MARIE EN PROVENCE

What MARIE EN PROVENCE does

La Bastide de Marie is a privately-held luxury boutique hotel and villa estate located in Ménerbes, in the Luberon regional nature park of Provence, France. Founded in 1998 by Jocelyne and Jean-Louis Sibuet when they acquired an 18th-century bastide planted on 6 hectares of vineyards, the property is operated under the legal entity SOC D'EXPLOITATION BASTIDE DE MARIE (RCS Avignon 480 709 534) and is a member of the family-owned Maisons et Hôtels Sibuet collection of 11 properties spanning Megève, Provence, Saint-Tropez, and Saint-Barth. The estate encompasses 26–30 hectares of vines across four terroir zones producing AOC Luberon wines under the Domaine de Marie label, plus the main bastide housing 15 rooms and suites, three private villas (Villa Grenache 170m², Villa Syrah 200m², Le Mas Vermentino 270m²) with private heated pools, the Domaine de Marie winery, two outdoor pools, and the Pure Altitude spa.

The commercial offering combines accommodation, gastronomy, wellness, and wine experiences into a single integrated luxury estate. Accommodation is priced per night with optional half-board or bed-and-breakfast meal plans and includes family-friendly policies such as free stays for children under 13 sharing parents' rooms. Ancillary revenue is generated through the Table de La Bastide farm-to-table restaurant (reservable via La Fourchette), Spa Pure Altitude treatments using Provençal botanical ingredients (€210–€250 day packages), Domaine de Marie wine sales via the on-site caveau and boutique.domainedemarie.com e-commerce site, and packaged experiences (Early Booking 20% discount, Passion Syrah from €1,350/3 nights, Provence is for Lovers €170, Croqueurs de Diamants Noirs from €582/night). Distribution is omnichannel: direct via the Synxis-powered booking engine, by telephone, through GDS networks (Amadeus, Sabre, Galileo, Worldspan, DHISCO), and via gift voucher sales.

The business model targets five customer segments — affluent couples and romantics, luxury family groups (primary), corporate MICE, private events and weddings, and wine/gastronomy enthusiasts — with pricing in euros including 10% VAT, 50% deposits under flexible tariffs, and a €5.39 per-person-per-night tourist tax. The vertical integration of vineyard, winery, spa brand (Pure Altitude), restaurant, and event venue on a single family-managed estate is the core differentiator versus stand-alone boutique hotels or vacation rental operators in the Luberon.

Name

MARIE EN PROVENCE

Legal name

SOC D'EXPLOITATION BASTIDE DE MARIE

Website

https://labastidedemarie.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

La Bastide de Marie is a privately-held luxury boutique hotel and private-villa estate in Ménerbes, Provence, operated by the Sibuet family within the Maisons et Hôtels Sibuet collection. It serves affluent couples, multi-generational families, corporate groups, and wine enthusiasts through an integrated offering of rooms, three private villas, an AOC Luberon winery, a Pure Altitude spa, and farm-to-table dining.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), All Other Traveler Accommodation (721199), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Ultra-Luxury Villas & Estates (THAMAEAA), Private House Hotels & Small Luxury Inns (THAGADAL), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury boutique hotels
• Private villa rentals
• Provençal wine tourism
• Wellness spa services
• Farm-to-table dining

Headquarters

HQ city

Ménerbes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Accommodation — Rooms & Suites: Revenue from renting rooms and suites at the main bastide property. Rooms include the 25m² Chambre Bastide and larger suites (Suite Marie at 45–50m², Suite Famille at 67m²). Revenue model is per-night room rental with optional meal packages.
2. Luxury Villa Rentals: Revenue from renting private villas on the estate: Villa 2 Chambres (120m², 4 persons), Villa Grenache (170m², 10 persons, 5 bedrooms), Villa Syrah (200m², 12 persons, 5 bedrooms), and Le Mas Vermentino (270m², 12 persons, 6 bedrooms). All include 5-star hotel services such as daily housekeeping, breakfast, concierge, and spa access. Services are offered as inclusive packages and à la carte add-ons.
3. Spa Pure Altitude Wellness Services: Revenue from spa treatments, massages, and wellness rituals using Provençal botanical ingredients. Day Spa packages from €210 (50-min treatment) to €250 (80-min treatment) including lunch and pool access. Individual treatments and à la carte spa services.
4. Wine Sales — Domaine de Marie: Sale of estate-produced AOC Luberon wines including two white wines, two rosé wines, and three red wines under the Cuvée Marie, Cuvée N°1, and Cuvée 'Le' labels. Direct sales via the on-site caveau, the online boutique at boutique.domainedemarie.com, and tastings/events at the estate's Vermentino room (up to 50 persons).
5. Restaurant — Table de La Bastide: Revenue from on-site dining services — farm-to-table breakfast, lunch, and dinner — with local Provençal cuisine. Day Spa lunch included in spa packages. Separate reservation via La Fourchette platform.
6. Events & Private Dining: Revenue from hosting weddings, seminars, incentive events, and private celebrations. The Vermentino room (80m² outdoor courtyard) accommodates up to 50 guests. Wine tastings, œnology courses, and team-building activities are sold as add-ons.
7. Gift Vouchers: Sale of gift boxes (bons cadeaux) for hotel stays, dining, spa treatments, and wine, providing prepaid revenue and driving new customer acquisition.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

La Bastide de Marie operates a luxury boutique hotel and private villa rental estate in Ménerbes, Provence, offering 15 rooms and suites plus three private villas (Villa Grenache, Villa Syrah, Le Mas Vermentino) with five-star hotel services. The property also operates the Domaine de Marie winery (26–30 hectares, AOC Luberon) producing estate wines, the Spa Pure Altitude wellness facility offering botanical treatments, and the Table de La Bastide farm-to-table restaurant serving Provençal cuisine using on-site produce.

Product overview

La Bastide de Marie operates as a luxury boutique hotel and villa rental property portfolio in Ménerbes, Provence, part of the Maisons et Hôtels Sibuet collection. The core offering centers on the La Bastide de Marie estate with guest rooms (Chambre Bastide, Suite Marie, Suite Famille) and three premium villa rentals (Villa Grenache, Villa Syrah, Le Mas Vermentino). Supporting experiences include Spa Pure Altitude wellness treatments, gastronomic farm-to-table dining, and Domaine de Marie vineyard experiences with wine tastings and cave visits. Guests can purchase add-on packages such as Early Booking discounts, Day Spa experiences, and Passion Syrah wine tasting promotions. The properties offer 5-star hotel services including private pools, dedicated housekeepers, concierge, and in-villa chef services.

Differentiator

Problem solved

Functional benefit

Brands

• Domaine de Marie: The wine estate producing AOC Luberon wines, including Cuvée Marie, Cuvée N°1, and Cuvée 'Le' varieties.
• Spa Pure Altitude

Products and services

• La Bastide de Marie (Hotel Property) Luxury five-star boutique hotel and estate property in Ménerbes, Provence, offering rooms, suites, and private villas with five-star hotel services set amid vineyards.
• Chambre Bastide (Guest Rooms) 25m² guest rooms decorated in Provençal style with color themes (Mauve d'Aster, Ocre Rouge, Vert Tilleul, Jaune Mimosa), accommodating up to 2 guests with vineyard or patio views.
• Suite Marie 45–50m² suites with vineyard or garden views, featuring bedroom and salon area accommodating up to 2 adults and 2 children, available in multiple color themes including Gris de Sauge, Anis Vert, Blanc d'Ivoire, Garance, Beige de Lin, Bleu de Nîmes, and Miel d'Oranger.
• Suite Famille 67m² family suite accommodating up to 2 adults and 3 children with garden-level terrace access, featuring a double bedroom, twin bedroom, and living room with sofa.
• Villa Grenache 170m² private villa rental with 5 bedrooms, private heated pool, garden, and five-star hotel services located amid vineyards in the Luberon, accommodating up to 10 guests.
• Villa Syrah 200m² luxury villa with 5 bedrooms accommodating up to 12 guests (10 adults + 2 children), featuring private heated pool, dining room, equipped kitchen, and outdoor living area.
• Le Mas Vermentino 270m² traditional Provençal mas with 6 bedrooms on 4+ hectares of garrigue, vineyards, olive trees, and truffle oaks, with panoramic views of the Luberon and Saint-Hilaire Abbey, accommodating up to 12 persons.
• Spa Pure Altitude Wellness and spa facility offering Provençal signature treatments including honey and jasmine wraps, Neroli repair treatments, and lavender essential oil massage rituals using botanical ingredients.
• Domaine de Marie Winery 26-hectare vineyard estate producing AOC Luberon wines including two whites, two rosés, and three reds across three cuvée lines (Cuvée Marie, Cuvée N°1, Cuvée 'Le'), with wine tours, cave tastings, and events venue.
• Table de La Bastide (Restaurant) Farm-to-table restaurant offering Provençal cuisine using estate-grown produce from the permaculture garden, beehives, and local suppliers, with options for in-villa dining experiences and catering services.
• Gift Vouchers (Bons Cadeaux) Prepaid gift certificates for hotel stays, dining, spa treatments, and wine purchases at La Bastide de Marie, providing prepaid revenue and customer acquisition.

Quantifiable outcome

• 11 properties managed across 4 luxury French and Caribbean destinations under the Maisons et Hôtels Sibuet umbrella
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Bird Travel PR (UK Press Agency)minorGTM or Marketing PartnerUK press agency representing La Bastide de Marie for media relations in the United Kingdom. Contact: [email protected].
• La Fourchette (Restaurant Reservation Platform)minorChannel Partner/ Reseller/ DistributorThird-party restaurant reservation platform through which La Bastide de Marie's Table restaurant accepts table bookings. Module ID: 727689-4f170.
• Synxis (Hotel Booking Engine)coreTechnology or IntegrationSynxis provides the property management and online booking engine powering real-time room and villa availability, reservation management, and payment processing for labastidedemarie.com. GDS chain code: 7225; hotel code: 65858.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Airelles (Collection): Luxury French hotel collection (La Messardière, Le Grand Contrôle, Château d'Estoublon, etc.) operating iconic heritage properties. Comparable curated luxury positioning in southern France; broader portfolio gives it distribution and marketing scale La Bastide de Marie can only access via the Sibuet group.
• Four Seasons Hotel Provence at Terre Blanche: Four Seasons-operated luxury resort in Tourrettes (Var) with golf, spa, multiple restaurants, and family programming. Larger-scale broad incumbent targeting the same affluent European and international luxury traveler pool in Provence.

Direct peers

• Hôtel Crillon le Brave: Luxury 5-star boutique hotel in a small Provençal village near Mont Ventoux with spa, gastronomy, and wine country positioning. Comparable intimate luxury scale, regional Provençal luxury leisure demand, and integrated wellness-and-dining experience.
• Airelles Château de la Messardière: Airelles collection luxury château property in Saint-Tropez with extensive rooms, spa, multiple restaurants, and resort-style amenities. Comparable ultra-luxury positioning in southern France, targeting overlapping affluent leisure clientele.
• Domaine des Hauts de Loire: Boutique Relais & Châteaux property in the Loire Valley combining an intimate château hotel with an on-site working vineyard and gastronomy. Highly comparable operating model to La Bastide de Marie's hotel-plus-AOC-estate structure.
• Coquillade Village Resort & Spa: Luxury 5-star resort and spa in the Luberon (Gargas, Provence) offering rooms, suites, and villas with on-site gastronomy and wine programs. Closest geographic and product peer for La Bastide de Marie given shared Luberon terroir, vineyard-adjacent positioning, and similar high-end leisure family/couple targeting.
• Château de la Chèvre d'Or: Relais & Châteaux luxury boutique hotel in Èze (French Riviera) with multiple restaurants, spa, and intimate villa-style accommodations on a hillside estate. Comparable high-end intimate scale, family-style hospitality, and integrated F&B-and-wellness offering.
• Villa Marie Saint-Tropez: Sister property under Maisons et Hôtels Sibuet in Saint-Tropez offering luxury rooms, villas, and Pure Altitude spa. Direct operational and brand peer given shared parent, shared spa/skincare brand, and identical cross-property guest migration model.
• Les Fermes de Marie: Flagship Sibuet family property in Megève offering luxury chalet-style rooms, suites, spa, and gastronomy. Sister brand peer with shared Sibuet DNA, Pure Altitude spa, and farm-to-table F&B concept.
• Hôtel & Spa des Gorges du Verdon: Small luxury hotel in Provence targeting nature and wellness-driven affluent guests. Comparable intimate scale, Provençal positioning, and reliance on regional tourism flow competing for the same affluent French and European traveler segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/labastidedemarie

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARIE EN PROVENCE