HEITMEIER & ARMANI MEDICAL & SURGICAL EYECARE

What HEITMEIER & ARMANI MEDICAL & SURGICAL EYECARE does

Heitmeier & Armani Medical & Surgical Eyecare is a privately held, dual-location eye care practice operating in New Orleans and Marrero, Louisiana, under the working name Heitmeier Eyecare. The practice has served the Greater New Orleans market for over two decades and currently runs a 13-person team built around nine clinicians, including optometrists, board-certified ophthalmologists with subspecialty fellowship training (oculoplastic and orbital oncology, glaucoma and anterior segment, vitreoretinal surgery), and medical doctors. It is part of the Keplr Vision network of eye care practices, though ownership and capital structure are not publicly disclosed.

The practice delivers an integrated medical-surgical and optical service portfolio. Clinical offerings include comprehensive eye exams, pediatric eye care, emergency eye care, dry eye treatment, ocular disease management (cataracts, glaucoma, macular degeneration, diabetic retinopathy), cataract surgery co-management with YAG laser capsulotomy, anti-VEGF injections, LASIK/refractive surgery co-management, and a structured myopia management program for children using Essilor Stellest lenses, MiSight 1-day contacts, Ortho-k lenses, and low-dose atropine. Supporting retail lines include designer frames (Ray-Ban, Versace, Michael Kors, etc.), Transitions GEN S photochromic lenses, and a full contact lens catalog sourced from Alcon, Johnson & Johnson Vision, CooperVision, and Bausch + Lomb, with an online ordering portal at heitmeier.myclstore.com.

Revenue is generated from professional services billed through insurance and patient co-pays, retail sales of eyewear and contact lenses, and manufacturer rebates. The practice accepts Medicare, Medicaid, and most major medical and vision insurance plans, and supplements in-person care with online appointment scheduling via SolutionReach and payment processing via InstaMed. The go-to-market model is direct-to-consumer within a defined regional catchment, with cross-referral leverage from its co-location inside West Jefferson Medical Center.

Name

HEITMEIER & ARMANI MEDICAL & SURGICAL EYECARE

Legal name

Heitmeier Eyecare

Website

https://heitmeiereye.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Heitmeier & Armani Medical & Surgical Eyecare is a privately held, two-location optometry and ophthalmology practice in New Orleans and Marrero, Louisiana, serving families, seniors, and children with comprehensive eye exams, ocular disease management, cataract and refractive surgery co-management, myopia control, and retail eyewear.

Ownership category

akta.pro rank

Product category

Optometry and Ophthalmology Eye Care Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Retina & Vitreous Specialists (HLAKAKAE), Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO)

Keywords

• Comprehensive eye exams
• Eye disease management
• Myopia management
• Designer eyewear sales
• Contact lens fittings

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Eye Care Services: Revenue from comprehensive eye exams, eye disease management, emergency eye care, pediatric eye care, and surgical co-management services.
2. Eyewear Sales: Revenue from prescription eyeglasses, designer frames, specialty eyewear, and sunglasses including prescription sunwear.
3. Contact Lens Sales: Revenue from contact lenses including daily disposables, biweekly/monthly lenses, toric lenses for astigmatism, multifocal lenses, and specialty myopia management lenses. Offers annual supply savings and manufacturer rebates.
4. Insurance Billing: Billing through accepted vision and medical insurance plans including Medicare, major medical insurers, and vision plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Heitmeier Eyecare is a two-location medical and surgical eye care practice in the Greater New Orleans area that provides comprehensive eye exams, diagnosis and treatment of ocular diseases (cataracts, glaucoma, macular degeneration, diabetic retinopathy, keratoconus), myopia management for children, emergency eye care, and pediatric eye care. It also sells designer eyeglasses and frames and fits a wide range of contact lenses, supported by advanced diagnostic technology and an in-house team of optometrists, ophthalmologists, and medical doctors.

Product overview

Heitmeier Eyecare operates as a dual-location eye care practice offering a unified portfolio of medical and optical services. The core offering centers on comprehensive eye exams and eye disease management (including cataract surgery, glaucoma treatment, and diabetic eye care) delivered by optometrists, ophthalmologists, and medical doctors. Supporting services include designer eyeglasses and frames, contact lenses with fitting services, pediatric eye care, and myopia management for children using specialized products like Essilor Stellest lenses, MiSight contacts, Ortho-k lenses, and atropine drops. The practice also offers LASIK co-management, emergency eye care, and Transitions GEN S photochromic lenses. Eye care services are complemented by retail optical products (eyewear and contacts) sourced from major manufacturers including Alcon, Johnson & Johnson Vision, CooperVision, and Bausch + Lomb.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams In-depth eye examinations using latest diagnostic technology to assess vision and overall eye health, including visual acuity testing, refraction assessment, eye movement testing, tonometry, and retinal exams, for patients of all ages.
• Eye Condition Treatment Targeted treatments for eye conditions including astigmatism, myopia, dry eye syndrome, presbyopia, and refractive errors, for patients seeking relief from common vision and eye health issues.
• Eye Disease Management Management and treatment of ocular diseases including cataracts, glaucoma, keratoconus, macular degeneration, and diabetic eye disease through medications, surgeries, and injectables, for patients with diagnosed eye diseases.
• Eye Emergencies (Pink/Red Eyes) Immediate expert care for eye emergencies including eye infections, corneal scratches, foreign objects, eye trauma, sudden vision loss, and eye injuries, for patients requiring urgent eye care.
• Myopia Management Specialized program to slow progression of nearsightedness in children using Stellest lenses, MiSight contact lenses, Ortho-k lenses, and atropine eye drops, for parents seeking myopia control for their children.
• Designer Eyeglasses & Frames Prescription eyeglasses featuring designer frames from brands including Ray-Ban, Flexon, Michael Kors, Versace, Guess, Lacoste, BCBG, Ted Baker, and specialty eyewear for sports and computer use, for patients seeking prescription eyewear.
• Contact Lenses Wide range of contact lenses including daily disposables, biweekly/monthly lenses, toric lenses for astigmatism, multifocal lenses, colored contacts, and myopia management lenses from Alcon, Johnson & Johnson Vision, CooperVision, and Bausch + Lomb, for patients seeking contact lens vision correction.
• Pediatric Eye Care Specialized eye care services for children including pediatric eye exams, vision screenings, myopia management, amblyopia and strabismus treatment, and protective eyewear, for children from infancy through adolescence.
• LASIK & Refractive Surgery Co-Management Comprehensive LASIK co-management combining ophthalmologist expertise with optometrist personalized care through consultations, surgery, and post-operative care, for patients seeking laser vision correction.

Quantifiable outcome

• Over 15,000 cataract surgeries performed by Dr. Glen C. Cangelosi, earning 'Premier Cataract Surgeon' status
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered minor.

• AlconminorOthersAuthorized provider of Alcon contact lenses including DAILIES TOTAL 1, PRECISION 1, PRECISION 7, TOTAL 30, and AIR OPTIX COLORS. Offers manufacturer rebates for new wearers up to $325 for annual supply.
• Johnson & Johnson Vision (ACUVUE)minorOthersAuthorized provider of ACUVUE contact lenses including OASYS MAX 1-Day, OASYS 1-Day with HydraLuxe, 1-Day ACUVUE MOIST, OASYS with HYDRACLEAR PLUS, and VITA. Offers manufacturer rebates up to $400 for annual supply.
• CooperVisionminorOthersAuthorized provider of CooperVision lenses including MyDay, clariti 1 day, MiSight (FDA-approved for myopia control in children), and Biofinity families. Offers rebates up to $225 for new wearers.
• Bausch + LombminorOthersAuthorized provider of Bausch + Lomb lenses including Biotrue ONEday, ULTRA, and INFUSE families. Offers manufacturer rebates and loyalty points for annual supply purchases.
• Essilor (Stellest)minorOthersProvider of Essilor Stellest lenses - the first and only FDA market authorized lenses to slow myopia progression in children. Used in myopia management program.
• Transitions (Gen S)minorOthersProvider of Transitions GEN S photochromic lenses with automatic tint adjustment. Offers multiple color options including Gray, Brown, Graphite Green, Sapphire, Amethyst, Emerald, and Ruby.
• CooperVision (MiSight)minorOthersProvider of MiSight 1 day contact lenses - the only FDA-approved contact lenses to slow myopia progression in children as young as 6 years old. Rebates up to $200 for new wearers.
• Keplr VisionminorOthersParent company/group associated with the practice. Practice appears to be part of the Keplr Vision network of eye care practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pearle Vision: Established franchised optical chain providing eye exams, eyewear, and contact lenses. Comparable retail optical model and insurance billing approach that overlaps with Heitmeier's optical retail operations.
• EyeSouth Partners: PE-backed ophthalmology platform affiliated with hundreds of providers across the Southeast and beyond. Comparable as a regional consolidator building integrated medical/surgical eye care networks similar in concept to Keplr's model.
• MyEyeDr: Large multi-state optometry group offering comprehensive exams, eyeglasses, and contact lenses with insurance billing. Comparable to Heitmeier's routine exam + optical retail model though at much greater scale.
• American Vision Partners: PE-backed ophthalmology platform operating multi-specialty eye care practices including cataract, glaucoma, and retina services. Directly comparable to Heitmeier's surgical co-management and retina capabilities at a much larger scale.
• Keplr Vision: Heitmeier's parent/supporting eye care platform and consolidator of independent optometry and ophthalmology practices across the U.S. Directly relevant because Heitmeier appears to operate under the Keplr Vision network, sharing back-office and clinical resources.
• Visionworks: National optical retailer offering eye exams, eyeglasses, and contact lenses across many states with broad insurance acceptance. Overlaps with Heitmeier's optical retail and insurance-based revenue streams.
• EyeCare Partners: National PE-backed ophthalmology and optometry platform with integrated medical, surgical, and optical services. Comparable as a scaled multi-specialty eye care operator with similar service mix to Heitmeier.
• LensCrafters: National optical retail chain owned by EssilorLuxottica offering eye exams, designer frames, and contact lenses. Comparable on the retail optical side of Heitmeier's business, particularly competing for frame and contact lens sales.

Direct peers

• Clarkson Eyecare: Regional optometry group with comprehensive eye exams, disease management, and eyewear across multiple states. Closely mirrors Heitmeier's combined medical-optical service model at slightly larger scale.

Emerging players

• Warby Parker: DTC eyewear brand combining online and retail optical stores with eye exams. Competes with Heitmeier's prescription eyewear and contact lens retail streams, particularly for younger, price-sensitive patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heitmeier-&-armani-medical-&-surgical-eyecare

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEITMEIER & ARMANI MEDICAL & SURGICAL EYECARE