What Helamalmö does

Helamalmö is a Swedish non-profit association (ideell förening) founded in 2004 in Malmö, Sweden, that operates as a community-based social infrastructure provider for children and youth aged 10–19 in socio-economically vulnerable areas. Its core operations center on two physical meeting places — Mötesplats Nydala (over 1,000 square meters, 17 rooms including a gym, library, music/podcast studio, dance hall, cinema, and gaming facilities) and Mötesplats Sofielund — where it delivers roughly 20 daily social activities, sports (basketball, martial arts, dance), education support, and health and social services including a daily food program (matprogram), menstrual product distribution, study guidance, and youth health counseling via an embedded ungdomsmottagning. The organization also runs structured educational products: the two-year Malmö fritidsledarutbildning with Glokala Folkhögskolan, the university course "Social mobilisering 7,5 p" with Malmö University and ABF (since autumn 2021), and the Run For Office Academy launched in spring 2024 with Löparakademin.

Helamalmö's distinguishing methodology is the Nydalamodellen, a 15-factor area-based social infrastructure framework, and värdskapet (hostmanship), a non-authoritative youth leadership model introduced at Malmöfestivalen in 2011 that is now deployed at major public events and across the meeting places. Outcomes reported by the organization include an ~8% increase in perceived safety in Nydala during its first year of operation (the highest among MKB properties), 90% of formerly drug-selling youth transitioning out of criminal life into work or study, and a 95% employment rate after completing fritidsledarutbildning.

The business model is grant- and donation-funded rather than commercial: revenue streams comprise individual donations (Swish 123 271 42 85, BankGiro 740-6010, "Helamalmös vänner" recurring friends program), municipal and state grants (Malmö Stad departments including Fritidsförvaltningen and Arrangemangsenheten, Malmö University, MKB), corporate partnerships (Lantmännen, Fitness 24 Seven, Länsförsäkringar, White arkitekter, Natur & kultur, Neumeister, Byström kommunikation, Malmö Live), foundation support (Stiftelsen Momentum, Julgiven), association partnerships (Rädda Barnen, ABF, Bilda, Hassela Skåne, Drivkraft Malmö), and modest earned income from an e-commerce shop selling books (e.g., Det här glömmer jag aldrig at 220 SEK) and Kolossal co-branded wrapping paper (349 SEK). Services to the target demographic are free of charge.

Name

Helamalmö

Legal name

Helamalmö

Website

https://helamalmo.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Helamalmö is a Swedish non-profit founded in 2004 that runs community meeting places, sports, food programs, and youth leadership training for children and youth aged 10-19 in socio-economically vulnerable areas of Malmö, funded primarily through donations, municipal grants, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Community and Youth Social Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Youth community programs
• Social services
• Community meeting places
• Food assistance programs
• Non-formal youth education

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations from private individuals: Helamalmö accepts donations via Swish (123 271 42 85), BankGiro (740-6010), and direct bank transfers. Donors become 'Helamalmös vänner' (Friends of Helamalmö) and receive ongoing updates about the organization's journey via social media.
2. Product sales: The organization operates an e-commerce shop selling publications (books) and merchandise (wrapping paper). Products include 'Det här glömmer jag aldrig' book at 220 kr and 'Kolossal x Helamalmö omslagspapper' at 349 kr. All proceeds go directly to Helamalmö's operations.
3. Corporate and institutional partnerships: Partnerships with companies (Byström, Lantmännen, Länsförsäkringar, Neumeister, White arkitekter, Natur & kultur, Fitness 24 Seven, Malmö Live) and associations (ABF, Rädda Barnen, Bilda, Drivkraft Malmö, Hassela Skåne, Stiftelsen Momentum, Löparakademin) provide funding and in-kind support for operations.
4. Government grants and municipal funding: Support from municipal and state partners including Malmö Stad (Arrangemangsenheten, Pedagogisk inspiration, Ungdomsmottagningen, Fritidsförvaltningen), Malmö universitet, MKB, and RFSU SISU Skåne.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Helamalmö is a non-profit association founded in 2004 that operates community meeting places (Mötesplats Nydala and Mötesplats Sofielund) in Malmö, Sweden, delivering free daily social, educational, sports, and food programs to children and youth aged 10–19 in socio-economically vulnerable areas. Its portfolio includes basketball (Helamalmö Basket), dance (Bowdown Dance Academy), a daily food program, a free gym, a neighborhood library (Biblioteket Gagarin), social intervention services (health, menstrual products, legal/study support), and educational programs including the Nydalamodellen framework, fritidsledarutbildning, and a university course in Social Mobilisering. Supplementary fundraising is conducted through an online shop selling a published book (220 kr) and a collaborative wrapping paper (349 kr).

Product overview

Helamalmö is a non-profit civic organization founded in 2004, operating as a multi-service community platform rather than a single software product. Its core offerings center on physical meeting places (Mötesplats Nydala and Mötesplats Sofielund), youth programming (basketball, dance, martial arts, gaming, fashion), a food program providing daily meals, social intervention services (health, legal aid, study support, menstrual products), and educational initiatives (the Nydalamodellen framework, fritidsledarutbildning, university courses). The organization also publishes books and sells merchandise as fundraising activities. There is no unified software platform; each program operates semi-independently.

Differentiator

Problem solved

Functional benefit

Products and services

• Helamalmö Basket Basketball sports program for children and youth aged 10–19 years in Malmö, offering training sessions, coaching, and team participation. Operates as one of Helamalmö's founding activities since 2004.
• Bowdown Dance Academy Dance school operating as part of Mötesplats Helamalmö in Nydala, offering Dancehall, Afrofusion, Queenstyle, Heels Foundation, and Movement for Kidz courses for youth in Malmö.
• Matprogram (Food Program) Daily meal service providing snacks and evening meals to children and youth aged 10–19, with periodic meals during holidays, aimed at strengthening social cohesion and easing family financial burdens. Serves 1,000+ meals annually during holidays.
• Biblioteket Gagarin (Gagarin Library) Neighborhood library at Mötesplats Helamalmö offering book lending, ordering, and returns for all ages, supported by Malmö stadsbibliotek as a freely accessible knowledge resource in Nydala.
• Mötesplats Nydala Community meeting place spanning over 1,000 square meters with approximately 17 rooms including gaming room, fashion room, cinema room, music/podcast studio, chill room, lounge, Tiki-Taka room, martial arts room, library, gym, dance hall, and study support space. Open Monday–Friday 15:00–20:00 and serving youth aged 10–19 as well as parents and seniors.
• Mötesplats Sofielund A second community meeting place operated by Helamalmö in Sofielund, Malmö (Bokgatan 54), open by appointment only and hosting the fritidsledarutbildning at Sofielunds Folkets Hus.
• Helamalmös gym Fully equipped gym at Mötesplats Nydala operated in collaboration with Fitness 24 Seven, primarily serving youth aged 10–19, with trained staff providing instruction in exercise science.
• Malmö fritidsledarutbildning Two-year, free vocational education program in leisure leadership with a specialization in social leadership and area-based organizing, run jointly with Glokala Folkhögskolan, leading to employment in youth recreation facilities (95% employment rate post-completion according to fritidsledarskolorna.se).
• Social mobilisering 7,5 p University-level course (7.5 credits) launched in autumn 2021 in collaboration with Malmö University and ABF, focused on area-based change work, social mobilization, and community organizing.
• Run For Office Academy Educational program launched in 2024 in partnership with Löparakademin, combining physical activity, civic education, and self-leadership to develop young people's community engagement and leadership in socio-economically vulnerable areas.
• Värdskapet och Socialt ledarskap (Hosting and Social Leadership) Non-authoritative, inclusive youth leadership model providing adult presence at youth arenas and major public events, using trained young adults in purple uniforms to increase safety and reduce conflict. Offered at Malmöfestivalen and other major events in Malmö since 2011.
• Mensskydd (Menstrual Products) Free menstrual product distribution available to all members, providing pads, tampons, panty liners, and menstrual cups to reduce economic burden and combat period stigma among youth.
• Det här glömmer jag aldrig (book) Published book where fifth-graders from Nydalaskolan in Malmö tell stories about their lives in words and pictures, created with author Marit Törnqvist and artist Kim Demåne. Sold at 220 kr (unit pricing); all proceeds fund Helamalmö's operations.
• Kolossal x Helamalmö omslagspapper (wrapping paper) Collaborative wrapping paper collection with artist Kolossal, comprising 8 unique designs themed on childhood (uppväxt). Sold at 349 kr (+ 69 kr shipping) or available for pickup at Mötesplats Helamalmö. All proceeds fund Helamalmö operations.

Quantifiable outcome

• Nearly 8% increase in perceived safety among local population in first year of operation at Nydala
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and supporting.

• ABF MalmöcoreStrategic or Co-development PartnerAssociation for adult education (ABF) Skåne is a long-term partner that collaborated on developing the university course 'Social mobilisering 7.5 p' together with Malmö University and Helamalmö in Fall 2021.
• Rädda Barnen (Save the Children)coreStrategic or Co-development PartnerOne of the association partners supporting Helamalmö's operations. Focuses on children's rights and welfare in vulnerable areas.
• BildacoreStrategic or Co-development PartnerAssociation partner that has collaborated with Bowdown Dance Academy since 2021, supporting dance education programs for youth.
• Drivkraft MalmösupportingStrategic or Co-development PartnerAssociation partner contributing to Helamalmö's mission of creating a sustainable and fair society.
• Hassela SkånesupportingStrategic or Co-development PartnerAssociation partner supporting Helamalmö's social interventions and support services.
• Stiftelsen MomentumcoreStrategic or Co-development PartnerFoundation that supports the matprogram (food program), providing resources for meals and food initiatives.
• LöparakademincoreStrategic or Co-development PartnerRunning Academy partnered with Helamalmö in Spring 2024 to bring Run For Office Academy to Helamalmö's facilities. The initiative combines folkbildning, self-leadership, and physical activity to develop youth community engagement and leadership.
• Byström kommunikation ABsupportingStrategic or Co-development PartnerCorporate partner providing communication and PR expertise as part of the business partner network supporting Helamalmö.
• LantmännencoreStrategic or Co-development PartnerAgricultural cooperative and major corporate partner supporting the matprogram with food resources.
• LänsförsäkringarsupportingStrategic or Co-development PartnerInsurance company as corporate partner supporting Helamalmö's operations.
• NeumeistersupportingStrategic or Co-development PartnerCorporate partner contributing to Helamalmö's social sustainability work.
• White arkitektersupportingStrategic or Co-development PartnerArchitecture firm as corporate partner supporting Helamalmö's community development initiatives.
• Natur & kultursupportingStrategic or Co-development PartnerPublishing foundation that supports educational initiatives including book circles at the library in collaboration with Helamalmö.
• Fitness 24 SevencoreStrategic or Co-development PartnerGym chain providing equipment, training, and staff education for Helamalmö's free gym for youth ages 10-19. The collaboration created a fully equipped gym at Mötesplats Nydala.
• Malmö LivesupportingStrategic or Co-development PartnerConcert venue and corporate partner supporting Helamalmö's community activities.
• Malmö Stad (Arrangemangsenheten, Fritidsförvaltningen, Pedagogisk inspiration)coreStrategic or Co-development PartnerMunicipal partners providing support through various departments including event arrangements, leisure activities, and pedagogical inspiration for youth programs.
• Malmö stadsbibliotekcoreStrategic or Co-development PartnerMalmö City Library supports Biblioteket Gagarin at Mötesplats Helamalmö, providing books and library services to the Nydala community.
• Malmö universitetcoreStrategic or Co-development PartnerMalmö University co-developed the university course 'Social mobilisering 7.5 p' with Helamalmö and ABF in Fall 2021, involving leading researchers and practitioners in area-based change work.
• MKB (Malmö Kommunala Bostadsbolag)coreStrategic or Co-development PartnerMunicipal housing company that is a key supporter of the matprogram and the Nydalamodellen. Noted that Helamalmö achieved the highest increase in perceived safety among all MKB properties.
• Ungdomsmottagningen Malmö StadcoreStrategic or Co-development PartnerYouth health clinic that has established a presence at Mötesplats Nydala, offering counseling and health services for young people on topics related to body and health.
• Folkets park MalmösupportingStrategic or Co-development PartnerMunicipal partner supporting community activities and events at Helamalmö.
• RFSU SISU SkånesupportingStrategic or Co-development PartnerSports organization providing support for sports and movement activities in Skåne region.
• FritidsbankensupportingStrategic or Co-development PartnerLeisure equipment bank providing sports equipment that Helamalmö members can borrow, enabling participation in sports without financial barriers.
• JulgivensupportingStrategic or Co-development PartnerChristmas gift initiative that supports the matprogram during holiday seasons when 1000+ meals are served.
• KolossalsupportingGTM or Marketing PartnerCompany collaborated with Helamalmö to create 8 unique wrapping papers with the theme 'uppväxt' (upbringing). Proceeds from sales go directly to Helamalmö operations for a more sustainable and fair society.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Maskrosbarn: Swedish nonprofit supporting children and youth growing up in socio-economically vulnerable conditions through direct social interventions, mentoring, and rights-based advocacy — closely aligned mission and beneficiary profile.
• BRIS (Barnens Rätt i Samhället): Sweden's national children's rights organization providing counseling, advocacy, and support services for children and youth, with strong overlap in the youth mental health and wellbeing space that Helamalmö's sociala insatser addresses.
• Fryshuset: Swedish nonprofit running multi-site youth hubs combining sports, culture, and social support for at-risk youth in vulnerable urban areas — directly comparable operating model to Helamalmö's Mötesplats Nydala.
• Studiefrämjandet: Swedish folkbildning study association delivering community education, cultural activities, and youth programs — comparable role as Helamalmö's Bilda partnership in providing educational infrastructure for vulnerable-area community work.
• KFYM Sverige (YMCA Sweden): Youth and family association operating local meeting places, sports programs, and educational activities across Sweden — comparable youth recreation and community center operating model.
• Hassela Solidarity (Hassela Skåne): Swedish social intervention organization already partnered with Helamalmö, focused on supporting young people out of criminality and addiction — directly comparable in the värdskapet and social-insatser space.

Broad incumbents

• Rädda Barnen (Save the Children Sweden): Sweden's largest children's rights organization and a current Helamalmö partner. Operates broadly across child welfare, poverty, and rights, serving as both a strategic ally and a larger incumbent in the same beneficiary space.
• Stadsmissionen (Stockholms Stadsmission / Skåne Stadsmission): Swedish social services nonprofits operating community hubs, food programs, and youth support services for vulnerable populations — broader scope but overlapping in matprogram-style food and social intervention work.

Emerging players

• Erikshjälpen: Swedish nonprofit second-hand retailer funding international child sponsorship and community programs; relevant peer in the charity-merchandise revenue model and rights-based youth support adjacent to Helamalmö.
• Läxhjälpen: Stockholm-based nonprofit providing free homework help and study support to children in socio-economically vulnerable areas — partial overlap with Helamalmö's educational support and study guidance offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/helamalmo
• Instagraminstagram.com/helamalmo
• LinkedInlinkedin.com/company/helamalm%C3%B6

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helamalmö