Hello Sunday
Hello Sunday is a UK-based DTC skincare brand founded in 2018 that sells multifunctional SPF-skincare hybrids (moisturisers, serums, primers, lip balms, sun sticks) priced $13–$35 to consumers across 30+ countries through its Shopify store and wholesale stockists.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hello Sunday does
Hello Sunday (legal name: Hello Sunday SPF) is a privately held, UK-rooted direct-to-consumer skincare brand founded in 2018 by Amy Ford with operations in London and Madrid. The company develops and sells multifunctional SPF-skincare hybrids — including SPF moisturisers, serums, primers, lip balms, hand creams, sun sticks, mists, masks, and self-tanning drops — at price points ranging from $13 to $35. Products are formulated in Spain under EU regulatory standards and combine next-generation broad-spectrum UVA/UVB filters with skincare actives such as hyaluronic acid, vitamin C, carnosine peptide, centella asiatica, and CBD extract.
The company operates a hybrid go-to-market combining a Shopify-powered DTC storefront (hellosundayspf.com, free shipping over £30) with a wholesale channel and third-party retail stockists, reaching customers in over 30 countries. Customer segments are organized by skin type and use case (oily/acne-prone, sensitive, dry, and general consumers), with a dedicated VAT-free routine bundle initiative in the UK where the company absorbs 20% VAT to lower price barriers. Marketing is digital-first, emphasizing Instagram, TikTok, blog/educational content, an SPF quiz, and email capture with a 15% first-order incentive.
The business model is straightforward product sales (one-time purchase, no subscription layer disclosed) with no institutional funding rounds, no parent company, and 11 employees. Strategic positioning hinges on making daily SPF usage accessible and comfortable through lightweight, multi-functional formulas — notably a "Bring the Sun" philosophy aimed at cooler climates where SPF adoption is low. Distribution is supplemented by editorial endorsements (Sali Hughes, Glamour, The Independent) and one retailer-awarded hero product (Look Fantastic).
Hello Sunday firmographics
Firmographics- Name
- Hello Sunday
- Legal name
- Hello Sunday SPF
- Website
- https://hellosundayspf.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hello Sunday is a UK-based DTC skincare brand founded in 2018 that sells multifunctional SPF-skincare hybrids (moisturisers, serums, primers, lip balms, sun sticks) priced $13–$35 to consumers across 30+ countries through its Shopify store and wholesale stockists.
- Ownership category
- akta.pro rank
Hello Sunday industry classification
Industry- Product category
- Sun Care Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Sunscreen (Face) (CRABAHAA)
- akta.pro secondary industries
- Sun Protection Lip Care (SPF Lip Balms) (CRABAHAK), Sunscreen (Body) (CRABAHAB), SPF Cosmetics & Daily Wear (Tinted SPF, BB/CC, SPF Primers) (CRABAHAL), After-Sun Care (Soothing & Repair) (CRABAHAF), Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN), Sensitive Skin & Barrier Repair (CRABAAAG), Chemical Sun Protection (CRABAHAD)
Keywords
Hello Sunday business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct product sales: Direct-to-consumer sales of SPF and skincare products through their e-commerce website. Products include moisturisers, serums, primers, lip balms, hand creams, body products, and face masks at price points ranging from $13 to $35.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product purchases at various price points |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hello Sunday product offering
Product offeringCore offering
Hello Sunday designs, produces (in Spain under EU regulation), and sells multifunctional SPF-infused skincare products that combine high-factor sun protection (SPF30–SPF50 broad-spectrum UVA/UVB) with skincare actives such as Hyaluronic Acid, Vitamin C, Carnosine, Centella Asiatica, and CBD Extract. The product range spans moisturizers, serums, primers, lip balms, hand creams, sun sticks, reapplication mists, after-sun masks, and self-tanning drops, plus curated bundle sets.
Product overview
Hello Sunday is a multifunctional skincare brand powered by SPF, offering a comprehensive portfolio of high-protection sunscreen and skincare products. The product lineup includes SPF moisturisers (The Everyday One, The Everyday One Mineral, The Matte One), SPF primers (The Illuminating One, The Invisible One), SPF serums (The One That's a Serum), SPF lip balms (The One For Your Lips, Tinted Lip Balm SPF50), SPF hand creams (The One For Your Hands), SPF sun sticks (The Take-Out One Invisible, The Take-Out One SPF 50, The Shimmer One), SPF reapplication mists (The Retouch One), and specialized treatments (The Recovery One After-Sun Mask, The Self Tan One Tanning Drops). Products range from SPF 30 to SPF 50, offering UVA/UVB protection, blue light protection, and various skincare benefits including hydration, brightening, mattifying, and soothing properties. The brand also offers curated bundles including VAT-free routine sets. Hello Sunday positions itself as bridging the gap between suncare and skincare with effortless, everyday formulas designed for all skin types.
Differentiator
Problem solved
Functional benefit
Products and services
- Tinted Lip Balm SPF50
- The Retouch One Reapplication Mist SPF 30 with Niacinamide
- The Illuminating One SPF 50 Glow Makeup Primer with Hyaluronic Acid
- The Everyday One Face Moisturiser SPF 50 with Hyaluronic Acid
- The One For Your Lips SPF 50 Lip Balm with Squalane
- The One For Your Hands SPF 30 Hand Cream with Hyaluronic Acid
- The One That's a Serum SPF 50 Hydrating and Brightening Vitamin C Serum
- The Everyday One Mineral SPF 50 Non-Comedogenic Moisturiser with Centella Asiatica
- The Take-Out One Invisible Sun Stick SPF 30 with Hyaluronic Acid
- The Take-Out One SPF 50 Invisible Sun Stick, Sweet Vanilla
- The Shimmer One Mineral Glow Stick SPF 45 with Hyaluronic Acid
- The Invisible One SPF 50 Sunscreen + Primer with Hyaluronic Acid
- The Matte One Sebum Control Face Moisturiser with CBD Extract
- The Recovery One After-Sun Glow Face Mask with Centella Asiatica
- The Self Tan One Buildable Tanning Drops with Vitamin C
- The Essential One - VAT Free Bundle
- The Glow Trio - VAT Free Bundle
- The Essential Duo - VAT Free Bundle
- The Everyday Duo - VAT Free Bundle
Quantifiable outcome
- 93.3% recyclable products, aiming for 100% by end of next year
Companies that use Hello Sunday
Customer profileSegments4 records
Ideal customer profiles4 records
Hello Sunday technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hello Sunday partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Hello Sunday competitors and assessment
Company assessmentBroad incumbents
- La Roche-Posay: L'Oréal-owned dermatologist skincare brand with a deep SPF lineup (Anthelios, UVMune 400). Competitor on shelf in sensitive/acne-prone SPF categories where Hello Sunday plays, but vastly larger portfolio and global retail footprint.
- Paula's Choice: Skincare-first brand that has expanded into daily SPF (e.g., Resist SPF, Clear SPF). Overlaps with Hello Sunday on ingredient-led, science-positioned skincare with sun protection as a routine step.
- Drunk Elephant: Premium biocompatible skincare brand (Shiseido-owned) with SPF moisturisers and serums. Comparable premium DTC positioning and ingredient-led marketing to Hello Sunday.
Direct peers
- Ultra Violette: Australian premium SPF skincare brand offering daily-wear face SPFs (sunscreen serums, primers, mists) and a similar editorial/beauty-press-led marketing playbook. Direct competitor in the 'skincare powered by SPF' category.
- Supergoop!: US-based multifunctional SPF skincare brand built around 'daily SPF' with serums, moisturisers, primers and mists. Closely comparable to Hello Sunday on product positioning, target customer (skincare-first SPF user) and DTC-plus-retail GTM.
- Coola: Clean-beauty suncare brand with face serums, moisturisers and mineral SPFs. Comparable in the 'clean/vegan SPF skincare' segment Hello Sunday competes in.
- Vacation Inc. DTC sunscreen and after-sun brand combining playful branding with multifunctional SPF skincare. Comparable on DTC-first model, lifestyle branding, and face/body SPF assortment.
- Naked Sundays: DTC SPF brand with hybrid skincare/makeup positioning (tinted SPFs, SPF lip balms, glow sticks). Highly comparable format mix and target demographic to Hello Sunday.
Emerging players
- Skin Rocks (Caroline Hirons): Founder-led skincare brand with SPF products (Sun Block, daily SPFs) marketed to UK skincare enthusiasts. Highly comparable on UK founder-led, education-driven GTM motion.
- Isle of Paradise: Self-tan and sun-prep skincare brand with hybrid colour/SPF products. Overlaps with Hello Sunday's tanning drops and after-sun/glow mask category entries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Hello Sunday social profiles
Digital presenceHello Sunday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello Sunday leadership team
Management profileNumber of profiles
Profiles1 record
Hello Sunday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello Sunday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello Sunday
What does Hello Sunday do?
Hello Sunday designs, produces (in Spain under EU regulation), and sells multifunctional SPF-infused skincare products that combine high-factor sun protection (SPF30–SPF50 broad-spectrum UVA/UVB) with skincare actives such as Hyaluronic Acid, Vitamin C, Carnosine, Centella Asiatica, and CBD Extract. The product range spans moisturizers, serums, primers, lip balms, hand creams, sun sticks, reapplication mists, after-sun masks, and self-tanning drops, plus curated bundle sets.
Is Hello Sunday a public or private company?
Hello Sunday is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hello Sunday founded?
Hello Sunday was founded in -1. It employs 11 to 50 people.
How does Hello Sunday make money?
One revenue line is on record: direct product sales.
Who are Hello Sunday's main competitors?
Broad incumbents on record are La Roche-Posay, Paula's Choice and Drunk Elephant. Direct peers are Ultra Violette, Supergoop!, Coola, Vacation Inc. and Naked Sundays. Emerging players are Skin Rocks (Caroline Hirons) and Isle of Paradise.
Does Hello Sunday have an API?
No public API is recorded for Hello Sunday.
What industry is Hello Sunday in?
Hello Sunday's product category is Sun Care Skincare. Its primary akta.pro industry code is CRABAHAA, Sunscreen (Face), with a secondary code of CRABAHAK, Sun Protection Lip Care (SPF Lip Balms). Its NAICS code is 456120 and its SIC code is 2844.