Associação Nacional de Criadores "Herd-Book Collares"

What Associação Nacional de Criadores "Herd-Book Collares" does

Associação Nacional de Criadores Herd-Book Collares (ANC) is a Brazilian non-profit association founded in 1906, headquartered in Pelotas, Rio Grande do Sul, that operates as the official cartorial (notarial) genealogical registry entity for 33 bovine breeds and 3 equine breeds. The organization's primary offerings are genealogical registration services (Registro Genealógico), the PROMEBO genetic evaluation program (established 1974) which produces DEP (Difference in Expected Progeny) breeding values across growth, carcass, and adaptability traits, and the FENAGEN national genetics fair launched in 2024. ANC is governed by a board led by President Joaquim Villegas and Technical Council President Leandro Hackbart, with a lean operational structure of fewer than ten employees.

The core technical platform is PROMEBO and its associated Online Summary system (sistema.herdbook.org.br), which combines phenotypic evaluation data with pedigree records and, increasingly, genomic inputs (via Neogen partnership) to compute DEPs for traits including birth weight, pre-weaning and post-weaning gain, conformation, musculature, scrotal perimeter, ribeye area, subcutaneous and intramuscular fat, and tick resistance. A public consultation system enables searches across animals, breeders, affixes, and 21 registered AI/reproduction centers (including ABS Pecplan, Alta Genetics, Genex, CRV Lagoa, Semex, and Select Sires). The technology is differentiated by domain specialization (Brazil-specific breed coverage) and scale/reliability (50+ years of accumulated evaluation data).

ANC's revenue model is fee-based through emolumentos (registration and recording fees for genealogical services), supplemented by event-related sponsorship and partner contributions tied to FENAGEN and Expointer participation. The customer base is highly distributed across cattle breeders (cabanhas), breed associations (Angus, Brangus, Hereford/Braford), AI/reproduction centers, and research partners such as EMBRAPA Pecuária Sul. ANC does not publicly disclose revenue or fundraising data, operates without parent company or external equity investment, and is governed as an independent civil association under Brazilian law.

Name

Associação Nacional de Criadores "Herd-Book Collares"

Legal name

Associação Nacional de Criadores Herd-Book Collares

Website

https://herdbook.org.br

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1–10 employees

Short description

ANC is a Brazilian non-profit, founded in 1906, that serves as the official genealogical registry for 33 bovine and 3 equine breeds, operating the PROMEBO genetic evaluation program and the FENAGEN national genetics fair for cattle breeders, breed associations, and AI centers.

Ownership category

akta.pro rank

Product category

Livestock Genealogical Registry Services

NAICS

All Other Animal Production (11299), Cattle Ranching and Farming (1121), Horses and Other Equine Production (112920)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD)

akta.pro secondary industries

Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ), Stallion Services & Semen Collection/Distribution (AFAEAGAB), Nucleus Herd/Flock Breeding & Multiplier Stock Supply (AFAEAJAF)

Keywords

• Cattle breed registry
• Animal genealogy services
• Genetic evaluation program
• Livestock breed association
• Bovine genetic improvement

Headquarters

HQ city

Pelotas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

Associação Nacional de Criadores Herd-Book Collares (ANC) is Brazil's official genealogical registry entity (entidade cartorial) for 33 bovine breeds and 3 equine breeds. The organization provides official genealogical registration services, the PROMEBO genetic evaluation program that calculates expected progeny differences (DEPs) for breeding selection, and the annual FENAGEN national genetics exhibition that combines phenotypic judging with genetic performance data.

Product overview

Associação Nacional de Criadores Herd-Book Collares (ANC) is a genealogical registry entity managing 33 bovine breeds and 3 equine breeds. The core offerings center on PROMEBO, a genetic evaluation program using DEP (Difference in Expected Progeny) calculations to predict breeding values and guide selection. The Sumário Online provides web access to genetic summaries and animal evaluations. FENAGEN is the national genetics exhibition combining phenotypic and genetic assessment. The Registro Genealógico maintains breed purity documentation, while the Sistema de Consulta Pública enables public searches for animals, breeders, and genetic material. The system integrates 21 central stations (insemination centers) providing access to genetic material.

Differentiator

Problem solved

Functional benefit

Brands

• PROMEBO (Programa de Melhoramento de Bovinos de Carne): Cattle genetic improvement program established in 1974 that evaluates breeding animals and provides expected progeny differences (DEPs) for various traits.
• FENAGEN (Feira Nacional de Genética)

Products and services

• PROMEBO (Programa de Melhoramento de Bovinos de Carne) Genetic evaluation and animal breeding improvement program for beef cattle that calculates expected progeny differences (DEPs) across traits such as birth weight, pre-weaning and post-weaning gain, conformation, precocity, musculature, scrotal perimeter, ribeye area, subcutaneous fat thickness, intramuscular fat, and tick resistance. Designed for Brazilian cattle breeders seeking data-driven selection tools.
• FENAGEN (Feira Nacional de Genética) National genetics exhibition organized by PROMEBO that combines phenotypic evaluation (on-piste judging) with genetic performance data from the PROMEBO system. Features animal judging, technical forums, lectures, and auctions held annually at the Associação Rural de Pelotas. Designed for cattle breeders, AI centers, breed associations, and livestock industry participants.
• Sumário Online (Online Summary) Online genetic summary system providing web-based access to animal genetic evaluations, breeding values, and performance data across various cattle breeds. Allows breeders and industry participants to consult DEP-based predicted breeding values online.
• Registro Genealógico (Genealogical Registry Service) Official genealogical registration services for 33 bovine breeds and 3 equine breeds, maintaining breed purity and genealogical documentation. Emoluments (registration and recording fees) are charged for these registry services. Available to cattle breeders across Brazil through the ANC institutional portal.
• Sistema de Consulta Pública (Public Consultation System) Online public consultation system hosted at sistema.herdbook.org.br that enables searches for bovine and equine animals, breeders, affixes (herd names), and AI/reproduction centers. Provides public traceability of registered animals across 33 bovine and 3 equine breeds, including 21 registered central stations.

Quantifiable outcome

• Over 100,000 animal registrations processed in 2025, a 65% increase year-over-year
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• EMBRAPA (Empresa Brasileira de Pesquisa Agropecuária)coreStrategic or Co-development Partner · 1 January 2026EMBRAPA Pecuária Sul collaborates with ANC on genetic research and cattle production challenges. EMBRAPA participates as a supporter of FENAGEN and co-hosts technical events such as the 'Desafios da Pecuária Gaúcha' forum.
• Associação Rural de PelotascoreStrategic or Co-development PartnerHosts the annual FENAGEN fair at its exhibition park in Pelotas, RS. Provides the physical venue and infrastructure for animal judging, forums, and auctions.
• SENAR (Serviço Nacional de Aprendizagem Rural)minorGTM or Marketing PartnerSponsors the FENAGEN event. SENAR is the rural vocational training service linked to CNA Brasil, supporting livestock productivity improvement.
• SEBRAEminorGTM or Marketing PartnerSponsors the FENAGEN event, supporting small and medium rural enterprise development aligned with genetic improvement objectives.
• SicrediminorGTM or Marketing PartnerCooperative bank and FENAGEN sponsor, providing financial services support to rural producers participating in genetic programs.
• BanrisulminorGTM or Marketing PartnerRio Grande do Sul state bank and FENAGEN sponsor supporting rural credit and financial services for cattle breeders.
• Associação Brasileira de AnguscoreStrategic or Co-development PartnerCollaborates with ANC on Angus breed evaluation. Jointly participates in FENAGEN. The Brazilian Angus Association contributes to genetic programs and industry events.
• Associação Brasileira de BranguscoreStrategic or Co-development PartnerBrangus breed association partnering with ANC for genetic evaluation and breed promotion through FENAGEN and PROMEBO programs.
• Associação Brasileira de Hereford e Braford (ABHB)coreStrategic or Co-development PartnerABHB partners with ANC on Hereford and Braford breed programs. Runs the 'Fórum Carne Hereford' circuit during FENAGEN and promotes breed improvement.
• FENAGEN Partners and SponsorsminorGTM or Marketing PartnerAdditional sponsors include: JA Saúde Animal, Tortuga/DSM Firmenich, Daniel Trzeciakrs (photographer). Supporting organizations: Zootecnia UFPel, ABCCC Núcleo Sudeste, Foco Pampeano, and others.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Angus Association: The largest beef breed registry and genetic evaluation provider in the US, operating Angus-specific pedigree, EPD, and genomic services. Comparable to ANC's role for Angus breed in Brazil, though at much larger scale.
• Holstein Association USA: US dairy cattle registry with pedigree recording, genetic evaluation, and classification services. Highly comparable membership-based breed registry business model, applied to a different species.
• American Hereford Association: US Hereford registry providing pedigree and EPD-based genetic evaluation. ANC partners with the Brazilian Hereford/Braford Association for joint evaluations, making AHA a structural international counterpart.

Direct peers

• Associação Brasileira dos Criadores de Zebu (ABCZ): Brazil's official zebu (Bos indicus) genealogical registry and genetic evaluator. Directly comparable to ANC as a long-standing Brazilian breed registry operating parallel pedigree and genetic evaluation services.
• Associação Brasileira de Hereford e Braford (ABHB): Brazilian Hereford and Braford breed association. Partner of ANC for genetic evaluation and FENAGEN, but operates overlapping breed-specific programs and member services, making it a direct functional peer within Brazil.
• Associação Brasileira de Angus: Brazilian Angus breed association. Functions as both a partner and a competing breed-specific registry/evaluator, working alongside ANC for pedigree recording and Angus genetic programs in Brazil.

Regional players

• Australian Hereford Society: Australian Hereford registry providing pedigree and BREEDPLAN-linked genetic evaluation. ANC tracks animals from Australia in PROMEBO, making this a comparable international registry operating a parallel evaluation framework.
• Canadian Angus Association: Canadian beef cattle registry with pedigree, performance, and EPD programs. Comparable in scope and registry/genetic evaluation model, though serving a different North American geography.

Others

• CRV International: Global cattle genetics and AI company (operates CRV Lagoa in Brazil, an ANC-registered AI center). Comparable as an integrated genetic services and AI ecosystem player interacting with breed registries.
• Neogen (genomics division): Genomics and animal health diagnostics provider. Currently an ANC partner supplying genomic tools for PROMEBO, but also a potential disruptor if it expands direct-to-breeder genetic evaluation services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/associa%C3%A7%C3%A3o-nacional-de-criadores-herd-book-collares-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associação Nacional de Criadores "Herd-Book Collares"