Henri JULIEN

What Henri JULIEN does

Henri Julien is a privately held French B2B e-commerce distributor of professional tableware and hospitality equipment, headquartered in Béthune, France. The company operates the henrijulien.fr storefront, selling directly to hospitality businesses across France, Corsica, Belgium, Luxembourg, and Monaco. Its customer base spans four vertical segments: HoReCa (hotels, restaurants, cafes, brasseries, fine dining), Collectivités/Catering (institutional and self-service food service), Fast Food/Quick Service, and Contractuels/Collectivités (public institutions, educational facilities, and government procurement).

The platform is organized into six core product divisions: Arts de la table (tableware including dishes, glasses, cutlery, table accessories, and linens), Cuisine (kitchen equipment, utensils, refrigeration, cooking appliances, and stainless steel furniture), Jetable (disposable and biodegradable tableware), Hygiene (cleaning and protective products including a COVID-19 selection), Mobilier (professional furniture for hospitality and institutions), and Bar (bar supplies, glassware, and cocktail accessories). A Déstockage (clearance) category and seasonal catalogs such as the annual L'ART DU VERRE professional glass collection round out the merchandising surface. Order fulfillment is supported by a 30,000 m² storage and logistics facility, with all orders prepared and shipped within 48 hours.

Henri Julien employs 11-50 people and operates on a direct B2B e-commerce model with no disclosed institutional investors, parent company, or external funding. Pricing mechanics include a €15 HT shipping fee on orders under €190 HT and free shipping above that threshold, alongside a 30-day return policy. The marketing mix centers on the storefront itself plus an email newsletter for customer engagement. The company shows no disclosed patents, certifications, regulatory actions, management team bios, M&A activity, or AI/ML capability in available source material.

Name

Henri JULIEN

Legal name

Henri Julien

Website

https://henrijulien.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Henri Julien is a French B2B e-commerce distributor based in Béthune that sells professional tableware, kitchen equipment, hygiene products, furniture, and bar supplies to hospitality and institutional buyers across France, Belgium, Luxembourg, and Monaco, fulfilling orders from a 30,000 m² facility within 48 hours.

Ownership category

akta.pro rank

Headquarters

HQ city

Béthune

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels2 records

Core offering

Henri JULIEN is a French B2B distributor selling professional tableware, kitchen equipment, bar supplies, furniture, hygiene and disposable products to hospitality and institutional buyers. The company operates an online storefront backed by a 30,000 m² warehouse in Béthune, dispatching orders within 48 hours to metropolitan France, Corsica, Belgium, Luxembourg and Monaco. The catalogue spans eight merchandising universes, including a dedicated professional glassware collection.

Product overview

Henri Julien operates as a business-to-business e-commerce platform offering a comprehensive portfolio of professional tableware, kitchen equipment, disposable products, hygiene supplies, and furniture. The company structure follows a multi-category architecture organized into six core product divisions: (1) Arts de la table covering dishes, glasses, cutlery, and table accessories; (2) Cuisine encompassing kitchen equipment, cooking tools, and storage; (3) Jetable for disposable and eco-friendly tableware; (4) Hygiene for cleaning and protective products; (5) Mobilier for professional furniture; and (6) Bar equipment. The platform also features a clearance section (Déstockage) and seasonal catalogs like the annual L'ART DU VERRE professional glass collection. The company operates from a 30,000 m2 storage facility enabling rapid fulfillment of orders across France and neighboring countries.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• De Buyer: De Buyer is a French manufacturer of professional and prosumer cookware, bakeware, and pastry equipment. It overlaps with Henri Julien's pâtisserie, ustensiles, and cookware lines and is increasingly expanding direct online B2B and B2C distribution.
• Lacanche: Lacanche is a French manufacturer of premium professional ranges and stoves, selling into restaurants and luxury hospitality. It overlaps with Henri Julien's 'Cuisson' category at the high end and is a relevant peer on premium kitchen equipment sourcing.

Direct peers

• Cuisine Pro / CuisineShop: CuisineShop (formerly Cuisine Pro) is a French online retailer of professional and prosumer kitchen equipment, tableware, and small appliances. It competes with Henri Julien on kitchen equipment, tableware, and bar supplies for professional buyers in France.
• Brad'Y Distribution: Brad'Y is a French B2B distributor of professional tableware, kitchen equipment, and hospitality supplies, selling through its own catalog-driven e-commerce platform. It is the closest direct competitor to Henri Julien, serving the same HoReCa, collectivités, and QSR customers with overlapping product categories.
• Pro Equipement: Pro Equipement is a French online B2B distributor of professional kitchen, catering, and restaurant equipment, with a multi-category catalog similar to Henri Julien. It targets the same HoReCa and collectivités segments through an e-commerce-led model.

Broad incumbents

• Matfer Bourgeat: Matfer Bourgeat is a long-established French manufacturer and supplier of professional kitchen equipment, pastry tools, and tableware. It overlaps with Henri Julien on kitchen utensils, baking tools, and small equipment, but operates more as an upstream brand/manufacturer with B2B distribution.
• BHV Pro: BHV Pro is the B2B arm of BHV/Maison, selling professional and trade supplies including tools, hardware, and some hospitality equipment. It overlaps with Henri Julien on broad commercial supplies but is not a hospitality-specialist; it competes for cross-shop B2B buyers in France.
• Manomano: Manomano is a large French/European B2B and B2C online marketplace for DIY, home, and garden. While not a hospitality specialist, it increasingly competes for professional buyers of kitchen, hygiene, and small equipment who consolidate procurement onto broad marketplaces.
• Tournus Equipement: Tournus Equipement is a French specialist manufacturer of stainless-steel professional kitchen furniture and equipment, supplying commercial kitchens, collectivités, and restaurants. It overlaps with Henri Julien on the 'Cuisine' category (stainless steel furniture, storage, cooking) but is upstream and more specialized.

Regional players

• Eurofours: Eurofours is a French specialist distributor of commercial ovens, cooking equipment, and bakery machinery for professional kitchens. It overlaps with Henri Julien on cooking and kitchen equipment but focuses on heavier capital equipment rather than consumables and tableware.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/henri-julien

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henri JULIEN