighting equipment manufacturer. Comparable because Rosenbauer is both a key OEM partner (Midwest dealer) and a competitor to Heiman's in-house apparatus line on larger municipal bids.
- Pierce Manufacturing (Oshkosh): Pierce is the leading North American custom fire apparatus manufacturer and part of Oshkosh Corporation. Comparable because it competes for the same municipal and volunteer pumper/tanker deals that Heiman builds in its Sioux Falls shop, with a much broader product line and deeper chassis-engineering capability.
- REV Group (REV Fire Group): REV Group's REV Fire Group is one of the largest U.S. fire apparatus manufacturers (E-ONE, KME, Spartan Emergency Response, Ferrara). Comparable because it sells custom pumpers, tankers, and aerials through regional dealer/service networks — directly overlapping Heiman's apparatus manufacturing business, but at vastly greater scale and with national reach.
Direct peers
- Seagrave Fire Apparatus: Seagrave manufactures custom pumpers, aerials, and specialty fire apparatus sold through regional dealer organizations. Comparable because it competes for the same custom-apparatus bids Heiman's apparatus division targets and relies on independent dealer/service relationships similar to Heiman's Rosenbauer channel.
- Witmer Public Safety Group: Witmer is a regional distributor of firefighting apparatus, equipment, PPE, and training across the Mid-Atlantic and Midwest. Comparable because Witmer's full-line distribution, service, and training model closely parallels Heiman's six-division portfolio, including apparatus refurbishment and certified service.
- Municipal Emergency Services (MES): MES is a national distributor of firefighting equipment, PPE, and apparatus service with deep municipal relationships. Comparable because MES competes with Heiman's Equipment and PPE Care divisions for the same fire-department procurement and turnout-gear ISP service contracts.
- Spartan Emergency Response: Spartan Emergency Response, part of REV Group, designs and manufactures custom and custom-built fire apparatus including pumpers, aerials, and rescues. Comparable because it competes head-to-head with Heiman's Heiman-built apparatus line for the same Midwest municipal bid pipeline.
- NAFECO (National Fire Equipment Co.): NAFECO is a regional fire equipment distributor and service provider covering the Midwest and Mid-South. Comparable because NAFECO competes with Heiman for the same fire-department equipment, extinguisher service, and industrial suppression accounts in adjacent states.
- KME (Kovatch Mobile Equipment): KME builds custom fire apparatus, including pumpers, tankers, rescues, and aerials, sold through a regional dealer network. Comparable because KME's dealer-distribution model and custom-build focus closely mirror Heiman's Rosenbauer-supplemented, in-house-built apparatus strategy.
Regional players
- Brindlee Mountain Fire Apparatus: Brindlee Mountain is a leading used and refurbished fire apparatus dealer with reconditioning capabilities. Comparable because it competes in the refurb / secondary-apparatus segment that Heiman's on-site refurb shop also addresses, particularly for budget-constrained volunteer departments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Heiman Fire Equipment social profiles
Digital presenceHeiman Fire Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heiman Fire Equipment leadership team
Management profileNumber of profiles
Profiles3 records
Heiman Fire Equipment subsidiaries and ownership
Company hierarchySubsidiaries6 records
Heiman Fire Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heiman Fire Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heiman Fire Equipment
What does Heiman Fire Equipment do?
Heiman Fire Equipment manufactures, distributes, services, and refurbishes fire service equipment for municipal and volunteer fire departments, industrial facilities, and wildland crews across seven Midwest states. The company builds custom fire apparatus (pumpers, tankers, brush trucks, slide-ins) as a Rosenbauer dealer, distributes premium firefighting brands (WATERAX, Fire-Dex, Bullard, Coltri, Genesis, CirculAir, TTi, FCL-X), provides NFPA-compliant inspection and service for extinguishers, kitchen hood, and paint booth suppression systems, and operates a verified ISP for turnout gear cleaning.
Is Heiman Fire Equipment a public or private company?
Heiman Fire Equipment is a private company. It is classified as family owned and is currently operating.
When was Heiman Fire Equipment founded?
Heiman Fire Equipment was founded in 1947. It employs 11 to 50 people.
Where is Heiman Fire Equipment based?
Heiman Fire Equipment is headquartered in Sioux Falls, United States, in the North America region.
How does Heiman Fire Equipment make money?
Five revenue lines are on record. Custom Apparatus Sales are the primary driver. The others are distributed Equipment Sales, service and Inspection, lithium Battery Fire Products and PPE Care and ISP Services.
Who are Heiman Fire Equipment's main competitors?
Broad incumbents on record are Rosenbauer International, Pierce Manufacturing (Oshkosh) and REV Group (REV Fire Group). Direct peers are Seagrave Fire Apparatus, Witmer Public Safety Group, Municipal Emergency Services (MES), Spartan Emergency Response, NAFECO (National Fire Equipment Co.) and KME (Kovatch Mobile Equipment). Brindlee Mountain Fire Apparatus is listed as a regional player.
Does Heiman Fire Equipment have an API?
No public API is recorded for Heiman Fire Equipment.
What industry is Heiman Fire Equipment in?
Heiman Fire Equipment's product category is Fire Protection Equipment. Its primary akta.pro industry code is IMAFALAD, Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression), with a secondary code of BPABAHAD, Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood). Its SIC code is 3531.