Les Herbes Folles
Les Herbes Folles is an organic herboristerie and cultural café in La Rochelle, France, selling certified organic herbal products (dried plants, essential oils, supplements, cosmetics, tisanes) and offering herbalism workshops to individual French consumers through both a physical boutique and e-commerce.
- Company typePrivate
- Founded-
- HeadquartersLa Rochelle, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Les Herbes Folles does
Les Herbes Folles (legal entity LHF, SAS) is a micro-scale organic herbalist and cultural café founded in 2020 and headquartered at 4 Rue des trois fuseaux, La Rochelle, France, operating with approximately 15 employees and €10,000 of share capital. The business sells 100% certified organic herbal products — dried plants, essential oils and hydrolats, vegetable oils and macerates, dietary supplements (gélules, teintures mères, alcoolatures), natural cosmetics, herbal teas and infusions, specialty teas, Bach-style floral elixirs, spices, and curated gift sets — through both a physical boutique in La Rochelle and a domestic e-commerce storefront at herboristerie-lesherbesfolles.com, shipping within France with free Mondial Relay delivery on orders ≥€45 and free home delivery on orders ≥€65.
The company is led by Magali Lugan, a certified herbalist trained at the École Lyonnaise des Plantes Médicinales et des Savoirs Naturels, who authors the educational blog 'Les secrets des Simples' (also referenced as 'Pas folle la guêpe') and serves as the in-house expert offering personalized consultations. Beyond product retail, Les Herbes Folles monetizes a secondary revenue stream through educational workshops and the 'Formation Herboristerie Familiale' program, priced at approximately €75 per session, with topics spanning circulation, feminine/masculine troubles, skin health, and family herbalism. The boutique doubles as a cultural café hosting community events, and the company runs owned marketing channels including the blog, Facebook, Instagram (@lesherbesfolles_lr), and an email newsletter.
Product certifications include Agriculture Biologique (AB), Cosmos Organic (for cosmetics), and Nature & Progrès, supporting a positioning around rigorously sourced biological-origin ingredients. The company is GDPR compliant and operates a standard PrestaShop-style e-commerce site with 323+ SKUs, secure payment processing, and a custom-blended 'Tisane Personnalisée' SKU at €18.60. There is no disclosed revenue, no external funding, no institutional ownership, and no parent company; the business is founder-led with individual ownership.
Les Herbes Folles firmographics
Firmographics- Name
- Les Herbes Folles
- Legal name
- LHF
- Website
- https://herboristerie-lesherbesfolles.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Les Herbes Folles is an organic herboristerie and cultural café in La Rochelle, France, selling certified organic herbal products (dried plants, essential oils, supplements, cosmetics, tisanes) and offering herbalism workshops to individual French consumers through both a physical boutique and e-commerce.
- Ownership category
- akta.pro rank
Les Herbes Folles industry classification
Industry- Product category
- Organic Herbal Retail
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ), Dried Herbs & Herb Blends (AFAJANAC)
Keywords
Where Les Herbes Folles is headquartered
LocationHeadquarters
- HQ city
- La Rochelle
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Les Herbes Folles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-commerce product sales: Online sales of herbalist products including dried plants, essential oils, hydrolats, dietary supplements, natural cosmetics, books, spices, and floral elixirs. Products are sold at various price points ranging from approximately €3 to €30+.
- In-store retail sales: Physical retail sales at the La Rochelle boutique, offering the same product range plus personalized advice from herbalist consultants.
- Workshop fees: Educational workshops on herbalism topics such as circulation plants, feminine/masculine troubles, skin health, and family herbalist training. Workshop prices range from €75 per session.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases with volume pricing indicators |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Les Herbes Folles product offering
Product offeringCore offering
Les Herbes Folles sells 100% organically certified herbal products including dried plants, essential oils, hydrolats, vegetable oils and macerates, dietary supplements, natural cosmetics, herbal teas and infusions, specialty teas, Bach-style floral elixirs, and organic spices, both through its e-commerce storefront and physical boutique in La Rochelle. The business also offers paid educational workshops on herbalism topics and a customized tisane blending service.
Product overview
Les Herbes Folles operates as a combined organic herboristerie (herbal shop) and cultural café offering a comprehensive range of 100% certified organic plant-based health and wellness products. The core product portfolio encompasses dried plants, essential oils and hydrosols, herbal teas and infusions, dietary supplements (including gélules, teintures mères, and alcoolatures), natural cosmetics (balms, soaps), flower essences, and spices. The business also provides educational services through workshops (Formation Herboristerie Familiale and themed workshops) and maintains an educational blog ('Pas folle la guêpe') written by certified herbalist Magali Lugan. Products are available both in-store at La Rochelle and through their e-commerce platform, with customization options (personalized tisanes) and DIY kit offerings. The company positions itself as specialists in medicinal plants with an in-house team of herbalist advisors.
Differentiator
Problem solved
Functional benefit
Products and services
- Dried plants (Plantes sèches) Dried medicinal and aromatic plants sold for herbal preparations and infusions, targeting individual consumers practicing phytotherapy.
- Essential oils and hydrolats (Huiles essentielles et hydrolats) Essential oils and floral waters (hydrosols) for aromatherapy and topical applications, targeted at consumers seeking natural wellness solutions.
- Vegetable oils and macerates (Huiles et macérats) Vegetable oils and herbal-infused oil macerates for cosmetic and therapeutic use.
- Dietary supplements (Compléments alimentaires) Food supplements including herbal extracts, vitamins, and minerals in various forms (gélules, teintures mères, alcoolatures) for individual wellness consumers.
- Natural cosmetics (Cosmétique naturelle) Natural cosmetics including balms, soaps, and skincare products made with botanical ingredients, including Cosmos Organic certified items.
- Herbal teas and infusions (Tisanes et infusions) Herbal teas and infusions for various health purposes including stress relief, digestion, circulation, lymphatic drainage, and sleep.
- Specialty teas (Thés) Specialty teas including black, green, white, and flavored teas sourced from various origins.
- Floral elixirs (Elixirs floraux) Bach-style flower essences for emotional and energetic well-being.
- Organic spices (Épices) Organic spices for culinary use.
- Workshops and herbalism training (Ateliers et formations) Educational workshops on herbalism topics including circulation plants, feminine/masculine troubles, skin health, and the Formation Herboristerie Familiale training program for individual consumers.
- Custom personalized tisane (Tisane Personnalisée) Custom-blended herbal infusion created according to individual customer needs and preferences by the in-house herbalist team, priced at €18.60.
- DIY infusion kit (Box de l'Herboriste: mes infusions DIY) DIY infusion creation kit including plant materials and recipes for consumers to prepare their own herbal infusions at home, priced at €34.90.
- Herbal gift sets (Coffret cadeau Herboristerie) Curated gift sets featuring selected herbal products for gifting occasions.
Companies that use Les Herbes Folles
Customer profileSegments1 record
Ideal customer profiles1 record
Les Herbes Folles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Les Herbes Folles partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Les Herbes Folles competitors and assessment
Company assessmentBroad incumbents
- Aroma-Zone: France's largest e-commerce destination for essential oils, hydrolats, vegetable oils, and DIY cosmetic ingredients. Directly comparable in product categories (essential oils, hydrolats, herbal cosmetics), though Aroma-Zone operates at much greater scale and broader assortment.
- Nat & Form: French brand producing organic infusions, herbal supplements, and essential oils via contract manufacturing and distribution through organic retailers. Comparable in herbal tea and supplement categories, though operating at manufacturer scale rather than single-store retail.
- Pranarôm: Established French aromatherapy brand (part of Arkopharma group) offering essential oils, hydrolats, and olfactory wellness products. Comparable in essential oil and hydrolat categories, with much broader distribution through pharmacies and parapharmacies.
Direct peers
- La Compagnie des Sens: French online herbalist specialising in essential oils, hydrolats, and phytotherapy products, with a strong educational blog and certified herbalist advisory model. Closely comparable to Les Herbes Folles in product mix, content-led GTM, and target consumer.
- La Vie Naturelle: French organic herbalist offering dried plants, essential oils, infusions, and dietary supplements with organic certification. Closely comparable assortment, certification positioning, and consumer target to Les Herbes Folles.
- Herboristerie du Valmont: Independent French herbalist offering dried plants, infusions, and phytotherapy advice. Comparable in traditional herbalist product mix and direct-to-consumer model, though without the cultural café/workshop component.
- L'Herbier de France: French herbalist retailer selling dried plants, infusions, and essential oils, with an emphasis on traditional French herbalism. Comparable product focus and customer base, though operating as a more traditional catalogue/online herbalist.
Emerging players
- L'Univers du Thé: French specialty tea and herbal infusion retailer. Comparable in tisanes, infusions, and thé categories, with a similar boutique-style positioning toward discerning wellness consumers.
- Herbosmose: French organic herbalist with e-commerce and on-site workshops, focused on phytotherapy and aromatherapy. Comparable artisan positioning, certified organic assortment, and workshop-led community approach.
Regional players
- Doctipharma / La Vie Naturelle Phytothérapie: French online pharmacy and parapharmacy platform selling herbal supplements and phytotherapy products. Comparable dietary supplement range, though competes as a marketplace rather than a curated herbalist brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Les Herbes Folles social profiles
Digital presenceLes Herbes Folles compliance and trust
Trust signalCompliance4 records
Les Herbes Folles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Les Herbes Folles leadership team
Management profileNumber of profiles
Profiles1 record
Les Herbes Folles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Les Herbes Folles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Les Herbes Folles
What does Les Herbes Folles do?
Les Herbes Folles sells 100% organically certified herbal products including dried plants, essential oils, hydrolats, vegetable oils and macerates, dietary supplements, natural cosmetics, herbal teas and infusions, specialty teas, Bach-style floral elixirs, and organic spices, both through its e-commerce storefront and physical boutique in La Rochelle. The business also offers paid educational workshops on herbalism topics and a customized tisane blending service.
Is Les Herbes Folles a public or private company?
Les Herbes Folles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Les Herbes Folles founded?
Les Herbes Folles was founded in -1. It employs 11 to 50 people.
Where is Les Herbes Folles based?
Les Herbes Folles is headquartered in La Rochelle, France, in the Europe region.
How does Les Herbes Folles make money?
Three revenue lines are on record. E-commerce product sales are the primary driver. The others are in-store retail sales and workshop fees.
Who are Les Herbes Folles's main competitors?
Broad incumbents on record are Aroma-Zone, Nat & Form and Pranarôm. Direct peers are La Compagnie des Sens, La Vie Naturelle, Herboristerie du Valmont and L'Herbier de France. Emerging players are L'Univers du Thé and Herbosmose. Doctipharma / La Vie Naturelle Phytothérapie is listed as a regional player.
Does Les Herbes Folles have an API?
No public API is recorded for Les Herbes Folles.
What industry is Les Herbes Folles in?
Les Herbes Folles's product category is Organic Herbal Retail. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of AFAJAKAD, Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts). Its NAICS code is 325411 and its SIC code is 2833.