Naked Sundays

Name

Naked Sundays

Legal name

Lily Harper Int DBA Naked Sundays US

Website

https://nakedsundays.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Sun Care and Skincare Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

SPF Cosmetics & Daily Wear (Tinted SPF, BB/CC, SPF Primers) (CRABAHAL)

akta.pro secondary industries

Sunscreen (Body) (CRABAHAB), Sun Protection Lip Care (SPF Lip Balms) (CRABAHAK), Sun Protection for Hair & Scalp (SPF Sprays, UV Shields) (CRABAHAM), Body & All-Over Color (Body Makeup, Leg/Body Tint, Glitter, Shimmer Oils) (CRABACAG)

Keywords

• Mineral sunscreen products
• Tinted SPF cosmetics
• Skincare sun protection
• SPF makeup hybrids
• Australian beauty brand

Headquarters

HQ city

Penshurst

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Direct-to-consumer sales through owned e-commerce websites (AUS and US), generating revenue from SPF sunscreens, tinted SPFs, makeup-SPF hybrids, lip SPF, fragrances, and accessories. Products sold individually and in bundles at various price points.
2. Retail Distribution: Wholesale supply to major retail partners including Ulta Beauty (US), Boots (UK), Sephora UK, and Mecca Beauty (Australia/NZ). Products available in physical retail locations and partner e-commerce platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Naked Sundays is an Australian SPF-first skincare brand that designs, manufactures, and sells multi-tasking SPF50 sunscreen products that combine broad-spectrum sun protection with skincare actives (peptides, hyaluronic acid, Kakadu Plum, Centella Asiatica, squalane) and makeup aesthetics (tinted foundation, priming lotion, blush/bronzer sticks, lip oils and balms). Its core range spans face SPF (BeautyScreen™ SPF50 Foundation Tint in 15 shades, CabanaMilk™ Mineral Priming Barrier Fluid, CabanaClear™ Water Gel Serum, BeautyBarrier™ Mineral Priming Lotion, Hydrating Glow Mist, Clear Glow Sun Stick, Shimmer Mist), body SPF (Antioxidant Body Crème), lip SPF (PoutScreen™ Lip Treatment, Glow + Go Lip Oils), Glow Balm Mineral Peptide Sticks, a signature three-scent fragrance collection, world-first hair/scalp SPF products, and branded application accessories. Products are sold direct-to-consumer via owned Australian and US websites and through wholesale retail partnerships with Ulta Beauty (US), Boots and Sephora UK (UK), and Mecca Beauty (Australia/NZ).

Product overview

Naked Sundays is an Australian SPF-first skincare brand specializing in multi-purpose products that combine sun protection with skincare and makeup benefits. The core product portfolio centers on SPF50 face sunscreens including BeautyScreen™ SPF50 Peptide Foundation Tint (a viral tinted foundation with 15 shades), CabanaMilk™ Mineral Priming Fluid, CabanaClear™ Water Gel Serum, and Hydrating Glow Mist. The brand extends into SPF makeup with Glow Balm Peptide Sticks (bronzer/blush), PoutScreen™ lip treatments, and body sunscreens. A fragrance collection featuring three summer scents and lifestyle accessories including SPF brushes, cosmetics fridge, and travel cases complement the offering. All products are vegan, cruelty-free, dermatologically tested, and designed for daily use.

Differentiator

Problem solved

Functional benefit

Brands

• BeautyScreen: SPF50 Peptide Foundation Tint - a tinted sunscreen foundation offering broad-spectrum protection with skincare benefits including Polyglutamic Acid, Peptides, and Olive-Derived Squalane. Available in 15 flexible shades.
• CabanaMilk
• CabanaClear
• BeautyBarrier
• PoutScreen
• Glow Balm
• Scents of Summer

Products and services

• BeautyScreen SPF50 Peptide Foundation Tint A buildable skin tint offering SPF50 broad-spectrum sun protection, blue light defense, and skincare benefits including Polyglutamic Acid, Peptides, and Olive-Derived Squalane; available in 15 flexible shades with PA++++ UVA protection.
• CabanaMilk Mineral Priming Barrier Fluid SPF50 A milky mineral SPF50 primer that can be used solo to protect and lock in hydration or as a priming step before makeup; provides broad-spectrum sun protection with a lightweight, non-greasy finish.
• CabanaClear Water Gel Serum SPF50 An invisible water gel serum that acts as moisturizer, serum, and sunscreen in one, boosting hydration with hyaluronic acid and Kakadu Plum while providing broad-spectrum SPF50 protection.
• CabanaClear Water Gel Serum SPF50 Illuminating An illuminating version of the CabanaClear water gel serum with added glow-enhancing micro-pigments; provides the same SPF50 protection and hydration benefits with a luminous finish.
• Hydrating Glow Mist Top Up Spray SPF50 An award-winning invisible spray mist for reapplying SPF throughout the day; protects and hydrates skin while enhancing makeup with a luminous glow and contains Pentavitin for hydration.
• BeautyBarrier Mineral Perfecting Priming Lotion SPF50 A smoothing, skin-perfecting primer with broad-spectrum mineral SPF50; contains Centella Asiatica (Cica) for skin barrier support, Zinc Oxide for protection, and Watermelon Extract for hydration, with a soft-focus blurring finish.
• SPF50 Glow Balm Mineral Peptide Stick Hybrid bronzer-blush sticks infused with SPF50 and peptides, available in multiple shades (Dusty Rose Pink, Pink Pop, Bronze); provides lightweight, buildable color while delivering mineral sun protection without white cast.
• PoutScreen SPF50 Lip Treatment SPF50 lip treatments in three shades (Darling, Love Letter, Midnight Kiss); lightweight, non-sticky formula with no sunscreen taste, providing skincare benefits while protecting lips.
• SPF50 Glow + Go Lip Oil Hydrating SPF50 lip oils in Watermelon and Salted Caramel flavors; provides sun protection for lips while delivering glossy, nourishing color.
• SPF50 Clear Glow Sun Stick A clear, mess-free stick sunscreen for face and body with broad-spectrum SPF50+ formula that soaks into skin seamlessly via an easy stick applicator for on-the-go reapplication.
• Golden Glow Shimmer Mist SPF50 A shimmer sunscreen top-up spray with subtle illuminating micro-pigments for an all-over glow; provides broad-spectrum SPF50 protection while giving skin a lit-from-within radiance.
• SPF50 Antioxidant Body Sunscreen Crème A body sunscreen with broad-spectrum SPF50 and skin-loving ingredients like Kakadu Plum and Vitamin E; provides antioxidant protection while defending against UV rays.
• Naked Sundays Hair & Scalp SPF (UV Hair Protectant Mist and Beach Day All Over Water Mist) World-first SPF products for hair and scalp, including UV Hair Protectant Mist and Beach Day All Over Water Mist, addressing the gap where 13% of skin cancers occur on the scalp; alcohol-free with nourishing ingredients.
• Naked Sundays Fragrance Collection (Scents of Summer) Signature fragrance line featuring three summer scents — 'Late Checkout' (Coconut, frangipani & vanilla), 'Out of Office' (Pear, coconut & peach), and 'Cool Down' (Cucumber & aloe) — available as Eau de Toilette (50ml) and body lotions, with duos and bundles.
• SPF BFF Brush A flat-top synthetic brush designed specifically for smooth, flawless sunscreen application; helps ensure even coverage when applying SPF products.
• Holographic SPF Foundation Buffing Brush A holographic-finish brush for buffing and blending SPF foundation and tinted sunscreens; features soft synthetic bristles for smooth, streak-free application.
• Gold SPF BFF Brush A premium gold-handled brush for SPF application, matching the quality of the standard SPF BFF brush with a luxury finish.
• Lilac CabanaCooler Cosmetics Fridge A lilac-colored mini fridge designed to store skincare and SPF products, keeping products cool for a refreshing application experience.
• First Class Carry-On Case A pink carry-on suitcase designed to hold Naked Sundays SPF products and accessories for travel.

Quantifiable outcome

• Over 1 million customers worldwide
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sephora UKcoreChannel Partner/ Reseller/ Distributor · 1 April 2025UK luxury beauty retailer collaboration including West London pop-up event on April 29, 2025 at Sephora White City. Event featured product exploration, founder meet-and-greet, and complimentary gifts.
• Ulta BeautycoreChannel Partner/ Reseller/ Distributor · 1 March 2025Major US retail partnership for nationwide distribution through Ulta Beauty's 1,400+ stores and e-commerce platform. Products launched in March 2025 with dedicated shelf space and brand visibility.
• BootscoreChannel Partner/ Reseller/ Distributor · 1 March 2025UK pharmacy and beauty retail partnership. Naked Sundays products including SPF50 Hydrating Glow Mist and Mineral Sunscreen launched in Boots, with initial products quickly selling out.
• Chamberlain CoffeeminorStrategic or Co-development Partner · 1 January 2025Limited edition collaboration with Emma Chamberlain's Chamberlain Coffee brand, featuring co-branded product collection.
• Mecca BeautycoreChannel Partner/ Reseller/ DistributorAustralian premium beauty retailer partner with dedicated Naked Sundays sections. Includes TerraCycle recycling program for empty product packaging in stores.
• TerraCycleminorStrategic or Co-development PartnerRecycling partnership allowing customers to drop empty Naked Sundays packaging at MECCA stores in Australia & New Zealand for TerraCycle processing and repurposing.
• Australian Skin Cancer FoundationminorStrategic or Co-development PartnerCharitable partnership supporting melanoma research and prevention initiatives. Brand runs yearly 'Check Your Spots' campaign encouraging Australians to get skin checks.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Vacation: US sunscreen brand with playful aesthetic positioning. Comparable SPF-meets-lifestyle positioning, also named in the same regulatory scrutiny, and a core competitor on Ulta Beauty shelves.
• Supergoop: US SPF-first beauty brand with a similar positioning of skincare-makeup-SPF hybrids. Directly comparable product structure (tinted SPFs, primers, sticks, mists) and named in the same regulatory scrutiny event as Naked Sundays.
• Ultra Violette: Australian SPF-meets-skincare brand with comparable tinted SPFs and sunscreens. Same Australian origin, similar demographic targeting, and named alongside Naked Sundays in the recent SPF efficacy investigation.
• Go-to: Australian skincare brand explicitly named as a Naked Sundays competitor. Comparable lightweight, multi-tasking beauty positioning targeting similar consumer demographics in the Australian market.
• Conserving Beauty: Explicitly named competitive rival of Naked Sundays. Operates in the clean-beauty SPF-tinted segment with overlapping product formats and target consumer.

Broad incumbents

• EltaMD: Established dermatologist-recommended SPF brand distributed in dermatology channels, medical aesthetics, and major retailers. Broad incumbent with overlapping mineral-SPF and skincare-hybrid product lines.
• La Roche-Posay: L'Oréal-owned dermatological skincare brand with leading Anthelios SPF franchise. Broad incumbent with the capital, R&D, and shelf leverage to dominate beauty-SPF category at scale.
• Drunk Elephant: Acquired by Shiseido, this ingredient-led skincare brand overlaps in the SPF-meets-skincare positioning and was a Sephora/Ulta category leader before its acquisition. Useful comparable for what a beauty-SPF adjacency exit looks like.

Emerging players

• Refy: Beauty brand with SPF-adjacent complexion products. Comparable prestige beauty positioning and celebrity-led launch playbook, with category-traversing extensions similar to Naked Sundays.
• Canopy: Beautifully-positioned brand offering complexion products with SPF benefits. Similar community-led and Sephora-partnered go-to-market motion to Naked Sundays' premium retail expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/NakedSundaysSPF
• YouTubeyoutube.com/@Naked_Sundays
• Facebookfacebook.com/NakedSundaysSPF
• LinkedInlinkedin.com/company/naked-sundays-spf
• Instagraminstagram.com/naked_sundays
• TikToktiktok.com/@naked_sundays

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naked Sundays