Henderson Coffee Corporation

What Henderson Coffee Corporation does

Henderson Coffee Corporation operates as a brand and product collection within Ronnoco Coffee's custom beverage solutions business. The company offers 100% Arabica coffee, with a catalog of over 35 private blends and over 300 coffee offerings, alongside adjacent beverages including custom blended sweet and flavored iced teas, lemonade, cappuccino, and hot chocolate. Its products are positioned as premium, customized beverage solutions rather than commodity coffee.

The business serves two primary customer tiers. The B2B core targets convenience stores, food service operators, and office coffee accounts, with a value proposition centered on full-service managed beverage programs; the company markets a 24/7/365 service model that handles roasting and delivery so the customer does not have to manage the supply chain. A secondary set of consumers purchases through a Shopify-powered e-commerce storefront and a 'Shop Local' program with named regional grocery partners Dierbergs, Schnucks, and Midtowne Market. Distribution is hybrid: direct sales supplemented by third-party distributors across the United States, giving the brand national service coverage.

Revenue mechanics combine direct product sales (private label and proprietary brands) with private label programs that allow retailers to offer their own branded coffee SKUs. Pricing is not publicly disclosed. The company holds PCI DSS compliance for its online store and uses billtrust for online bill pay. Reported headcount is 11 employees at the Henderson Coffee Corporation entity level, and no independent revenue, funding, or ownership structure is disclosed in the source material beyond its positioning as a brand under Ronnoco Coffee.

Name

Henderson Coffee Corporation

Legal name

Henderson Coffee Corporation

Website

https://hendersoncoffee.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Henderson Coffee Corporation is a brand under Ronnoco Coffee that provides custom beverage solutions, including 100% Arabica coffee and over 300 coffee offerings, to B2B customers (convenience stores, food service, office coffee) and consumers through e-commerce and regional grocery partners across the United States.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Coffee and Beverage Product Sales: Direct sales of roasted coffee and complete beverage solutions to business customers (convenience stores, food service, offices) and consumers through e-commerce and retail partners.
2. Private Label Programs: Custom branded coffee programs for retail partners like Dierbergs and Schnucks

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Henderson Coffee Corporation sells roasted coffee and custom beverage solutions, including 100% Arabica coffee, cappuccino, custom blended iced teas, lemonade, and hot chocolate. The company supplies business customers in convenience stores, food service, and office channels, while also offering private label programs for retail partners and direct-to-consumer sales through e-commerce and local grocery partners.

Product overview

Ronnoco operates as a custom beverage solutions provider offering a portfolio of products and services. Henderson Coffee is one of the product collections within their private-label offerings. The core product lineup includes Ronnoco Coffee (with over 35 private blends and 300+ coffee offerings), Ronnoco Cappuccino, and Henderson Coffee. Non-coffee beverages include custom sweet and flavored iced teas, lemonade, and hot chocolate. Services include private label programs for businesses, with distribution through multiple channels: convenience stores, food service, office coffee, and direct-to-consumer online sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Henderson Coffee Premium roasted coffee brand offered as part of Ronnoco's custom beverage solutions portfolio for retail and business customers.
• Ronnoco Coffee Flagship coffee brand offering over 35 private blends and more than 300 coffee offerings made from 100% Arabica beans, with custom beverage solutions for businesses.
• Ronnoco Cappuccino Ready-to-serve cappuccino beverage product line under the Ronnoco brand, offered alongside other hot beverage solutions for business customers.
• Custom Sweet and Flavored Iced Teas Custom blended sweet and flavored iced teas offered as part of Ronnoco's beverage solution portfolio for business customers.
• Lemonade Lemonade beverage offering as part of the complete beverage portfolio for business customers.
• Hot Chocolate Hot chocolate beverage solution available as part of Ronnoco's complete beverage portfolio for business customers.
• Private Label Program Custom private label beverage solutions that allow retailers and partners to offer branded coffee and beverage products.

Quantifiable outcome

• Custom beverage solutions that increase customer bottom line

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DierbergscoreChannel Partner/ Reseller/ DistributorDierbergs Markets is a retail grocery chain where Henderson Coffee products are available for purchase through their local stores as part of the Shop Local program.
• SchnuckscoreChannel Partner/ Reseller/ DistributorSchnucks is a regional grocery chain where Henderson Coffee products are sold through their Shop Local program.
• Midtowne MarketcoreChannel Partner/ Reseller/ DistributorMidtowne Market is a local retailer offering Henderson Coffee products through the Shop Local program.
• Third-Party DistributorsminorChannel Partner/ Reseller/ DistributorVarious unnamed third-party distributors that help supply Ronnoco products throughout the United States alongside direct customer supply.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• S&D Coffee: S&D Coffee is one of the largest B2B coffee roasters and providers of custom beverage solutions in the U.S., serving convenience stores, foodservice, and offices. Competes directly with Ronnoco/Henderson in the B2B coffee and private label segment.
• Farmer Brothers: Farmer Brothers is a national coffee roaster and distributor serving foodservice, convenience stores, and offices. Similar B2B go-to-market, custom blending, and private label capabilities as Henderson Coffee.
• Massimo Zanetti Beverage USA: Massimo Zanetti is a major coffee roaster with a U.S. presence, offering private label, B2B coffee, and branded products (Chock full o'Nuts, Hills Bros). Comparable in scale and private label capabilities to Henderson Coffee.
• Royal Cup Coffee: Royal Cup Coffee is a family-owned B2B coffee roaster serving foodservice, offices, and retail with custom blends and private label programs. Highly comparable business model and customer base to Henderson Coffee.
• Coffee Holding Company: Coffee Holding Company is a wholesale coffee roaster and dealer that manufactures and distributes private label and branded coffees. Comparable business model to Henderson Coffee as a smaller coffee manufacturer.
• Ronnoco Coffee: Ronnoco Coffee is the parent operating company and brand owner of Henderson Coffee, offering the same product portfolio (coffee, cappuccino, iced tea, etc.) under the same custom beverage solutions platform. Henderson Coffee is essentially a brand collection within Ronnoco's portfolio.

Emerging players

• Cameron's Coffee: Cameron's Coffee is a specialty coffee roaster focused on bagged coffee for retail and foodservice. Smaller in scale but operates in a similar B2B and retail coffee space with comparable products.

Broad incumbents

• Keurig Dr Pepper: Keurig Dr Pepper is a major beverage manufacturer with a significant coffee portfolio (Green Mountain Coffee, Van Houtte). Competes as a broad incumbent in both retail and B2B coffee and beverage solutions.
• The J.M. Smucker Company: J.M. Smucker owns multiple coffee brands including Folgers, Dunkin', and Café Bustelo. Competes as a broad incumbent in retail coffee and B2B coffee supply, including private label.

Regional players

• Mother Parkers Tea & Coffee: Mother Parkers is a Canadian coffee and tea manufacturer serving retail and foodservice with private label and branded products. Comparable business model but primarily operates in Canada, with growing U.S. presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ronnococoffee
• Facebookfacebook.com/ronnocobeveragesolutions
• Instagraminstagram.com/ronnocobeveragesolutions
• LinkedInlinkedin.com/company/henderson-coffee-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henderson Coffee Corporation