HENDERSON SELECTIONS, LLC

What HENDERSON SELECTIONS, LLC does

Henderson Selections, LLC is a Texas-based wine distributor established in 2012 and headquartered at 9101 Wall St., Suite 350, Austin, TX 78754. The company represents small, family-owned wine producers (vignerons) from the United States, Australia, Austria, Chile, France, Italy, Slovenia, Spain, and Switzerland, organizing its portfolio by country of origin and curated producer rather than by mass-market brand. Henderson Selections has explicitly positioned its portfolio around a consumer shift away from 'Robert Parker styled' wines toward wines that are harvested earlier, less manipulated, and lower in alcohol content, drawing from regions such as Burgundy, Champagne, Loire, Rhône (France); Piedmont, Tuscany, and Etna (Italy); Priorat and Castilla y Leon (Spain); Wachau and Kremstal (Austria); and McLaren Vale, Geelong, and Clare Valley (Australia).

The company operates as a regional wholesale distributor, moving wine from its represented producers and import partners — including Becky Wasserman, Circovino, European Cellars, Hudson Wine Brokers, Oliver McCrum, Paris Wine Company, Savio Soares Selections, and Terrunos — to Texas retailers, restaurants, and wine shops. Its go-to-market is therefore a multi-tier distribution model: Henderson Selections sits between small overseas producers (often accessed via specialty importers) and on-premise/off-premise Texas accounts. The company is privately held, independently owned, has no disclosed parent, and operates with a small team of approximately five employees.

Henderson Selections' business model generates revenue through standard wholesale distribution margins on the wine it sells into the Texas trade. Pricing is not publicly disclosed. The company has signaled geographic expansion to New York and New Jersey via a 'Coming Soon' notice on its website, indicating an intent to extend its curated distribution model beyond its current Southwest U.S. footprint. No technology platform, digital product, or AI/ML capability is associated with the business; its competitive posture rests on producer curation, importer relationships, and Texas-specific distribution access.

Name

HENDERSON SELECTIONS, LLC

Legal name

Henderson Selections, LLC

Website

https://hendersonselections.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Henderson Selections, LLC is a Texas-based wine distributor established in 2012 that represents small, family-owned wine producers from nine countries, distributing their wines to retailers, restaurants, and wine shops in Texas with planned expansion to New York and New Jersey.

Ownership category

akta.pro rank

Product category

Wine Distribution

NAICS

Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Wine distribution services
• Fine wine wholesaler
• Small producer wine importing
• Beverage distribution Texas
• Wine portfolio curation

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels1 record

Core offering

Henderson Selections is a Texas-based wine distributor that represents small, family-owned wine producers from the United States, Australia, Austria, Chile, France, Italy, Slovenia, Spain, and Switzerland. The company curates and distributes a portfolio of earlier-harvest, low-intervention, lower-alcohol wines to retailers, restaurants, and consumers in Texas, with expansion planned to New York and New Jersey.

Product overview

Henderson Selections is a Texas-based wine distributor established in 2012, representing small wine producers (vignerons) and family businesses from the United States, Australia, Austria, Chile, France, Italy, Slovenia, Spain, and Switzerland. The company curates and distributes a portfolio of wines focused on earlier harvest, lower manipulation, and lower alcohol content, reflecting the shift in American wine consumer preferences away from traditional 'Robert Parker styled' wines. Henderson Selections' product portfolio is organized by country of origin and producer, featuring wines from dozens of small family wineries across multiple regions including California, Oregon, and Washington (US); McLaren Vale, Geelong, and Clare Valley (Australia); Wachau and Kremstal (Austria); Burgundy, Champagne, Loire, and Rhône (France); Piedmont, Tuscany, and Etna (Italy); Priorat and Castilla y Leon (Spain); and others. The company operates in Texas with expansion planned for New York/New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Distribution Service Wholesale distribution of a curated portfolio of wines from small, family-owned producers across the United States, Australia, Austria, Chile, France, Italy, Slovenia, Spain, and Switzerland to retailers, restaurants, and wine shops in Texas, with expansion planned to New York and New Jersey.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Polaner Selections: A specialty wine importer/distributor based in the U.S. representing small family-owned producers across Europe. Directly comparable business model and curatorial philosophy to Henderson Selections.
• Skurnik Wines: A family-owned specialty wine importer and distributor representing small producers from France, Italy, Austria, and elsewhere. Direct comparable as a regional specialty distributor with a curated, low-intervention book serving fine-wine restaurants and retailers.
• Louis/Dressner Selections: A pioneering natural and low-intervention wine importer/distributor. Highly comparable curatorial thesis (low-intervention, terroir-driven) and supplier roster overlap with Henderson Selections' stated positioning.
• Becky Wasserman & Co: A specialty wine importer focused on small French producers, listed as a partner importer on Henderson Selections' website. Operates as both an importer and as a supplier to specialty distributors like Henderson Selections across the U.S.
• T. Edward Wines: A specialty wine distributor focused on small producers in New York and other markets. Comparable specialty distributor with similar curatorial approach, useful benchmark as Henderson Selections expands into the Northeast.
• European Cellars: A wine importer specializing in Austrian, German, and other European estates, listed on Henderson Selections' Importers page. Operates as a parallel specialty importer/distributor in the U.S. fine-wine market.
• Savio Soares Selections: A boutique wine importer representing small Portuguese, Italian, and other European producers, listed as a partner on Henderson Selections' site. Comparable as a small-portfolio specialty importer working with family-owned vignerons.
• Paris Wine Company: A Burgundy-focused importer, listed as a partner on Henderson Selections' site. Comparable as a small-specialist importer operating in the same supply chain, serving overlapping fine-wine accounts.
• Oliver McCrum Wine & Spirits: An importer and distributor focused on small, artisanal European producers, listed on Henderson Selections' site. Comparable specialty-distributor business model with similar producer relationships and account base.

Regional players

• Hudson Wine Brokers: A New York-based wine importer/broker listed on Henderson Selections' Importers page. Comparable supplier role, but operates primarily in the Northeast U.S. — relevant as Henderson expands into NY/NJ.

Market position

Weaknesses1 record

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/henderson-selections-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HENDERSON SELECTIONS, LLC