Hermosa Cyclery, Inc.

What Hermosa Cyclery, Inc. does

Hermosa Cyclery, Inc. is an independent bicycle retailer operating a single physical storefront at 20 13th Street in Hermosa Beach, California, supplemented by an e-commerce storefront. The business sells conventional and electric bicycles from multiple third-party brands — including Electra, Firmstrong, Retrospec Kids, Aventon, Himiway, Segway, Tern, and Urtopia — alongside a broad assortment of cycling accessories, branded apparel, and gift cards. Service offerings include bicycle repair and maintenance (Shop Services) and hourly/daily bike and e-bike rentals along The Strand beach bicycle path, with rates prorated by the minute after a 1-hour minimum and an optional after-hours return service.

The core technology stack is the Lightspeed e-commerce platform, which powers the company's online storefront (hermosacyclery.com), retail point-of-sale, and inventory management. There is no proprietary technology, AI/ML capability, or disclosed app or API surface; the Lightspeed integration is described as a core, "We to Them" technology partnership. Distribution is omnichannel in form but local in practice — the single retail location serves as the fulfillment, service, and rental hub, while the online storefront enables nationwide reach for product sales.

The revenue model is a mix of one-time retail transactions (bike sales, accessories, apparel, gift cards) and usage-based rentals, supplemented by professional services (repairs). Pricing is unit-based for product sales, ranging from $159.95 for kids' bikes to $8,599.95 for premium Tern e-bikes, with rental fees on a pay-as-you-go cadence capped at a 3-hour All Day rate. Customer segments are horizontal and consumer-only — casual/recreational beach riders, e-bike buyers, and families with children — with no enterprise or B2B accounts disclosed. The company is privately held with no funding rounds, M&A activity, or external investment referenced in the source data.

Name

Hermosa Cyclery, Inc.

Legal name

Hermosa Cyclery, Inc.

Website

https://hermosacyclery.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hermosa Cyclery, Inc. is an independent Hermosa Beach, California bike shop selling conventional and electric bicycles, accessories, and apparel, offering bike/e-bike rentals along The Strand beach path and providing repair services through a single storefront and online storefront.

Ownership category

akta.pro rank

Product category

Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG), Cargo & Utility Bike Retail (CRAMAHAF)

Keywords

• Bicycle retail
• Electric bike sales
• Bike rentals
• Cycling accessories
• Bike repair services

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory / Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Bike Sales: Retail sale of conventional and electric bicycles through physical store and online storefront
2. Bike and E-bike Rentals: Hourly and daily bike/e-bike rentals with pay-as-you-go per-minute pricing after 1-hour minimum, capped at 3-hour All Day rate. After-hours return service available for $100 fee.
3. Accessories Sales: Retail sale of cycling accessories including baskets, bags, bells, helmets, lights, locks, tools, tires, and more
4. Shop Services: Bike repair and maintenance services
5. Gift Cards: Gift card sales for use on bikes, rentals, accessories, and services

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Hermosa Cyclery sells conventional and electric bicycles, cycling accessories, branded apparel, and gift cards from its Hermosa Beach retail store and Lightspeed-powered online storefront. It also offers hourly and daily bike and e-bike rentals along The Strand beach path and in-house bicycle repair and maintenance services.

Product overview

Hermosa Cyclery, Inc. is a physical and online bicycle retailer offering a diverse portfolio of bicycles and cycling accessories. The business operates as a unified product offering centered on three core pillars: bicycle sales (both electric and conventional), bicycle and e-bike rentals, and shop services. The product portfolio includes Electric Bikes from seven major brands (Aventon, Electra/Townie, Himiway, Retrospec, Segway, Tern, Urtopia), Conventional Bicycles under Electra, Firmstrong, and Retrospec Kids brands, and an extensive Bike Accessories line featuring baskets, bags, lights, locks, helmets, and other cycling gear. Additional offerings include gift cards, branded apparel, and professional shop services. The store is powered by a Lightspeed e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Bikes Electric bicycles (e-bikes) sold at retail from multiple brands including Aventon, Electra/Townie, Himiway, Retrospec, Segway, Tern, and Urtopia. The category spans commuter, cargo, folding, and fat tire models priced from $999.95 to $8,599.95, targeting individual consumers interested in electric-powered cycling for commuting, transportation, and recreation.
• Conventional Bicycles Non-electric bicycles sold at retail from Electra, Firmstrong, and Retrospec Kids brands. Includes cruisers, townies, kids bikes, and youth models priced from $159.95 (kids) up to about $750 (Townie), for individual and family riders seeking casual cycling.
• Bike Accessories Wide range of cycling accessories from various third-party brands, including baskets, bags, bells and horns, lights, locks, helmets, gloves, tires, tubes, tools, pumps, trailers, child carriers, racks, and more, priced from under $10 to $300+. Sold to individual riders and families to equip purchased or rented bicycles.
• Bike and E-bike Rentals Hourly and daily bike and electric bike rentals operated near The Strand beach path in Hermosa Beach. Rates are prorated by the minute after a 1-hour minimum and capped at a 3-hour All Day rate. Rental fees can be applied toward the purchase of any bike, and an after-hours return service is offered for $100 with prior request.
• Shop Services Bicycle repair, maintenance, and servicing performed by the shop's technicians, available to riders who purchased bikes from the store and to walk-in customers needing repairs.
• Gift Cards Store gift cards redeemable across bikes, rentals, accessories, and shop services, purchased by individual customers as gifts for friends and family.
• Shirts and Hats Hermosa Cyclery branded t-shirts and hats sold to consumers as apparel and souvenirs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LightspeedcoreTechnology or IntegrationE-commerce platform provider powering the company's online storefront and retail operations. Lightspeed HQ powers the website at www.hermosacyclery.com.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Pedego Electric Bikes: Pedego operates a franchised network of e-bike retail and rental stores, closely mirroring Hermosa Cyclery's combination of multi-brand e-bike sales, beach/leisure rentals, and accessories in tourist-friendly locations. Most directly comparable peer in business model and customer mix.

Broad incumbents

• REI: National outdoor co-operative retailer with bike shops, e-bike sales, accessories, and rental/ride programs. Overlaps with Hermosa's casual/recreational rider segment and accessory categories, but at far greater scale and breadth.
• Trek Bicycle: Major bicycle manufacturer with a global network of company-owned and franchised retail stores. Overlaps with Hermosa on multi-brand-style retail (Electra is a Trek brand carried by Hermosa) and service, but operates at vastly greater scale across broader segments.
• Specialized: Premium bicycle and e-bike manufacturer with branded retail stores and concept dealers. Competes for the same e-bike and premium bike customer; relevant as a competitor on the sales side and as a benchmark for brand-direct retail experiences.

Regional players

• Mike's Bikes: Multi-location independent bike retailer concentrated in Northern California selling Trek, Specialized, and other premium brands plus service. Comparable as a California-based multi-brand bike retailer with service and accessories, though larger and outside Hermosa's South Bay geography.
• Bicycle Warehouse: Southern California multi-store independent bike retailer carrying multiple brands plus service. Comparable California bike retail footprint and multi-brand positioning, operating at slightly larger scale but in an overlapping regional market.

Emerging players

• Electric Bike Company: Southern California-based e-bike brand and retailer selling cruiser-style electric bicycles similar to the Electra/Townie models Hermosa stocks. Most direct product overlap in the beach-cruiser e-bike segment, competing in the same casual/recreational customer use case.
• Aventon: Direct-to-consumer e-bike brand that is one of Hermosa's largest product lines. Represents both a supplier and a direct competitive threat: as Aventon scales its D2C channel, it can disintermediate retailers like Hermosa on the same SKUs.
• Rad Power Bikes: Leading North American direct-to-consumer e-bike brand with broad model lineup in commuter, cargo, and fat-tire segments. Competes head-to-head with the same e-bike categories Hermosa stocks, primarily via online D2C sales that bypass local bike shops.
• Himiway: Direct-to-consumer e-bike brand focused on fat-tire, commuter, and cargo categories that Hermosa carries in-store. Comparable on product overlap and a direct competitive threat to the same end customer via online channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hermosa-cyclery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hermosa Cyclery, Inc.