Heiveld
Heiveld is a privately held Belgian multi-sport and recreation complex in Sint-Katelijne-Waver offering ~20 sports including tennis (17 courts), padel (11 courts), Belgium's largest Olympic shooting hall (36 lanes), indoor golf, and a 90+ attraction playground, serving families, schools, corporate clients, and sports clubs via memberships, rentals, and events.
- Company typePrivate
- Founded-
- HeadquartersSint-Katelijne-Waver, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Heiveld does
Heiveld (legal entity: Sport-en recreatiecomplex Heiveld bv, VAT BE 0444.109.649) is a privately held multi-sport and recreation complex located in Sint-Katelijne-Waver, Belgium, operating approximately 20 sports disciplines under a single facility. Its core physical assets comprise 17 tennis courts (9 indoor, 8 outdoor, all LED-lit), 11 padel courts (3 indoor, 6 covered outdoor, 2 uncovered outdoor), Belgium's largest Olympic shooting hall with 36 automated lanes across four halls (10m air rifle, two 25m ranges, 50m firearms), an indoor-outdoor playground with 90+ attractions, an omnisport hall (futsal, basketball, volleyball, badminton), a recreation hall, two cafeterias, and indoor golf simulators operated as Indoorgolf Heiveld. The venue hosts an ITF J30 international tennis tournament and supports resident sports clubs including wheelchair tennis, taekwondo, kickboxing, dance, and women's volleyball. Technology stack includes LED-lit courts, automated shooting targets, VR shooting headsets, and virtual golf simulators; booking and competition management are handled via integrated third-party platforms Playtomic (padel), BalleJaune (tennis), and e-Tournament, with payments via Stripe and Bancontact.
Heiveld serves five primary customer segments: individual sport enthusiasts and families (memberships, pay-per-use), schools (sports days up to 400 students), corporate clients (teambuilding packages combining padel, indoor golf, shooting, archery tag, VR), parents with young children (playground entry, birthday parties), and sports clubs (hall rentals for weekly training). Revenue is generated through a hybrid model combining subscription memberships (summer pass €65-€470, off-peak pass €250, padel subscriptions €200-€1,140 across four tiers, playground annual €75), pay-per-use court and facility rentals (tennis/padel €20-€26/terrain/hour, winter fixed court rental €324-€540/season), sports camps (€130/child/week), venue and café rental for private events (€400/evening, capacity 150), and cafeteria hospitality. The company maintains federation affiliations with Tennis & Padel Vlaanderen, Sport Vlaanderen, Vlaamse Schietsportkoepel, Fros Sportschieten, and Golf Vlaanderen, and a sponsorship network of 35+ local Belgian businesses. Go-to-market is primarily direct-to-consumer via the company's Dutch-language WooCommerce website with self-serve online booking, supplemented by direct sales for corporate teambuilding and school sports days.
Heiveld firmographics
Firmographics- Name
- Heiveld
- Legal name
- Sport-en recreatiecomplex Heiveld bv
- Website
- https://heiveld.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heiveld is a privately held Belgian multi-sport and recreation complex in Sint-Katelijne-Waver offering ~20 sports including tennis (17 courts), padel (11 courts), Belgium's largest Olympic shooting hall (36 lanes), indoor golf, and a 90+ attraction playground, serving families, schools, corporate clients, and sports clubs via memberships, rentals, and events.
- Ownership category
- akta.pro rank
Heiveld industry classification
Industry- Product category
- Sports and Recreation Facilities
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Tennis & Racquet Sports Facilities (MPAKAEAE), Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where Heiveld is headquartered
LocationHeadquarters
- HQ city
- Sint-Katelijne-Waver
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Heiveld business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Membership subscriptions: Annual and seasonal memberships for tennis, padel, and sports provide recurring revenue. Includes summer passes (€65-€470), winter passes (€250 dalurenpas), padel subscriptions (€200-€900), and family memberships.
- Court and facility rental: Pay-per-use court reservations for tennis and padel courts, rental of omnisport hall, recreatiezaal (€15/hour), and fixed winter court rental (€324-€540 per season for members).
- Sports camps and lessons: Holiday sports camps for children (€130 per week for tennis, padel, racket sport, or toddler camps), plus private and group lessons for tennis and padel.
- Cafeteria and hospitality: Two cafeterias serving food and beverages: main cafeteria near tennis and playground with full kitchen (open until 21:00 main kitchen, snacks until 23:00), and padel-shooting café (snacks until 23:00). Café rental for private events (€400 per evening).
- Indoor playground: Entry fees (€6.50 per child from age 1, adults free), annual subscription (€75), and birthday party packages (€12-€15 per child).
- Event hosting and venue rental: Private venue rental (café up to 150 people, €400 per evening), school sports days (up to 400 students), corporate teambuildings, track days, and ITF tournament hosting.
- Teambuilding packages: Customized corporate teambuilding packages combining padel, indoor golf, shooting, archery tag, VR, and badminton with catering options (BBQ €22-27, stoofvlees friet €16).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Summer pass for adults (5 months unlimited tennis indoor and outdoor) |
| Subscription | Multi-year contract | Kids summer subscription (10-18 years) |
| Subscription | Multi-year contract | Family summer pass |
| Subscription | Annual | Dalurenpas (off-peak winter pass) |
| Unit Pricing | Multi-year contract | Fixed winter court rental (members) |
| Subscription | Annual | Padel subscription tiers |
| Unit Pricing | Pay-as-you-go | Indoor playground entry |
| Unit Pricing | One time/ perpetual license | Birthday party packages |
| Unit Pricing | Pay-as-you-go | Holiday sports camps |
| Unit Pricing | Pay-as-you-go | Vamos padel social evening |
| Unit Pricing | One time/ perpetual license | Café padel-shooting rental (private events) |
| Unit Pricing | Pay-as-you-go | Teambuilding activity pricing |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Heiveld product offering
Product offeringCore offering
Heiveld operates a multi-sport recreation complex in Sint-Katelijne-Waver, Belgium, providing tennis, padel, indoor golf, and Olympic shooting facilities alongside an indoor playground, omnisport hall, and event hosting. The business sells court time, memberships, sports lessons, children's camps, and teambuilding packages to individual consumers, families, schools, and corporate clients.
Product overview
Heiveld is a sports and recreation center offering a diverse portfolio of sports facilities and services centered around racket sports. The core offerings include tennis (9 indoor, 8 outdoor courts), padel (11 courts), indoor golf, and a shooting range (36 lanes). Supporting facilities include an indoor playground, omnisport hall, and two cafeterias. The company operates on a facility-plus-membership model, offering various subscription tiers (Summer Pass, Off-Peak Pass, Padel Subscriptions) alongside pay-per-use rentals. Additional services include sports camps for children, teambuilding activities, school sports days, a racing team, and venue rentals for events. The center also partners with external providers for professional lessons (Tension Padel Academy for padel, internal coaches for tennis) and uses platforms like Playtomic and Balle Jaune for online reservations.
Differentiator
Problem solved
Functional benefit
Products and services
- Tennis Facilities Tennis club with 9 indoor and 8 outdoor LED-lit courts offering year-round play for recreational and competitive players across various skill levels.
- Padel Facilities Padel club with 11 courts (3 indoor, 6 covered outdoor, 2 uncovered outdoor) offering court bookings, memberships, lessons, and competitions for all skill levels.
- Indoor Golf Virtual indoor golf facility operating under the Indoorgolf Heiveld sub-brand, allowing players to play real swings on world-famous courses year-round in any weather.
- Shooting Range Olympic shooting hall with 36 automatic lanes across four halls: 10m air rifle (8 lanes), two 25m ranges (13 lanes each), and a 50m firearms range (10 lanes); largest in Belgium.
- Indoor Playground Indoor and outdoor playground with over 90 play attractions including trampolines, climbing walls, slides, and rope courses for children aged 1-12, with a separate toddler zone for ages 1-4.
- Omnisport Hall Multi-purpose indoor sports hall with parquet floor and LED lighting for futsal, volleyball, basketball, badminton, handball, table tennis, and other sports.
- Sports Camps Holiday sports camps for children during school breaks, including tennis camps, padel camps, racket sport camps, and toddler camps with supervision and playground access.
- Teambuilding Activities Corporate teambuilding packages combining padel, indoor golf, shooting, archery tag, VR experiences, badminton, and Tibetan yoga with catering options including BBQ and stoofvlees friet.
- School Sports Days Customized sports day programs for schools accommodating up to 400 students, with options for fully Heiveld-organized events with supervision or self-directed facility rental.
- Cafeteria Venue Rental Private venue rental of the Padel-Shooting stand café for events including birthdays, retirement parties, and fundraisers, with capacity up to 150 persons.
- Recreation Hall Rental Rental space (5m x 10m) suitable for dance, yoga, pilates, boxing, relaxation, and workshops.
Quantifiable outcome
- Provides sports activities for nearly 20 different sports disciplines
- +4 more outcomes
Companies that use Heiveld
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Heiveld technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Heiveld partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Tennis & Padel VlaanderencoreOfficial federation partner for tennis and padel club operations. Heiveld's club dashboard integrates with Tennis & Padel Vlaanderen's system for membership management, court reservations, lesson registrations, and interclub competition. Federation logo displayed on website footer.
- Sport VlaanderencoreRegional sports federation partnership. Sport Vlaanderen logo displayed on website, indicating official recognition and affiliation with Flemish sports infrastructure.
- Vlaamse SchietsportkoepelminorFlemish shooting sports federation affiliated with Heiveld's shooting club operations. Logo displayed on website footer.
- Fros SportschietenminorSports shooting federation offering sports shooting licenses. Partnership supports Heiveld's shooting club operations.
- Golf VlaanderenminorFlemish golf federation affiliation for indoor golf operations at Heiveld. Logo displayed on website footer.
- Tension Padel AcademycoreProfessional padel coaching provider (formerly Hello Padel Belgium). Tension Padel Academy provides all padel lessons at Heiveld through certified trainers with international (Spanish) and national (Tennis Vlaanderen) certifications. Led by Alain Spillemaeckers, gediplomeerde toptrainer. Runs kidsterreinen (children's courts) - the only club in Belgium with two adapted kid courts for under-12 training.
- Racing ProjectsminorRacing Projects provides race-technical and logistical support for Heiveld Racing Team's participation in Belcar Endurance Championship and 24H Zolder. Led by Teamchef Yves De Groote.
- SKYLIMITminorOrganizes Promotion Night and Wintercup 25/26 at Zolder and Spa-Francorchamps circuits where Heiveld Racing Team participates during off-season.
- PlaytomiccoreTechnology platform for padel court reservations, competition management, and club administration. Heiveld Padel club is listed on the Playtomic platform for bookings.
- BalleJaunecoreTennis court reservation and club management platform integrated with Tennis & Padel Vlaanderen federation systems for membership and competition management.
- Elizabeth HotelminorPartner hotel offering accommodation for ITF tournament participants. Provides shuttle service to/from Heiveld for tournament players.
- Drie PaardekensminorPartner hotel for ITF tournament shuttle service, providing accommodation for visiting players.
- 35+ Local Business Sponsors (Immoid, VKF, Optiek Vue, Siux Padel, BE-lite, BVL, Bulkmans, COMO, Elizabeth Hotel, De Winter Natuursteen, IJsduiveltje, HDB Makelaar, Ivo Bertens, JB-works, Jan Note, Joel van den Eynde, Joblink, Just Padel, Jovade, Kar-mi, Le Grain Noble, LB-elek, Maldoy, Leonidas, Maris, PS Security, Reynaerts, Siux, Garage Van Ash, Xellah, Wasco, Meguiars, Fienix, etc.)minorOver 35 local Belgian businesses sponsor Heiveld in exchange for logo placement on the website homepage, banners at facilities, and cross-promotional benefits. Sponsors span real estate, insurance, fashion, automotive, food & beverage, security, optical, and other sectors.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Heiveld competitors and assessment
Company assessmentDirect peers
- Sportoase: Sportoase operates multi-sport recreation complexes in Belgium (swimming, ice skating, sports halls, fitness) under a direct-to-consumer, membership and day-pass model. It is the closest large-scale Belgian analogue to Heiveld's arena-style indoor sports center proposition, though anchored in aquatics rather than tennis/padel.
- Padel4u: Padel4u is a Belgian padel club chain offering courts, lessons, and tournaments in multiple locations. It competes head-to-head with Heiveld's padel proposition for the same regional padel player base around Mechelen/Antwerp.
- Just Padel: Just Padel operates padel clubs across Belgium with courts, coaching, and tournaments. It is a direct competitor to Heiveld Padel and is also a cross-promotional sponsor of Heiveld, making it a tightly comparable peer in product, customer base, and business model.
- LAGO: LAGO is a Belgian operator of leisure and recreation complexes combining swimming, sports, and wellness under a single facility. It competes with Heiveld for family leisure spend and corporate teambuilding budgets in the Flemish/Benelux market, with a similar multi-activity, membership-plus-passis product mix.
- Padel Planet: Padel Planet is a Belgian padel club operator with multiple venues offering padel courts, coaching, and tournaments. It directly competes with Heiveld's 11-court padel offering and subscription tiers, and is part of the same padel federation ecosystem.
- David Lloyd Leisure: David Lloyd is a UK-based operator of premium multi-sport leisure clubs (tennis, swimming, fitness, family amenities) under a membership model. It is a comparable international model to Heiveld's combined tennis/padel/shooting/playground proposition, especially for corporate and family segments.
Broad incumbents
- Sportpaleis Group: Sportpaleis Group is a major Belgian sports venue and entertainment operator (including the Antwerp Sportpaleis) hosting arena events, sports, and concerts. It is a broader incumbent in the Belgian sports venue market with overlapping event-hosting capabilities compared to Heiveld's tournament and event rental business.
- Nuffield Health: Nuffield Health is a UK-based health and fitness operator running gyms, sports facilities, and family-friendly multi-sport centers under a membership model. It is a broadly comparable large-scale operator in the multi-sport recreation and family fitness segment, though with a more healthcare/medical-services angle.
- Sport Vlaanderen Centers: Sport Vlaanderen operates a network of Flemish public sports facilities (fitness, swimming, sports halls) subsidized by the Flemish government. While not a commercial competitor, it shares Heiveld's federation affiliation and competes indirectly for sports participation time in the same region.
Regional players
- Action Padel Club: Action Padel Club is a padel club operator in the Netherlands and broader Benelux region offering padel courts, lessons, and tournaments. It is a regional peer to Heiveld's padel proposition, with similar product offering but different operating geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Heiveld social profiles
Digital presenceHeiveld financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heiveld leadership team
Management profileNumber of profiles
Profiles1 record
Heiveld funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heiveld M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heiveld
What does Heiveld do?
Heiveld operates a multi-sport recreation complex in Sint-Katelijne-Waver, Belgium, providing tennis, padel, indoor golf, and Olympic shooting facilities alongside an indoor playground, omnisport hall, and event hosting. The business sells court time, memberships, sports lessons, children's camps, and teambuilding packages to individual consumers, families, schools, and corporate clients.
Is Heiveld a public or private company?
Heiveld is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heiveld founded?
Heiveld was founded in -1. It employs 11 to 50 people.
Where is Heiveld based?
Heiveld is headquartered in Sint-Katelijne-Waver, Belgium, in the Europe region.
How does Heiveld make money?
Seven revenue lines are on record. Membership subscriptions are the primary driver. The others are court and facility rental, sports camps and lessons, cafeteria and hospitality, indoor playground, event hosting and venue rental and teambuilding packages.
Who are Heiveld's main competitors?
Direct peers on record are Sportoase, Padel4u, Just Padel, LAGO, Padel Planet and David Lloyd Leisure. Broad incumbents are Sportpaleis Group, Nuffield Health and Sport Vlaanderen Centers. Action Padel Club is listed as a regional player.
Does Heiveld have an API?
No public API is recorded for Heiveld.
What industry is Heiveld in?
Heiveld's product category is Sports and Recreation Facilities. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of MPAKAEAE, Tennis & Racquet Sports Facilities. Its NAICS code is 713940 and its SIC code is 7997.