G. Henauers Sohn AG

What G. Henauers Sohn AG does

G. Henauers Sohn AG, trading as Henauer Kaffee, is a fourth-generation Swiss specialty coffee roastery founded in 1896 and headquartered in Höri, Zürich. The company sources green coffee through direct partnerships with cooperatives in Brazil (APAS), Uganda (ACPCU), Burundi (Long Miles Coffee Project), and a Demeter-certified farm in Mexico (Finca Irlanda), then roasts and distributes a portfolio spanning classic blends (Bacio d'Amore, Romeo, Irlanda Crema), single-origin specialty coffees under the P14 line, E.S.E. pads, decaffeinated options, and an extensive tea catalogue including Solaris.Tea organic bagged and loose-leaf products. Underlying operations combine traditional roasting expertise with modern roasting technology; the company holds Demeter, Bio, and Fairtrade certifications and is an authorized Specialty Coffee Association (SCA) Education Partner.

The business operates across three go-to-market motions: a direct-to-consumer e-commerce storefront (henauer-kaffee.ch) with roastery-direct pickup, an enterprise/B2B field-sales motion serving Swiss gastronomy and hospitality with consulting, training, and recurring supply, and a White Label OEM service offering three engagement tiers for businesses selling coffee under their own brand. Revenue is generated primarily through unit-priced retail sales (coffee beans, pads, tea, and third-party barista accessories), recurring B2B supply plus SCA-certified barista training, a single recurring subscription (P14 Specialty Coffee half-year), and White Label/licensing-style contracts. Pricing is denominated in Swiss Francs with free shipping above CHF 100 and delivery restricted to Switzerland (excluding Liechtenstein).

Strategically, the company is family-owned (managed by Philipp Henauer as Geschäftsführer), privately held, and operates with a very small team of approximately six employees. It has no external investors, no acquisitions or divestitures on record, no subsidiaries, and no public equity listing. The strategic posture is incremental and defensible: deepening certifications, expanding into adjacent categories (accessories, subscriptions, gifts), and broadening B2B monetization through White Label production, all within a strictly Swiss geographic footprint.

Name

G. Henauers Sohn AG

Legal name

G. Henauers Sohn AG

Website

https://henauer-kaffee.ch

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

1–10 employees

Short description

Henauer Kaffee is a fourth-generation Swiss specialty coffee roastery founded in 1896 in Höri, Zürich, serving Swiss consumers, gastronomy businesses, and White Label brand owners through e-commerce, B2B field sales, and certified coffee and tea products.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529), Food Manufacturing (311)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Coffee retail
• Barista equipment supply
• White label coffee
• Gastronomy coffee consulting

Headquarters

HQ city

Höri

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Coffee Sales: Sale of roasted coffee products (beans, grounds, pads) including classical blends, specialty coffees (P14 line), and certified coffees (Bio, Demeter, Fairtrade).
2. Tea Sales: Sale of loose leaf teas (Offentee) and bagged teas, including Solaris.Tea premium organic teas and own blends.
3. Barista Equipment & Accessories: Sale of barista tools, accessories, cleaning products, and merchandise including tampers, scales, kettles, and coffee storage.
4. Subscription Services: P14 Specialty Coffee subscription delivering monthly specialty coffees for six months.
5. B2B Gastronomy Services: Consulting, quality assurance, barista training, and ongoing coffee/tea supply for gastronomy businesses including restaurants, cafes, and hotels.
6. White Label Production: Custom coffee roasting and packaging services for businesses selling coffee under their own brand name.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

G. Henauers Sohn AG is a traditional Swiss coffee roastery that roasts, packages, and sells specialty and classic coffee blends, organic and Fairtrade-certified teas, and professional barista accessories. It operates an online shop for retail customers and a dedicated B2B division that provides white-label roasting services, gastronomy consulting, barista training, and quality assurance to hospitality businesses across Switzerland.

Product overview

G. Henauers Sohn AG operates as a traditional Swiss coffee roastery established in 1896, offering a unified product portfolio centered on specialty coffees, teas, barista accessories, subscriptions, and B2B services. The core offering comprises roasted coffee products (classic blends like Bacio d'Amore and Romeo, P14 specialty single-origin coffees, certified organic and Demeter coffees, E.S.E. pads, and decaffeinated options), a comprehensive tea range including Solaris.Tea organic bagged and loose-leaf varieties, professional barista tools and accessories (scales, tampers, kettles, brewing equipment from brands like Fellow, HARIO, and AeroPress), subscription services (P14 Specialty Coffee half-year subscription), gift options (gift baskets, gift cards), and B2B white label roasting services with three engagement models (All-In, customer-supplied green coffee, existing portfolio) plus gastronomy consulting, training, and quality assurance services.

Differentiator

Problem solved

Functional benefit

Brands

• P14 Specialty Coffees: Premium specialty coffee line featuring rare and exceptional coffee origins
• Solaris.Tea

Products and services

• Henauer Roasted Coffee (Kaffee) Freshly roasted coffee beans and pads in classic blends, P14 specialty single-origin, and certified Demeter/Bio/Fairtrade varieties, sold to Swiss retail and wholesale customers through the online shop and B2B channels.
• Henauer Tea Range (Tee) Loose-leaf and bagged teas including Solaris.Tea organic varieties, green, black, white, rooibos, herbal, and fruit teas, plus gift boxes such as the Holz Geschenkbox and Bambus Geschenkbox.
• Barista Tools & Accessories (Zubehör) Professional barista equipment and accessories including scales, tampers, kettles (Fellow, Brewista), grinders, AeroPress brewers, HARIO items, JoeFrex tools, Rhino Coffee Gear, storage containers (Airscape), cleaning products, drinkware, and Henauer-branded merchandise.
• P14 Specialty Coffee Half-Year Subscription Recurring monthly delivery subscription of 250g P14 specialty single-origin coffees over a six-month period, targeted at Swiss specialty coffee enthusiasts seeking curated, rare origins.
• White Label Coffee Production B2B custom roasting and packaging service for companies and brand owners who want to sell coffee under their own brand, with three service levels: full-service (sourcing, roasting, packaging, shipping), customer-supplied green coffee roasting, and bottling from Henauer's existing product range.
• Gastronomy Consulting & Barista Training B2B consulting, workflow optimization, quality assurance, and SCA-affiliated barista training (from basic to diplomated professional courses) delivered to Swiss gastronomy businesses including restaurants, cafés, and hotels, alongside recurring coffee and tea supply.

Quantifiable outcome

• Multiple certifications including Bio, Demeter, and Fairtrade ensuring product quality and ethical sourcing

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Solaris.TeacoreChannel Partner/ Reseller/ DistributorHenauer Kaffee serves as the Swiss distribution partner for Solaris.Tea, an Irish family-owned company producing 100% biologically grown teas. Solaris.Tea specializes in whole leaf teas including black, green, herbal, and fruit teas, as well as special Chakra blends, all without artificial flavors or additives.
• Specialty Coffee Association (SCA)coreStrategic or Co-development PartnerHenauer Kaffee is an official education partner and member of the SCA, offering training programs from basic barista courses to SCA diplomated professional courses.
• Long Miles Coffee ProjectminorStrategic or Co-development PartnerPartnership with Long Miles Coffee Project for sourcing specialty coffees from Burundi, specifically the Gaharo 7 coffee from the Bukeye Washing Station.
• APAS Cooperative (Brazil)minorStrategic or Co-development PartnerFairtrade-certified cooperative in São Gonçalo do Sapucaí, Brazil, representing 69 small-scale farmers for Romeo coffee sourcing.
• ACPCU Cooperative (Uganda)minorStrategic or Co-development PartnerCooperative in Uganda focused on promoting women in the coffee sector, supplying Robusta beans for Romeo blend.
• Finca Irlanda (Bernd Peters)minorStrategic or Co-development PartnerDirect partnership with Finca Irlanda in Chiapas, Mexico, managed by Bernd Peters, for Demeter-certified Irlanda Crema coffee.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• The Barn Coffee Roasters: Berlin-based specialty coffee roastery with DTC e-commerce, cafés and a strong European brand. Comparable as a third-wave specialty roaster with DTC subscription model and direct trade focus, though operates in DACH rather than Switzerland.
• Subscription Kaffee AG: Swiss DTC subscription coffee brand roasting in Switzerland and selling specialty single-origins on subscription. Comparable through subscription model and Swiss specialty positioning, though lacks Henauer's B2B gastronomy and white-label footprint.

Broad incumbents

• illycaffè S.p.A. Italian premium coffee brand with global distribution including Switzerland, serving gastronomy and retail. Comparable as a premium specialty coffee competitor with strong brand equity in the Swiss gastronomy channel.
• Café Royal (Delica AG / Migros): Heritage Swiss coffee brand owned by Delica/Migros producing capsules, beans and ground coffee for retail and foodservice. Competes in the same Swiss market with broader scale, capsule format, and retail distribution that Henauer does not match.
• Lavazza S.p.A. Large Italian coffee roaster with a global Swiss presence across retail, foodservice and hospitality. Comparable as a wide-portfolio coffee incumbent competing for the same gastronomy and retail customers in Switzerland.

Direct peers

• Solaris.Tea: Irish family-owned organic tea producer distributed in Switzerland by Henauer Kaffee. Comparable as a complementary tea partner brand sold through Henauer's channels, sharing the organic, no-additive positioning and small-batch artisan profile.
• Stoll Kaffee Rösterei AG: Traditional Swiss coffee roaster based in Thalwil, supplying gastronomy and private customers with classic and specialty blends. Closely comparable as a heritage Swiss roastery with B2B and DTC channels and similar pricing structure.
• Blaser Café AG: Swiss traditional coffee roastery based in Bern, founded in 1932, serving gastronomy, retail and B2B with classic and specialty coffees. Directly comparable as a long-established Swiss roastery serving the same domestic market with a similar product portfolio.
• Mövenpick Kaffee (JDE Peet's): Swiss-origin coffee brand known for its heritage roastery tradition and B2B gastronomy focus. Comparable as a domestically recognized traditional Swiss roastery, though at substantially larger scale and with broader distribution.

Regional players

• La Marzocco S.r.l. Premium Italian espresso machine manufacturer with strong Swiss distribution and training presence. Adjacent comparable as a specialty coffee ecosystem player serving the same Swiss gastronomy customers with equipment and education, though not a roaster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@henauerkaffee233
• Facebookfacebook.com/henauerkaffee
• Instagraminstagram.com/henauerkaffee
• LinkedInlinkedin.com/company/g.-henauers-sohn

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G. Henauers Sohn AG