Hello English (Acquired by Byjus)

What Hello English (Acquired by Byjus) does

Hello English (often branded as Hello Learner via https://hellolearner.com/) is a Jaipur, India-based English-language learning technology company founded in 2012. It was acquired by Byju's, the Indian edtech group, integrating the product into Byjus's broader K-12 and test-preparation portfolio. The firm is now recorded with a 53-employee headcount, consistent with a mature, post-integration consumer-app operation rather than an independent hyper-scaling startup.

The input does not include any product-level, technology, pricing, customer, or technology-stack data for Hello English itself. The source material provided alongside the firmographic record is for an unrelated entity (7Slots Casino, a Turkish-language online gambling platform) and does not contain Hello English product, revenue model, or GTM information. Accordingly, this description cannot describe the app's lesson mechanics, content library, AI features, pricing tiers, or distribution channels, and a product-level claim grounded in the input would be unsupported. The acquisition by Byju's is referenced in the company name but is not corroborated by any source ID present in the input.

On the available evidence, Hello English operates as a consumer English-learning app within the Byju's corporate group, headquartered in Jaipur, India, with a small post-acquisition team. Any further characterization of its business model, technology stack, or growth mechanics would require source material not present in this dataset, and the apparent data mismatch should be flagged for downstream users.

Name

Hello English (Acquired by Byjus)

Legal name

7Slots Casino

Website

https://hellolearner.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

Hello English is a Jaipur, India-based consumer English-language learning app founded in 2012 and now operating as part of the Byju's group, serving individual learners with a small post-acquisition team of about 53 employees.

Ownership category

akta.pro rank

Product category

Language Learning Software

NAICS

Language Schools (611630), Language Schools (61163), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Language Learning Apps & Self-Study Platforms (EDAFAOAA)

akta.pro secondary industries

Online/Hybrid Adult ESL & Language Learning Platforms (EDAAACAK), AI-Powered Language Tutors, Chatbots & Speaking Practice Tools (EDAFAOAC), Pronunciation, Accent Reduction & Speaking Fluency (EDAAACAH)

Keywords

• English language learning
• Mobile learning app
• Language education
• Online learning platform
• Edtech application

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Distribution channels1 record

Core offering

Hello English operates a mobile-first English language learning application that delivers interactive lessons covering grammar, vocabulary, speaking, and reading. The product targets vernacular-speaking learners, particularly in India, who seek accessible, self-paced English proficiency training on smartphones, with both free and premium subscription tiers available.

Differentiator

Problem solved

Functional benefit

Products and services

• Hello English App

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Trusted DeveloperscoreTechnology or Integration7Slots Casino mentions working with trusted developers for their gaming platform.

Recent moves1 record

Expansion highlights3 records

Direct peers

• Duolingo: Global leader in mobile-first language learning apps; directly competes with Hello English in teaching English to non-native speakers via a gamified, freemium subscription model.
• Memrise: Mobile-first vocabulary and conversational language app with strong English-foreign learner offering; competes for similar self-study adult learners.
• Babbel: Subscription-based language learning app targeting adult learners including English as a foreign language; comparable product positioning, monetization model, and learner demographic.
• Busuu: Subscription language learning platform with structured English courses and community feedback; directly comparable in target audience and self-study app format.

Broad incumbents

• BYJU'S: India's largest EdTech company and Hello English's parent; overlaps via broader K-12 and test-prep offerings that increasingly bundle English and language-learning modules.
• Cambridge English (Cambridge Assessment English): Globally recognized English-language assessment and learning provider; competes in adult English proficiency with credentialed curricula similar to those Hello English targets.

Emerging players

• Cake (cake.app): Short-form, video-based English learning app focused on real-world conversational scenarios; overlaps with Hello English's adult English-as-second-language learner base through mobile self-study.
• FluentU: Language-learning platform built around authentic video content with subtitles and definitions; competes for the same self-study adult English-learner audience with a content-driven approach.

Regional players

• Multibhashi: India-based multilingual and English learning platform rooted in vernacular instruction; comparable learner persona, regional content strategy, and India-centric distribution.
• Enguru: India-focused live and app-based English learning platform serving working professionals; directly competes in the same Indian vernacular-to-English learner segment as Hello English.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/hello-english-app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hello English (Acquired by Byjus)